Google Seo Sandwitch Blog

Thursday, August 28, 2014

Check Out The New Twitter Analytics Dashboard

The Google Analytics for tweets has finally launched! This new dashboard is free for everyone who has an active Twitter account. It is called as the Twitter Analytics Dashboard and it allows you to measure and boost the impact of your Twitter account. 

What Does Twitter Analytics Offer?

The all new Twitter Analytics lets you:

1- Measure the engagement received on your tweets. You can see the impressions your tweet received along with the engagement rate. The replies and promoted tweets statistics are also included in this column. This dashboard is called the "Tweet Activity Dashboard".



2- Explore the interests, locations, and demographics of your followers. You can chek out the top interests of your followers, the top cities your followers are from and also some profile links of other users your followers follow. This dashboard is called the "Followers Dashboard".



3- Track how your Twitter Cards drive clicks, app installs, and Retweets. This dashboard is called the "Twitter Cards Dashboard".



You can see all these dashboards after you log into Twitter Analytics using this link - https://analytics.twitter.com/

Tuesday, August 26, 2014

How to Create "User Intent" Based Content Which Hummingbird Will Cherish?

User intent is everything Google cares for! If you still think adding keyword laden text in your content body can enhance the ranking position of your website then you need to think again. With the launch of the Hummingbird update, Google has entirely shifted its focus on understanding the user intent behind the search queries. Ultimately what Google wants is to present the user with the closest matching answer based on what he/she wants to know and not on what he/she types into Google. There is a big difference between these two and most of the marketers still feel Google only counts those keywords present in the query which it does but with the least importance. 

I know, it's hard to convince people when you tend to move in the opposite direction and also force people to believe your direction is the correct one. At first people won't believe but when you will deliver the results they will surely start believing you. So, let's take an example as to how user intent is playing a greater role in fetching documents as compared to the presence of keywords in the query.

Query - what places can i explore in london



In the normal scenario, main keywords for this query would have been "places, explore and London" (after eliminating the stop words) and a document having an exact match keyphrase would have easily ranked on the top position in Google. But, this is not what happens.

The first result returned does not have the words "places" and "explore" in the title tag or in the URL but still it's ranking high. Why? Clearly the answer lies in the user intent. As part of processing the query, Google first tries to gain insight into the entities mentioned in the query. Here "London" is an entity. Now, Google tries to find out meaning of "places" and "explore". 

As a smart engine, powered by Hummingbird, it is able to process the query and finds out that the user is looking for places to visit in London (UK). With the help of the synonym engine, it is able to derive that the words "attractions" and "sites" convey the same meaning as the word "places". Hence, it treats the web documents in the same manner while ranking them. 

Obviously, main ranking factors like Domain Authority, Page Rank, Social popularity and backlinks all play a major role in ranking any webpage on the top. But, the biggest On page ranking factor that Google relies upon is the user intent. If you create a page based on what the user is looking for and not on what he types then you are working towards gaining top positions on Google for all the variations of those query that matches the same user intent.

Taking the above example, visitlondon.com ranks on the below queries because it matches the user intent and not keywords:

what places can i visit in london
major attractions in london
what to see in london
best places to see in london
top places to see in london
major tourist attractions in london
london attractions
what to visit in london etc. the list goes on and on.

If you note the other results on the page then they keep on fluctuating based on the user query but the top result stays the same because of the fact that it accurately predicts the user intent behind the query and presents the exact information which the user is looking for. 

Great! but how come Google is able to determine that? Simply because the Google ranking algorithm predicts the user intent and does not matches the keyword present in the query. Does this means, you should stop using keywords in your webpages? No, not at all, you should use them as long as it matches the intent of the user but you should't overuse them simply to gain an advantage on Google or to manipulate the Google's ranking algorithm.

How to Create Hummingbird Friendly Content?

Now the main topic comes as to how one can make a little twist on their current SEO strategy and do something extra to win the heart of the Hummingbird. Here are some of the guidelines that you should follow:

1- Choose topics that exactly matches the user intent.
2- Include references to entities wherever possible.
3- Include rich snippets to make your content stand apart from your competitors
4- Make use of semantics while framing content.
5- Use synonyms in your content.
6- Make use of Tf-Idf score.
7- Add images, video and make the content look extraordinary.
8- Improve time on page.
9- Get comments and user likes.
10- Have quality and fresh content with no grammar errors.

If you go on and start following this strategy then I am sure you will be seeing some positive results very soon.

Also See:

Friday, August 22, 2014

Adwords Call Extensions - How to Get Started?

Adwords call extensions helps your business receive instant calls with the help of Adwords ads displaying click to call buttons on the users high end mobile device. This is great as instead of clicking on your site to know the mobile number and then manually call your business, the customers are provided with an easier option to call with a click displayed on the Google search result page itself.

Advantages of Call Extensions

1- Your business phone number gets displayed with your ad.
2- A clickable call button is displayed but only on supported mobile devices.
3- Same cost as a standard CPC.
4- Easy to create and you can share them across your entire campaign or ad groups.
5- Calls can be counted as conversions.

How to Set Up a Call Extension?

1- Click on Campaigns.



2- Go to the Ad Extensions tab and choose Call Extensions from the View menu.

3- Enter your phone number.
4- Choose country code.



5- Under optional settings, check the box for "Mobile" next to "Device preference." (Recommended)

Done!

Please note: Call extensions can't be added for “Display Network only - Remarketing” or “Display Network only - Product Listing Ads” campaign types.

Here is a video instruction to help you even better:




Also See:

Why Remarketing is Great for Targeted Branding?
Dynamic Sitelinks in Adwords
New Adwords Extension - Test it Out

Wednesday, August 20, 2014

10 Biggest Google Search Milestones by Amit Singhal

Amit Singhal, head of Google search algorithm and a Google fellow, recently shared on Google Plus his experience of working for 10 long years at Google and what he thinks as the 10 biggest Google search milestones that he along with his team implemented on Google. Remember, in these 10 years, there were around 890 improvements made in Google. Yes, Hummingbird, Penguin, Panda
and all the other animals are a part of these 890 improvements.


Young Amit Singhal (Even he has undergone a change, isn't it? :)



Here is what is looks now! 

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.” - Amit Singhal

Here are the top 10 Google Search Milestones:


Early Google Homepage

1. Autocomplete: Before 2004, Google didn't returned those query suggestions as soon as you start typing in Google. It was in 2004 that Google provided search suggestions in real time just as you type. This was earlier named Google Suggest but was later renamed Autocomplete. 

2. Translations: Google Translate was barely a beta product ten years ago. Today people use it in 80 languages to do over a billion translations a day. It all started in 2007 and since then major upgrades have happened to the main product.

3. Directions and traffic: Just type "traffic near NYC" and get traffic information for those areas. Google also offers directions for destinations. See more information about these 2 awesome products here:

https://support.google.com/maps/answer/3092446
https://support.google.com/maps/answer/3093389

4. Universal search: Having news, images, groups, social media and search results on the same page is what Universal Search does. It was launched in 2007. Consider the queries like Steve Jobs, Britney Spears, William Shakespeare etc and get to know the power behind it. 

5. Mobile and new screens: Search has adapted itself to all devices whether tablet, smartphone or a watch.

6. Voice search: Enables you to ask Google anything from anywhere instead of typing keywords to get the answers. Voice search is easy and quicker, and voice search works in 38 languages today.

7. Actions: With the Google Search app you can quickly text, email or call someone without digging and typing. Just say: “Ok Google, send an email to Mike: do you guys want to go to the beach with us for a picnic this Saturday?” You can even set sophisticated reminders like “Remind me to pick up coffee filters next time I’m at Target,” and Google will buzz your phone when you get to any Target.

8. The Knowledge Graph: Things not strings - this is what matters. So we built the Knowledge Graph to show how things are connected—ask “How tall do you have to be to ride the Cyclone?” or “Who’s in the cast of Guardians of the Galaxy?”, and then click to explore across the web.




9. Info just for you: Time specific search results like flight info has just got easier with the Google Search App. You can ask the Google Search app, “What gate does my flight leave from?” and get the answer directly.

10. Answers before you have to ask: If you have the Google Search app on your phone, you'll get automatic help with everyday tasks. Google can automatically show you your plane, bus, and train reservations right when you need them; warnings when traffic is bad to your next appointment; reminders of bills coming due; a best guess at the last spot you parked; and much more.

Such is the power of Google today.

We know Amit is obsessed with Star Treck and wants to make Google the most accurate answer engine. Hence, the changes he talked about reflects this very aim and passion. Some of you might have thought other changes like the Google Earth, updates like Panda, Penguin or Hummingbird, Google shopping etc should have been mentioned on that last. But, if the list talks about 10 then it should be 10 and Amit can't include all of those! Can he?

Also See:

Understanding Google's Page Layout Algorithm