Wednesday, October 31, 2012

How to Keep Your Facebook Fans Engaged and Happy


Loyal Facebook fans is one of the most prized possessions that one could keep in today’s virtual world. The biggest challenge that the online marketers faces is keeping their Facebook fans happy and engaged. Businesses have skillfully acquired millions of fans on their Facebook page but the newest strategy which they should adopt is keeping those fans engaged in some way or the other.

Ways to Keep Your Facebook Fans Happy


Add Regular Updates via Popular Social News Sites
Fans always need fresh and interesting content on their choice of topic and the best place you can find valuable content is via social news websites like digg.com, reddit.com, technorati.com, mix.com etc. Most popular stories from around the world can be gathered with the help of these sites. You may then use these stories and post it on your Facebook page via status updates. 

Master the Art of Writing
Happy Facebook Fans
Happy Fans (Image credit:- Pic2fly)
Having an impressive style of writing is required. You need to master the style of writing in order to make your stories look interesting and compelling. Instead of saying “John has won a lottery worth 5000 dollars” you can say “Who else wants to win 5000 dollars? ". 

Create Social Stories
Stories are liked by most of the users. The popular way to keep your fans engaged is by creating stories that relate to your brand well. 

Add Photos and Videos
People like pictures more than text. Hence, it is better to use pictures in your status area rather than simple text. You may also use videos which would help your audience to have something to feed on. 

Host an Event
Timely hosting of events that can generate buzz about your company is an awesome way to keep your fans happy. Fans like to be a part of an event, where they can learn something or win something. Events are the perfect way to enhance your existing capabilities on Facebook.

Use RSS Feeds
You may use rss feeds of popular blogs to share recent stories or updates regarding your company. Rss feeds is a hassle free and time saving technique of keeping your status updated all the time.

Tag Photos
Whenever you share any photo on your FB timeline, make sure to tag it. Tagging helps to increase the visibility of the shared pic and invites more user engagement. Tagging should be done intelligently and should use limited audience for every pic.

Also See:-


Tuesday, October 30, 2012

Google Now Cards to Ease Your Life

Life is set to become much more easier with Google Now which offers full control to you in getting information at just the right time. Now you can get real time traffic information, restaurant reservation, event reminders, movie showtimes, nearby photo spots, weather updates etc.

Here are the list of what Google Now can do for you:-
  • Shows weather information
  • Shows traffic information based on current location,location history and web history.
  • Shows real time flight status
  • One touch hotel navigation
  • Instant reservation updates
  • Reminders about events
  • Tracking your package
  • Movie showtimes
  • Shows concert updates
  • Real time information on stocks on based on web history and Google finance portfolio
  • Receive emergency messages via public alerts
  • See breaking news
  • See public transit information
  • Get suggestions nearby hotels and restaurants based on your current location
  • Get instant updates on nearby attractions
  • Get instant updates on popular photo spots nearby 
  • Effective translation services
  • Check local conversion rate
  • Check time at home when you are away from home(on a separate geographical location)

The video below would guide you more about Google Now:-



For more information, visit:- Google Now

Also See:-

Knowledge Graph
Google Expands Knowledge Graph
Googleplex
Google Offices in India
Rich Snippets in Google

Seo Search Operators


The search engines allow searching for specific information from the immense data that it compiles under the several data centers scattered around the world.  There are several search operators that helps search engine optimizers to do their job in a much easier way.
google seo search operators
Seo Search Operators (Image credit:- littlehandytips)

Site Operator

The site operator helps to find web pages from a particular site.
Syntax: - Site: www.example.com
It gives an idea about the total number of pages from the website that is present on the search engine database.

Variations:-

Site:www.example.com – “Indian travel”
The above command returns results from the domain example.com that do not have the words “Indian travel” present on them.
Example.com -site:www.example.com
The above command returns results that contains the words example.com leaving pages from the actual domain.
In a similar fashion, you can use the site operator as per your needs.

Link Operator

The link operator helps to find the number of backlinks to a site.
Syntax: link:www.example.com

Info Operator

The info operator helps to find information related to any website.
Syntax: info:www.example.com

Cache Operator

The cache operator helps to find the last cache date of the website.
Syntax: cache:www.example.com

Allintitle Operator

The allintitle operator helps to fetch search results having specific words in the title tag.
Syntax: allintitle:cauliflower
The above query helps to find web pages having the word “cauliflower” in the title tag.

Allintext Operator

The allintext operator helps to fetch search results having specific words in the main body of the web page leaving the image contents.
Syntax: allintext:backlink
The above query helps to find web pages having the word “cauliflower” in the body.

Allinanchor Operator

The allintext operator helps to fetch search results having specific words in the anchor text. This gives an idea about the website having the highest number of anchor backlinks for a specific term.
Syntax: allinanchor:backlink
The above query helps to find web pages or rather websites having the word “backlink” in their anchor text backlinks.

Also See:-



Monday, October 29, 2012

How to Optimize for Bing


Bing is the second most popular search engine of this world after Google. It serves a limited set of audience and is worth optimizing for. Recently Bing merged with Yahoo and captured a total of more than 25% of the search market share. Bing relies heavily on several on page factors and ranks a web page putting more weightage on the presentation of content.
Seo for Bing
Seo for Bing

Make Use of Title Tag

Title tag is one of the most important elements that is weighted more than anything else by Bing. Having your main keywords in the title tag is needed if you want to rank for those keywords. But, you should also think of the future updates while optimizing your site for the Bing and try to use as user friendly title tag as possible. An ideal tag should be between 65-70 characters, using your main keyword at the front of the tile tag and some eye catching marketing slangs after that. This would make your title look genuine and also help to increase the clickthrough rate. 

Make Use of Description Tag

The description tag is the second most important part of the optimization strategy for Bing. You must use your main keywords in the description tag but avoid using it too many times. Your main keyword or keywords must both be present on the title tag as well as the description tag.

Use Keywords in the Heading Tag

The heading tag is the most ignored part of the main article body. Webmasters does not feel the importance of this tag in the proper optimization of the web page and the result is that they lose their clicks to their competitors. An ideal web page must use the main keywords in the heading tag. Words present on the heading tag are seen as important by Bing and gets a high value in the overall ranking algorithm.

Use Keywords in the Main Body

The main content body is the place where the users would be spending the most of the time. Hence, it is important to make the content user friendly and use your main keywords maintaining the ideal keyword density. Clearly, well written professional content uses the main keywords by default but in case you have missed your keyphrases, then it is better to rewrite your content and use the important keyphrases with synonyms within your main content. Always keep in mind the user when writing the content and do not just add the keywords abruptly. 

Use Alt Tags

Many webmasters make the mistake of leaving the alt tags empty while using images in the content. It is necessary to make use of the alt text while using images as it helps the search engine crawlers to identify the contents of the image and also helps to properly judge and rate a webpage. The Bing image search relies heavily on the alt tag while ranking images so it becomes important to make full use of the alt tags.

Get Backlinks

Backlinks holds the vital lead in making any web page rank well on Bing. Although it does not holds that much importance as it does with Google but still it included on the overall ranking algorithm. You must getting authority and natural backlinks to your site to get the popularity metric right.

Also See:- 

Sunday, October 28, 2012

Now You Can Verify Your Website on Pinterest

Pinterest has recently announced in their blog the procedure of verifying your own website on Pinterest profile. Verifying your website helps people to see the full site url on the profile and the search results.

How to verify your site on Pinterest?

1- Login to your Pinterest profile and go to the settings page.
2- Click on verify website.
3- Download HTML verification file.
4- Upload the HTML file on the root of your server.
5- Now click on "click here to complete the process"
6- Verification successful.

Read more here:- http://support.pinterest.com/entries/22217383

If you are having a Tumblr blog then you may proceed as per the instructions mentioned herein :- http://support.pinterest.com/entries/22255152

Here is what you will see after you have verified your site:-

Sample Profile Page After You Have Verified Your Site (Image source:- Pinterest blog)

Also See:-

How To Get More Traffic From Pinterest
Pinterest Marketing Tools
Pinterest Marketing Guide
Top 5 Bookmarking Sites
Guest Blogging For Links
Big List of Twitter Tools

Saturday, October 27, 2012

Effective Customer Care through Facebook


Facebook has become one of the biggest channels of customer relationship for businesses. Companies have adopted to the changing needs of the customer and adopted a friendlier approach to providing effective customer care management through Facebook. It is an awesome way to solve customer queries quickly and easily. Here are a few tips that would help in making customer management a breeze through the official Facebook channel.
Customer Care
Customer  Care Through Facebook (Image source:- resortsuite)

Using Facebook as a Customer Care Channel

Be Polite When Referencing People

Politeness is the key here. Effective customer management is possible through the behaviour of your lead representative on Facebook. When posting responses in your official channel, make sure you are polite, understanding and caring. A wrong step taken can cost you the entire reputation of your brand.

Give a Detailed Response

Always try to give a detailed response to all the customer queries. Keep the conversation going on the wall and continue the conversation until the customer is satisfied. With every response, a notification is sent to the customer which allows him/her to benefit from your response.

Limit Your Marketing

When addressing the needs of the customer, be helpful and work towards solving the needs of the consumer. Limit your marketing strategies as customers hate that in times of need. Your best gain is the satisfaction of the customer.

Deliver a Faster Response

Customers are always happy when they receive an instant response from the customer care department. Hence, it is a better approach to deliver a faster response to the concerned customer and make him/her happy. One thing you must remember while responding is that understands the query well and provides a summarized response which helps to resolve the customer query instantly.

Continue Longer Conversations via Email

If the conversation is between you and the customer is going too long then it’s better to continue the remaining conversation via email. This would help the customer understand the necessity more clearly and easily. You can send a notification to the customer via Facebook that you are willing to continue the conversation via email and this way you can proceed further.

Accept Your Mistakes and Remain Honest

If you have made a mistake on your part then have the courage to accept it and specify the reasons for it in a polite manner. Healthy conversations happen in honest environment; hence you must remain honest throughout the conversation. This would definitely enhance your reputation and build trust in the mind of your customer.

Respond to Negative Comments Professionally

It’s more likely that many of your customers would post negative comments on the official wall that may harm your online reputation. In order to prevent this, you must handle these situations professionally and must address the customer politely and make him/her correct the misunderstanding that had crept into the minds of the customer. Having a cool mind under these tense situations solves most of the issues.

Also See:- 


Friday, October 26, 2012

Use Twitter Cards to Tweet in More Than 2000 Ways


Twitter has definitely progressed a lot in making tweets come out in a more detailed manner. Twitter cards are the recent advancement in the area of interactive tweets that would make your tweeting memorable. Twitter has expanded its platform and now offers the ability to tweet in more than 2000 ways. 

What Twitter Cards Can Do for You?

Twitter cards can help you expand your tweet and display more content on it directly. It gives you more power and flexibility regarding the visibility of content on the shared tweets.Interactive presentation of tweets helps in increasing the number of followers and driving more traffic to your website.

Types

Twitter has issued three card types which are explained below:-

Summary - It includes a title, description, thumbnail image, and Twitter account attribution.
Photo - It includes a Tweet sized photo card.
Player - It includes a Tweet sized video/audio/media player card.

CNN Using Tweet Cards
Example of CNN Channel using Tweet Cards
How to Enable Tweets to Use Twitter Cards?

To enable the shared tweets to use the power of cards, you need to add a piece of HTML code on the head section of your web page as specified below:-

<meta name="twitter:card" content="summary"> 
 Or
 <meta name="twitter:card" content="photo">
Or
 <meta name="twitter:card" content="player">

Additional Information

Apart from the main tag, you need to specify some additional information associated with each of the Twitter card types as mentioned below:-

For Summary Card

 <meta name="twitter:card" content="summary">
 <meta name="twitter:site" content="@seosandwitch">
 <meta name="twitter:creator" content="@seoforu">
 <meta name="twitter:url" content="Your Main Url">
 <meta name="twitter:title" content="Tweet Title">
 <meta name="twitter:description" content="Tweet Description">
 <meta name="twitter:image" content="Tweet Image Url">

For Photo Card

 <meta name="twitter:card" content="photo"> 
 <meta name="twitter:site" content="@seosandwitch"> 
 <meta name="twitter:creator" content="@seoforu"> 
 <meta name="twitter:url" content="Your Main Photo Url"> 
 <meta name="twitter:title" content="Tweet Title">
 <meta name="twitter:description" content="Tweet Description">
 <meta name="twitter:image" content="Tweet Image Url">
 <meta name="twitter:image:width" content="610"> 
 <meta name="twitter:image:height" content="610">

For Player Card
 
<meta name="twitter:card" content="player"> 
<meta name="twitter:site" content="@seosandwitch"> 
<meta name="twitter:url" content="Your Main Video Url">  
<meta name="twitter:title" content="Tweet Title">
<meta name="twitter:description" content="Tweet Description">
<meta name="twitter:image" content="Tweet Image Url"> 
<meta name="twitter:player" content="https://example.com/embed/a"> 
<meta name="twitter:player:width" content="435"> 
<meta name="twitter:player:height" content="251">

 You may customize your tweets based on the examples provided above.


After you have added the specified code in the web pages, you may check your main url by using the preview tool given below:-


References:- 

More information on how to use Twitter cards can be found by visiting the links shared below :-
http://dev.twitter.com/docs/cards