Saturday, October 3, 2015

Google Updates FCF Limit to 3 Articles a Day

Google recently announced an update to the FCF (First Click Free) model for subscription sites by decreasing the limit from 5 articles per day to 3 articles per day. 

FCF is a model that works well for paid content sites who wish to receive traffic from Google but at the same time restrict the users from viewing too many pages of FREE content. Also, as this model is approved by Google so there are no chances of Cloaking which is a practice of showing different content to user and search engines. 

Back in 2009 when mobile devices were not so widely available, the FCF model of letting a user access 5 articles in a day worked well but today, in the age of mobile devices, the threshold limit aka metering was reduced to 3 articles per day. 


1- What is FCF?

First Click Free is an approach for paid sites where the first article seen by a Google News user doesn't require a subscription. A user can access a maximum of 3 articles of the same site via different search queries. If the user clicks on any link on the paid site then he/she is prompted for paid  subscription.

2- What is Metering?

The practice of restricting the user access to 3 articles per day is known as metering.

3- What If I Don't Want FCF On My Site?

Yes, you can do so but in that case Googlebot will not be able to crawl your entire site and also a subscription label will be shown next to the publication label of all news sources. 

4- Do, The Old Guidelines Still Apply?

Yes, the old guidelines still apply. View, full guidelines here

5- Does This Apply For Google News Only?

No, this applies both for Google News and Google search.

6- Do I Need to Sign up for FCF?

No need to inform for Google Web Search but for Google News, you need to inform Google. Please see more information here

Also See:
Search Experience Optimization
Optimize for Hotel on Google Hotel Finder
Domain authority and Google results
How does Google applies Semantic Search
Use Tf-Idf Score to Increase Google Rankings

Thursday, August 27, 2015

GetResponse vs. MailChimp - What’s The Smart Communicator’s Choice?

Both GetResponse and MailChimp are amazing email service providers which manage your online email list. From scheduled emailing service to newsletter templates, everything is available with these mailing services. However, where should you put your trust when it comes to managing all your email communication? We’ve got the answer; however, before we find out find out as to what separated the good from the great, let’s have a quick look at the awesome benefits that these services deliver-

You can design and use newsletter templates containing photos, brand logos and custom graphics.

Assign automated responses to subscribers on your mailing list.

Use web forms to import and create mailing lists for your followers and subscribers.

Now, here is a comparative analysis to help you find the better of the two-


To start off with let us take a closer look at the main features of MailChimp.

1. Manage your subscriber profiles- This is a free mailing service which allows you to create a profile for each and every subscriber in your list; you can keep a tab on their interactions with your campaigns and newsletters.

2. Use templates for newsletters- MailChimp offers pre-made newsletter templates that are suitable for your campaign. Have fun with the drag and drop template builder, if you’d want to design a custom template.

3. OS support- MailChimp has evolved to become compatible with iOS as well as all latest Android OSx. There are one touch apps which let you control your mail list through MailChimp.

4. Free services- With MailChimp you can manage up to 12000 emails to 2000 subscribers for free after which you can take up a $25 per month plan which lets you manage from 1501 to 2000 subscribers only.


Here’s the long and short of the deal you get with GetResponse-

1. Pre-made templates- Include graphic designs, brand logos, campaign pics and much more to your auto-generated newsletters. GetResponse has taken the extra step to make your mails mobile phone friendly for all your subscribers, by offering responsive templates. 

2. 24x7 live Support- Responsive support is something absolutely mandatory for any mailing service. You can get support and answers to your queries during any time of the day. This is something that keeps GetResponse a few steps ahead of MailChimp.

3. An easy, friendly interface- You can trust GetResponse’s interface for operational ease with functional appeal. The UI design is actually much more user centric as compared to MailChimp’s.

4. The all-in-one template catalog - GetResponse proves to be a differentiator for design savvy web businesses, primarily because of its awesome range of forms, landing pages, and mailers. Choose from 500+ forms, 100+ landing pages, and dozens of design elements such as shake boxes, exit pop ups, and list builder apps - all designed to solve business problems for your web based enterprise.

5. Pricing and trial versions- With GetResponse you avail premium service at a minimum price. So although MailChimp is a free service (up to 2000 subscribers), GetResponse stands ahead of it because of the quality of its newsletters, scheduled email updates, UI and responsive newsletter designs. In addition to all these services you also get a free 30-day trial period beyond which you can keep enjoying their services for $25 a month for managing about 2500 subscribers, whereas a $25 plan for MailChimp allows you to manage only about 2000 subscribers. And in a competitive market, 500 subscribers can stand between you and your success.

So What’s The Verdict?

By virtue of the smarter UI, variety in the catalog of mobile-ready newsletter designs and the $25 per month plan, GetResponse distinctly edges past MailChip. Do not forget the amazing knowledge base that GetResponse has to offer for all the new email marketers out there. Plus, GetResponse is all about building intelligence into email marketing, driving a continual improvement based approach towards meeting business communication goals. GetResponse has some really interesting and informative tutorials helping you manage your own mailing list and much more. If you are looking to make your subscriber base grow, trust GetResponse’s premium plan for seamless email management. 

Also See:

Your Ideal Facebook Marketing Strategy
Types of Email Marketing
How to Get Traffic from Pinterest
Twitter Marketing Strategy for Your Business
How to Seo for YouTube?
Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Free Twitter Backgrounds
Twitter Tools
How to Get More Twitter Followers
Twitter Marketing Strategy
Geo Targeted Ads From Twitter

Thursday, July 30, 2015

Now Advertisers Can Display Search Ads on Google Play to Drive App Installs

Google Play reaches more than 1 billion people on Android devices in more than 190 countries. Now, advertisers will have the opportunity to reach such an array of app centric audience by advertising via search ads on Google Play. It will provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps.

FAQ - Search Ads on Google Play

Who Can Run These Ads?

All advertisers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these ads.

Are Companies Already Running These Ads?

Some companies like and Nordeus have been running these ads for testing purposes. Have a look at the below screenshot for reference:

Can I Start Running These Ads Globally?

Yes, you can start running these ads globally.

Can I use it for both Android and iphone?

No, this is available only for Android users. iPhone apps are powered by Apple who do not provide such ads functionality on its iPhone store.

What is the benefit of using such ads?

These ads are extremely beneficial for driving app installs.

Leverage the power of Google Play search ads and boost the visibility of your app.

Also See:

Screen Tracking

Wednesday, July 15, 2015

Mobile Searches are Growing - 4 Infographics To Keep You Updated

Brands invest a lot of time and money in studying consumer behavior. Mobile and Smartphones is the next biggest platform that the businesses need in order to keep an eye on the demands of the consumers. In many countries, including the U.S., more Google searches take place on mobile devices than on computers.

At the end of the day, everything depends on the intent of the user. We turn to our phones with intent and expect brands to deliver immediate answers. We can broadly classify the intent of the user into 4 categories as follows:





These are those moments where the people are actually expecting something from their brands. If the brands are able to understand this behavior of the consumers, they will hit jackpot everytime!

Also See: