Wednesday, August 7, 2013

Google Adds New Set of Search Results Labelled "In-depth articles"

Google has added a new set of search results on broader topics labelled as "In-depth articles". This was announced recently by Pandu Naik, member of technical staff, Google. The results returned under in-depth articles will contain "high quality content", as per the guidelines specified by Google. This will be a great sign for search engine optimizers in order to discover and compare the quality of content that Google is treating as the best. Some sites that are known to provide quality content and have already made it into this new set of search results are "Wall Street Journal", "New York Times", "Guardian" etc.

The sites that will appear under this new label will be selected by an algorithm. The algorithm will detect which site's content is of high quality with respect to a broader topic and will return the top picked results under the "In-depth articles" label. For a majority of results, this will cover news sites and magazines sites. This new feature will be rolled out in the next few days. Here is a snapshot as to how it will look like?


"In-depth article" Optimization


Eager to see your own site being displayed under this new label? Well, in order to optimize your site for "In-depth article", you need to follow the steps given below:-

Schema.org Article Markup 


In order to identify the important parts of the article and for better detection of quality articles by the algorithm, schema.org article markup is necessary. Google suggests, that you must use the following attributes:-

Headline - The headline of the article.

Ex- <h1 itemprop="name headline  "> Headline goes here....</h1>

Alternative Headline - The alternative headline (a secondary title) of the article.

Ex- <h1 itemprop="name alternativeheadline  "> Alternative Headline goes here....</h1>

Image - Url of an image of the item.

Ex- <itemprop="image" itemtype="http://schema.org/ImageObject"> 
<img src="" width="" height="" alt=""  itemprop="contentUrl representativeOfPage" />

Date Published - Date of the first publication.

Ex-  <time itemprop="datePublished" datetime="2013-08-06T10:35BST" pubdate>Wednesday 7 August 2013 10.35 BST</time>

Article Body - The actual body of the article.


Google Authorship


It helps to associate the content on the web page with a particular author. This helps the algorithms to detect high author rank authors and also helps them to display author information in the search results.

Learn more about Google Authorship.

Pagination


If the web content is divided into many parts then it should be properly divided and paginated.

Canonicalization


Page canonicalization must be done correctly and the rel=canonical tag should not be declared multiple times on the same web page.

Learn more about mistakes in canonicalization

Logo


In order to help Google display the logo of your website in the search engine results, the logo of your brand must be included as a default image in the official Google Plus page of your brand.


Also See:-

Seo Guide for Schema Vocabulary
How to Tag a Site in Google Webmasters?
Google Local Carousel
Quoted Search Results
Search Appearance Pop Up
What is TrustRank?
Search Experience Optimization
Optimize for Hotel on Google Hotel Finder
Domain authority and Google results
How does Google applies Semantic Search
Use Tf-Idf Score to Increase Google Rankings
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