Google Seo Sandwitch Blog

Saturday, July 26, 2014

How Google Might Predict Mobile Search Queries? Text Prediction Techniques and Research Findings

Due to the growing use of mobile search and bombardment in mobile search queries, Google is forced to apply some new techniques for making the overall search experience pleasant for the users. Query prediction remains one of the main areas to reduce the time interval between the manual entry of query and display of search results. For desktop users, Google has been successful in providing instant search and impressive query suggestions which reduces the time spent by the user on manually entering the query. But, in the case of mobile devices it is difficult. The main reason being, the search patterns for mobile queries are different and the user behavior based on the device complexities are also different. This article is based on a research study published here which helps to uncover the details as to how Google predicts mobile search queries and what are the text prediction techniques it uses in order to automatically predict a search query.




Normally, most of the users type on a 9 key cell phone and the average search query goes upto 15 letters long. It takes approx. 30 key presses and 40 seconds to enter the query. The time taken is too long and presence of text prediction systems might help to reduce this time gap. Three of the most common text prediction systems used are:


eZiType - Those which complete the individual words before they are typed. 

T9 - Originally developed by Tegic Communications, T9 is a technology that refers to the 9 buttons used on a cell phone. T9 is  apredictive texting technology which allows the user to enter text with just one key press instead of pressing the key 4 times for typing the letter S.

iTap - This technoloy has been developed by Motorola. It helps to guess the complete word when the user has just typed in the first few words. 

As per this research, 2 sets of users are shown 2 types of screens - query display screen and the query input screen. User are allowed to enter the query through the query entering screen and the query was displayed in the query display screen. In total, 6 interfaces were used with query suggestions ranging from 0 to 6. This means, different users were shown different interfaces. As per the results of this experiment, the workload time for queries with suggestions improved considerably. The number of key presses required was reduced due to the presence of query identification systems.  
Reference: http://static.googleusercontent.com/media/research.google.com/en//pubs/archive/33483.pdf

Also See:

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Taxonomic Classification to Find Real Context of Words
Google Tag Manager
Query Highlighting on Google
How Does Google Applies Semantic Search?

Wednesday, July 23, 2014

Tuesday, July 22, 2014

Facebook Launches New Bookmarking Feature "Save" For Viewing Posts At a Later Time

Facebook today unveiled a new feature for saving posts to view at a later time. This new bookmarking feature is known by the name "Save". This feature is available for all Facebook posts and allows you to save links, places, music, books, movies and TV shows. 

Many times it happens that we are unable to research more on the posts shared by our friends because of time issues so starting today, you can just click on the save link displayed on the bottom right of the post and save your favorite posts to view them at a later time. This is an excellent addition to Facebook because due to the constant post updations that happens constantly on the timelines, users often get very little time to review the posts shared by their friends. Saving them for viewing at a later time will provide more visibility to the important posts.

How To Use the "Save" Option on Facebook?

You can save links, places, music, books, movies and TV shows. From your News Feed, click Save in the bottom right of a post or click arrow shown beside any post and then select Save.



How to View the Saved Items?

Click saved displayed in the left column in your homepage. 


Monday, July 21, 2014

5 Ways to Generate More Leads From Your Landing Pages

The page where a user lands is known as a landing page. Normally, when you promote your services using paid channels of advertising, you want the customers to land on a specially designed landing page that contains only the important elements and highlights the conversion friendly elements. Landing page is the single most important element in the whole website. An elegantly designed landing page has greater chances of generating leads and conversions as compared to a faulty designed page. Here are 5 useful ways through which you can generate more leads from your landing pages:

1- Keep The User Enter The Details ASAP 

Don't make the user wait. The lead form should contain minimum fields, infact it should contain only the ones required to initiate a conversion. 



2- Use Arrows to Point to Your CTA Buttons

People who have used arrows to point to their conversion forms have experienced a dramatic increase in conversions.



3- Use a Smiling Woman Model Image to Attract and Convince Customers

Yes, this works! If you don't believe me then start the testing today. A smiling woman model placed intelligently next to your conversion form will persuade more people to fill in the details. This image will give them more confidence in the services you provide.



4- Use the Word FREE

The magic word that are used by almost all the top brands of this world is the word "FREE". Think of how you can make use of this word without affecting the costing and see the magic work. When people read the word "FREE", they instantly feel that it won't cost me anything so they readily fill up the form and generate a lead. They also think that if they don't act today and make use of the available opportunity then tomorrow perhaps the FREE service won't be available so they don't want to miss that opportunity and instantly fill up the form. This is a psychological factor and marketers make use of this factor to the maximum.



5- Design a Clutter Free Page - Don't Say Too Much 

The landing page design should be clutter free. Only the most important conversion friendly and customer attraction elements should be present. Unnecessary text and images should be avoided. Say very little and persuade the customer to act. Remember,a landing page should be designed in a manner so as to make the user act and you should refrain from saying too much.


Also See:

Landing Page Experience Ratings
Conversion Tracking in Adwords
How to Create a New Dashboard in Google Analytics
Google Makes Improvements in Real Time Reports
Difference Between Clicks and Visits