Thursday, January 31, 2013

Local Search Ranking Factors - Local Seo Infographic

Local seo has grown in importance as local search has become increasingly popular. People search for local services like hotels, gyms, clinics, stores etc with the help of search engines to find relevant and local information. This dependence on local data has given rise to local search engine optimization which optimizes your business presence on local places listing so that it becomes easier for the customer to find your business. The below infographic discusses about the most important factors for local seo.

Local Seo Ranking Factors


1- Presence of the business on Google Places (With optimized business names, accurate and updated information, well places images and videos etc).

2- The domain authority of the website determined by authority of backlinks and citations.

3- Quality of Google Places reviews.

4- Presence of business on other local directories like yelp,yellow pages,white pages etc.

local seo ranking factors
Infographic-credit:- Annexcore
Also See:- 

Local Seo and Citations
Free Business Local Listings
Seo After Panda and Penguin Update
Seo Vs PPC Infographic
Infographic on Google Panda Update
Best Cities to Find Seo Jobs
Infographics- An Easier Way to Get Backlinks to Your Site
Step by Step Seo Copywriting Guide

Tuesday, January 29, 2013

Creating Google Friendly Sites

google

Every webmaster wants to rank his/her website on the first page of Google with respect to their main business keywords. The best way to make this possible is by creating Google friendly sites. Here are some guidelines that would help you create Google friendly sites:-

Have Quality and Original Content


Content is the most important part of your website. Having quality,original and informative content helps to get the love of Google. Freshness of the content is also an important factor while considering the real value of content. Hence, have a site that is full of content which is fresh, original and answers exactly what the user is searching for.

Have Proper Site Structure


The structure of the site and navigation should be user friendly as well as search engine friendly. Having user friendly urls helps to get more visibility and more clicks. Proper site structure and sitemaps makes the site easily crawlable and gets the love of Google.

Use Proper Title and Meta Tags


Site must have proper title and meta tags. This helps the user as well as the search engines to easily recognize the contents of the webpage and also helps to increase the CTR of the website. The title and the description gets displayed on the search engine results page. Having relevant title and meta tags gives your website an upper hand.

Have Proper Social Sharing Widgets


Social media has grown in importance over the years. It is recommended to have proper social sharing widgets on your site so that it becomes easier for the user to share your site's content. This helps to increase the visibility of your content and makes your site popular. Sites that are popular gets the attention of Google.


Obtain Natural Links


Search engines love websites that are having lots of natural backlinks. The concept is simple, lots of natural backlinks, references and citations means lots of love.


There is no Secret Formula --- Follow the User!!


It must be kept in mind that there is no secret formula to rank high on the search engines. It requires continuous effort and lots of hard work to provide the information which the user is looking. Only then, the users would share your site, create natural backlinks helping your website get the maximum love of Google.

Recommended reading:- Follow webmaster guidelines

(Disclaimer:- The information given above is my personal opinion based on internet guides and public forums. I do not provide any guarantee whatsoever that the above information is correct  and can positively effect your rankings.)  

Also See:- 

Importance of Content for Seo
What is Good Content?
Seo Best Practices
Seo for 2013
Social Signals and Seo
Mobile Seo Best Practices
How to Create Backlinks That Google Loves
How to Make Your Website More User Friendly
Battle of Ranking Continues
TrustRank
Top Seo Ranking Factors
Page Speed Important For Improving Ranking
How to Rank in Google
Authority and Relevance Seo Gold Coins
Seo Secrets

Monday, January 28, 2013

SEO After Panda and Penguin Update- Infographic

Seo has changed a lot since the Panda and Penguin updates made by Google. The infographic below covers in detail about the old and new seo methods comparing them on a step by step basis and explaining the importance of new methods for giving your website that missing edge to rank higher on Google.



Courtesy of: Fuzz One Media

Also See:- 

Seo Vs PPC Infographic
Infographic on Google Panda Update
Best Cities to Find Seo Jobs
Infographics- An Easier Way to Get Backlinks to Your Site
Step by Step Seo Copywriting Guide
Content Curation
3 Seo fundamentals every webmaster should follow
Seo Secrets
Seo Tutorial
Kiss approach in Seo
Mobile Seo
Patience and Seo

Sunday, January 27, 2013

Are You Entitled to Receive $10 from Facebook?

Facebook has agreed to pay $20 million into a fund in response to a class action lawsuit filed against the social media giant. If you are a class member on Facebook (meaning, if a Facebook sponsored story had your name or your picture) then you may be entitled to receive a payment of $10. This settlement was done by Facebook as it used class member's name, profile pics, likeness to advertise its own products or services without taking any consent from the class members.

If you have received a message from Facebook with the subject "“Re: LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION.” then you are probably a class member and this gives you the power to receive the money from Facebook.

Details of the Claim:-

(Original Website where the content was published:- http://www.fraleyfacebooksettlement.com/)

Sources:-

Mashable
Forbes
Gizmodo
Buzzfeed

Also See:- 

Clean Up Your Facebook Profile with Facewash
Top 10 Facebook Apps
Twitter Introducing Instagram Like Photo Filters
Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Facebook Launches Graph Search
Make Facebook Friends a Part of Your Search
Facebook Insights

Saturday, January 26, 2013

Clean Up Your Facebook Profile with Facewash

Facebook has collected a vast amount of information about yourself that is displayed on your Timeline. Now , all these stuff may have some posts that are "dirty" in some way or the other. It is almost impossible for you to hunt down every single piece of dirty post, comment or link that your Facebook profile contains located in any corner of your Facebook Timeline.

Facebook profile clean up app (Image source:- Facewa.sh)
The dirtiness can be cleaned up in a smart and easy manner  by making use of an amazing Facebook profile clean up App called Facewa.sh. It is really easy to clean up all those dirty little jokes that you may have shared on your profile.  It has been developed by researches of Kent State University. Daniel Gur, chief researcher created the app along with his two friends Camden Fullmer  and David Steinberg.

Download the App

To begin using the app, download it here:- http://facewa.sh/

How Does it Help to Clean Up Your Facebook Profile?

Facewa.sh comes with a precomipled list of words that are considered dirty. You may also add up your own list and start searching for posts,comments or links that are posted in your timeline which contains those set of words. You may then click on the specified link and delete or privatize the post as desired. Happy Facefreshing with Facewa.sh.

Also See:-

Yandex Launches Wonder - Voice Powered Social Recommendation App
Top 10 Facebook Apps
Twitter Introducing Instagram Like Photo Filters
Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Facebook Launches Graph Search
Top 5 Social Media Tools
Social Media and SMO
Social Media Widgets for Websites
List of Social Media Websites
Social Media Promotions for Large Corporations
Social Media Etiquette
Yoono- Social Network Plugin

Friday, January 25, 2013

Yandex Launches Wonder - Voice Powered Social Recommendation App

Yandex, the popular Russian search engine giant has launched a new powerful app that extracts data from Facebook, Instagram, Foursquare and Twitter. This iphone app is called "WONDER" and it allows you to ask questions using the information posted by your friends on Facebook, Foursquare, Twitter and Instagram.


Wonder by Yandex Labs from Yandex Labs on Vimeo.

Wonder is currently an experiment and is available only to the residents of US. It uses natural language understanding and social data collector for extracting information related to places, music and news.Here are some sample questions which you can ask with the help of Wonder app:-

1- What Chinese Restaurants do my friends go in New Jersey?
2- What music does David listen to?
3- Any one ready to dine in New York?
4- Where is Sarah playing?
5- Current news shared by my friends? etc.

wonder with itunes
Reading an artists bio from iTunes

Find more reference here:- Yandex Wonder

Also See:- 

Top 10 Facebook Apps
Twitter Introducing Instagram Like Photo Filters
Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Facebook Launches Graph Search
Pay $100 to Message Facebook CEO
Facebook Voice Messages
Make Facebook Friends a Part of Your Search with Bing Social Bar

Thursday, January 24, 2013

Google Updates Image Search For a Faster Experience

Google has updated its image search for a much faster searching experience. The Google Image has been redesigned to present images before the user in a flip view where the user can quickly scroll through a set of images by using the keyboard. Google would also display the metadata related to the image if any user clicks on it. This data would be seen on the image search result page itself eliminating the need to visit a separate landing page.

google image search
A faster image search experience for the user
This update would be made public in a few days. The new interface looks nice and avoids redirecting to another landing page for displaying image related information. As shown in the above image, a flip view presents the user with an amazing view of image search results.


google image search


More information can be found here:- A Faster Image Search

Also See:- 

Image Optimization
Alt Text
Google Data Highlighter
Google Search Operators
Seo Tools

Wednesday, January 23, 2013

Google Panda Update 24 Affects 1.2% English Queries

Google has updated its human quality rater backed algorithm- Panda affecting 1.2 % of English queries. This update is referred as Panda update number 24 and has started to refresh on Jan 22, 2013. Many sites have experienced fluctuations in rankings as a result of this update that is aimed at providing more quality search results to the user.

Panda Update 24 Tweet
Tweet for Panda Update 24

To make your website safe from the affects of Google Panda update, follow the guidelines specified below:-

Google Guidelines for a Panda Safe Website

Also See:- 

Google Panda Update Number 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
EMD Update
Google Penguin Update
Google Human Quality Raters Do Not Influence a Website Rankings Directly
Importance of Content for Seo in a Post Panda World
Infographic on Google Panda Update


Tuesday, January 22, 2013

Make Facebook Friends a Part of Your Search with Bing Social Sidebar

Microsoft has finally made the best update for Bing by integrating social updates from Facebook with Bing search results which would be displayed on social sidebar. Now, when a user will enter a query on Bing, he/she would be able to see social results with respect to the search query coming straight from friends on Facebook. Isn't it great?

To Start Seeing Social Search on Bing, Follow the Steps Given Below:-

1- Go to Bing
2- Click on "Connect to Facebook", present on the upper right corner of the screen.
3- Sign in to your Facebook profile.
4- Start your social search experience.

With an update done on January 17th 2013, the social data displayed would be five times more.

Bing Social Results
Bing Social Results
What's Included in the Social Sidebar?

Bing will include data from Facebook which includes:-

Status Updates
Shared Links
Photos
Comments etc.
Bing Social Sidebar
Bing Social SideBar

Now, have a look at this video to know more about Bing social results.



(Original source of the news, images and video:- http://www.bing.com/community/site_blogs/b/search/archive/2013/01/17/bing-social-updates-arrive-today-for-every-search-there-is-someone-who-can-help.aspx)

Also See:- 

How to Optimize for Bing
Bing it on Challenge

Monday, January 21, 2013

How to Remove a Listing from Google Places Account

Many times it happens that a business gets moved, relocated or permanently closed. Now, whatever the situation is, you can adjust the Google places listing by following the steps mentioned below:-

Removing a Google Places Listing (Image Credit:- webmarketingpros)
Steps for Removing a Listing from Your Google Places Account

1- Login to your Google Places Account.
2- Go to the "Action" column and click "delete"

Steps for Marking a Listing as Closed or Moved

1- Login to your Google Places Account.
2- Relocate to the Google Places Listing.
3- Select "Place is permanently closed"


More information can be found here:- http://support.google.com/places/bin/answer.py?hl=en&answer=154102

Also See:- 

Optimize Your Hotel Presence on Google Hotel Finder
New Google Patent to Find Erroneous Business Listings
Local Seo and Citations
Google Knowledge Graph
Google Quick View Button on Mobile Search Results
New Google Patent to Determine Spam in Information Collected from a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain authority and Google results
How does Google applies Semantic Search
New Google Patent to Identify Spam in Information Collected From a Source

Sunday, January 20, 2013

Top Seo Trumps to Follow in 2013

It is better to follow the top seo trumps of the industry to remain updated about the ongoing changes happening around the search engine and internet marketing industry. The below infographic does a good job in guiding who to follow to remain updated and educated.



Saturday, January 19, 2013

Optimize Your Hotel's Presence on Google Hotel Finder

Websites depending on organic seo for getting them ranked on top for searches like "hotels in xyz city"  or "hotels in xyz" are seeing diminished traffic to their sites, all thanks to "Google Hotel Finder". You can find a popular hotel near your area with the best user reviews (along with sponsored hotels) in the Google Hotel Finder. The concept is similar to what popular travel websites like Tripadvisor and Expedia were doing since a long time. Now, Google is trying to explore this ever fruitful travel market with its hotel finder.

Here are a few snapshots of how Google Hotel Finder presents information to its users:-

View when searching for hotels in London,UK
View when searching for hotels in London,UK


View when searching for hotels in NYC
View when searching for hotels in NYC

Optimizing your website's presence in Google Hotel Finder is necessary if you want to generate good leads. People would directly search for hotels in their preferred destination and you will miss out if your hotel is not listed in the top 5 listings (which is default number of listings displayed with respect to a particular query on hotel finder), leaving 1 for sponsored listing.. Now, let's discuss on how can you get your hotel listed in the hotel finder.

How to Include Your Hotel in Google Hotel Finder?

The hotel finder uses data from Google Places Listing to show the most popular hotels within that area. Remember, its just for hotels, not for restaurants and cafe. In order to improve your presence on hotel finder, you need to sign for Google Places listings (If you haven'e yet) and list your business there. Then you need to optimize your hotel as per the factors mentioned below:-

1- Offer best services to your customers in order to increase the number of reviews on Google Places Listing. The more genuine user reviews, the better the chances of listing.

2- Provide a suitable description about your hotel on your Google Places account. Do not stuff keywords in it, optimizing does not means that. Tell the people about your hotel and the facilities you provide.

3- Add your business on popular hotel listing sites like Tripadvisor, Booking.com, Orbitz,Expedia,Travelocity,Easytobook,Hotels.com,Bookit.com etc. The more booking partners you can find, the better it is.Google will automatically gather data it finds from these sites as well as the Google local listing and would list your hotel if it finds it popular enough.

Also See:-

Free Business Local Listings
New Google Patent to Identify Erroneous Local Business Listings
Local Seo and Citations
Google Knowledge Graph
Google Quick View Button on Mobile Search Results
New Google Patent to Determine Spam in Information Collected from a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain authority and Google results
How does Google applies Semantic Search

Friday, January 18, 2013

Another Possible Google Update?

Another Google Update? (Image credit:- Traffika)
Many webmasters have already started to feel the heat on Jan 17th 2013. Stronger signs of a possible Google update can be felt. Majority of the webmasters have experienced a sudden drop in rankings and traffic and a few of them have witnessed a sharp rise. No official announcement has been made by Google so far but it is sure that something is being cooked by the chef Matt Cutts and his team. Some are saying it to be a Panda update, while others are pressing on Penguin update, even some of them are of the opinion that its an EMD update. The rest of them are arguing that its an entirely new update. Only Google knows the answer to it!

Here are some discussions that have already started taking place:-

http://www.seroundtable.com/google-update-january-16230.html
http://www.seomoz.org/q/google-update-on-jan-17-2013
http://www.seomoz.org/q/is-google-rolling-out-a-huge-update-this-week
http://trafficplanet.com/topic/5460-google-new-algo-update-jan-2013/
http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/741186-new-google-update-exposed.html
http://www.webcosmoforums.com/search-engine-optimization/63394-new-update-google-am-really-very-frustrating.html
http://www.seo-hop.com/panda-penguin-google-update-january-17-2013-uk/

Also See:- 

Google Panda Update Number 23
Google Panda Update 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
EMD Update
Google Penguin Update
Google Human Quality Raters Do Not Influence a Website Rankings Directly

Wednesday, January 16, 2013

Facebook Launches Graph Search- The Social Data Search Engine

Facebook Graph Search (Image credit:- ndtvgadgets)
Facebook has launched Graph Search- the social data search engine that would enable users to search the enormous amount of social data contained on Facebook servers. Finding reviews about any restaurant,movies was never so easier. You would be able to get instant and real reviews from your own friends. Graph Search would enable you to find information about people,places and things right on your Facebook page by searching on the information shared on Facebook.

How to Use Graph Search?

1- Click on the search bar at the top of the page.
2- Type your query. For example, Friends who live in NYC and like travelling.  See examples of things you can search for with the Graph Search.
3- You may also choose from search suggestions that appears below the search bar.
4- Hit Enter.

(Remember, this feature is still in Beta version and would be available for testing to a limited audience based in USA)

Facebook CEO, Mark Zuckerberg stressed that "graph search" is different from an all-purpose search engine, the expanded feature escalates an already fierce duel between Google Inc. and Facebook Inc. as they grapple for the attention of Web surfers and revenue from online advertisers. (Source:- http://gadgets.ndtv.com/social-networking/news/facebooks-graph-search-takes-on-yelp-linkedin-and-yes-google-318019)




Also See:- 

Pay $100 to Message Facebook CEO
Facebook Voice Messages

Tuesday, January 15, 2013

Facebook to Unveil its Own Search Engine?

It has been claimed that Facebook is set to launch its own search engine. Major announcement is expected from the Facebook officials at the event that is going to be held at Silicon Valley HQ tonight. The rumours are high that Facebook is set to launch its own search engine.

What will Facebook Unveil? (Image source:- Forbes)

Although Google is far ahead from Facebook and is ruling the search engine world but a step by Facebook could shuffle the entire game plan of Google. Let's see when the news comes!

Sources:- 

Facebook Search Set to be Announced?
Facebook Set to Launch Search Engine

Also See:-

Pay $100 to Message Facebook CEO
Facebook Voice Messages

Monday, January 14, 2013

How to Create a Video Sitemap?

Creating a video sitemap is necessary if your site has video content which you want Google to cache faster. This is must for news sites or sites having frequently updated video content.

Example of Video Sitemap


<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
   <url>
     <loc>http://www.yoursite.com/videos/my_video_page.html</loc>
     <video:video>
       <video:thumbnail_loc>http://www.yoursite.com/thumbs/im.jpg</video:thumbnail_loc>
       <video:title>Google Video Sitemap</video:title>
       <video:description>This video shows how to create a video sitemap</video:description>
       <video:content_loc>http://www.yoursite.com/videog.flv</video:content_loc>
       <video:player_loc allow_embed="yes" autoplay="ap=1">
         http://www.yoursite.com/videoplayer.swf?video=videog</video:player_loc>
       <video:duration>400</video:duration>
       <video:expiration_date>2009-11-05T19:20:30+08:00</video:expiration_date>
       <video:rating>4.5</video:rating>
       <video:view_count>54656</video:view_count>  
       <video:publication_date>2012-12-05T19:19:30+08:00</video:publication_date>
       <video:family_friendly>yes</video:family_friendly>
       <video:restriction relationship="allow">IE GB US CA</video:restriction>
       <video:gallery_loc title="Seo Videos">http://seo.yoursite.com</video:gallery_loc>
       <video:price currency="EUR">2.56</video:price>
       <video:requires_subscription>yes</video:requires_subscription>
       <video:uploader info="http://www.yoursite.com/users/Joydeep">Joydeep
         </video:uploader>
       <video:live>no</video:live>
     </video:video>
   </url>
</urlset>


As shown in the example above, you may create your own video sitemap as per your website's requirements. After your video sitemap gets created, you may submit it to Google via Webmasters Tools.

Note: Limitation of video sitemaps are 50000 entries per sitemap. If you have more videos then it is recommended to create more than one sitemap and specify each of the separate sitemaps on one index sitemap.


For more information on submitting video sitemaps to Google, please watch the video given below:-



Also See:- 

XML Sitemaps
Sitemap.html Vs Sitemap.xml
Mobile Seo
Seo Checklist
Types of Crawl Errors
Getting Listed on Search Engines

Sunday, January 13, 2013

TrustRank:How Quality Backlinks with High TrustRank Can Raise Your Site's Rankings?

Quality backlink is one of the most important ranking signal for Google. The post Penguin backlink strategy involves relying solely on quality backlinks. A single quality backlink can outweigh several hundreds low quality backlinks. Hence, a proper link building strategy should be focussed on obtaining quality backlinks to your website by spending a lot of time on research. A good backlink must have a high domain authority, loyal followers, low alexa rank, high traffic, quality content, awesome social shares among the important signals. Sites that are already ranking on top 100 for your targeted keywords are the best sites to approach for getting a backlink. These sites already have a lot of trust with Google (as they are already ranking high) and they could help your site get a pie of the trust share they enjoy to raise your organic ranking. This TrustRank factor works as a strong signal for Google for the ranking of web pages.

Concept of Trust Rank (Image Credit:- Seomoz)

What is TrustRank?



What's Included in the Calculation of Trust Rank?

The following metrics are evaluated while calculating the TrustRank of a website:-
  • The age of the domain (Probably the age of the site)
  • Quality of the content
  • Quality of the backlinks (Ex- .edu or .gov sites)
  • Social signals
  • Trust of the user on the site
  • Freshness of content
  • Traffic to the site etc.

What is Trust in The Eyes of Google?





How to Check a Site's TrustRank?


There are a few tools through which you can check the TrustRank of your site. One useful TrustRank checker is specified below:-

Seo Mastering TrustRank Checker Tool

Recommended Reading:-

Google TrustRank Patent
Combating WebSpam with TrustRank


Also See:-

Fresh Content Can Boost Your Rankings
Top Seo Ranking Factors
Battle of Ranking Continues
Page Speed Important For Improving Ranking
How to Rank in Google
Seo Strategies for 2013
Authority and Relevance Seo Gold Coins
Seo Secrets

Saturday, January 12, 2013

Pay $100 to Message Facebook CEO Mark Zuckerberg

Mark Zuckerberg
Mark Zuckerberg, Facebook CEO (Image credit Facebook)
For all those US residents who are interested in getting in touch with Facebook CEO, Mark Zuckerberg, they can do so by paying a fee of $100. Facebook is testing a system to raise revenues and reduce spam and under this system you are allowed to send a message to Mark Zuckerberg by paying a fee of $100. Many other well known artists and Facebook officials are involved in this testing. This test is available for US residents only; so people from other countries will have to wait for some more time before this feature is made public. If this test is successful we can expect this feature to be implemented soon.

Under this feature, messaging is allowed to well known celebrities(VIP'S) to whom you cannot send a direct message on Facebook. No charges would be taken from those who are already friends with the message recipient, charges would be taken for sending emails to persons who are not your friends and to whom you cannot send a direct message on Facebook under its core features.

Facebook said that it wanted to determine whether adding a "financial signal" improves its formula for delivering 'relevant and useful' messages to members'' inboxes.

Sources


Also See:- 

Friday, January 11, 2013

Google Patent for Determining Geographic Locations for Place Names

Google in its quest for becoming an answer engine has moved a step ahead with a patent that is aimed at determining the location of a place referenced on a web page. For example, if a web page contains a sentence - "Taj Mahal is located in Agra" then Google would be able to identify "Agra" and "Taj Mahal" as seperate entities and connect them together to understand that Taj Mahal has its location in Agra. This would help Google to judge a web page more accurately and help to present the best information to its users.



Full Patent information can be viewed here:- 

Determining geographic locations for place names in a fact repository 


Inventors:Vespe; David (New York, NY), Hogue; Andrew (Ho Ho Kus, NJ)
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:11/686,217
Filed:March 14, 2007

Recommended Reading:- Building Google's Knowledge Base and Identifying Locations in Web Pages

Also See:- 

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain authority and Google results
How does Google applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update
Knowledge Graph

Thursday, January 10, 2013

Regular Expressions on Google Analytics - Easy Tutorial

Regular Expressions are applied on Google Analytics to match specific pattern of information in order to filter and present the most useful data. These regular expressions are extremely useful in filtering out specific pieces of information among the large data collected and stored in Google Analytics.

Given below are a collection of regular expressions which you can use on Google Analytics:- 

Asterisk (*)


Regular Expressions
Regular Expressions (Image credit:- codeinsect)
Use asterisk to match single character or a number of characters appearing before or in place of the asterisk. 

Example 

You want to search for "SEO25tutorial" but you have forgetten the number. You only remember "SEO" and "tutorial". In this example, you may use the asterisk as given below:- 

SEO*tutorial

This would display the exact match and fetch you the result "SEO25tutorial"

Logical OR ( | )


The pipe symbol is used to represent logical OR. It is used with paranthesis to fetch the desired results.

Example

Google(Plus|Play)

The above expression would fetch either Google Plus or Google Play

Backslash (\)


Used to turn any special character into a literal character.

Example

www\.seosandwitch\.com

Here, we have used \ just before . which is a special character.


Square Brackets ([ ])


Used to filter information that matches any single item in the list contained in the square brackets.

Example

[123456] or [1-6]

This would match either 1 or 2 or 3 or 4 or 5 or 6.


Dollar Sign ($)


Used to match the end of the field.

Example

/seonews/news1\.htm$

This would fetch all the news1.htm pages contained under the seonews folder.

Plus Sign (+)


Used to filter information that matches one or more of the previous items.

Example

seo+ews

This would fetch all the matching information like seonews, seoworldnews, seopronews etc.

Question Mark (?)


Used to match zero or the previous expression.

Example

sandwit?ch

This would fetch sandwitch (matching the previous expression) and sandwich (matching zero i.e. no't' is included)


Test Your Regular Expressions


After you have created your regular expressions as per your needs, you may test it using the tool given below:- 



Also See:- 

Tuesday, January 8, 2013

How to Check Google Rankings for Keywords(Accurately)?

Webmasters and search engine optimizers often feel the need to check Google rankings of their websites on a regular basis. This is important as it helps to judge the amount of traffic that a site gets. Higher rankings means more traffic and more traffic means an increased sales with improved revenue. Now, the tricky part is that Google does not displays the same rankings everywhere with respect to a particular keyword. The rankings are changed with a change in location,user login information, amount of search results displayed per page etc. The proper way to check Google rankings for keywords are given below:-

How to check Google rankings for keywords
Checking Google Rankings For Keywords Accurately
1- Check Your Rankings after logging out of your gmail account. You will get different results if you check your rankings logged in to gmail and logged out of gmail. This is called "Personalized Search". If you are logged into your gmail account then Google would check your browsing history and rank those sites higher whichyou have visited in the past. This would not provide accurate rankings.

2- If you want to see Google rankings with respect to a  particular server location then install Google Global Plugin and check your rankings accordingly. Suppose, you need to check the rankings in Google USA from India then you need to search with your keyword on Google and when the Search Engine Result Pages (SERP) gets displayed, you need to click on USA with the help of your Google Global Plugin. This would take you to Google USA servers from India. Compare the results and you will see the difference in them. 

3- Google shows different results when you change the settings of displaying the number of search results per page. By default, Google displays 10 results per page but changing this setting may allow you to see upto 20,30,40,50 or 100 results per page. Changing the default search settings result in the display of different rankings. 

Make sure you have cleared cache before checking your rankings.


Also See:- 


Sunday, January 6, 2013

New Google Patent to Identify Erroneous Local Business Listings

A new Google Patent has been filed to identify erroneous business listings and take actions against them. Local business listings are a great way to promote your business for free on Google. Some business owners take undue advantage of this facility to list their business under a different location which is close to some famous place or buildings. This helps in getting more user attention and sales as people are able to find the business while searching for famous places and buildings on Google places. To stop this malpractice from happening, Google recently filed a patent to identify these sort of erroneous business listings and flag them for inspection to see if they truly exists on the desired location.

Under the proposed system, areas are divided into cells and each cell may represent a geographical region. It is determined whether the geospatial coordinate of the first location is within a predetermined radius of the second location under the same cell and if found to be true, the first location is flagged for inspection.

Read the snippets given below for a detained understanding of the patent:-




Inventors:Westgate; Diane Barram (Mountain View, CA), Lee; Nicholas (Bothell, WA), Russell; Ethan G. (Jersey City, NJ), Eastlund; Paul (Mamaroneck, NY), Lorbeer; Alex (Hoboken, NJ), Gardner; Todd (New York, NY)
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:13/079,416
Filed:April 4, 2011


Source:- System and method for identifying erroneous business listings 

Recommended Reading:- Patent on Intentional Errors in Google Maps

Also See:- 

New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers

Saturday, January 5, 2013

Izik -The New Tablet Optimized Search Engine Launched By Blekko

Blekko, one of the newest search engines competing with Google has launched a new tablet optimized search engine called "Izik" (Pronounced Eye-Zik). Izik is new in the way that it presents content sorted by various categories like "Looking For" (Similar to I'm Feeling Lucky in Google), "Quick Answer", "Top Results", "Images", "Latest" etc. Blekko has produced a new and innovative way of surfing the web from your tablets that requires less typing. Now, let's go for an Izik joyride:-



izik: take search for a joy ride from blekko on Vimeo.

Here are a few screenshots for some particular queries entered on Izik.

Showing results for the query "Gifts for Men"


Results returned are quite impressive as the top results returned are relevant containing links to popular gift shops.

Showing results for the query "Pizza Stores in NYC"


Results returned are relevant but Google provides a far better result with relevant Google Places Listings.

Showing results for the query "Tom Cruise"


The search results are relevant and useful.

Try Out Izik


Also See:- 

Friday, January 4, 2013

Facebook Introduces Voice Messages and Chat to it's Messenger App

Social networking giant, Facebook introduced new voice messages and chat feature to its messenger app. Facebook messenger is a standalone app that enables the users to see and respond to your chats right from their desktop. Adding this new feature will help the users to record and send messages to the intended recipients.

Voice Messages on Facebook (Image credit:-  Facebook)

How to Send a Voice Message?


To send a voice message, follow the steps given below-

1- Tap the + sign.
2- Record your message.
3- Lift your finger when you finish recording and your message will be sent automatically.

The recorded message can of of 60 seconds long.

Canadian Users Can Send Voice Calls (Free Calls)


Facebook users in Canada will get the facility to make free voice calls by tapping the "i" button in the top right corner and then hitting "Free Call".

Get Facebook Messenger here.

Read more references:- 

http://www.insidefacebook.com/2013/01/03/facebook-adds-asynchronous-voice-messages-to-messenger-app-begins-testing-voip-in-canada/
http://www.ctvnews.ca/sci-tech/facebook-launches-voice-calling-voice-messaging-for-canadian-mobile-users-1.1100886
http://news.cnet.com/8301-1023_3-57561899-93/facebook-tests-voip-adds-voice-mail-like-service/
http://techcrunch.com/2013/01/03/facebook-voice-messaging/

Also See:- 

Facebook Introduces Dedicated Pages for Couples
Do A Facebook Check In and Enjoy Free Wi Fi
Facebook Testing Sound with Notifications
How to Keep Your Facebook Fans Engaged
Effective Customer Care Through Facebook
Facebook Marketing Strategy
How to Create Facebook Ads That Generates Revenue
Top 10 Facebook Apps

Wednesday, January 2, 2013

Display Event Related Data From Your Website on Google Search Results with Data Highlighter

Google had recently enhanced its set of webmasters tools allowing site owners to display event related data from the website on the search results by using data highlighter. It is a point and click tool used to highlight event related data from an event page. This is done hassle free and automatically without having to worry about any HTML markup.

Where to find Data Highlighter?


You can find data highlighter under "Optimization Tab" in the Google Webmasters Tool dashboard.

How the Results Gets Displayed?


The image below shows the way Google displays the event related data from your event page after you have highlighted the important parts using the data highlighter tool.

data highlighter
Data Highlighting of Events

Components of Data Highlighter


The several components of data highlighter are given below:-

Event

Name
Date
Location
Venue
Address
Image
Official Url
Category
Performer
Ticket
Type Price

For more information watch the video below:-



Important links:- 

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2774099
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2692911
http://googlewebmastercentral.blogspot.in/2012/12/introducing-data-highlighter-for-event.html

Also See:- 

How to Add Ratings and Review Stars on Google Search Results
Navigation in Seo
How to Calculate Keyword Effectiveness Index
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
List of Google Search Operators
New Google Search Quality Updates
Google Search Tips and Tricks
Social Signals and Seo
List of Free Seo Tools
Site Analysis Tools
RankWatch