Sunday, March 29, 2015

How to Set Up Site Search and Configure Reports in Google Analytics

If you have a search button on your site, you probably want to know what people are searching for when they come to your site. This data is incredibly useful for e-commerce websites. This tutorial will help you to know how to set up site search, identify search query parameters and see site search data in Google Analytics.

How to Set Up Site Search?

Sign in to your Google Analytics account, click on Admin - >View Settings.



Under Site Search Settings, set Site Search Tracking to ON.

In the Query Parameter field, enter the word "s" or "q".Click Save Changes.



Where to See Site Search Query Data in Google Analytics?

 Navigate to Behavior - > Site Search - > Overview to find the site search query data.


Video

Here is a step by step video that will guide you to configure the site search query parameter in an easier way.



Also See:

Using Cohort Analysis Report in GA
Macro and Micro Conversions for Online Portals
Learn Analytics FREE
How to Find the Best Day of Conversions Through Analytics
Data Sampling in GA

Sunday, March 22, 2015

Rankings in Mobile Search Results Set to Change in April 21st - Here is What You Should Do!

Google has updated it's mobile search ranking algorithm and site rankings are set to change in April 21st, 2015. Is your site ready to tackle that change? If you still haven't taken measures, it's time for you to do so. Here is a checklist of all the things you should be doing to keep your website safe in mobile search rankings.

1- Ensure that your site does not have any faulty redirects. Simply redirect smartphone users from a desktop page to its equivalent smartphone-optimized page. DO NOT redirect all the desktop users visiting several different inner pages to the home page of the mobile site. For ex- www.example.com/ should be redirected to www.m.example.com/ and www.example.com/foo should be redirected to www.m.example.com/foo and not www.m.example.com. (If your site is responsive it's best and there won't be any issues of faulty redirects). Have a look at the below image to have a more clear idea:



2- Check whether the search engine crawlers are able to accurately crawl all the pages of your smartphone optimized site. You can simply submit a mobile sitemap under GWT in the similar way as the regular sitemap. (If your site is responsive then you don't need any extra sitemap).

3- Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the “Fetch as Google” feature in Google Webmaster Tools.

4- Make sure your robots.txt is working properly.

5- Take the mobile friendly test and check there aren't any issues with your site https://www.google.com/webmasters/tools/mobile-friendly/

6- Use HTML5 standard tags to include videos or animations. Other formats might not be supported by mobile videos and might cause the below message to get displayed.


7- If any user is visiting a desktop page from a mobile device and you have an equivalent mobile page at a different URL, redirect them to that URL instead of serving a 404 or a soft 404 page.

8- For promoting app downloads, make sure the interstitial is not blocking the user from completing tasks.


It is recommended to use HTML banner or image, similar to small advert, that links to the app store where the user can download the app.



9- Make sure your mobile site loads quickly. You can use the Page Speed Insights tool for making your site faster.

10- Check the Mobile Usability Section under the GWT to find out issues that might affect the mobile users from properly accessing your site's content.

Make sure to follow all the above guidelines in order to make your website mobile friendly and to keep your site safe from any negative ranking fluctuations.

Why It's Important?

Making your website mobile friendly is important because if your site loses mobile rankings it can drastically impact the organic traffic to your site. Just check the amount of mobile traffic your site is getting and then think if this traffic is affected, your overall website traffic might get down. So, in order to keep your web traffic stable, please follow the above guidelines.

Also See:

70% of Mobile Searches Call a Business Directly From Search Results
Website Carousel For Mobile Search Queries

Tuesday, March 17, 2015

Google Updates Definiton of Doorway Pages in Quality Guidelines

Google has updated the old definition of doorway pages and added some clarifying examples in order to combat doorway page spam. Doorway pages are a set of webpages (same or different domains) that is created specifically for the search engines and redirects the users to the same destination. This can be frustrating for the end users because even after clicking on different search results, the user is taken to the same landing page URL. 

Here is the old definition of doorway pages as per Google:


And here is the new definition:


So, please don't waste your time and money creating doorway pages cause they might land your entire web properties into trouble. Anything that goes against the quality guidelines is dealt severely with Google. 

Also See: