Google Seo Sandwitch Blog

Tuesday, November 18, 2014

WebSignals - The SEMRush Alternative That's Completely FREE to Use

Who else wants to find out on which keywords does your competitor rank on Google? SEMRush and Alexa are the main tools that every SEO uses whenever they wish to find out the organic keywords on which their competitors are ranking. However, both SemRush and Alexa are paid. One of the newest competitor to both of these tools that is completely FREE to use is WebSignals. Excited? Let's learn something more about it.

WebSignals - The FREE Competitor Analysis Tool

WebSignals is a free SEO research tool that allows you to determine the organic keywords on which your competitor's website is ranking. Have a look at some of the excellent features this tool offers:

Organic Keywords - Displays the current ranking of keywords along with the change.

Organic Competitors - Displays the organic competitors for the searched site along with the change in rank.



Up Keywords - Shows organic keywords that have improved in rankings.

Down Keywords - Shows organic keywords that have declined in rankings.



New Keywords - Shows organic keywords on which the site has recently improved the maximum in terms of rankings.

Deleted Keywords - Shows organic keywords on which the site has recently declined the maximum in terms of rankings.



My Takeaway

I simply like this tool and the best part is, it is easy to use and returns result super fast. It does not costs a buck so beginner level SEO's should definitely give this a try.

Let me know your feedback on this tool. Happy Analyzing.

Also See:

Sunday, November 16, 2014

First edition of #AskSearchQuality India - How Does Google Handles Duplicate Content?

Both small and large websites often face issues regarding duplicate content. Googlebot is smart enough to choose among a cluster of URL's all having the same content based on the amount of content and popularity of that URL. However, to make things easier for Googleblot, it is recommended to either use rel=canonical tag or URL parameters to let Google understand the preferred version of URL that you will like to get ranked.

Google in this effort brought us the first video response to the #AskSearchQuality campaign, exclusively for our Indian webmasters. Answers are given by Ashish Kalsi.

This video answers the most voted questions on canonicalization and handling dynamic parameters. 




Using a Canonical URL

You can use a canonical URL to specify the preferred version of URL having the same content. For this, you need to add a rel=canonical tag on every page present in the duplicate cluster of URL's. Mark up the canonical page and any other variants with a rel="canonical" link element.
Add a <link> element with the attribute rel="canonical" to the <head> section of these pages:

<link rel="canonical" href="http://www.example.com/shoes/yellow-shoes-are-excellent" />

This indicates the preferred URL to use to access the yellow shoes post, so that the search
 results will be more likely to show users that URL structure.

(Please Note: There is no guarantee that Google will always display the preferred URL.)

Also See: Mistakes to Avoid When Using Rel=canonical

Using URL Parameters

URL parameters fall under 2 categories:

Active parameters - Pages whose content gets altered in some way or the other. Some examples of active parameters include sorting by brand, gender, country or order.

Passive parameters - Pages whose content remains the same. Some dynamic URL's pointing to the same content are given below:

http://www.example.com/products/shoes/yellow?sessionid=12
http://www.example.com/products/shoes/yellow?sessionid=34
http://www.example.com/products/shoes/yellow?sessionid=567&source=facebook.com

See More: 5 Ways to Fix Duplicate Content Issue

Watch the Full Video Here: AkSearchQuality India - Duplicate content

Also See:

Learn Seo - Easy Seo Tutorial
Navigation in Seo
Google Tag Manager

Thursday, November 13, 2014

Google Mobile App Analytics Fundamentals Course Opens on Nov. 18th - Register Today!

If you are into the field of app development or marketing then this course is certainly for you. The Mobile App Analytics Fundamentals course will teach you about the basic concepts of measuring user behaviour for your mobile app.

Course Contents:
  • The foundations of mobile app analytics
  • How to measure user behavior in your app
  • How to find common traits for your users and attract more
  • How to use data to improve your monetization strategies
The course instructor will be Fontaine Foxworth.

Have a look at the below video for better understanding:




Register Here: https://analyticsacademy.withgoogle.com/course04/preview

Wednesday, November 12, 2014

Structured Snippets - How to Use Tabular Data To Improve CTR of Ranked Search Queries

Don't confuse these with Rich snippets, Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. It helps to extract and understand tabular data on the Web and displays particularly relevant data to users.

How This Works?

Google uses machine learning techniques to identify data tables on a web page as it has special functions to ignore other forms of tables like the ones used to format web pages. Further, the table data is filtered with the help of additional algorithms to determine quality and relevance based on the search queries.

Example of a Structured Snippet:

An example of a structured snippet for the query “superman”, is shown below:



As we enter the search query, the first result returned by Google is of Wikipedia. Now, notice 3 additional pieces of texts in the search snippet apart from the general snippet.

Created by: Jerry Siegel; Joe Shuster First appearance: Action Comics #1; ...
Place of origin: Krypton

This additional snippet consisting of the above information is a structured snippet whose information has been obtained by the right hand side table displayed in the Superman Wikipedia page.



Structured Snippets and CTR

Having structured snippets in the search results can surely help to boost CTR. So, addition of tables in the content that serves to enhance the relevancy and accuracy of the facts might get picked up by Google and displayed in the search results in the form of structured snippets. So folks, it's time to include tables within your content to unleash the power of structured snippets.

Also See:

No Rich Snippets For Low Quality Sites
How to Boost Up CTR of PPC Campaigns
Adword Quality Score
How to Fix Disapproved Ads in PPC?
Adwords Call Extensions
Loves Data Measures Dance Moves Using GA
Planning a Winning SEO Strategy