Tuesday, August 14, 2012

Facebook Eyeing Mobile Platform For Growth

Facebook Mobile
Facebook Mobile (Image source:- Digitalbus)
Social Media giant Facebook is eyeing Mobile platform for growth and profits. The Mobile world is growing and the desktop world is failing to keep the pace. With the immense growth of Mobile users from all over the world, it was more than necessary for Facebook to predict the future opportunities that it may present in terms of monetary gains as well as public acceptability. Facebook has started taking steps to increase its visibility on mobile platforms and has done success in terms of monetization of its sponsored stories.
There is a lot more which Facebook can do specially in terms of developing robuts and user friendly applications.


Comparing the size of Mobile Market

US Smartphone Platform Market Share Jan. 2012


Chart: U.S. Smartphone Platform Share Jan-2012Description: The number of U.S. smartphone subscribers surpassed the 100-million mark in January, up 13 percent since October to 101.3 million subscribers. Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).Source : comScore MobiLens, Subscribers Age: 13+, 3 Mo. Avg. Ending Jan-2012Tags: smartphoneAuthor: comScore, Inc.charts powered by iCharts


Source:- Comscore
 
With the latest updates, the US Smartphone users have reached a whopping 110 million users. The growth is phenomenal and is expected to grow in the coming years.

Mobile Vs Desktop share comparison by country











Country Name                 Mobile ShareDesktop Share
.
Zimbabwe58.0641.94
.
Nigeria57.8942.11
.
India48.2451.76
.
Sudan45.3254.68
.
Zambia44.2455.76
.
Uzbekistan42.7757.23
.
Laos35.6664.34
.
Malawi35.4864.52
.
Brunei Darussalam34.0565.95
.
Libyan Arab Jamahiriya22.9677.04
.
Kenya27.1772.83
.
Kuwait27.0272.98
.
Mozambique24.6475.36
.
Oman24.3075.70
.
Cambodia22.7777.23
.
South Korea22.3177.69
.
Ghana21.7878.22
.
Tanzania21.5478.46
.
Indonesia20.1379.87
.
Cote d'Ivoire19.8280.18
.
Uganda18.8281.18
.
Saudi Arabia18.5181.49
.
Bahrain17.4382.57
.
Nepal16.4183.59
.
Sri Lanka15.7484.26
.
Namibia15.6184.39
.
Bangladesh15.4684.54

Source:- Pingdom  and  Googledocs 


The future plans

Facebook is moving at a steady pace and has over 500 million mobile users. This are really huge numbers and Facebook needs to think about creating some good mobile apps.

[TechCrunch] Facebook Amended S-1 April 23: User Counts, Instagram

The Facebook Amended S1 clearly states the current market shares related to Facebook's growth and popularity. 

As published on an recent interview conducted by TOI, Erik Johnson, Head of Sales at Asia Pacific indicated that Facebook is doing great with its 'sponsored stories' and 'news feeds'. Hence, the Mobile market growth is absolutely necessary for Facebook and the social media giant is leaving no stones unturned to become a success in the mobile platform as well. 

Also see:- 

Mobile Seo
Top 10 Facebook Apps
List of Mobile Web Browsers
Measuring The Success Of Your Campaign On Facebook
Facebook Marketing Strategy

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