Tuesday, November 15, 2016

Google Migrating to Mobile First Indexing - Here Are The Steps You Need to Take!

Google has started migrating on mobile first indexing meaning it will give priority to mobile pages getting indexed and ranked first as opposed to a desktop first indexing a system that Google currently follows. This system of desktop first indexing and ranking is slowly getting replaced and mobile pages are becoming a priority. 

What Does This Means?

  • Google will now use mobile as the primary index and desktop as the secondary index for ranking webpages.
  • Sites will rank on keywords that are optimized for mobile sites as opposed to desktop sites. This change is very slow so you might not notice immediately but in the near future, webpages and keywords optimized for mobile will rank higher and those optimized for desktop will remain to lose their visibility.

This certainly means, you need to make some technical changes in order to enable your website to continue ranking high on the search results. 

Guidelines for Webmasters to  Have a Mobile-Focussed Index

1- Ensure to have the primary content and markup equivalent across desktop and mobile. You can do so by having a responsive site and proper markup where the site content does not change as per the user agent. In case, you have different desktop and mobile versions then follow the below steps:

2- Optimize the overall speed of the site. This can be done by minimizing codes, leveraging browser caching, optimizing images and reducing redirects.

3- Ensure that the Title and description tags are not too long as mobile screens have less space. Longer title tags will look ugly and important keywords will lose their importance. This is somewhat tricky situation but it needs to be done and yes very smartly. 

4- Optimize your site content for mobile devices. Refer to this guide for more information. 

Here is a video from Braindrop where Marketing Engineer Tanner Sifferath shares Google's new emphasis for indexing search results and why a responsive site matters more than ever: 

Also See:

Checking Whether Your Site is Manually Penalized by Google
How to Write a Reconsideration Request?
Why Paid Links Are a Violation of Webmaster Guidelines
Google Disavow Links Tool
Link Farms

Monday, November 14, 2016

The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels

Google is constantly changing its user interface in order to make it more user friendly. During it's routine test runs, a new search interface was noticed as displayed in the below screenshot:

This new search interface has 2 new labels namely "Settings" and "Tools". In the current interface (as displayed in the below screenshot), there is a gear icon that has a drop down containing the search settings option. The new interface is more user friendly as many users remain unaware about the search settings label being hidden inside the gear icon. 

Also See:

Secrets About Google You Didn't Knew
New Google Ranking Factors
Using  Google Plus Ones for Seo
3 Seo Tactics that Can Work Instantly!
50+ Seo Tips
Rich Snippets in Google
Understanding Google's Page Layout Algorithm

Friday, November 11, 2016

Google's New Pixel Phone and What it Means For Mobile SEO?

Google’s new Pixel phone comes preloaded with Google assistant, the successor to Google Now. Check out why we think Google Pixel and its voice search will change mobile SEO as we know it. 

The Google Pixel is poised to make a big splash in the upcoming holiday battle for smartphone supremacy.

It’s the search giant's first significant move in the smartphone market since the introduction of the Nexus phone line.

Critics are praising the Pixel, and coming away especially impressed with Google assistant; Google’s replacement for the Google Now platform.

Google is calling it, the “next evolution” of Google search, indicating serious confidence in the future of voice search.

Though, it’s not surprising to see voice search hailed as the next big thing. After all, both Apple and Amazon are pushing their own voice assistants.

Based on the market trends, it’s a safe assumption that voice assistants are catching on fast.

Their growing popularity has us wondering what effect they’ll have on traditional text search. 

If people are moving away from text search in favor of voice assistants, will mobile SEO techniques change? We believe they will.

How, we’re not exactly sure. Though we do have our own theories. 

Let’s take a look at what we can say with confidence is likely to happen in the mobile SEO world as voice assistants gain traction.

Website Visibility May Decrease
Voice search and text search work differently.

Google assistant is aimed at functioning as your virtual assistant. This means interacting in human like ways. 

It won’t return a list of answers, but rather the “best” answer in a conversational tone. This means your website isn’t likely to appear every time Google assistant returns an answer.

In fact, it probably won’t return nearly as much as it currently does, due to Google’s new emphasis on local search results.

The Possum update showed us that local search is a major part of Google’s strategy moving forward, and their local shift makes sense.

Mobile search analysis has shown that 4 in 5 consumers conduct local searches on search engines. Of these consumers, 88 percent admitted to making these local searches on their smartphone.

Location based SEO is likely to become a vital new strategy, if only to comply with Google's new love for local search.

What Do Users Want?
We just mentioned that Google is focusing their voice assistant strategy on local search.

Bing explains why, revealing that half of voice searches have local intent. We know, Google isn’t Bing, but consumer intent doesn’t vary much across identical platforms.

So how do you cater to local search results?

Luckily for us, Google already runs a program that lets local businesses improve their SEO.

They call it, Google My Business.

You provide Google with basic information users want; street address, phone number, web address, and store hours.

Google then draws from the information and combines it with accurate gps results to return voice search answers.

The more relevant information Google has on your business, the better chance of returning in a voice search.

Paid Results Are Dead?!?
We sure hope so.

It’s too early to tell, but Google assistant doesn’t look like a platform that paid search results will translate to.

Again, the nature of voice search and text search are too different. 

Google assistant will return the best result to answer your question. Paid search results would effectively negate the need for organic traffic.

If paid results will always return above organic traffic, large companies will simply outbid small business for results.

We don’t think Google will go this route, but it’s something worth monitoring as voice search evolves.

All signs point to voice search sticking around for the long haul. We’re ok with this, and think the potential for voice assistants to revolutionize mobile SEO is fascinating.

However, the evolution of search makes it all the more important to monitor mobile SEO and stay one step ahead of the competition.

(This post is contributed by Nick Rojas

Also See:

How to make your website more user friendly
How to design Seo friendly web page
Following the Kiss approach in Seo
Seo Skills
App Store Optimization

Saturday, October 22, 2016

How to Have a Mobile Optimized, Festive Friendly Email Marketing

Email Marketing is one of the most ROI friendly channels of online marketing. We all need a mobile optimized email marketing strategy in order to generate the best returns on investment. 

Today’s mobile consumer base are constantly checking their mobile phones to track emails. There was never a great time to reach the mobile savvy customers as we have now. Here is how you can have a mobile optimized, festive friendly email marketing strategy. 

How to Have Mobile Friendly Emails?

1- Keep the subject lines shorter to around 25-30 characters as most of the mobile devices displays up-to 30 characters only. 

2- Make the pre-header text attractive and click worthy and this text gets seen in the mobile devices. 

3- Use single column template in order to keep the content visible evenly irrespective of the devices. 

4- Use images sparingly in order to cut down on load times.

5- Use a single call to action so that it becomes easier for the user to decide what to do next.

6- Limit your word count as mobile users don’t read large chunks of content on a single page. Also, ensure to use your CTA button early. 

7- Avoid centering long blocks of text and use the full width of your workspace.

8- Leave enough space around CTA’s in order to make it easier for the users to click on them. 

9- Test your emails across multiple devices in order to ensure all emails open evenly.

10- Add schema markup to your emails to make them stand apart. 

How to Have Festive Friendly Email Marketing

1- Add creative and festive friendly subject lines.
2- Use festive coupon codes in the subject in order to increase the Clickthrough Rate (CTR). 

3- Send last minute gifting ideas emails.

4- Wrap up the emails into festive friendly colors but also ensure to keep the design responsive.

5- Create content that sticks to the holiday mood.

6- Provide special discount to the deals left over in the cart and send emails to the consumers to inform them about this offer.

7- Send series of emails, not one time and try to engage early with the consumers.

8- Use emotional triggers in your campaign. Have compelling content and remain innovative. 

9- Experiment with different headlines and send special festive offers emails to those who have not opened in the past.

10- Send early bird offer emails to a selected group of past customers who remained loyal.

Some Great Tools You Can Use

Getresponse: You can't imagine how simple email marketing can be until you give this tool a try! Getresponse is a nice tool to automate your marketing efforts.  It is a great email marketing software that has powerful in-built tools for email marketing success. You can build professional looking newsletters with ease and import your subscriber list easily within seconds. 

Subject Line: Perhaps, the most important part of your email marketing strategy is the subject line. This tool lets you evaluate your subject lines and assigns a score to them out of 100. The greater the score, the better performance the subject will receive. 

Tone Analyzer: This tool lets you check the tone of your email content. You can detect and interpret emotions, social tendencies, and language style cues found in text. By adjusting the content body, you can increase the overall effectiveness of your content. 

Putsmail: Another important aspect of email marketing is testing the emails for their effectiveness. With the help of this tool, you can easily check your HTML emails before sending it to your subscribers. 

That’s it! You have understood how to give a jumpstart to your email marketing in this festive season. Are you employing any other secret tactics in your marketing campaign? Please let me know in the comments below. 

Also See: