Saturday, September 29, 2012

Seo Game Over For Low Quality Exact Match Domains- EMD Update

The Seo game is over for low quality exact match domains. Until recently many companies have booked exact keyphrase domains to get an upper hand in the search engine rankings as Google highly valued the keywords present on the domain name. Now, Matt Cutts (head of the Google's web spam team) has tweeted "New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin."

Matt Cutts tweets about exact match domains
This is the tweet that was posted by Matt Cutts on 28 September


What are exact match domains (EMD)?

Exact match domains are created with respect to the keywords or keyphrases that a brand is targeting. Some examples are shared below:-

honey-chilli-potato.com (created with the purpose of ranking for keyphrase "Honey chilli potato"

hotels-in-manesar.com (created with the purpose of ranking for keyphrase "Hotels in Manesar"

(The examples above are just shown as an example, these bears no resemblance to any brand or online business)
No more no quality stuff (Image source:- Ogosense)

Who will get hurt in rankings?

Those domains would get hurt who are not providing any value to the user. Those lacking in quality content, user friendly experience, good backlinks etc. might get hurt. You can assume that the extra weightage that was give to the keywords in the domain has been adjusted to keep the crappy and spammy domains out of the serious business.

Is it related to the Panda or Penguin update?

This algorithm is not related to the Penguin or the Panda update. Those creatures have been kept in a separate zoo.

How to remain safe in rankings?

Focus on quality, do not indulge in cheap tactics that won't help your website in  the long run. Sooner of later you will get caught by some or the other ranking algorithm updates. Its better to follow the rules given below:-

1- Focus on the user and provide quality content to the user.
2- Focus on increasing your brand value rather than increasing your search engine rankings.
3-  Get authority backlinks.
4- Increase your social media presence.

Also See:-

Google Patent named Ranking Documents to penalize web spammers
Emanuel Update- Copyright infringement can lower your rankings
How to create backlinks that Google loves
Seo secrets
What is good content
Seo best practices

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