Wednesday, April 27, 2016

Local SEO Ranking Factors for 2016

As a business owner, you need to understand the importance of Local SEO because your business needs recognition in the area where it is established. If you are offering any service or selling any products, you need to make sure it is on the top list the Local SEO so that you can gain more customers. Normally when people are in need of a service or product in an area, they start searching by specifying the area and you need to make sure that your services are available to them when they search for it. Local SEO involves the optimization process for obtaining the local outputs.

How can Local SEO help you with your business?

Brand Visibility – You get a brand visibility for your products and services as many people get to see your company address and details.

Customers Visit – Once customer understands the products and services you deal with, they access your website to know more about the company. If it is not listing on the top of the search engine, your website might not be accessible to all customers.

Improvement in the Conversions – When many customers visit the website based on the local search, you can see a drastic improvement in the number of conversion rates.

Growth of the business – When you concentrate on Local SEO for your website, you can meet the requirements of the customers who are looking for products and services in a particular area and thus get more customer and your income increases.

Top Local SEO Ranking Factors for 2016

1- Accurate citations are critical to local search engine ranking.

2- Have a correct NAP (name, address and phone) and focus on building quality citations. Quality citations are the ones that are local to the business and have a higher domain authority. For example an attorney receiving a citation from an attorney review site is more useful.

3- Niche/Industry directory have the greatest authority when building citations.

4- Having a structured citation is important. A structured citation means using schema to define your business name, address & contact details on the listing page. 

5- Citations from industry associations or local news sites are also very helpful. 

6- Having duplicate citations harms the reputation so it is better to delete duplicate citations.

7- Richness of citations is extremely important. Rich citations means listing that contain additional data such as a description, photos, opening hours, payment details etc.

8- Website link, appropriate category of listing and opening hours are most crucial.

9- Presence of keywords in title and domain helps. 

10- Behavioural factors like CTR, mobile click to calls, check ins etc are also considered as ranking factors.

11- Social signals like FB likes, Tweets and Google plus ones should not be ignored.

12- Inbound anchor text, linking domain authority and linking domain quantity are also important factors.

13- Presence of physical address in the city of search.

14- Proximity of address to the point of search.

15- HTML NAP matching GMP location NAP.

16- A mobile responsive website

(Above factors are based on inputs from Brightlocal, BlueHatMarketing and Infront).

Also See:

WhiteSpark Local Citation Finder
Free Business Local Listings
Free Seo Tools
Rank Watch
Free Analytics Tools for Websites
Relevancy Score For Local Results
Google Patent to Identify Erroneous Business Listings
Mobile Seo Tutorial
How to do Local Seo?

Friday, April 15, 2016

The New Green Ad Label for Adwords

Google has started testing a new green ad label for Adwords. The previous version was the yellow label one and Google has decided to convert the yellow ones into green.

The experiment is in the testing phase and Google has still not pushed on the changes. There is still no official confirmation for it that Google will roll the new bright green ad labels or not

Here is a screenshot of the newly labelled green ads in the testing phase: 

Let's see when Google makes it live. The experiment might have been done to test the effectiveness of the new color in terms of more clicks. After all, Adwords is the main revenue generation wing of Google and the new color attribution solely aims at generating more revenue if not user experience. Kidding!

Also See: 

101 Free Resource for Learning Adwords

Tuesday, April 12, 2016

Google Sends Messages to Webmasters for Unnatural Outbound Links

Google has started issuing messages to webmasters that their sites have been flagged for unnatural outbound links. The warning read "Unnatural outbound links from domain goes here violate Google Webmaster Guidelines."

Here is a screenshot of the applied manual spam action penalty: 

What To Do Next After You Have Received a Penalty?

All those site owners who have received such messages in the webmasters console must first try and detect all such low quality outbound links on their site then they must either remove them completely or no-follow themAt last, submit a reconsideration request to Google

How to Find Out All the Outbound Links on Your Site?

Download the screaming frog software from hereRun it and this will display all the outbound links your site is having. Identify all the low quality ones that can initiate Google penalty and no-follow them or remove them. 

Matt Cutts and Sandy Explain What It Means If Your Site Has A"Unnatural links From Your Site" Penalty and Also How to Fix it!! 

Also See:

Checking Whether Your Site is Manually Penalized by Google
How to Write a Reconsideration Request?
Why Paid Links Are a Violation of Webmaster Guidelines
Google Disavow Links Tool
Link Farms
Link Churning
Penguin 2.0 Recovery Guide
What Exactly is a High Quality Backlink?

Sunday, April 3, 2016

How to Leverage the Power of Social Reviews to Boost Online Sales

 “Online reviews have the power to make or break a business.” 

 A recent Nielsen study claims that “virtually all Yelp users (98%) have made a purchase at a business they found on Yelp, with nearly 90% of them doing so within a week”. Customers visit sites like Yelp only to find ratings and reviews about a company when they intend to buy any product or to use any service. 

The power of social reviews is growing and businesses who are failing to implement strategies to grow their online reviews are falling behind. A positive review is always great for the business. But on the other hand, criticized reviews defame the image of an organization. Before going for any recommendations, on social media, consumers often visit websites to read the reviews and then they compare prices. Reviews always permit businesses to approach new audiences and facilitate business to build up a positive reputation. 

What Does the Stats Suggests? 

 • 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Customers are 31% more likely to spend on a business with “excellent reviews” 

 • 72% users will take action only after reading a positive review. 

• Around 78% of audiences use online reviews to gather information about communities at some point during the marketing funnel

 • As per a Moz survey , online reviews impact 67.7% of respondents' purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.

The Objective 

The objective of social reviews is to maintain dignity in the market so that more sales can be made. In this competitive environment, if your customers keep happiness with your brand, it matters a lot to you because positive reviews heighten the growth of your organization. 

How to Get Great Reviews to Boost Online Sales? 

Here are a few ways to get great reviews to boost online sales: 

1- Consumer Reviews on Your Website 

According to a research, around 90% individual believe the suggestions from a companion whereas around 75% of them believe a proposal from a person they do not even know. So, that is a big reason, every single enormous brand shows costumers reviews on their website. 

Yotpo is an excellent tool that is designed as a mobile first reviewing experience. It is the only tool that you will ever need to get more reviews on your website and turn them into sales. It allows you to get more conversions, help in customer retention and get more qualified traffic to your website by utilizing the power of rich snippets. 

Have a look at how Car Part Kings drive more traffic and sales with the help of Yotpo:

2- Media Endorsement 

If you have your brand or product specified in media, you surely will get good reviews. Media endorsement includes spontaneous audits, magazine highlights, out-cast interviews, or TV fragments etc. 

Visual promotions make a powerful association with your customers. You may also take selections from these segments and glue them on your site to build up powerful image of your brand. At the point, people find consumers using your items will surely convert themselves to use the same.

3- Getting Personal 

The more you get in touch with your customers, the more they will understand the value of your brand. Social media is a spot for certified engagements with shoppers and often these conversations result in loyal, long term clients. You can request your customers for reviews through social sites like Facebook or Twitter, and also to share their stories and experiences. In doing such things, consumers will feel more associated with you and your image and be more propelled to buy from you. 

4- Prioritizing Consumer Services 

To keep any negative effect away from your image, try to remain focused on client’s issues by resolving all their queries in time and rectify their problems as soon as possible. This way you will build up trust between you and your consumers. 

In case, you do not have workforce to organize this level of administration, acknowledge putting resources into social media monitoring tools. Moreover, when a consumer shares an excellent affair, try to make ways to consider re-sharing crosswise. 

5- Influencer Reach

Influencers and well known people can be great resources for your brand. The influencer advocacy can be either in paid form or in natural form, depending upon your brand’s nature. In the case of paid form advocacy, contract also can be made for assigned time duration in order to grow your business whereas natural advocacy includes the condition in which an individual freely affirms of your image and results on the basis of their desires. Trackr is an amazing tool that lets you find influencers quickly and easily. 

The strategies described above will surely be very helpful to gain more and more social reviews so that online sales boost up. By utilizing these suggestions, you may make a symbolic impression for your brand. These terms will surely provide you the seamless buying experience, the often customers look for.

Also See:

Social Media Business Demographics
How to Create Compelling Content That Generates Social Shares
Measuring Social Media ROI
How to Increase Traffic to Your Blog
How to Add Ratings and Review Stars on Google Search Results
How to Display Google Trusted Store Reviews in Adwords
How to Find the Best Day of Organic Conversions
Data Sampling in GA