Google Seo Sandwitch Blog

Thursday, October 30, 2014

Google Launches Mobile Usability Section Under Webmasters Tools

The manner in which mobile search is growing, Google is forced to take actions and plan product enhancements in favor of the growing mobile audience. Google has launched the Mobile Usability section under Webmasters Tools to allow webmasters find relevant information as to how they can make their site mobile friendly. This section will list issues that will help you to fix mobile usability issues for your pages.

Where to Find Mobile Usability in GWT?

The Mobile Usability section is found under the Search Traffic section. 



5 Essential Parameters That Every Mobile Site Must Have

If you wish to have a user-friendly mobile website then make sure to fulfill the below listed 5 parameters:

1- A well defined viewing area (or viewport) that adjusts to the device’s screen size. Best approach is to have a responsive website.

2- Content should be displayed in the main viewing area without the need to scroll horizontally or pinch the screen in order to see the entire page.

3- Fonts should scale as expected across various devices for easier reading on small screens.

4- Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements. They should not overlap with each other. They should not be so close to each other so that the mobile user cannot easily tap a desired element with their finger without also tapping a neighboring element.

5- Visual design and motion driven by mobile-friendly technology. More help can be found here: 


Also See:

Monday, October 27, 2014

SEO is Costlier - 10 Reasons Why Your SEO Budget Shouldn't Be Less Than $2000 Per Month

SEO is getting difficult and costlier. Gone are the times when you can easily create 1000's of backlinks from FFA sites in order to increase your backlink count and ultimately rankings. Keyword stuffing no longer works nor having keywords in the domain name. So, why are the business owners still thinking twice before spending big money on SEO? SEO has become smarter. An intelligent and creative person who possess excellent analytical ability with a great sense of forecast will win the game for SEO. And those abilities do not come under $150 a month? For those of you who are still trusting people who guarantee SEO under $150 a month are surely spammers or do not know the real meaning of SEO.



Here, I give you 10 reasons as to why you should spend at least $2000 per month for SEO:

1- Domain Analysis and Competitor Analysis Needs Expertise

See: Domain Authority and Its Impact on Search Results, Expert Competitor Analysis

2- Link Analysis Needs Time and Expertise Both

See: Cleaning Up Your Link Profile

3- Content Marketing Strategy Needs Creative Abilities

See: How to Create User Intent Based Content

4- Link Baiting Strategy Needs Creative Abilities

See: 30 Ways to Create Natural Backlinks

5- On Page Optimization Needs Technical Expertise

See: List of Meta Tags That Google Supports

6- Planning an Overall SEO Strategy Needs Experience

See: How to Plan a Winning SEO Strategy 

7- Quality SEO Copywriting Needs Technical + Creative Skills

See: SEO Content Copywriting Basics

8- Approaching Webmasters for Link Removal/ Link Baiting Needs Patience and Effective Communication Skills

See: Google Disavow Links Tool

9- Planning a Branding Strategy Needs Effective Marketing Skills

See: Reputation and Branding in SEO

10- Keeping a Site On Page #1 of Google Needs Effective Forecasting Abilities

See: Are You Making Your Site Vulnerable to Future Google Updates

Do you agree that SEO budget should be increased? Please let me know in comments below.

Also See:

All Forms of Link building are Wiped Out by Google
Google Will Provide Unnatural Link Examples

Monday, October 20, 2014

Penguin 3.0 Update Strikes - Put On Your Natural Backlink Protection Shield

Google has updated the Penguin once again but this time it took around 12 months for Google to refresh this webspam update. 

Google has earlier told that refreshing Penguin is not an easy task so we might expect a little delay in penguin refreshes as compared to its companion Panda which keeps on updating often. Panda loves to get refreshed soon, isn't it?



So folks, check your rankings once again and see whether your rankings are stable? If not, then make sure to get your natural backlink protection shield up. Penguin loves natural backlinks, zero spam backlinks and authoritative high trusted seed backlinks. On the other hand, it hates FFA backlinks, spammy backlinks and low quality unnatural backlinks. Which side are you on?

If you haven't really done your complete backlink analysis yet then it's time for you to do so. Remember to follow the Google's link building guidelines to keep your website safe from the after affects of the Penguin update.

Also See:


Thursday, October 16, 2014

5 Astonishing Ways How Images And Psychology Can Double or Triple Conversion Rates

"Images are worth a thousand words", you must have heard about this saying from a long time but the new saying that I would like you all to consider is "Images can make or break conversions". Very few people realize this fact that Images can provide a psychological boost on the minds of your customer and let them decide whether to buy your services/products or not? Marketing is nothing but psychology i.e. taking actions after reading your customers minds. If you don't know the tactics that makes your customer believe in your services, you are doing your marketing WRONG.

How can an image help in increasing conversions? Here are 5 awesome tactics to prove that!

1- Hit the Emotional Side of Consumers - Make Them Believe In Your Provantage

Consumers aren't interested about the technical aspect of your product or how it works. They are interested in knowing how your product can help in improving their lives. Whether it can bring money or ease up their tasks? Yes, an image does an excellent job in making customers believe that this product is just for them. So, how an image signifies your product advantage is the first rule of thumb.

Examples:

A- Eureka Forbes "Pure Air For Life"

The below image makes the customer believe that the air in your home is so pure that you don't need to go outside to perform Yoga or exercise. The image on the site targets the female audiences because they are the ones who are more caring and health conscious. Agree?



B- Crizal Lenses "Crizal Junior UV- Kid Proof lenses. For Kids"

Crizal wants to target parents and make them believe that Crizal is the best lens for their kids. What kids love most - playing? So instead of boosting their product features as a standalone tactic, Crizal optimized an image and focused it around the playing activities of children. Searching for emotional factor? Come on, "it will keep the kids safe!", what else a parent wants? Full marks to Crizal.



2- Target Audiences Through "Emotion of Colors"

Color psychology is perhaps the biggest factor amongst all. Everything that we see around us is nothing but a combination of colors - red, green, blue, yellow, orange, purple and so many others. Does color impart a special meaning and has the power to change the thoughts of a consumer? Yes, it has. 

Have a look at the below Color Emotion Guide from the Logo company. Some of the world's greatest brands have their logo designed in specific colors because they impart a special meaning.



Some of the favorite colors of men and women are shared below. If your product or service targets a specific gender then make sure to use this color psychology. 



# Favorite colors are displayed on a top to bottom basis. Means, "Blue" is the most favorite color for men while "Yellow" is their least favorite. Similarly, "Blue" is the most favorite color for women while "grey" is their least favorite. *Now you know why FACEBOOK is BLUE!

3- Get the Right Contrast Needed for High Conversions

Conversions are directly dependant on the effectiveness of landing page. A landing page should have colors that are more readable on a background that have a large contrast. Understanding the color theory is an important aspect in designing a truly exceptional landing page.

Have a look at the color wheel:



Colors fall into 3 categories:

Primary - Red, Green and Blue.
Secondary - Green, Purple and Orange.
Tertiary - red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.

Examples:

A- Coca-Cola - Red and White Contrasting Colors



The white and red color combination on Coca Cola's homepage makes the text highly readable and appealing. Also, have a look at the smiling images of father and daughter duo. Does it matches the tagline of Coca-Cola's "Spread Happiness Campaign"?

Convinced? Then go and check the current color contrast on your website with the help of this tool.

B- GoDaddy - White, Green and Black Contrasting Colors

The landing page of Godaddy looks so elegant and neatly designed with the perfect choice of colors. Won't it tempt anyone to book a domain name?




Indian superstar, Mithun Chakraborty's image also has a high contrast with Silver and Grey Colors.




4- Human Images Works the Best - (Photos of Women Can Do Wonders!)

Reach to the human side of your targeted audience and let them connect with your brand by making them feel the same human sympathy and feelings as you are meeting them in person. Using high quality & attractive images on the site (Yes, women are clear winners here) can surely increase your conversion rate. On the other hand, using low quality and shabby images might make people think in negative about the brand so don't ever do that. Now, time for some examples.

Examples

A- The Wix Lady - Website Creation Can be Sexy

Can you ignore this stunning and attractive lady? I am sure Wix must have got numerous sign ups with the help of just this image. 



B- Progressive Auto Insurance - The Lady is Doing Wonders Beside Saving $500

One of the world's most popular insurance sites, progressive is using the charm and elegance of a lady in cracking conversions after conversions on their site. Don't believe then have a look yourself.



5- Use Context in Your Images - Avoid Standalone Product Images

For online e-commerce stores, displaying photos of products alone won't do any good. Instead, show the images in context. Make the people see and feel how well will it suit them. Don't getting my point? Have a look at the examples below:

Examples

A- Myntra Uses Stunning Images Displaying Their Products Worth

Have a look at the below model showcasing the People Women Orange and Navy Chequered Shirt on Myntra.



It makes the customer actually see and feel the look. The customer can imagine how they will look if they wear this shirt. 

Forget displaying standalone clothes, they will have little conversion, I bet.

The site hats.com makes the mistake of displaying just hats without humans and I am sure this must be affecting their conversion rate. 



If I can't see how will I look when I buy this hat, why will I purchase it? 

(If hats.com representatives are reading this then consider this suggestion of mine and see an instant increase in conversions). 

Hope you got some insights from this post. Make sure to use high quality images through which your targeted audience can connect with your brand. Don't take images and colors as a secondary factor because they are no less than a primary factor in aiding conversions. 

Did this post ignite your thoughts? Do you have some more suggestions? I will love to know those. Please share your comments below. 

Also See: