Wednesday, August 17, 2016

Google Rank-Modifying Spammers Patent

Your chances of attracting audience on online platform are completely dependent on how high you rank on search engine results. Needless to say, when the arena is as vast as a World Wide Web there are going to be illicit practices being incorporated.

The Rank-Modifying Spammers Patent highlights all of those spam tricks being incorporated to rank a page higher on search engine results. To give you an idea of how Rank modifying techniques affect search engine results here is an example:

The first half of the figure points out to the ranks of search engine results minus any rank modifying spamming. However, with rank modifying spamming you can see a great shift in the ranking pages. The websites which rank much lower in result pages climb higher and garner audience for their benefit.
Techniques used by Rank Modifying Spammers:

Google uses an intricate form of codes for the algorithm it has in place to weed out spam activities. Time and again spammers come with some creative ideas to better SERP rankings. These spam activities only impact the efficiency of a search engine.

Some of the most prevalent Rank modifying tricks used by spammers include:

1.    Keyword stuffing

Over stuffing of keywords is done to make the content look more relevant to the information a user is searching for on search engine.

2.    Invisible text & Tiny text

Invisible text refers to the keywords which have same color as that of the background of the page. Invisible text enhances the frequency of the keywords without being visible. Tiny text is the implementation of keywords in very small text within a page.

Invisible and Tiny text might even point to a completely irrelevant page which does not carry any information for the benefit of the user.

3.    Page redirects

For Page Redirects spammers use a coded first page which redirects a user to completely irrelevant second page. The page automatically redirects the user to the second page only employing a coded page to bluff the Google algorithm.

4.    META tags stuffing

META tag stuffing refers to adding of large set of keywords in the META tags on a page. These keywords generally have got nothing to do with the actual content of the page. The purpose of META tags stuffing works for the reason that spammers are able to attract a large set of audience to the page who probably search with a different set of keywords altogether.

What is Rank Modifying Spammer Patent?

The Patent states that:

A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.”

Let’s take an example to get a better understanding of the whole concept:

Consider two documents which are ranked first and second on the search engine results. Now, the second ranked document is a genuine document which is completely relevant to the information a user is trying to search for. However, with all the Rank modifying tricks the spammer has been able to rank his document ahead of the more genuine one.

The method analyzes the rankings of both the document. How both the pages are ranked and the difference in accordance with the relevancy of the information searched and provided.

Google has clearly laid out the webmaster guidelines for everyone to take note of. This algorithm with it latest modification does it all in real time and accordingly implicates the spammers. Google wants to create a user friendly search engine and accordingly makes changes to its algorithm to make sure that all those spam activities are dealt with productivity.

During all this there is a transition where in the result will be completely different from what a spammer can expect. The page which was ranked first with all the spamming tricks either might go down few places or may drastically go down to bottom places. This only invokes a reaction from spammers who might try to get rid of those spam links and in the process invite a Google penalty.

A Google penalty might even result in blacklisting of a webpage who indulge in Rank modifying spam tricks time and again along with other illicit activities to rank a page higher on search engine results.

The ranking transition function serves as a highly tool to evaluate rank modifying techniques employed by spammers. It gives confusing reactions to rank modifying spam activities and can impact rankings to a great extent.

Google for one makes sure that these spam techniques are detected in nick of time and users are provided with appropriate information.

(Source: Ranking Documents)

Saturday, August 6, 2016

Big List of Top 25 Video Marketing Tools

The video marketing industry is a booming industry and audiences are enjoying videos more than blogs and articles. It is simple when you use a video to promote your business, brand, event, product or service with the help of marketing tool. This also helps to boost online presence and conversion rates, apart from satisfying people’s information and entertainment needs because a one minute video is more than a million words.

Here are some popular video marketing tools to help you create short videos and launch your marketing campaign:

1.   Animoto

Animoto automatically create amazing orchestrated and unique videos using your photo, clips, music and images. It is an awesome application that can save a lot of time, effort and work when you are creating video marketing campaign.

It syncs well with major social sites like Facebook, Picasa, Flickr, Photobucket and Smugmug. It’s basic plan is free that gives you unlimited access to create 30-second videos, with HD option and 600+ music tracks to enhance the video.
Blender is a free open source application that allows you to transform your videos into animated showcases complete with mesmerizing visual effects and interactive features.

Blender can also help, if your goal is to cheer your viewers with spectacular presentations.
This PC and Mac desktop software is the market leader in the screen capture video world. Screencast videos are a great way to demonstrate how something online works. It has some nice features that allows you to add focus to areas on your screen as well as annotations and URLs.

One very useful feature is SmartFocus which allows you to zoom in and out, as well as pan. Zooming in is especially important for videos, since more people consume their Facebook news feeds on their mobile devices.
Filmora (Wondershare Video Editor) is a software that gives you the chance to perform basic edits like trim, rotate, brightness, contrast, speed, audio edits, and advanced effects like Picture in Picture (PIP, also called a Video Overlay, is when two video clips share the display screen at the same time, one smaller and superimposed on a larger image) and Scene Detection.

Filmora also comes packed with an extensive music library, overlays, filters, and texts to help make your video stand out.

This tool helps you combine images and create short videos stories in few minutes. Flipgram allows you to create interesting slideshow, musical videos, lip-syncs and stop-motion with many music tracks.

You can record voice narration, choose from Flipagram’s music or upload 15 seconds of music you already have on your mobile device. It's really easy to use and will be perfect for those who'd like to post their video on Instagram or Facebook.
GoAnimate is simply amazing tool that allows you to make your own professional animated videos using characters and sets of your choosing.

The results are absolutely beautiful, you first get to choose from their selection of themes, and then you start creating. After choosing a background, you can add characters, props, text and much more and end up creating a beautiful animated video in a matter of minutes.

Magnetvideo delivers complete B2B video marketing solutions that help marketers increase the effectiveness of their content marketing and lead generation strategies. It offers cloud-based video streaming across web, mobile and social networks. It also helps you develop multi-channel video marketing strategy that improves your over-all corporate image.
Magisto is a free app that automatically turns your everyday videos and photos into beautifully edited movies. It uses its own emotion sense technology to create a video. It is perfect for sharing on social channels and using in video ads.
It also creates short, entertaining videos from your raw footage. It allows you to add titles and music to jazz things up.
Powtoon is highly recommended for marketing to create quick and intuitive message bites for engaging viewers. It is a free solution for creating presentations and animated videos, which can be embedded on your brand website and shared social media channels.

You can choose from a wide range of templates, characters, backgrounds and transitions.
10. Prezi

This is an interesting take on the slide presentation as it allows you putting all of your information on one slide and then zooming and panning to highlight key points. You can create a captivating, entertaining and informative presentation video.
It provides facilities to create video slideshows or music videos from your existing photos, music or video clips. There are also widgets and badges so that you can embed the clip onto a blog or website.

It also provides facilities that you can directly post your new slideshow onto Facebook, Twitter, Instagram, YouTube, and Pinterest.
Stupeflix amazingly allows 20-min long video for free that can be shared on major social networks without much hassle. It allows you to create videos in a few minutes because it gathers up pre-existing images, videos, music, presentations, maps, and social networking channels like Facebook and Instagram.

Its interface is very friendly and easy to use, even for those who are new in video marketing. It also comes with 16 different themes.
It is really intuitive and will help you make fantastic videos with the stop-motion technique. You can watch and edit your video frame by frame, and use the app's brand new thumb menu to control all the edit options available for each frame.
You can create doodle animations that are fun, engaging and can communicate your message in a clear manner. All doodle in this tool are custom hand drawn. It’s not the cheapest route, but it is certainly one of the best ways to create a one of a kind video that is simply hard not to watch.

You will also benefit from professional voice-overs and help in script-writing. It can be bit expensive.
15. Stroome

Stroome provides the facilities that you can upload your own content and then use material from community members to improve it. Strong social and interactive components have made crowd sourcing one of the hottest concepts on the web. It leverages this concept to create a lively video-based community.

It is a comprehensive animation software program that lets users create whiteboard-style animations automatically. Many marketers, graphic designers, video makers and promoters are making use of VideoScribe to create whiteboard-style animated videos that are really powerful.

Videotoolbox is not only free but also analyses your video files and displays detailed information about the codec, bit rate, frame rate, resolution, etc. It can process up to 600MB file and converts video into all popular video formats.

Features like adding watermark, cropping, merging files, thumbnail of created videos are all available with Videotoolbox.

18. Vidyard

Vidyard is a great tool for video marketers who want to generate more revenue and get detailed tracking and analytics. It provides facilities like attention span of viewers, click-through behavior, and the location of viewers where your videos are shared, and how videos can give your ROI a boost.

Viewbix is a tool where you can create an interactive video in just three steps which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.  

It allows you to create your video and then add calls to action and other interactive apps throughout the video.

20.      WeVideo

WeVideo allows you to capture and edit beautiful videos either for your business or for personal reasons. WeVideo uses cloud-based editing technology to improve video quality. Also, being cloud based, it can be accessed virtually anytime, anywhere.

You can create texts slides, crop your photos and edit your audio files. One of the most appealing components is that you can invite team members to collaborate and contribute on videos.

21.   Wideo

Wideo is an online video platform that allows you to easily create, edit, and share animated videos. It also offers personalized video technology so you can launch retargeting campaigns and personalized marketing more effectively. It gives you the option like tutorial or product demo by letting you add your logo, images or even background music.
22. Wistia
Wistia is not only a video creation tool, but also hosts videos. Its hosting services are designed specifically for companies with marketing goals in mind. This helps prioritize lead generation, support marketing messaging and drive ROI.

It provides the analytics you need to measure performance. It uses heat maps to show where customers stopped watching, where they skipped forward, and where they flipped back to re-watch a portion of the presentation.

23. Windows Movie Maker

Windows movie maker is one that is likely already at your disposal. One of several applications preloaded on the windows operating system, windows movie maker provides the basics, in addition to advanced features such as the ability to add special effects and upload video to various websites.

This is a do-it-yourself tool that uses text-to-speech and animation technologies.

Lectures or presentations can be given new life. You can also load in your script and let the artificial intelligence create a video using virtual actors and cameras.
25. Youtube Editor

Youtube Editor is one of the most popular and widely used video marketing tools that is much easier to deal with than traditional desktop editing program.

It gives you a wide range of interesting editing capabilities right on the website. You can add transcripts and annotations to your videos to make them truly SEO friendly.

There are more than enough tools to generate, guide, or let you launch the entire video campaign at an affordable price, which is great news for your budget. Use the above tools and create amazing videos to boost your ROI.

Also See:

Tuesday, August 2, 2016

How Can Google Data Studio Help In Data Reporting

There has been a constant buzz regarding the Google Data Studio. The free version gives a chance to everyone to give it a try. Google has always presented users with advanced tools and modification to ease the functionality of e-commerce business.

Google Data Studio has been designed with the same ideology. With this tool you can integrate various ad channels on a single platform to overview the buying habits and pattern of your customers. A user can easily create a report on the dashboard with all the necessary data repotting.

You are presented with a sorted interface where in you can add and view detailed description of data in tabular or any other representative form such as pie charts. Google data Studio is a much needed tool for SEO industry that needs to present crisp and to the point data reporting. It helps to present everything in a clean manner and lets professionals stay in sync with the SEO professionalism and lingo.

How does it work?

You can easily get started by logging in with your existing Google account which you use for your Analytics and AdWords accounts. 
Here is a step by step guide of how you can work on Google Data Studio with ease:

  • Sync Resources
  • Once you have logged in with your Google account ID next you have to:
  • Connect to your pre-existing data sources
  • In case you want to create new data sources select “Create New Data Source” option which you can find in the bottom right corner.
  • It is the sheer number of available sources that make Google Data Studio so much advanced and helpful. Some of the main data sources for user are:

  • Google Analytics
  • Google AdWords
  • Google Sheets
  • Google BigQuery
  • Data Set-up
  • Pull up the data from the Data source to carry on with customizable live reports which is presented in:
  • Time-periods
  • Segments
  • Geographies
  • Filters

The above mentioned are some of them and you can find many much helpful tools and features.

There are plenty of options for a user to present the data in any appealing form. You can easily view the data from Google AdWords. For that, just choose the graph you want to show and then change the Data Source.

The effectiveness of Google Data Studio is quite visible here. 

  • You can easily compare data of various sources and point out the difference without any trouble.
  • Design and finalize the report.
  • In case you want to make changes or any modification you can do so by clicking on toggle for “Edit”.

You can easily share your report with other professionals. Just add the e-mail address of the people you want the report to be shared and click on “Share”.

The Editor Access option gives option to the editor to:

  • Review, Edit or add comments
  • Dashboard and report management

Why Should You Use It?

It offers more than just a simple report. You can get creative and make use of various customization features to make your final report look appealing and pleasing to the viewers.

With Real time collaboration teams can access and make subsequent changes to the report as needed.

There is no complex or lengthy process. Generally, it does not take much to get accustomed to all the necessary features and it is safe to say that you can easily make it work to your advantage. 

A Highly Effective Tool for Data Reporting and Visualization

Visualization tools: Data Studio gives you many exciting options to represent the data with the help of. No longer does the data have to appear mundane and boring. With proper representation you can bring it to life. It is easy to refer to the figures and statistics. Also, you can easily refer to the difference in the report of various sources with ease.

Easy to share: Users can easily share the report with concerned parties with ease. Data Studio makes it possible for teams to work on a single platform and make relevant changes in real time.
Interactive: All the data that you put in your report is quite easy for anyone to refer to understand. With the use of table, pie charts or graphs one can easily represent the data without any miscalculation or misappropriations.

Efficient: It does not matter if you do not actually belong to technical field. It is quite easy to work with and the end result is just there for you to see. All the available sources that are already there for you to refer to and make use of reduces time spend to acquire data. You can focus on preparing a perfect report rather than being worried about the data and statistics.

What More Can Be Done?

While it is a near perfect entity there is bit that can surely be worked upon. 

For starters it would be a great addition to let the users add and view data from other non-Google properties or other social platforms. Google makes it possible to work efficiently with Google owned properties but certainly it would be nice addition to let users access other sources as well.

While you can find every necessary feature that you may require preparing a report it would be great if a user could just refer to previous dashboards or format to access to.

All in all Google Data Studio is a dream for every professional. It simply integrates every facet of professionalism with creativity. No longer do the professionals have to go the lengths of customizing their reports for hours and in some cases for days. Once you get hang of it you can make reports with ease. You will only get better after initial try outs. So, go on and try Google Data Studio without any delay or inhibition.

Also See: