Google Seo Sandwitch Blog

Sunday, April 20, 2014

Biggest SEO Myths Debunked by Matt Cutts

There are several SEO myths that are a talked about topic among the seo industry. Some of the biggest seo industry myths are highlighted in this exciting webmasters video with Google web spam team head, Matt Cutts.

Myth 1: Buying Ads Can Increase Your Organic Rankings or The Opposite is True?

Explanation: Both are false. Buying ads or not buying them do not play any role in increasing the organic rankings of any website. Google always wants to present the best search results to the users so that they keep coming back. All the changes that Google makes towards its algorithm or the SERP presentation is related to this mental model only.

Myth 2: Building Backlinks (by way of articles, guest blogging, link wheels etc.) Simply By Believing a Group of People is a Bad Idea

Explanation: Building backlinks by way of article syndication, guest blogging or link wheels is not a good idea for the longer run. Many people use automated link building softwares which are not that efficient and must not be considered as a white hat seo method. Many people say they made a lot of money using these methods but the fact is if somebody makes money using any particular method then they won't share the idea with everyone.

Also See:

5 Ways to Boost SEO by Leveraging Google Brandvantage
ASO Guide With Tools
SEO Secrets
51 Secrets of Google
New Google Ranking Factors
Using  Google Plus Ones for Seo
3 Seo Tactics that Can Work Instantly!
50+ Seo Tips
Rich Snippets in Google
How to Add Ratings and Review Stars on Google Search Results

Friday, April 18, 2014

The Challenges Facing the World of Big Data

It seems like everyone is talking about big data these days. With businesses of all sizes starting to turn to the world of big data for information and guidance, even utilizing it to pick out future trends in their business, the onus is on businesses of all sizes to start getting ready for big data, or risk losing out on a competitive advantage.

So just what is so important about big data? What challenges do businesses face in implementing it? And how can they face those challenges to not only make themselves ready for big data, but make the most of it too?

Image Credit: Forbes

Big Data Has Big Benefits

The first question most businesses want answered is simply, what is big data? There's an adage that anything you can't handle using an Excel spreadsheet counts as big data, and there is certainly some truth to that.
Big data is data in huge quantities, gleaned from all kinds of sources, including:

Website metrics;
·     Social media;
·     Data from CRM systems;
·     Emails;
·     Payment history.
And much more….

There are many sources of big data and at first glance it can seem like a lot of noise that's not really worth the hassle.

So what's the big deal about big data?

The big deal is that big data can be used to give any company a competitive edge. By trawling the information and mining what is useful, a business can gain insights into the likes, behavior and characteristics of its customers.

This can then be used to do more of what works and fix what doesn't, giving businesses a chance to streamline their services. 

Take for example a company who wants to figure out which of their Facebook posts are performing best. Using big data - in this case information gathered from their Facebook account - they could analyze their content to get useful answers.

For example:
  • ·         Which kind of posts perform best: Offers? Pictures? Humor? Useful Tips?
  • ·         Which posts were more likely to lead to a sale or further dealings with the customer?
  • ·         Is there a particular time or day when posts perform best?
  • ·         Who is clicking on the posts? What can the business learn about their customers?

When it comes down to it, big data contains within it a wealth of useful information that can not only look deeper at customer behavior and business performance, but show up possible future trends too.
The difficulty for many businesses is how to overcome the challenges and implement big data.

Big Data Challenge #1: Skills

The first challenge facing companies who want to use big data is a lack of skills among their current team.
Big data involves a big learning curve - from learning the technology needed to process it to analyzing it and sorting the wheat from the chaff.

For businesses that need to start combatingbig data skills concerns, training is key.Businesses may well find they can draw the skills they need from their existing team without the need to employ a data specialist. Whether in-house or through an external provider, good training can help the whole team make sense of big data, and their place in their employer's big data plan.

Big Data Challenge #2: Planning

Talking of planning, figuring out what to do and how to do it is one of the biggest big data challenges facing businesses today.With so much data available it can be all too easy to rush in and start gathering data without much of an idea what it's all for. Now that really is like looking for a needle in a haystack.

To combat the tendency to gather it all and then find an unwieldy and disparate set of figures facing them at the end, businesses need a good plan.This needs to clearly answer the question: What data are we collecting and why? The data needed to increase sales to a specific segment will differ from the data needed to predict interest in an upcoming product, for example. Knowing the destination makes it easier to draw up a plan and avoid unnecessary diversions.

Big Data Challenge #3: Collection

If big data is fairly new in a business, getting it collected can be a hurdle. That's why planning matters - businesses need to lay out clearly what is to be collected, and who will collect it how, from where, and when. Getting good quality data should come as standard at this stage - low quality data now can lead to low quality results down the road.Along with collection comes the question of storage.The options for collection and storage vary and setting aside time to research options and figure out which are the best fit for the businesses current big data needs and future big data plans is key to success.

Big Data Challenge #4: Analysis

All the big data in the world won't help a business to grow or be worth the time spent on it if the analysis isn't smart, clear and very usable.As well as needing the technology to analyze it (more on that in a moment), skills also come back into play here.Whether a business hires a data expert or draws from their existing talent pool, the capability to analyze the data and get clear, true results are vital.

Big Data Challenge #5: Technology

One of the biggest worries for businesses adopting big data is the learning curve associated with the technology.One of the most common choices is Apache Hadoop, an open source software designed to handle large data sets. There are other options - IBM's InfoSphere is designed for real-time processing, and Twitter has even gotten into big data with its Storm application.

Investing in big data can have a big payoff, but for those not able to take that step yet, it's perfectly acceptable to start smaller with existing technology so long as there is a real and workable plan to go bigger.
As with any new technology, the key really is training and allowing enough time to learn new skills, along with clear motivation about why this matter, to the company as a whole and the trainees personally.

Getting ready for big data can seem like a daunting task, but it's one that businesses must nevertheless face if they want to stay competitive in their field. The keys to big data success are planning, a clear aim, and enough time for training. The results are well worth it. 

Also See:

Thursday, April 17, 2014

Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs

Google Analytics has updated for the better and today I noticed a few changes being made on the analytics interface. Visits have been replaced by sessions (which technically means the same thing) and unique visitor metric has been replaced with users (which also means the same). Here is a screenshot that displays the new metrics namely sessions and users.

What are Sessions and Visits?

Sessions and visits are synonymous. When any visitor visits the site, a session gets created and this session remains active for 30 minutes or less if the site is closed by the visitor. Hence, visitors create sessions and 1 visit is equal to 1 session minimum.

What are Unique Visitors and Users?

It may happen that a single user can create multiple sessions over a period of time like for the past 30 months. In that case, the user metric displays the number of unique visitors who have created unique sessions.

Hence, I hope the confusion is clear. Google has gone a little technical from being layman.

Graphs Under the Acquisition Overview

Google has also added some useful graphs under the Acquisition overview. These are Top Channels, Sessions and Conversions. 

Also See:

How Does Google Calculates Bounce Rate and Exit Rate
How to Create Goals in GA?
Google Analytics Interview Questions and Answers
Regular Expressions on Google Analytics
List of Google Search Operators
Multi Channel Funnels in GA
100 FREE Tutorials for Learning Analytics

Wednesday, April 16, 2014

5 Ways To Boost SEO by Leveraging Google Brandvantage

Are you worrying the next Panda or Penguin update? Is the fear of losing traffic and revenue from your website not letting you sleep? Here are top 5 ways that will force Google to take your Website seriously.

1- Forget "Website" and Think of "Brand"

I have been saying this too often and now the time is ripe enough to start taking your website as a brand. The product or service you sell should not be anonymous (lesser known brands are same as anonymous because nobody has ever heard about them), instead it must be related to a well known brand. If you are able to do this then Google will start taking your website seriously. I know this is not easy but ultimately you will have to adopt to this strategy. 

Image Credit:

Read the posts given below to learn how to start taking advantage of Google's brandvantage:

2- Invest in Earning Trusted Seed Links - Yes, Investment Would be High

Yes, I wrote that in the title itself that investment would be high but hold on that investment is not for buying links but instead spending in offline promotion to earn trusted seed links. Ever thought of providing a crispy story to trusted and authority sites, think of what your brand can do, enable your mind to deep dive in order to fetch ideas for publicizing your brand and you will hit the jackpot! Trusted seed links = Google love! (as of now)

Have a read at the below posts to learn more as to how you can earn high trusted links:

3- Grab User Attention- Serve Them and Not Google

At the end of the day, who are you waiting for in order to get a successful conversion? Google or the user? You got that correct! Serve the users and get conversions. Designing a site primarily for the search engines will not help in conversions. Every decision whether designing a website or adding content should be focussed towards the user and not the search engine. Think for the humans and Google will reward you.

Image Credit:

Some brain feeders:

4- Remain in NEWS, Be Social

What does a child does in order to grab the attention of parents?? Hmm...he cries!! If an infant understands what is the right strategy to get user attention then why can't you? Always try to remain in the NEWS, let people recognize your brand instantly and gather as much social love as you can.

Image Credit:

The below tutorials will help you to learn more:

5- LOVE the User- Yes, Do Everything to Impress Them

Grab the attention of the user and solidify the belief that your brand is authentic and genuine. Focus your marketing efforts in a manner that it makes the user return to you again and again. Respect and love the user so that your brand benefits from "word of mouth". 

These are some ways (I know they don't talk about SEO but rather marketing) to fuel your conversions and let Google to take your website (BRAND) seriously.

Also See: