Google Seo Sandwitch Blog

Monday, July 28, 2014

Dynamic Sitelinks in Adwords - FREE Ad Extension from Google

Yes, you heard that right, dynamic sitelinks are free when any user clicks on them but don't get too excited, you still need to pay per click when someone clicks on the headline of the ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. This makes your ad more relevant to potential customers. The power to display dynamic sitelinks rests with Google and it might show such links only on some instances when it feels displaying dynamic sitelinks might increase the potential relevance of the ads and the CTR.

It is suggested that you continue adding and optimizing sitelinks because the overall impression share of the dynamic sitelinks will be low. 

Also See:

Google Pigeon Algorithm to Power Local Search Results

Google has launched a new local ranking algorithm and the SEO community has named this update the "Pigeon" update. This algorithm powers the local search results both on the Google Maps and the main search results.  This update was noticed after many webmasters witnessed changes in their local search rankings. Pigeon update is not a spam filtering algorithm but rather it tends to deliver better quality search results. 

The Pigeon Update - Set to Rule Local Search Results? 

Very quickly this update has started to roll out for both English and non-English search queries. Still, no information from Google has been provided in this regard. Waiting to see when will Google finally reveal about this major local update and interestingly what name it gives to the update?

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Alexa's New Keyword Research Tool - Look Up By Keyword and Discover Organic and Paid Traffic to Any Site

Alexa, the web information company owned by Amazon has launched a new keyword research tool for internet marketers that will help to look up by keyword and discover both organic and paid keywords that are sending traffic to any website. Previously, with the help of Alexa, we were able to find both organic and paid keywords sending traffic to any site but now we can perform keyword based research and discover sites that are receiving the maximum traffic from those keywords. 

Alexa Keyword Research Tool - What it Displays?

Suppose, if we wish to see which sites are getting the maximum traffic for the keyword "weather" then Alexa will return the information as displayed in the screenshot below:

It will display:

1- The top sites sending traffic to the sites from the searched keyword.
2- The keyword data containing the list of other keywords sending traffic to the site.
3- Percentage of traffic from the searched keyword.

We can view this data for both 'organic' and 'paid' traffic.

By clicking on the 'view site keywords link' we can reveal every single and popular keywords sending traffic to the site:

But hold on, this tool is available for paid subscribers only who have opted for a plan of $149 and above. 

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Saturday, July 26, 2014

How Google Might Predict Mobile Search Queries? Text Prediction Techniques and Research Findings

Due to the growing use of mobile search and bombardment in mobile search queries, Google is forced to apply some new techniques for making the overall search experience pleasant for the users. Query prediction remains one of the main areas to reduce the time interval between the manual entry of query and display of search results. For desktop users, Google has been successful in providing instant search and impressive query suggestions which reduces the time spent by the user on manually entering the query. But, in the case of mobile devices it is difficult. The main reason being, the search patterns for mobile queries are different and the user behavior based on the device complexities are also different. This article is based on a research study published here which helps to uncover the details as to how Google predicts mobile search queries and what are the text prediction techniques it uses in order to automatically predict a search query.

Normally, most of the users type on a 9 key cell phone and the average search query goes upto 15 letters long. It takes approx. 30 key presses and 40 seconds to enter the query. The time taken is too long and presence of text prediction systems might help to reduce this time gap. Three of the most common text prediction systems used are:

eZiType - Those which complete the individual words before they are typed. 

T9 - Originally developed by Tegic Communications, T9 is a technology that refers to the 9 buttons used on a cell phone. T9 is  apredictive texting technology which allows the user to enter text with just one key press instead of pressing the key 4 times for typing the letter S.

iTap - This technoloy has been developed by Motorola. It helps to guess the complete word when the user has just typed in the first few words. 

As per this research, 2 sets of users are shown 2 types of screens - query display screen and the query input screen. User are allowed to enter the query through the query entering screen and the query was displayed in the query display screen. In total, 6 interfaces were used with query suggestions ranging from 0 to 6. This means, different users were shown different interfaces. As per the results of this experiment, the workload time for queries with suggestions improved considerably. The number of key presses required was reduced due to the presence of query identification systems.  

Also See:

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Taxonomic Classification to Find Real Context of Words
Google Tag Manager
Query Highlighting on Google
How Does Google Applies Semantic Search?