Saturday, July 22, 2017

Ask Question in Plain English to Google Analytics and Get an Answer!

If you spend lots of time looking through chunks of data under Google Analytics in order to get some information then there is a good news that can save your time.

What if you could ask a question to Google Analytics like "How many new users did we have from organic search on mobile last week?" ― and get an answer right away? 


Now, it's a possibility with Google Analytics. 





Now, you can ask a question to Google Analytics and get an answer immediately. Google will roll out this new feature in the next few weeks.




“Analytics Intelligence enables those users who aren’t too familiar with Google Analytics to access and make use of the data within their business’ account. Democratising data in this way can only be a good thing for everyone involved in Google Analytics!” - Joe Whitehead, Analytics Consultant, Merkle | Periscopix


Have a look at the below video to understand more about how you can ask a question to analytics and get an answer immediately:




Also See:

Google Analytics Hacks
How Does GA Collects Data From Mobile Apps?
10 Avinash Kaushik Videos for Learning GA
Automated Insights From Google
Analytics Interview Questions and Answers
5 GA Metrics that You Aren't Sure What They Mean
Google Analytics 360

Wednesday, July 5, 2017

4 Step Strategy to Performing Effective Market Research for Your SEO Campaign

Every SEO strategy starts with a good market research. Market research is a huge undertaking that often overlaps with user experience research. However, getting the time to learn the entire field of research can be difficult.



To ease the process, here are four simple steps that will help you gather market research data to understand more about your clients’ and their competitors’ rankings, without spending days on end or a fortune to learn the entire process.

For an SEO agency, market research helps you in multiple ways. First of all, it’s important to understand more about your client’s target audience, if there is a niche to market those products to, the size of the market, and who the potential customers are.

In addition, it will help you find out how much the competitors are willing to pay, how strong the competition is, and the best ways to get the products and services in front of your client’s customers.

Let’s use a big platform such as Plumfund.com as an example for a potential SEO client. Many individuals use it for getting extra funding from crowdfunding campaigns. As you must’ve heard of at least 2 more websites such as this, you are aware of the strong competition in the crowdfunding industry. An in-depth research will help you drill down all the necessary information about your client’s competitors you need to outrank them.

Essentially, market research is a profession on its own. However, do not let that put you off. While you can still hire a professional market researcher, here is a simple four-step process to get you started.

The 4-Step Market Research Strategy

For an effective market research for your SEO campaign, you need to answer four simple questions:


Step 1: How will the analysis help you? 

You do not do research for the sake of it nor because it is the right thing to do. Identify whether the data you receive will help you improve your marketing efforts, placement of the product.

Step 2: What data will you need? 

Research is done to answer specific questions that will boost your SEO campaign and the first step involves finding out the money making keywords and questions people search for. Once you know what keywords and questions you need answers for, you can tell what information you will get from them.

Step 3: How will the data be collected?

There are a million ways you can collect data, including using advanced Google search, exploring in SEO tools such as Ahrefs, SEMRush, AnswerThePublic and many others. The method you choose to collect data depends on your time and budget resources.

Step 4: Finally, how will you analyse your data? 

You can carry out a qualitative analysis, meaning making sense from the data collected. Many of the drilldowns are performed in programs such as Microsoft Excel or Google Sheets. These programs allow easy manipulation of large data files and help you make use of the numbers you just collected.

Fortunately, all the data you require for your market research effort can be found via the Internet using different SEO tools. A few years ago, you had to do most of the legwork and manually extract data using search operators and going through your competitor’s profiles for hours. But today, SEO has advanced as an industry and thus many of the grunt work has been automatized and made easier both by SEO companies and Google itself.

Hire Market Research Company

Of course, you can easily outsource your SEO research tasks to the professionals, if you can afford them, but you should at least try out the four-step process above to get a feel of what kind of data to expect.

This will also help you understand what question is too complex to answer, as well as make it easier for you to communicate with your market researcher. In most cases, the data collection step is what needs to be outsourced. If you need to control your costs, online time management tools like Clockspot can help you make the most of the paid research time.

Follow the process, and you will find market research to be an invaluable part of your SEO campaign. Make friends with some of the many SEO tools.

ALSO SEE:

Search Queries in Webmasters Tools
How to Find Out the Total Number of Pages Blocked by Robots.txt

Thursday, May 25, 2017

How to Build a Team That Will Raise the Startup. Personal Experience of Serpstat

(This article is written on behalf of Eugene Lata – VP of Marketing at Serpstat).
For 4 years of Serpstat existence, there was only one dismissal. More three employees left the IT sphere. During this time we raised the product from scratch, and today we are close to the goal of $ 1 million ARR (annual recurring revenue). We achieved this result thanks to our steep teamwork. How to assemble a successful team, we will clarify in this article.

How does the startup team differ from the team in the business and are there any differences?


The starting point is the correct interpretation of the startup team. You can't follow agencies, hiring people into a startup according to their rules. People in startups are fundamentally different, and I'll explain why.

The team of the startup can grow unpredictably and chaotically. Yesterday there were no vacancies, today there are 10 of them. In startups, unlike in large established businesses, there is a lack of a clear corporate culture. In such conditions, almost everything depends on the team. And the further development of the company depends entirely on whether you have gathered the right backbone of the startup.

The startup is flexibility, an opportunity to be heard, to realize your ideas, an absence of bureaucracy and a total welcoming of initiatives of the employees.

At the same time, business is a clear and streamlined process, a payback product, a hiring and firing plan. And no randomness.

How it was when we're just launching the product? Everyone did everything: selling, supporting, and conducting marketing activities.

Hiring people to the startup. What personal qualities to pay attention to.


They are courageous, flexible, initiative and quickly trained people. Those who see the path of developing the startup, want to improve themselves and know how to achieve their goals.I, as the head of the marketing department, do not care what kind of education my employees have and whether they have it at all. For me, the most important thing is his ability to achieve goals and easily learn. When I interview the potential employee, it looks something like this:

"- What are you keen on?
- I do sports, athletics.
- Oh, cool, tell me, what success have you made in this?
- I have a medal in the marathon. My personal record is 42 km for 4 hours.
- Wow, he can come up to us, - flashes in mind. "

Among personal goals can be anything, even embroidery with a personal time record. It is important that a person knows how to achieve what he wants in everyday life. Then he can easily cope with the tasks at work.One more thing: it should be comfortable with a person. If you don't feel this comfort, it's better to refuse this job seeker. Honestly, I've never said that yet, fortunately, our HR manager is responsible for this. :) It turns out that the Serpstat team has everyone in their place. Everybody understands what needs to be done to develop the product.

Should people in the startup be similar to each other?


photo_2017-05-17_11-14-59 (2).jpg
Just a small part of Serpstat team :)


Definitely yes. In addition to the above, new people need to approach the "family values" of the startup. Be like-minded. Determine this at the interview stage. Do not evaluate the candidate only for technical skills – this is a fatal mistake for the startup. The team should be excited by the same idea. Such people are cool, while you can always tighten them to the level of a specialist.

If you start to assemble a team only on the skills of candidates, you will not have the necessary microclimate for development.

The startup implies "united by the idea," but it's a good idea to motivate the team with a good salary. If you have a limited budget, how to get out of the native market and close the vacancies?


A good salary is always a motivation. But not always the most prioritized for a person. Many people leave big business and move into small start-ups with less financial motivation. Why? Because a startup is an unlimited opportunity for growth, and this growth is rapid. In a large company, you need years to grow to the head of the department/project. In a startup, this can happen in a few months, as it happened with us.

As an option, divide the company's shares among the first five employees. This is an excellent motivation for the work since with the growth of the product their earnings will grow. But most importantly, they must love the product. If people are interested only in money, this person does not fit into the team.

How to filter out people who need only money at the interview stage?


For this, it is enough to understand the real motivation of a particular person, loyalty to the idea of the project. Often the candidate not only doesn't read anything about the startup but also does not read the short description of the vacancy. Simply submitted for a job, the name of which was considered suitable. It is clear that such a person will not catch fire with an idea at all, which means that many processes will drag on, which is deadly for a startup. As I wrote above, new people should approach the "family values" of the startup. Be like-minded. It is noticeable already in the first conversation.

How to rally the assembled team?


Remove the relationship like "director-subordinate," this is the remnants of the past. In Serpstat the average age of the team is 24 years, and the directors are about the same age. That's why we turn to each other with a nickname, this is another feature that unites the collective.

Become a family. Hang out together after work, arrange team building on the weekends, attend conferences, sports competitions and so on. In Serpstat every day at lunch we play UNO, it's fun and brings us together.

Screenshot_2.png
Chief Editor of Serpstat Blog Mipsy (Helen) and Administrative Coordinator Melkaya (Irina) before the 100km bike rally

Make it clear to the team that each person plays a key role in product development, and without one of them, everything will go awry. We have 45 employees from programmers to an administrative coordinator, and each one is significant for the startup and affects the development of the product.

How to inspire the team for maximum performance?


Provide your team with free access to financial statistics. This is extremely important for a startup because employees see how their work affects the development of the product. Each person in Serpstat can see the daily earnings and costs of the company, how many new users have come.
This kind of motivation was introduced by our new CEO in 2016 - Artem Borodatyuk, founder of Netpeak Agency and Netpeak Group. As soon as he joined the team, he immediately put the development course - $ 1 million ARR. Then he opened the admin area access to all the staff and said: "You know our goal and see our growth, let's work and earn even more."

The second important point: a well-thought-out system of motivation, on which depends the salary. Run from the concept of "employee at the rate" - this is another relic of the past. Introduce a motivation system and pay out money depending on the key indicator of the result of activity at the end of the month (KPI).

In Serpstat, the rate is below the market rate, but we don't have a single employee at the bare rate. Everyone gets bonuses for KPI according to the motivation system and gets an appropriate salary to efforts. This approach sets the pace for the formation of a developing startup since the company's revenues are completely dependent on each employee in the team.

Thanks to such things, we have constant growth. This supports the morale of the team.

The first people in the team - who are they?

The first to enter the team are the development team and the support team, then the marketing team. At the same time, the first 5-7 employees should be universalists: be able and sell, and support, and do marketing. In Serpstat, everything was just like this :) Subsequently, these people headed the departments.

Conclusions

Do not look for workers, look for people in the family. As our HR Sawyer (Lena) says: "The team in the startup needs to be recruited in exactly the same way as to look for the husband/wife - to realize your needs and find the one who can best correspond to them." In Serpstat we are not just a team, but a real family. And this is the main guarantee of success.


 Also See:

Monday, May 15, 2017

How to Find Long Tail Keywords For Free and Increase Your Organic Traffic

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit unreasonable, at first, but they can be hugely valuable if you know how to use them.

Here is a list of tools that can help you in generating long tail keywords for free and increase your organic search traffic.


1. Soovle

Soovle is an easy to use, free tool that shows you keyword suggestions results from Wikipedia, Amazon, YouTube, Ask.com and Google Suggest.


First, go to Soovle and enter a somewhat wide keyword into search field:


soovle1.png


For example, if you were looking for list of shopping malls in India related keywords, you could use the keyword “list of shopping malls in india”:


Screenshot (35).png


Suggested results will be displayed automatically from different websites:


Screenshot (37).png


You can download the results in a CSV file by clicking the download icon in the top left corner of the page:


Screenshot (36).png


This is a great tool because it shows you keyword ideas from sites that your competition probably overlooks.




The Google Autocomplete Keyword Tool is a free keyword tool that is used to find long tail keywords directly from Google search.


Google auto-populates keywords (search terms) based on popularity. All you need to do is start typing your query like “tour and travel agencies in India”, then click the search button as shown below:


Screenshot (38).png


The following results will be displayed:

Screenshot (39).png




UberSuggest is a fantastic free long-tail keyword research tool.


With UberSuggest you will not get important keyword details like keyword competition and search volume. This tool is best for generating ideas for your long-tail keyword articles.


For example if you are looking for digital marketing related keywords, then open Ubersuggest tool enter the keyword such as “digital marketing institutions in bangalore” and click on the suggest option as shown:

Screenshot (40).png


This tool will spit out hundreds of suggestions:


Screenshot (41).png




It's a free long tail keyword research tool to give you hundreds of keyword suggestions with valuable keyword data like keywords global search volume, local search volume, number of searches in last month, cost per click (CPC), etc.


Just type your seed keyword in the box below and click generate suggestions.


Screenshot (20).png


Let us take an example, your seed keyword is "list of raw food for dogs":


Screenshot (46).png



You will automatically redirected towards keyword suggestions for raw food as:


Screenshot (47).png




Autosuggest is the most powerful long tail keyword research tool which gives thousands of long tail keywords, search volumes and other metrics for free.


Open Autosuggest tool, you will find an option to add your seed keyword as displayed in the screenshot:


Screenshot (26).png


Now enter your seed keyword in the required field. Suppose you want to find the long tail keywords for the software companies in India then type “list of software companies in India” as:


Screenshot (29).png


After that click on the Autosuggest button you will find the results of your seed keyword as:


Screenshot (30).png


To see more data such as monthly search trends and search volume, create an account by filling these mandatory fields as shown below and login for the same to view.

Screenshot (31).png



It's easy to find long-tail keywords with WordStream's keyword research tool.


Suppose we want to search keyword related to “water park” then enter water park in the search box as:


Screenshot (11).png

Now, hit the “Get Keyword Ideas” button to view the top 100 most popular keywords. Just enter your email to receive the full list of long-tail keyword phrases, completely free.

Screenshot (12).png




SerpStat is a great research tool that pour out long tail keywords related to your search term. It allows you to apply filters to the suggested terms and leave questions only or you can choose to leave only keywords but exclude toponyms. Also, SerpStat allows you to get access of 5 days free trail and will take a close look at a number of Google domains separately so you will get a better idea what works where.


SerpStat provides the following features:


  • Filters our results.
  • Ability to look at different Google domains separately.
  • Ability to research competition both in organic search and ads.


First open Serpstart tool and type a query related to your search then click on search button as:


Screenshot (13).png


After that the following results will be displayed to help you out in finding the relevant long tail keywords.


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It is the only tool that generates keyword suggestions by analyzing your existence website traffic and provides you with very specific long tail keywords relevantly.


HitTail provides a free trail of 21 days and works in the background, constantly giving you new keyword ideas, while you can focus on other stuff.


Suppose you want to search for “sport shoes for women” then enter your keyword as follows:

Screenshot (54).png

List of all the suggested long tail keywords related to your search will be shown as:

Screenshot (55).png
 


Also See: