Every business owner needs to make sure that people know his or her business exists, what it does, how to find it, and how to get in touch. It's called marketing. Social media marketing - the strategy of using social media to drive traffic to your website and, therefore, your business - is the newest and arguably the most powerful incarnation of this concept.
It may seem counter-intuitive to pay for social media marketing since Twitter, Facebook, and Pinterest are free, but a good marketing strategy that gets the most out of these powerful tools in a way that matches your business plan is not easy and may cost some money. Follow this guide to budgeting for social media marketing.
|image credit: insidefacebook.com|
Good software is at the heart of every budget - and the good news is, this aspect of your social media marketing budget shouldn't impact your budget at all. Free, web-based programs such as Mint.com not only don't cost anything to join, but since they're web based, there's no installation or maintenance.
Your goals, current funds, and strategy for your social media marketing budget can all come together in a crisp, image-driven interface that was designed for the novice. The software's tagging function allows you plug each expenditure into a different category automatically so you can see exactly what you're spending, saving, and where.
No matter what your politics, your government is there to serve you - and in the case of the Small Business Association, or SBA, it actually does serve small business owners. Among the SBA's many sections of articles, expert advice, forms, and tax help is the SBA's Social Media section. This is truly an excellent resource, replete with information including how to get started with social media marketing. This section will help you find the medium that matches your customer base, and make the most out of your marketing dollars.
If you have a business and a Facebook account, you should have a page for Facebook for Business. Facebook's business platform is a powerful medium for business owners to create brand awareness, engage in dialogue with their customers, and place targeted ads. These ads are the backbone of Facebook's business platform - and when they're done well, they work. Make sure to reconsider your current ad strategy and make room in your budget for Facebook ads.
Social media marketing has the potential to reach more people - whether they're potential clients, customers, or partners - than any other medium in history. The world is increasingly linked through these sites, and every business owner needs to consider creating a budget to get the most out of their marketing strategy. Budget well and spend wisely.
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