Monday, March 18, 2013

Single Page Websites and Matt's Answer

What does Google think of single page websites? The seo implications of a single page website can go negative as a single page site finds it really harder to rank for several keyphrases and hence loses the base required for getting enough traffic. But, here is what Google's Web Spam team head, Matt Cutts says -

Video Transcription:-

There is a trend, you know, you see the conference page or the start up where you just keep on scrolling forever and they have a whole lot of content and sometimes they do call dynamic stuff. So Google has got better in handling JavaScript..and a lot of the times if you are doing strange or unusual JavaScript interaction or penning some part of the page or something like that or having things fold in or fold out , we are pretty good at being able to process that. In general, I would wanna test first and would't bet your seo legacy on this one single page working well if the JavaScript and the CSS is really obscure or may be you forgot to block that out through robots.txt. But, you are on the test and you are happy with that, I don't necessarily see a problem with that. It's a different convention, you know, sometimes it works, may be better conversions, may be don't. It's going to depend upon what your particular area is? what the topic is? what kind of layout you come out with? If it works for you and your users to have that all on one page then for most part, it should work for Google as well.



Also See:-

Geotargeting Vanity Domains
Google Change History Feature in Google Analytics
Google Tag Manager
How to Make Full Use of Google Authorship Profile
PageRank Dissipation between 301 Redirects and Normal Links
Google to Take Action Against Sites that Sell PageRank
Search Engine Optimization or Search Experience Optimization
Google to Extend Support to Toolbar PageRank
Google's Take on SiteWide Links
Google Human Quality Raters Do Not Influence A Website Ranking Directly
Google Now Cards
Google Expands Knowledge Graph
Google Disavow Links Tool
Query Highlighting on Google
How to Create Backlinks That Google Loves
Google to Take Action Against Spammy Guest Blogging
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