Sunday, September 30, 2012

World’s Top SEO Conferences


As search engine optimizers, it is our duty to keep track of the changes that are going on in the search engine marketing industry and the best place to explore the changes and gather information about them are SEO conferences. There are several Seo and social media conferences which go on in various countries of this world but the popular ones are Search Engine Strategies, Search Marketing Expo and Pubcon. 

SES Conference (Image source:- sesconference)
Search Engine Strategies (SES) Conference

The most popular of all the Seo conferences is the Search Engine Strategies (SES) conference. It focuses on search and social marketing. It can be attended by junior level executives to the senior level corporate. It is held in several countries of the world like US (New York and San Francisco), India (New Delhi), UK (London), China (Shanghai), Singapore, Canada (Toronto) etc. It started in the year 1999 and since then has continued to host several conferences every year.

To know more about SES, visit:- http://sesconference.com/

Search Marketing Expo

SMX is the leading search engine marketing conference hosted by searchengineland.com. It helps internet marketers to remain updated about the happenings going on around Google and social media.It is held in many cities of North America, Europe, Australia etc. 

To know more about SME, visit:- http://searchmarketingexpo.com/

Pubcon

It started in the year 2000 in the London Pub and since then came to known as the Pubcon. It attracts a lot of expert industry professionals from all over the world and is mostly held in the United States of America in places like Las Vegas, Hawaii, Boston, Austin etc.

To know more about Pubcon, visit:- http://www.pubcon.com/

Other players in the conference zone


Also See:-


Saturday, September 29, 2012

Seo Game Over For Low Quality Exact Match Domains- EMD Update

The Seo game is over for low quality exact match domains. Until recently many companies have booked exact keyphrase domains to get an upper hand in the search engine rankings as Google highly valued the keywords present on the domain name. Now, Matt Cutts (head of the Google's web spam team) has tweeted "New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin."

Matt Cutts tweets about exact match domains
This is the tweet that was posted by Matt Cutts on 28 September


What are exact match domains (EMD)?

Exact match domains are created with respect to the keywords or keyphrases that a brand is targeting. Some examples are shared below:-

honey-chilli-potato.com (created with the purpose of ranking for keyphrase "Honey chilli potato"

hotels-in-manesar.com (created with the purpose of ranking for keyphrase "Hotels in Manesar"

(The examples above are just shown as an example, these bears no resemblance to any brand or online business)
No more no quality stuff (Image source:- Ogosense)

Who will get hurt in rankings?

Those domains would get hurt who are not providing any value to the user. Those lacking in quality content, user friendly experience, good backlinks etc. might get hurt. You can assume that the extra weightage that was give to the keywords in the domain has been adjusted to keep the crappy and spammy domains out of the serious business.

Is it related to the Panda or Penguin update?

This algorithm is not related to the Penguin or the Panda update. Those creatures have been kept in a separate zoo.

How to remain safe in rankings?

Focus on quality, do not indulge in cheap tactics that won't help your website in  the long run. Sooner of later you will get caught by some or the other ranking algorithm updates. Its better to follow the rules given below:-

1- Focus on the user and provide quality content to the user.
2- Focus on increasing your brand value rather than increasing your search engine rankings.
3-  Get authority backlinks.
4- Increase your social media presence.

Also See:-

Google Patent named Ranking Documents to penalize web spammers
Emanuel Update- Copyright infringement can lower your rankings
How to create backlinks that Google loves
Seo secrets
What is good content
Seo best practices

Link Baiting - How to Use it Effectively

Link Baiting is a process of getting viral backlinks by creating some free widgets and offering them for free or by creating content based on recent topics that gets some quick backlinks to the site.

Link Baiting
Link Baiting (Image source:- Poptent)
Meaning

It can be termed as any strategy or any feature added on a website that generates many backlinks to a website within a short period of time. Anything that attracts the attention of the user and generates backlinks to a website is known as a "link bait". 

Link Baiting Techniques

There are several link baiting techniques that are used by webmasters and some of the widely used ones are explained below:-

1- FREE Ebooks, Widgets and Tools

People like stuff that are offered free! Therefore, any Ebook, widgets or tools that are being offered  for free catches instant attention of the user and gets backlinks. This is one of the long term and most preferred strategies.

2- Infographics

The current marketing trend and tools have given rise to the creation of infographics and these are widely used as a link baiting strategy by the webmasters. To know more about infographics and how they are used for link building, visit:- Infographics an easier way to get backlinks

3- Controversy

People get attracted to fresh controversies. If you are talking about some controversies in your website or blog then people may try to link to it. This may go viral and generate backlinks within a short period of time.

Link Bating Examples

Some great examples of link baiting can be found by visiting the references given below:-

http://www.seomoz.org/blog/10-extraordinary-examples-of-effective-link-bait
http://www.acquisitionengine.com/18-examples-of-awesome-viral-linkbait/
http://murraynewlands.com/2012/09/4-link-baiting-examples-in-boring-niches/
http://www.seoco.co.uk/blog/best-link-baits-stumbleupon/
http://www.heartinternet.co.uk/blog/2010/08/6-examples-of-link-bait-to-draw-inspiration-from/
http://www.agence-csv.com/blog/linkbaiting-10-exemples/
http://www.wordstream.com/blog/ws/2010/02/18/link-bait-case-study
http://www.123-reg.co.uk/blog/top-6-lists/top-6-examples-of-link-bait/

Whitehat Linkbait

Here is a video from Matt Cutts that explains how to get Whitehat Linkbait for your site:-



 Also See:- 

Link farms
How to create backlinks that Google loves
Site wide links
Analyzing your competitor backlinks
Importance of backlinks
Broken Links
Top ways to get natural backlinks
Backlink Watch and Competitor backlinks

Friday, September 28, 2012

How to contribute towards the growth of the seo community?


The Seo community is growing with more and more people joining the seo industry to meet the rising demand of search engineoptimization and social media services. With this immense growth we can expect a highly rewarding and lucrative seo career in future. But, what are we doing to contribute towards the growth of the seo community?
build seo community
Help in building the seo community (Image source:- Toshiba-machine)

Do something original

We all have become bored of copying others so its better to do something original. Originality is tough but it lasts longer. Do some research, create some strategies which you can say, its completely my brain child. This will help towards the growth of the entire community. Take inspirations from people like Danny Sullivan, Aaron Wall, Rand Fishkin, Barry Schwartz, Bill Slawski etc.

Accept White Hat Seo practices

I know its difficult to accept complete white hat seo practice but trust me, the immense long term benefits which white hat seo gives is uncomparable to short term and spammy black hat seo tactics. Accepting white hat seo would help other people to educate about the benefits of ethical seo. It would also make web a better place as less spamming would be done.

Share your research work

If you have done some research work in the area of searchengines and seo then share it with other people. Sharing will only help to increase your own knowledge. 

Some great resources are :-


Build your networks

Networking helps in the common growth of the entire seo community. Build a community of seo people around your city,state or country. This would help in letting more and more people know about the seo industry and find answers to seo problems in a more efficient manner.

Organize Seminars or Webinars

You may also organize seminars or Webinars to educate even more people about the seo industry strategies and future of seo. This would have a dual advantage. It would increase your networks and enhance your existing knowledge. Moreover you will also acquire lot of confidence by being a 
part of a seminar. Some popular seminars happening all around the world are SES Conference, Search Marketing Expo, Pubcon, Sempo etc.

Also See:-


Thursday, September 27, 2012

Infographics-An Easier Way to Get Backlinks to Your Site


Infographics are trending on the internet. There are used as a backlink bait by many of the popular brands. It serves as a dual advantage as it benefits both the creater and the user. The creator of the infographics is benefitted by getting a backlink to its website and the user of the infographic has an advantage of displaying visual friendly content on the site.

What are Infographics?

Infographics is short form for "Information Graphics". These are image visualization of data or information. It draws inspiration from Pictographs which are used as a picture language. Human mind accepts visual data more accurately and clearly than the raw text data. This concept relies heavily upon the creation of images which are used to convey complex data,graphs,information etc in an easier way before the audience.

Example



How to create Infographics? 

You may create infographics via photoshop or other image editing software. Before creating an image, you must have a comprehensive data about the information which you are going to put in your picture. It is better to prepare a rough copy of the data which you intend to represent. There are special software which may help in getting a quick and easy infographic. These services are mentioned below:-

Some useful Infographic creators


How Infographics help in getting backlinks?

Infographics are really useful in getting good backlinks to your website. The best way is to publish an infographic with a code to allow further embedding (The embed code contains the source of the image which is your website). People who visit your website would be able to see the embed link and if they like our picture, they would surely use it on their own website thus providing you a backlink. Moreover, you can even distribute your infographic to hundreds of specialized infographic directories thus increasing your chances of getting backlinks.

UPDATE - Google recently suggested that links in infographics must be made no follow, so unless its editorial do not abuse this form of backlink.

Wednesday, September 26, 2012

Don't know Scuba Diving? Don't worry! Dive Underwater with Google Maps!

Do you love adventures and scuba diving? Well, it's time to be happy as Google has introduced underwater panoramic images to Google maps. It would help you to explore six of the world's beautiful coral reefs. Here is the video that would help you to learn more about this new introduction by Google:-



Explore the World's Wonder Project 

1- Great Barrief Reef Queensland Australia





Also See:-

Google Knowledge Graph
Google Drive
Google Trends

Using Google Plus For Seo Can Give You Better Results


Google Plus is social networking site similar to Facebook but it is the most useful site for seo purpose. It was launched on June 28th, 2011.You can create a personal account, a business page, add people to circles or manage hangouts on this social media platform provided by Google. 

Google + can provides various benefits related to search engine optimization. These benefits are discussed below:-

Google plus for seo
Using Google Plus for Seo (Image source:- b4tea)
Advantage 1

Your URL is indexed faster

Stories shared on Google plus are indexed almost instantly by Google. Hence, you can use the power of Google Plus in making instant indexing.

Advantage 2

You can connect and share stories with a network of 400 Million people 

Google Plus is growing with a network of more than 400 Million people. Sharing a story on a popular social network such as Google Plus would increase the chances of higher visibility and user engagement.

Advantage 3

You can get Plus ones which are counted as a 'vote' towards the quality of content present on your site

Plus ones are a direct indication for Google that your site is having quality content. Quality content that are voted by people are ranked high on the search results.

Advantage 4

You may create Google Plus pages for your Company or Brand 

Advantage 5

You can take advantage of the Google + Badge

Getting a Google + Badge would help your Google + page get more visibility and more followers. 

Advantage 6

Helps to get advantage on personalized results with your shared story coming up on the search results

 Pages recommended by you would show higher up on your search results when keywords related to the web page are searched.This would help your friends to discover content recommended by you more easily. Post visibility would enhance thereby helping in the seo efforts.

Advantage 7

Using Rich Snippets can do wonders

Rich snippets can make your social share look awesome and would help in getting more user engagement and visibility. The greater visibility helps in getting more traffic and backlinks, ultimately helping in your seo efforts.

Advantage 8

Helps in getting author value and high author rank

Linking to your Google plus profile from the web page that has content written by you can lead to the passing of the author rank. The more the author rank, the higher the chances that articles written by you would rank higher on Google.

Also See:-

Tuesday, September 25, 2012

Creating An Online Marketing Campaign That Works


Often overlooked, an online marketing campaign is vital to having a successful website. Because many of the marketing options are free, people commonly try to do everything they can find. In doing so they often get burned out, or create a haphazard marketing approach that has very little effect. By taking the time initially to lay out a marketing plan, you can maximize your efforts in a way that wastes little time and gives you maximum results. Below are a few things you can do to get started with a successful online marketing campaign.
Money through online markting campaign
Successful Online Markting Campaign Earns! (Image source:- Twentieshacker)

Once you have decided which items, assign a number of pushes you wish to do each week. For article writing, it should be no less than 1 per week. Blog posts should be no less than 3. With social media such as Facebook, a good rule of thumb is to only post items when you are promoting a new product, or having a sale. This applies to email. 

1-      Guest Blogging
 One popular and often free way to increase traffic to your website is through guest blogging. At least once a month you should try to have a guest blog posted on a related site. Doing so can increase your visitors, as well as give the perception that you are an expert in your field. Plus you can get the added bonus of a link back to your website which helps with SEO.

2-      Creating a blog
These entries are typically less formal than proper article writing, and should be updated at least once a week for maximum effect. Again, include an email sign-up sheet at the end of each article.

3-      Email marketing
 This is tricky, as so much of the email we receive is junk. In the event that you begin to collect email addresses, take care when crafting your emails, and make sure that they provide value and pertinence to the reader. 

4-      Search Engine Optimization
Search Engine Optimization is the science of promoting your product or service through utilizing select keywords and ensuring that your site is indexed correctly by search engines. Given the popularity of such web platforms as Word press, this is kind of a no brainer, as the majority of the templates are already optimized. In the event that you are having your website custom designed, talk with your designer about SEO and make sure that they have a firm grasp on how to properly implement search engine optimization from the beginning.

5-      Social Media
Like email, this is a bit tricky. Users of social media will quickly turn against a product or service if they view it as you are only there to try to push your product. A great place to start is Facebook. Starting your business page on Facebook is free, and you can use it as a platform to start testing your online marketing campaigns. Make sure you do not overdo it, make sure all of your posts contain some value driver so as not to ward off potential customers.

Go through this list and decide what ways you are most comfortable marketing your product or service. There are several options and ways that you can promote your business. When beginning your marketing campaign, consider the options and which you feel the most comfortable with. They will all require work, but with a marketing plan in place, you will be focused and getting the most out of the work that you do. As you narrow down the list of ways that you plan to market, you will begin to find a pattern in what is working and what is not.  Using these tactics you will be on your way to having a successful online marketing campaign.


About the author

Joel Mayer is an Australian freelance writer who loves writing about the latest SEO news plus reviewing or critiquing different companies such as AustralianWebMarketers.com.au   

Also See:-

Monday, September 24, 2012

Download and Share Interactive Tweets!(Soon to be added as a feature on Twitter)

Twitter CEO announces launch of interactive tweets and downloadable tweets (Image source:- REUTERS/Eric Gaillard)
Twitter CEO, Dick Costolo revealed his future plans about Twitter that a new tool is to be launched soon which would allow the users to publish selected tweets and also download their favorite tweets, thus eliminating the need to depend on third party applications.Many of Twitter users are dependant on Tweet download  for downloading their old tweets. Now, Twitter plans to launch their own free service.Among the new added features would be 'Tweet boxes', known as cards and include lots of live features.Let's see how well it does among the 500 Million odd users that Twitter has.( Source:- Reuters)
Here is the video of the conversation that happened between Dick Costolo, CEO Twitter and Emily Bell, Professor of Professional Practice at Columbia Journalism School.


Also See:-


Sunday, September 23, 2012

How to Decrease Bounce Rate of Any Website

How to decrease bounce rate
How to decrease the bounce rate? (Image source:- historyking)
Bounce rate is the measurement of web traffic that leaves any website from the landing page itself. This measurement is helpful in judging the value of a website that is presented before the user. If the website provides useful contents to the user, there are greater chances that the visitor would visit more pages of the site apart from the landing page. The search engines use this as the factor in the ranking of web pages. Hence, it is essential to decrease the bounce rate of a website and allow users to visit inner page of your site and spend some time. The question that arises is, how do we decrease the bounce rate of a website? Well, there are several ways to do it. This post discusses some vital ways which is really helpful in decreasing the bounce rate of any website and allows the visitors to spend some more time on the site.

Tips for Decreasing Bounce Rate


1- Compare the quality of content with the keywords the web page is ranking

Suppose your web page is ranking for the term "Prepare Healthy Soups in 5 Minutes" then you must have content on the web page that describes healthy soup recipes that are prepared in 5 minutes. The content must accurately describe the keywords it is ranking for. It must provide value to the users.

2- Have a user friendly navigation

The most annoying part of any website is not having a user friendly navigation. Navigation in Seo is an important part.You need to make sure that your website is having seo friendly navigation that helps the user to navigate properly. Having text link navigation is the best for the user. It is better to avoid javascript navigation.

3- Use internal links

Internal linking your inner pages is one of the best strategies to decrease the bounce rate to any website because it present before the visitor various relevant options to visit other inner pages of the site related to the main content. The best example of the site using internal links is Wikipedia.

4- Use creativity in presenting the content before the visitor

Content presentability is important to satisfy the user. You must present the content in a creative manner, using optimized images, graphs, charts, videos, text etc. to let the user satisfy his thirst for information the way he/she wants. Some people like images, some like videos, some like text while other like charts. By having all sorts of content in the required percentage (keeping in mind the size of the web page), you can have everything for every user. This helps in satisfying almost every user visiting your website and helps in decreasing the bounce rate.

5- Make sure your site loads fast

Sites that take a lot of time to load are avoided by the user. You need to make sure that your website loads faster and helps the user to get answers to his queries as fast as possible.

6- Use bold words to highlight main keywords

Using bold to highlight the main words in your content helps the user to judge the quality of content and persuades them to read more. If the user likes your the main content, it is more likely that they will visit some more pages to discover even more content for themselves.

7- Have a genuine ad to content ratio

Having a genuine ad to content ratio and do not annoy the users by having a lot of ads on your website. Do not start your content with ads. Place ads in a manner so that it does not hampers the user friendliness of the content.

8- Avoid using Pop Ups

Pop Ups play a negative role in allowing the user to have a view of the main content directly. Many users opt out of those website that have excessive pop ups. Hence, it is better not to use pop ups for your website.

Also See:-

How to make your website more user friendly
How to present content on your site
What is good content
How to design seo friendly web page
Clickthrough rate
How to do seo
Seo secrets
Seo copywriting
Top ways to increase traffic to your website
Seo tutorial
Kiss approach in Seo

Saturday, September 22, 2012

SEO Industry Statistics

The Seo industry is growing at a rapid rate and is expected to increase even more in the coming years. Some vital points regarding this important wing of the internet marketing industry is shared below:-

1- Seo is a highly rewarded industry with revenue generated  far above than PPC and SMM.

2- Seo is a concept that would continue as long as the search engines remain. Hence, it is a stable industry that won't die soon.

3- Countries where most of the seo related work  is outsourced are India, Pakistan and Phillippines.

4- Until now, over 13 million blog posts have been published with the term "Seo" in the title.

5- The average salary of Seo is around $67,000 P.A. (Source:- Indeed.com)


The graph below explains the statistics of the Seo industry in detail.


How big is SEO industry
Source: Blue Caribu

Also See:- 

Seo Best Practices
Seo Secrets
Top Seo Ranking Factors
Benefits of Seo
Seo interview Questions and Answers

List of Useful SEO Documents(Must Read)

Here is a collection of useful SEO documents which you may use for learning or for your research activities.

1-Search Engine Optimization starter guide (Google Guide)

2-http://infolab.stanford.edu/~backrub/google.html

3- http://www.seoresearchlabs.com/seo-research-labs-google-report.pdf
Seo Documents
SEO Documents (Image source:- .campuslabs)

4- http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/white-papers/wp__blackhat-seo-became-big.pdf

5- http://www-cs-students.stanford.edu/~taherh/papers/topic-sensitive-pagerank.pdf

6- http://www.stsci.edu/~smyth/search-engine-optimization-starter-guide.pdf

7- http://www.csulb.edu/committees/webcomm/hannonhill/Search_Engine_Optimization_and_CMS.pdf

8-http://www.scribd.com/doc/27319437/SEO-for-Startups-YCombinator-February-2010

9-http://www.scribd.com/doc/72625825/How-Casual-Connections-Can-Boost-Your-SEO-Social-Strategies

10-http://www.seosandwitch.com/2012/08/domain-authority-and-its-impact-on.html 

11-http://www.advanced-web-metrics.com/docs/search-engine-optimisation.pdf

12-http://www.usabilityone.com/uploads/reports/usabilitySEO.pdf

13-http://www.vmatrix.com/PaintZoom_VSEO_KeywordAnalysis.pdf

14-http://airccse.org/journal/ijcseit/papers/0611cseit04.pdf

15-http://www.seosandwitch.com/2012/08/how-does-google-applies-semantic-search_12.html 

16-http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet

17- http://www.lunametrics.com/blog/2010/08/24/seo-audit-checklist/

18-http://www.proworks.com/blog/wp-content/uploads/2011/10/Beginners-Guide-to-Maximizing-Web-Presence.pdf

19-http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/white-papers/wp__trusting-web-search-blackhat-seo.pdf

20- http://tools.seobook.com/imme/internet-marketing-made-easy.pdf

21-http://scribeseo.com/wp-content/uploads/2010/05/How-to-Create-Compelling-Content.pdf

22-http://ftp.cs.toronto.edu/pub/reports/csrg/405/hilltop.html

23- http://airweb.cse.lehigh.edu/2005/benczur.pdf

24-http://ilpubs.stanford.edu:8090/361/1/1998-8.pdf

25-http://medicinascomplementarias.es/blog/wp-content/uploads/2011/05/What-Would-Google-Do.pdf

26-http://static.usenix.org/event/osdi10/tech/full_papers/Peng.pdf

27-http://www.infonortics.com/publications/google/technology.pdf

28-http://www.theonlinemarketingconsultancy.co.uk/content/whitepapers/google_plus_seo_benefits.pdf