Wednesday, December 5, 2018

5 Brilliant Keywords Research Strategies You Should Try Out

Keyword research is essential to your overall SEO game plan. Keywords make your pages more discoverable on Google and draw more of the right traffic to your website. This increases clicks, conversions — and possibly even sales. 

When it comes to keyword research, however, there is no one set strategy that you should rely on. Instead, it’s important to spread your wings and try things your rivals aren’t. Here are the top 5 brilliant keyword research strategies you should try out: 

1- Concentrate On Your Niche 

Take a look at your audience and what interests them the most. What are they searching for? 

Then, take a look at your products and identify the keywords your customers are using to find your brand. 

Perform a search of the most obvious terms in your niche, and then use an SEO tool to find derivative keywords. While high-value keywords are important, it’s also a good idea to use derivative keywords, too. These can help you to distinguish yourself from your rivals. 

Here is a nice video that properly explains how to carry out niche keyword research:

2- Take a Look at the Competition 

What is your competition up to? What keywords are they ranking for that you aren’t? 

All is fair in love and war. If your rivals have found well-performing keywords that you haven’t spotted yet, use your SEO tools to “spy” on them — and then reverse-engineer their methods. 

If there is a keyword that your rivals are ranking in the top 10 for but you aren’t, add it to your own keyword strategy to ensure that you don’t miss out anymore. Then, produce content that is better than your rivals, and which plugs the gaps they’ve missed. 

3- Base Your Research Off Financial Return 

If you’re focusing on keywords that offer barely any financial return, while at the same time ignoring those that provide lots of financial return, you’re losing.

Conversion rate matters a lot, but just as important is how much high-quality traffic a keyword generates. To find this out, you need to assess the value of your keywords. 

Spend some time working out the ROI of each keyword. For example, if you run an ad in which keyword A costs $0.70 while delivering 50 visitors and keyword B costs $0.20 while delivering 400 visitors, you’ll know that keyword B is providing more value. 

Additionally, take things further and check what happens after a customer has reached your site. Which keywords are delivering visitors and leads, sales and so on? 

4- Find Upward-Relevant Keywords 

SEO is an ongoing process. To stay ahead of the curve, you have to identify trends before your competitors.

If you can discover upward-relevant keywords before your rivals, you’re winning. 

The idea here is that you spot a trending keyword before anyone else, and then repackage it so that it makes sense to your target audience.

Trending topics attract a lot of attention. When you jump on trends, they make your business look relevant. 

Don’t just focus on the headlines, though. Go deeper and get an understanding of which topics and terms are trending, as well as why they’re trending. This will ensure that you repackage your keywords and content so that it is contextually relevant to your audience. 

For example, Black Friday is a seasonal trend. First understand what it is, why it’s happening and what it means for your audience. Then, you can adjust your title tags, meta descriptions, and content accordingly so that more relevant traffic finds your page. 

5- Understand User Intent 

It’s not enough anymore that you pick the right keywords. You have to understand more about who your audience is that’s typing these keywords into Google, as well as why. Thereafter, you will have to create user intent based content

When a user types something into Google, they usually have a specific intent. You might have the right keyword, but if you haven’t understood their intent, you won’t have the content they want. As a result, your bounce rate will be high and your ranking will drop. 

There are four types of search intent: 

  • Informational (searching for information — “how to …”)
  • Navigational (searching for a particular website)
  • Transactional (the user is in the mood to make a purchase)
  • Commercial (carrying out research before making a purchase — for example, a user might look to compare one company with another)

Image result for how to understand user intent

Once you understand user intent, you’ll be able to build stronger keyword research campaigns, and your overall content strategy will improve, too.

These are 5 brilliant keyword research strategies that will help you rank better. Experiment with each one and see how they boost your overall SEO strategy. While there’ll be a fair amount of initial work to carry out, once you’re up and running your keyword strategies will begin to work their magic. 

(This is a guest post by Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch— a search visibility tool of the next generation. Check out Nightwatch blog for SEO and marketing tips and follow him on Twitter: @aljazfajmut)

Also See:

List of Influencer Marketing Platforms

Wednesday, November 28, 2018

5 SEO Strategies You Need To Master in 2019

We are nearing 2019 and there are several new SEO strategies that you need to master before the start of a new year. I will discuss the top 5 SEO strategies that you must implement in your marketing strategy in order to achieve the best results for your campaigns. Let’s start! 

1- Voice Search Optimization 

It’s clear that more than 50% of searches would be driven by voice by 2020. Hence, you need to quickly focus on voice and think about how users will interact with your site using voice. 

Voice search is all about answering user query accurately and in a format that Google can easily process. Here are a few pointers that can tremendously help you to master voice search optimization. 

-> Read the Search Speech guidelines specified by Google and note the points under the Speech Quality rating. Prepare new content that fully meets the speech quality rating criteria to enable your site to rank on top of the search results for voice-based search queries. 

-> Make every effort to increase domain authority and user trust. Here are some good ways to earn high-quality links to your site. 

-> Improve your site speed. Here is how you can make your pages load faster with Google speed suggestion. If you want to dig a little deeper into how Google uses site load time in ranking search results then refer to this patent

2- Technical SEO Audit

You must never underestimate the importance of a technical SEO audit because it can directly hamper the performance of your website in the search results. 

Follow the below links to guides that will help you to master technical SEO:

-> Here is a great guide that discusses each and every aspect of SEO. 
-> This post discusses 15 important technical ON page issues and how you can effectively tackle them. 
-> Here is a comprehensive guide to planning a winning SEO strategy. 
-> This post from Neil Patel lets you perform a technical SEO audit in just 60 minutes. 

3- Interactive Content Marketing 

Interactive content marketing is all about educating, entertaining and engaging your target audience. 

The old form of text-based content marketing will be dead sooner. Interactive content that uses storytelling or gamification to inform and engage the readers will find more success. 

Video content forms a major part of content marketing. Cisco states that by 2021, 80% of all traffic will be video. Hence, it’s time to think interactive and think video. 

This post that I have written for WooRank covers each and every aspect of what is interactive content marketing and how you can use it to boost your existing content marketing strategy. 

Moreover, I would highly recommend you to read this post on Relevance that discusses how content marketing will change in 2022

4- CTR Optimization

You need clicks and most importantly you need your audiences to stay on your site for a longer period of time. If the user does not click your site in the search results then you are quickly going to lose your rankings due to RankBrain. 

This video from Brain Dean is a great watch where he discusses the Click Magnet Method to increase CTR. 

Moreover, this post from Search Engine Journal discusses some of best ways to boost organic CTR. 

5- Link Earning 

Link building won’t die in 2019! Yes, you read that right. Google does count links when ranking web pages and therefore there are not doing to die sooner. 

Building link is directly related to improved domain authority as links form a major part of DA. 

Here are some great resources that will help you to master link earning in 2019 and ahead:

-> The link building guide from Backlinko
-> The advanced link building guide from QuickSprout
-> This guide from Kaiser The Sage on Contextual Link Building.

The basics of SEO hasn’t changed a lot. It’s true that new and improved technologies have given rise to new forms of data presentation that have made way for new strategies to market products and services. Following the above 5 SEO strategies can surely help you to plan a winning SEO strategy in 2019 and ahead. 

Also See:

Universal Analytics
How to Rank in Google

Wednesday, August 1, 2018

Effective Ways to Protect Your Website From Hackers

We all know that website creation requires so much hard work and you don’t want that to get spoiled!
The pieces of content on your website are works of art, a labor of love that may have taken a long time to produce. For that reason, you want to make sure that you protect your website as much as possible, not just from hackers but also from damage and loss of data.
Here are some effective ways to protect the site you love.
Passwords and Usernames
One of the common ways that websites are hacked is through not using effective passwords or usernames.
It can be easy to choose a password that is easy to remember, especially if you don’t want to have to write it down anywhere.
However, simple passwords can be easily guessed by hackers and others looking to get into your website.
You need to think about your password and try to make it as difficult as possible to guess. Ideally, you want it to contain both letters as numbers along with punctuation characters as well.
Another rule to adhere to is not to use anything that is related to your site or your personal data.

Image result for create a strong password
Security Software
Your website or blog will be linked in some way to your computer. For that reason, if your computer gets a virus, the chances are that your website might also get the virus.
To try and protect both, you need to ensure that you have strong anti-virus software that can scan all your incoming data.
If you do think that you have a virus, you need to scan your computer and also scan your documents related to your website. Once you have done that, you can then ensure that your website is safe.
Backing Up Your Data
Because you have made such an effort for the content you have on your site, you should be looking to protect it as much as you can. That means ensuring you backup your data as often as possible so that any issues can be quickly resolved.
Image result for take a back up of data
It also means that if you lose your data, you haven’t lost all your hard work. If you haven’t managed to backup your disks or your website, then you need to think about other alternatives.
For example, to recover your data Secure Data Recovery and other companies can often retrieve it. Every time you
update your website or create new content, back up your data.
Website Security
As well as your own anti-virus software, there are also often plug-ins on your website that can add another level of security to your site.
Some of them will prevent unwanted comments that can be considered spam, while others are designed to stop viruses from getting access to the backend of the site.
Often these add-ons are free to download and use, so it is worth giving them a try.
There are many ways to protect your website and the data it contains. All you need is to make sure you have the protection you need.
Also See:

Google Analytics Hacks
How Does GA Collects Data From Mobile Apps?
10 Avinash Kaushik Videos for Learning GA
Automated Insights From Google
Analytics Interview Questions and Answers
5 GA Metrics that You Aren't Sure What They Mean
Google Analytics 360

Wednesday, July 18, 2018

How to Become An SEO Expert? The Complete Career Guide

The scope of search engine optimization as a career option is in great demand. SEO is a good career choice for people who are interested to make a career in the field of digital marketing.

Skills Needed To Become An SEO

Here are the top skills that are needed to become an SEO:

  • You should be good at critical thinking. An SEO should have an analytical mind and must use data in their decision-making process.
  • Your English communication skills should be good because most of your SEO clients will communicate in English. 
  • A creative mind is extremely necessary because every SEO strategy is different and you need to propose a unique SEO strategy for each of your client.
  • Patience is a key skill that every SEO must have. Getting good results from SEO campaigns takes both time and effort.
  • SEO professionals make recommendations related to page design and site speed. Hence, your technical and programming skills should be good.
  • You should be good at networking with others because SEO needs to constantly generate good backlinks for their client’s site as most of these links are acquired by networking with other webmasters.
  • You should have a zeal to acquire as much knowledge in your field as possible. The field of internet marketing is changing constantly and Google updates it’s search ranking algorithm almost every day so you need to be sharp in learning about all such changes that are happening in the internet landscape.

Degrees and Certifications Needed

Although there are no strict essentials of acquiring a regular degree to become an SEO, it always helps if you are a graduate.

Below, I'm outlining some stand out programs and certifications that may help your SEO career:

You can complete any undergraduate course from any stream but I would strongly recommend you to complete a postgraduate course like Masters in Computer Application or Post Graduate Diploma in Computer Science.

Also, there are some free guides and resources available to polish your knowledge about SEO:

Earning Potential As An SEO

You can easily generate a starting salary of thousands of dollars each month as a newbie and this can increase at an annual rate of up to 26%.

Final Thoughts

Becoming an SEO expert is purely based on choice. If you are really interested in making a career in SEO then you must follow the essentials mentioned in this guide.

Also See:

Learn SEO Step by Step
Query Highlighting on Google
Domain Authority and its Impact on Google
How Does Google Applies LSI
Seo Job Interview Questions and Answers
50+ SEO Tips