Saturday, October 22, 2016

How to Have a Mobile Optimized, Festive Friendly Email Marketing

Email Marketing is one of the most ROI friendly channels of online marketing. We all need a mobile optimized email marketing strategy in order to generate the best returns on investment. 

Today’s mobile consumer base are constantly checking their mobile phones to track emails. There was never a great time to reach the mobile savvy customers as we have now. Here is how you can have a mobile optimized, festive friendly email marketing strategy. 

How to Have Mobile Friendly Emails?

1- Keep the subject lines shorter to around 25-30 characters as most of the mobile devices displays up-to 30 characters only. 

2- Make the pre-header text attractive and click worthy and this text gets seen in the mobile devices. 

3- Use single column template in order to keep the content visible evenly irrespective of the devices. 

4- Use images sparingly in order to cut down on load times.

5- Use a single call to action so that it becomes easier for the user to decide what to do next.

6- Limit your word count as mobile users don’t read large chunks of content on a single page. Also, ensure to use your CTA button early. 

7- Avoid centering long blocks of text and use the full width of your workspace.

8- Leave enough space around CTA’s in order to make it easier for the users to click on them. 

9- Test your emails across multiple devices in order to ensure all emails open evenly.

10- Add schema markup to your emails to make them stand apart. 

How to Have Festive Friendly Email Marketing

1- Add creative and festive friendly subject lines.
2- Use festive coupon codes in the subject in order to increase the Clickthrough Rate (CTR). 

3- Send last minute gifting ideas emails.

4- Wrap up the emails into festive friendly colors but also ensure to keep the design responsive.

5- Create content that sticks to the holiday mood.

6- Provide special discount to the deals left over in the cart and send emails to the consumers to inform them about this offer.

7- Send series of emails, not one time and try to engage early with the consumers.

8- Use emotional triggers in your campaign. Have compelling content and remain innovative. 

9- Experiment with different headlines and send special festive offers emails to those who have not opened in the past.

10- Send early bird offer emails to a selected group of past customers who remained loyal.

Some Great Tools You Can Use

Getresponse: You can't imagine how simple email marketing can be until you give this tool a try! Getresponse is a nice tool to automate your marketing efforts.  It is a great email marketing software that has powerful in-built tools for email marketing success. You can build professional looking newsletters with ease and import your subscriber list easily within seconds. 

Subject Line: Perhaps, the most important part of your email marketing strategy is the subject line. This tool lets you evaluate your subject lines and assigns a score to them out of 100. The greater the score, the better performance the subject will receive. 

Tone Analyzer: This tool lets you check the tone of your email content. You can detect and interpret emotions, social tendencies, and language style cues found in text. By adjusting the content body, you can increase the overall effectiveness of your content. 

Putsmail: Another important aspect of email marketing is testing the emails for their effectiveness. With the help of this tool, you can easily check your HTML emails before sending it to your subscribers. 

That’s it! You have understood how to give a jumpstart to your email marketing in this festive season. Are you employing any other secret tactics in your marketing campaign? Please let me know in the comments below. 

Also See:

Monday, September 5, 2016

Get Automated Insights From Google On Your Mobile App

Google has launched a new stream of automated insights in its official Analytics app. This is a great improvement where webmasters will be able to see key metrics and areas where there is scope for improvement. This will reduce the overall time taken on manual data analysis in order to find out the key areas of improvement. Instead, the Google Analytics App will now send automated insights on your mobile app informing you which actions are driving more conversions so that you can continuously improve your site and increase your ROI. 

The data is available in the Assistant Screen and it lets you see key trends in just 5 minutes. Moreover as the app learns more about your business, it gets smarter and smarter. It’s available now in Google mobile app on Android and iOS, so you can easily grab insights on the go.

How it Helps?

  • Analyzes the available data to give you meaningful insights and recommendations.
  • Offers quick tips on how to improve your Google Analytics data.
  • It reacts to your feedback and adjusts itself smartly. The more you use it, the greater accuracy you will have.
  • The entire team is able to take action easily.

Also See:

How Does GA Collects Data From Mobile Apps?
10 Avinash Kaushik Videos for Learning GA
Analytics Interview Questions and Answers
5 GA Metrics that You Aren't Sure What They Mean
100 FREE Resources for Learning Analytics
How to Set Up IP Address Filtering in GA
Content Grouping in Google Analytics
Seo Tutorial
How to Find Out Which Keywords You Rank For
Using Google Trends to Find the Popularity of Keyword
Keyword Research and Seo
Long Tail Keywords Vs Short Tail Keywords

The Definitive Guide to Product Bundling

An e-commerce website can drive more sales and improve conversion rate with product bundling. Under product bundling, multiple products are clustered under the same package. Consider the below screenshot to get a better understanding of it:

In the above example, the e-commerce website combined four different products to cater to one customer. It drives sales for multiple products with a minimum of marketing tactics. The amount of money saved on the purchase drives customers to make the purchase.

How to Create Product Bundles?

As per Matt, owner m2media, a creative web design company in Brisbane, "For an e–commerce business to flourish it has to adapt to the ever-changing dynamics of the digital world. Product bundling is the latest trend which has to be a prominent feature of services provided by a web designing company".

Align with e-commerce websites which provide with licenses and extensions to support product bundles. You can opt for:

  • WooCommerce: Provides with pre-configured as well as customized bundling option. It also supports extensions such as Product Add-ons, Name Your Price and Composite Products. Also provides with free snippets and mini-extensions for customization and improved functionality for bundles.

  • Shopify: Shopify app lets you suggest “bundle” to your customers. Customers can simple “Add bundle” to make the purchase and get discounts offered with it. Bundle suggestions are shown below along with the discount offer which a consumer searched for as shown in the picture below. Go for the free 15day trial to decide if you want to continue or not.

  • Magento: Just install the extension and rest are taken care ofg by the professionals. It provides with “Frequently Bought Together” extension with which related products are displayed in neat way as shown below:


Related products block is turned off at the time of installation.

How Product Bundling Improves Revenue Generation?

Product bundling cashes in on consumer interests by suggesting a deal that maximizes the potential of making a sale. There are many touch points throughout the buying journey of an e-commerce customer. These touch points cater to different emotions and expectations from a consumer point of view. An e-commerce enterprise can improve the conversion rate with product bundling by:

1- Making the sale with lucrative deals

Compared to a single highly priced product, bundled products seem easy on the pocket with a discount offered on the purchase. Check out the example below wherein a customer looking to buy DSLR camera is directed to bundle suggestion with a lucrative deal.

Camera and Lens pairing, in this case, is a smart choice to appeal to the consumer. For an ideal product bundling approach which we will take up later in the article, it is necessary to provide options related to the main purchase and highlight the deal by pointing out the benefits.

2- Being a part of consumer decision-making

Plan a perfect deal to influence consumer buying decision. With product bundling the consumers who turn away can be enticed to make the purchase. It is the search for products which sometimes drives the consumers away.

A clothing e-commerce store for an example bundles different product to complete the collection. To influence decision making of consumers to suggest a full collection by bundling different apparels together as shown in the picture below:

The consumer does not have to go look for what matches and what not. It makes the purchase simple and easy for the e-commerce shoppers.

3- Increasing average value order

Average order per value has a direct impact on the overall revenue generation. Average value is the total revenue generated per number of checkouts. Consider the picture below wherein a shopper looking for a pair of earrings is tempted to go for rather 3 pairs.

A single checkout, in this case, yields benefits for the e-commerce store by increasing the average value per checkout. For the consumer, the price value saved is to too tempting to resist. 

How to Promote Product Bundles?

Three possible methods to sell bundles products are:

  • Product bundle as an entire package.
  • Product suggestions in midst of consumer shopping journey.
  • Cross selling when products are being added to the cart.
  • Leverage statistical data for the spending patterns of existing customers. With assistance from e-commerce software such as one provided by Glew make combinations for product bundling. 

Product bundles should make sense and represent the value to the customer. The ideal approach for product bundling:

  • Highlight the bundle benefits: Point out how much a consumer saves on purchase with bundling and without it. Highlight it and bring it to notice on the product description page only.

  • Promote bundles: With “Add this and save” option at the time of check out offers suggestions and recommendation to drive sales.

  • Dedicated bundle pages: It would be benefitting to provide a separate bundle page if there are a lot of combinations for bundling. Highlighted below is the e-commerce store which uses “Value Sets” as product bundle suggestion for an array of beauty products.


There are plenty of benefits of product bundling for an e-commerce website. It helps e-commerce business to establish long term relations with loyal customers. It is not only the e-commerce business owners who benefit from Product bundling, advantages of product bundling which makes them go for the purchase are highlighted below:

  • Consumers benefit from value-oriented purchase from a single offering.
  • The overall cost is lower that the actual cost of the products combined.
  • Ease of shopping without wasting too much time looking for products.
  • Combine bundle offers with a sense of urgency by having a “limited offer” or a specified day period for the deal to end. 
  • Customers should feel the urgency make the purchase and not be diverted to your rivals to look for options.

Ensure to access the productivity of the bundle combinations with the website you align with. Test the combinations in terms of relevancy to make sure a consumer will be driven to make the purchase.

Also See:

Wednesday, August 31, 2016

Google Says, Pages Offering Bad Mobile User Experience Will Not Rank Highly After Jan 10, 2017

Google has clearly indicated in one of it's recent blog posts that webpages where content is not easily accessible to the user when searching from mobile devices will not rank as highly after Jan 10th, 2017. 

What Hampers the Mobile User Experience?

Popup's that cover the main content area and not allow the user to view it. 

ALSO SEE: Optimizing Your Site Content for Mobile Audience

Displaying interstitials that needs to be closed in order to access the main content area.

However, not all interstitials are bad. Some that inform the user about cookie usage or a popup for age verification or a popup that does not covers the entire mobile screen are all valid usage of popups that won't be affected by the coming January update.  

The main point that matters is, users should reach your main content from search and there should be no mandatory obstructions to it. 

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