Sunday, December 16, 2012

New Google Patent to Determine Spam in Information Collected From a Source

Google has recently filed a patent to handle spam when finding information collected from a source. Google basically extracts data from other sources like superpages,,,, etc.while ranking web pages with respect to local queries or business related queries. Google maps are returned whenever any business related local query is entered. Information presented on Google maps are collected from a variety of sources besides what is entered by the business itself. This verification helps Google to determine the genuineness of a business and its place of business

Google Map Spam (image credit:- tomicinternetmarketing)

The patent named "Determining Spam in Information Collected From a Source" helps to compare data collected from a variety of sources to check for spam. Some business owners try to manipulate their local business results by adding words such as "cheap", "discount", "best" etc. in the main title of the business which correctly identifies the business name. Now, this techniques would not help any more to rank their business higher up on the search results. Proper business names must be entered under the main name of the business to remain safe from any kind of Google penalty that may be applied if Google identifies that your business is using spammy ways to manipulate its search results. 

Here are some important pieces of information contained in the patent:- 

Full Patent information can be viewed here:- 

Inventors:Adarsh; Anurag (Bangalore, IN), Janawadkar; Piyush (Bangalore, IN)
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:13/049,113
Filed:March 16, 2011

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Google Patent Named Ranking Documents to Penalize Spammers
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Knowledge Graph
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