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Clickthrough Rate(Image source:- Cruzeconnect) |
Formula for Calculating CTR
No. of times your ad is clicked
CTR = ----------------------------------------
No. of times your ad is displayed
Example
Let's suppose your ad receives 10 clicks per 100 impressions, then the CTR would be calculated as given below:-
CTR= 10/100
= 0.1
A CTR of 1% is considered ideal.
Popular advertisement channels like Google Adwords and Facebook Ads use Clickthrough rate in their Cost Per Click model of advertisement.
Also see:-
Basics of google Adwords
Robots.txt
List of free seo tools
How do search engines work