Saturday, August 18, 2012

Your Pinterest Marketing Guide

Pinterest is one of the popular social media websites that has acquired immense popularity recently. Strategic business marketers use the combined influence of Facebook, Twitter, Linkedin, Myspace, Google+ and Pinterest. Infact, Pinterest and Google+ are the most recent additions. Google has a large force working behind it but Pinterest has risen completely because of social popularity and people’s liking the concept of online image boards and pinning. 

Why Choose Pinterest?

Pinterest has traffic pouring in from United States, Philippines, South Africa, Canada, Singapore, Australia etc. As per a report published on Comscore , Pinterest is growing with a rate of +2956% in Germany, +1348% in Spain, +794% in Italy etc.  
Here is the graph displaying the popularity of Pinterest.

Who is Behind Pinterest?

The site is created by Paul Sciarra, Evan Sharp, and Ben Silbermann.The site is funded by a group of successful entrepreneurs namely  Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.
Source :-  Pinterest

Creating Boards and Pins

Pinterest boards and pins
Pinterest Board with Pins
Pinterest is an online board which you can use to organize and share things you love.You can create board on any topic and create pins by sharing the source url and fetching images from it. This pinning of stories on your created boards can be viewed by other users and the users also have the option to repin stuff from your board. 

 The Marketing Action Plan

Your marketing action plan would start with finding out what your client exactly wants?  
Pinterest is ideal for
Travel sites
Recipe sites
Shopping sites
Home improvement sites etc.

Some points:-

1-      Link to the original story and choose an exciting image for your pin.
2-      If the chosen images entice your audience then they may link to your story.
3-      Update your board regularly and get amazing stuff for your audience, keeping in mind your marketing channels.
4-      Adding pins regularly would get followers to your board.
5-      The more followers, the more referrals you will get to your site.

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