Sunday, May 20, 2012

SEO Skills


If you are planning to become a search engine optimizer then you are at the right place. This page would help you understand the skills required to become a search engine optimizer. The future of Seo is bright and most of the MNC’s already have or are planning to have a team of in house SEO’s for their business. Google is expanding rapidly and more and more websites are being launched on a daily basis. The more the web pages, the greater is the competition and the harder it becomes to rank on Google. Most of the companies understand the need to have their website on the first page of Google for popular keywords related to their industry and they are investing lots of money into it,
Being an effective search e engine optimizer needs a mix of skills. It is true that you can learn about the basics of Seo in a few months but still people find it hard to rank their websites on Google. The answer to this question is- Seo is a wide term and most of the people fail to understand the relevance of an effective search engine optimizer. The skills needed by a search engine optimizer are mentioned below:-

1-      Technical Skills- A Search engine optimizer is needed to make changes in the web page for better search engine accessibility and visibility. He should have good understanding of HTML, Javascript, Flash, Internet surfing, FTP etc. An advanced diploma in computer science is a must but a degree in computer science is best.

2-      Editorial Skills- Good editorial skills are listed as an essential in the skill set of an expert search engine optimizer. A search engine optimizer is required to edit webpages and make changes to it as per the needs. Content is the basic area where this skill is needed. He/she should have superior thinking ability as what could be the best combination of content.

3-      Marketing Skills- A Seo is a marketing person as his/her job is to market the site with the help of search engines and reach a wide range of audience. The person should possess effective marketing skills and must be able to plan out strategies that would benefit the business in the long run.

4-      Communication Skills- Often it is needed for a Seo to interact with other webmaster of similar interest to mutually help each other to promote their site. Effective communication skills can come as a boon in this regard.

5-      Relationship Skills- This is a required set of skill for any position. Relationships are an important part of human nature. Good relationship skills would help a business manage things properly and get good returns on investment.

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