Is There a Limit on the Number of Links You Can Have Per Page?

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There has been a long debate over the link count one can have on a page. The old recommendation that one should have 100 links per page still holds true. Matt Cutts recently uploaded a video where he describes that having links on a web page completely depends on its theme and need. If the content of the web page requires lots of links then those links are absolutely fine. There is no virtual limit as such. But, if the page adds links simply to spam the web or to artificially pass on page rank to other links then that may be counted as spam by Google.

Some of the recommended best practices suggests that having less than 100 links on a web page is the best way to go.

Now, have a look at the video:

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