Wednesday, July 18, 2018

How to Become An SEO Expert? The Complete Career Guide

The scope of search engine optimization as a career option is in great demand. SEO is a good career choice for people who are interested to make a career in the field of digital marketing.

Skills Needed To Become An SEO

Here are the top skills that are needed to become an SEO:

  • You should be good at critical thinking. An SEO should have an analytical mind and must use data in their decision-making process.
  • Your English communication skills should be good because most of your SEO clients will communicate in English. 
  • A creative mind is extremely necessary because every SEO strategy is different and you need to propose a unique SEO strategy for each of your client.
  • Patience is a key skill that every SEO must have. Getting good results from SEO campaigns takes both time and effort.
  • SEO professionals make recommendations related to page design and site speed. Hence, your technical and programming skills should be good.
  • You should be good at networking with others because SEO needs to constantly generate good backlinks for their client’s site as most of these links are acquired by networking with other webmasters.
  • You should have a zeal to acquire as much knowledge in your field as possible. The field of internet marketing is changing constantly and Google updates it’s search ranking algorithm almost every day so you need to be sharp in learning about all such changes that are happening in the internet landscape.

Degrees and Certifications Needed

Although there are no strict essentials of acquiring a regular degree to become an SEO, it always helps if you are a graduate.

Below, I'm outlining some stand out programs and certifications that may help your SEO career:

You can complete any undergraduate course from any stream but I would strongly recommend you to complete a postgraduate course like Masters in Computer Application or Post Graduate Diploma in Computer Science.

Also, there are some free guides and resources available to polish your knowledge about SEO:

Earning Potential As An SEO

You can easily generate a starting salary of thousands of dollars each month as a newbie and this can increase at an annual rate of up to 26%.

Final Thoughts

Becoming an SEO expert is purely based on choice. If you are really interested in making a career in SEO then you must follow the essentials mentioned in this guide.

Also See:

Learn SEO Step by Step
Query Highlighting on Google
Domain Authority and its Impact on Google
How Does Google Applies LSI
Seo Job Interview Questions and Answers
50+ SEO Tips

Monday, March 19, 2018

Ubersuggest - Neil Patel’s Free Keyword Research Tool - How to Use it?

Ubersuggest is a free keyword overview and suggestion tool that fetches data directly from Google Keyword Planner and Google suggest. The tool shows search volume and CPC competition for the extracted keyword suggestions. It is one of the top keyword research tools that you can use to generate more keyword ideas for your business. 

Whether your goal is to get the best keywords for your SEO campaign or fine-tune your keyword list for your next PPC campaign Ubersuggest helps you with finding and researching relevant keywords, identify their monthly searches capacity and also determine how difficult the keyword is to outrank (SEO) or outperform (PPC). 

Moreover, Ubersuggest also lets you see what your competitors are doing in relations to a specific keyword (are they ranking organically or doing PPC?).

Simply enter your main money keyword and the tool starts suggesting more keyword ideas (both head and long tail) in a matter of seconds!

Why Ubersuggest?

Ubersuggest is free to use unlike Moz, Ahrefs, Majestic, Semrush, etc? Do you need any more reasons than that?

Well, the user interface is damn easy! I prefer using this tool instead of Keyword Planner because it is so simple to use.  

The tool is quick and it allows you to refine your keyword research. Here are some of the top reasons every SEO or digital marketer must use it: 

  • It fetches info from Google Analytics, Search Console and Google Suggest without the need to log in.
  • It is super fast, beautiful and intuitive and the user interface is sleek and easy to understand. 
  • You can create filters within search results. 
  • You can use the negative keyword option to exclude phrases you don’t want to cover in your keywords selection. 
  • It displays complete data related to your competitors like who else ranks for your selected keywords?
  • WIth comprehensive Competitors intelligence, you can determine whether your competitors are going for an SEO or PPC approach on specific keywords?

Ubersuggest Acquisition by Neil Patel 

Ubersuggest was recently acquired by blogger and influencer, Neil Patel in Feb 2017. After the acquisition, the updated tool was tested on Producthunt and then it was made live on 

Now, the question that most of the SEO’s must be thinking is- why did Neil acquired it? Do we have to pay money to use the the tool?

Well, the answer is - the tool will remain FREE and Neil said “My goal is to make all SEO and keyword data for free... even in a crazier way than this.” So, stay tuned for more surprises. 

How to Use Ubersuggest?

I will take an example and help you understand how this tool works. Suppose I want to research keywords for my online bakery shop. I want to find keywords related to cakes that have purchase intent in them. My main keyword is “buy chocolate cakes” and the location of my business is “Boston”.

I visit Ubersuggest and enter the keyword “buy chocolate cake boston”.

Ubersuggest returned a search result having 396 keywords:

Now, I will leave out keywords that are not related to my main business in the negative keywords section located in the left side of the tool. 

Now, the result that I have is super useful and relevant for my bakery business in Boston. 

I can export the entire list as CSV file or copy it to another sheet as per my convenience with the help of the options located below the search results.

Easy, isn’t it? 

Here is a quick video demo of how Ubersuggest works? 

Ubersuggest is my favorite SEO keyword research tool simply because it’s super fast, easy and free to use. 

Tuesday, March 6, 2018

Building an SEO Friendly Website From Scratch - 13 Essentials to Follow

An SEO friendly website is the biggest asset for a brand. With the help of your website, you can bring in lots of relevant organic traffic and leads. 

What does it takes to build an awesome website? I have made it easier for you to build one by listing 13 essentials. 

1- Choose an SEO friendly website builder

Choose any website builder like that will help you to create SEO friendly websites. The biggest advantage that this tool offers is an easy drag and drop interface where anyone can make a website without any coding skills. The templates offered are mobile optimized and responsive. You can easily add the required meta tags and build an SEO friendly URL structure that helps to create a website that is fast, optimized and SSL inclusive. 

2- Create AMP Pages 

Speed is the one of the most important ranking factors for Google and accelerated mobile pages will help you to dominate this factor. AMP is a lightweight version of your HTML page that loads faster and improves the overall user experience. 

Here is a sample code for creating your first AMP page:

<!doctype html>
<html amp lang="en">
<meta charset="utf-8">
<script async src=""></script>
<title>Hello, AMPs</title>
<link rel="canonical" href="">
<meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
<script type="application/ld+json">
"@context": "",
"@type": "NewsArticle",
"headline": "Open-source framework for publishing content",
"datePublished": "2015-10-07T12:02:41Z",
"image": [
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0snormal both;-moz-animation:-amp-start 8s steps(1,end) 0snormal both;-ms-animation:-amp-start 8s steps(1,end) 0snormal both;animation:-amp-start 8s steps(1,end) 0snormal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
<h1>Welcome to the mobile web</h1>

Once you have the page ready, test your AMP pages with the help of AMP validator

3- Take the Mobile Friendly Test

With mobile searches surpassing than that of desktop, it is more than necessary to optimize your site for mobile. 

Take the mobile friendly test with the help of this tool and Google will provide suggestions to improve the mobile friendliness of your site. 

4- Use Main Keywords + USP + Action Word in Title Tags

Usage of keywords in the title tag still holds importance. Not many SEOs will agree to this but I still feel this is important to improve CTR in the search results. 

As for example, for a page selling Orange Cakes, an optimized title tag can be:

Orange Cakes - 20% Off on First Order - Order Online

Use the above formula to create title tags and also use the keyword in the description tag accordingly. An optimized title and description tag is the base of a solid SEO strategy. 

5- Use Keyword in URLs

Use keywords in URLs but do not overuse them. 

For example, if your page is about dog food then create a URL structure like “”. 

Similarly, create inner URLs that makes a logical structure. Like you can have pages like Alsatian included in the inner URL structure like “”

6- Follow An Organized Site Structure

For any website, navigation plays an extremely important role. Navigation should follow an organized and logical path as displayed in the below image. 

Use “breadcrumb lists” and use the breadcrumb structured data markup for displaying the URL structure. Adopting this approach is both user friendly and search engine friendly. Below is an example of Breadcrumb navigation.

7- Ensure Your Site is Crawlable

Review your robots.txt file and ensure that both googlebot and googlebot mobile can crawl your site. 

Leaving the pages that you don’t want to index like information related to users login id, every other important page that can send traffic to your site should be crawlable. 

Moreover, don't let your internal search result pages be crawled by Google as people don’t like to visit another search results page from Google’s search results page. Do not allowing URLs created as a result of proxy services to be crawled.

8- Take The Help of Schema Markup

In order to improve the CTR of your site in the search results, add Schema Markup

You can easily create the required Schema Markup on your site with the help of Structured Data Markup Helper. Once, you have these ready, test the markup with the help of Structured Data Testing Tool

9- Create 404 Pages

In order to help the users from getting distracted due to broken links, use custom 404 pages that guides the user to take specific actions. 

A custom 404 is important because it tells and guide the visitors clearly that the page they're looking for can't be found.

Also, do not allow Google to index your 404 page. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your web server returns an actual 404 HTTP status code when a missing page is requested.
10- Provide Relevant and User Friendly Content 
Content plays an extremely important role in making a website get ranked in the search results. 
Ensure that you have relevant and user friendly content in your site. Every content should be created keeping the users in mind. The information provided should be beneficial and must provide a direct answer to the user query. 

11- Use Internal Links Wisely and Create Proper Sitemaps

Have an impressive internal linking structure and follow Wikipedia in this regard. Always use contextual links as this will allow the PageRank to properly flow to the inner pages. 

If you are requesting users to leave comment in your site then combat comment links by using nofollow attribute.

<a href="" rel="nofollow">Anchor text here</a>

Moreover, create proper sitemaps that will help both search engines and users to crawl your site effectively. Here is a guide to build and submit sitemaps to Google. 

12- Optimize Images

All the images that you use in your site should have an alt tag and title tag. Having relevant and accurate alt tags helps the search engines to understand the contents of the image because search engine bots are programs and they can’t see an image. Use alt text that are short, but descriptive.

Use commonly supported filetypes that most browsers support like JPEG, GIF, PNG, BMP and WebP image formats. 

Also, create image sitemaps for easier crawlability. Here is an example;

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns=""

13- Regularly Review Webmasters Console and Google Analytics

Once you have your site up and running, add it to Webmasters Console and Analytics. Google will automatically provide suggestions to fix issues that it might have detected on your site. 

Here is how you can add a site to Search Console

Here is how you can add a site in Google Analytics

Also See:

Thursday, January 25, 2018

5 Tips to Boost Lead Generation in 2018

Changing consumer habits mean that what your clients and customers wanted five years ago is drastically different from their current expectations. As a result, marketers must tweak the way they sell services and products to match the way people are buying and shopping for goods.

For that reason, they try to develop effective lead generation campaigns that keep their sales pipeline full of prospects.
However, this is easier said than done as the leads need not only be high quantity but high quality as well. Thankfully, we’ve compiled a list of the most effective methods to boost lead generation in 2018:
1- Go Old School with a Text Messaging Campaign
Everyone has a cellphone, and many businesses use this fact to their advantage by sending text messages to establish or maintain connections with customers.
Now, you might consider SMS to be the “safe” approach, especially when you think about the new modes of communication available in 2018. But the truth is, SMS is alive and stronger than ever.
So, to join the bandwagon and launch a strong SMS marketing campaign:
Highlight Call to Action
Never underestimate the importance of CTA when it comes to a text messaging campaign. Try to make your messages as unique as possible – something that reels in the consumers instantly. Don’t forget to add your site link to the text message so customers can conveniently access your web page.
Keep It Simple

Always remember the limitations of text messages – 160 characters, text only. So, ensure it is simple but innovative. Include relevant keywords to improve the likelihood of customers opening your message.

Follow Up

After receiving the initial text from your subscriber, be sure to follow up. Thank them for their interest in your services/products and build up trust. Try using a text messaging platform that sends automated replies. For example, Text Request is a good choice as it features social media integration which will prove useful in 2018, and also adds live, two-way texting to your existing business number.

2- Harness the Power of Social Media Lead Generation
Did you know that social media apps take up one-fifth of a user’s digital minutes? Take advantage of this current trend to gain great leads for your business. Facebook and LinkedIn are two of the most significant social media platforms right now, and you can generate quality leads via your mobile gadgets:
A- Use LinkedIn Lead Gen Forms

LinkedIn lead generation forms enable users to acquire good leads from the social platform. Users submit a contact form auto-populated with information from their LinkedIn profiles. Upon doing so, you get a comprehensive lead record, containing the name of the person, company, location, contact details, etc. Use this ad to target users on the basis of their professional identity. Manage your leads via the LinkedIn dashboard.
B- Try Out Facebook Lead Ads
Generating leads from mobile advertisements has never been easier thanks to the Facebook leads ads tool. Not only does it build brand awareness, but it costs you less than regular advertisements since it decreases the price per led to less than half the normal spend. Users who click your ads on their Facebook pages can now submit pre-filled forms without typing any information manually. And once they do so, Facebook allows you to save the lead details in a downloadable CSV file. After that, it’s all a matter of downloading and uploading the information to your CRM.
C- Facebook Canvas
This ad lets you develop responsive landing pages for mobiles. Now, visitors can easily zoom in on your landing pages to view the CTA buttons, videos, and images clearly. Fast-loading and mobile-friendly, Facebook canvas improves engagement and conversions. No longer must you create new landing pages; simply copy the most converting landing page on your site to begin generating leads via mobile. To maximize the potential of this app, create an engaging story to capture the emotion of your audience.
3- Try Guest Blogging
Guest blogging can help you generate quality leads if you follow the right steps. First, become familiar with your goals. This will enable you to frame the right bio and develop trust with your prospective customers. Locate sites that accept content from guest authors. Also, figure out whether posting on those websites will help you meet your goals. Dima Midon from Trafficbox has shared his views on how any business can build new relationships and bring in more business by adopting the right guest posting strategies. In this post, he rightly suggests, "Guest posting allows you to tap into already-existing audiences that would otherwise not be aware of your products or services".
Use a tool like Moz’s Open Site Explorer to determine the domain authority for your desired site. Find information on how well regarded the website is, and if it offers value in terms of traffic and links. Once you’ve determined the effectiveness of the website, establish a rapport with the owner so can pitch them your blogs.
Choosing a great topic can also help convince them. Once your pitch is accepted, begin writing the content. Provide an eye-catching headline and included relevant keyword phrases and links. Images can also help. Above all, make sure the post is formatted properly before submission.
Don’t forget to add a bio that links back to your own website and resources. Make sure you respond to any comments your post receives. Promote your content well so that it reaches more people and they follow it back to your website.
4- Create a Smooth Process for Prospects to Turn into Leads
The appearance of your site matters a lot when you’re trying to boost leads. For example, ensure that your content details are visible in big and bright fonts on your site. Don’t just add it to the footer, make sure you include it in other highly visible areas as well. Do not let it blend into the site design by using similar colors. High contrast colors are always a good idea.
Also, include numerous calls to action. Highlight the CTA buttons and make sure they are visible. Insert CTAs in each blog post. Include additional content on your site related to the subject of your guest posts. Once you exchange high quality content for a customer’s email address, start sending marketing automation emails that nurture the lead and allow them to travel forward via the buyer’s journey. This makes it easier for you to reach out to them once they become qualified.
5- Employ Chatbots to Boost Lead Generation

Gone are the days of live support. 2018 is the age of advanced AI chatbot marketing. Adding chatbots to your website enable you to understand the needs and interests of your visitors, and figure out ways to improve the product. Use platforms like MobileMonkey or Chatfuel to create your own chatbot but make sure you focus on customer support solutions. This will help you generate leads in the long run. Remember, the more focused your chatbot is, the better it can generate quality leads.
Concluding Remarks
2018 presents you with numerous opportunities to generate leads. But it is important to figure out what works for your business. The five methods mentioned above can help you capture customer interests and turn them into leads.
Also See

3 Golden Rules of SEO
Segmented Digital Marketing 
App Store Optimization Guide
How to Identify Top Converting Channels Using GA