|Measure Social Media ROI (Image source:- motivatorsblog)|
How to Measure Social Media ROIGoogle analytics is by far the best tool in measuring the conversions your business is getting via social media. To activate this option, you need to create a goal which can happen if a person reaches a particualar page or takes a particualr action. Goal creation and tracking helps to get your business track the series of events which heppens before a conversion is made. Careful analysis helps in measuring the Return On Investment.
The presentation above clearly explains some vital points related to the measurement of Social Media ROI.
Formula for the calculation of ROI
How to Measure Your Social Media Impact and ROI - Selected Findings
How to start a social media campaign
Social media widgets for websites
Social media etiquette Do's and Dont's
List of social media sites
Social media tracking tools
Top 5 social media tools