Thursday, February 28, 2013

Geotargeting Vanity Domains

Setting up a geographic target for a vanity domain like .me, .io, .it etc. is confusing and this is the reason Matt Cutts has refrained from passing on a potential solution to the problem. Nowadays domains are being used for many purposes rather than directly being used for specific purpose based on the generic domains.

Here is a video by Google distinguished engineer, Matt Cutts which discusses the issue of setting geographic target in Google Webmasters Tools for vanity domains like ran.ge.

Tuesday, February 26, 2013

PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

Google has made its stand clear on PageRank dissipation between 301 redirects and normal links. Matt Cutts in a video said that PageRank dissipation is roughly the same between 301 redirects and normal links and as such no percentage of PageRank gets lots by using 301 redirects.The video given below is rather confusing but the essence is - you may use any of the linking techniques without focusing on how much PageRank would be lost?

Here is what Matt says:- The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through the link. It means use whatever is best for your purposes because you cannot serve any more PageRank if you use a normal link and likewise it does not hurt if you use a 301.





Also See:-

Google will continue to support Toolbar PageRank
Google Reminds of Taking Actions Against Sites that Sell PageRank
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Monday, February 25, 2013

Google Reminds of Taking Action Against Sites that Sell PageRank

Matt Cutts recently posted a reminder on Google Webmasters blog against websites that are adopting to practice of selling links that pass PageRank. Matt issued  strict warning to the webmasters who engage in the practice of buying and selling links that their site might lose rankings, lose trust and in extreme cases deindexation of sites may also happen.

How to Remain Safe?


You are the webmaster of your site, it is your responsibility to follow the guidelines of Google and never indulge in spammy activities of buying and selling links. Selling links might give you temporary profits but in the long run its going to adversely affect your website.




Have you received a message of unnatural links in your webmasters account?


If you have recently received a message of unnatural links pointing to other websites with the sole intention of passing PageRank then be cautious and take instant action. Make sure to make all the links to "no follow" and sent a reconsideration request to Google that you have taken sufficient action against the links and have added the rel no follow attribute to the unnatural OBL's to stop the passing of PageRank. Make sure to follow the Google's Webmaster guidelines.

Also See:- 

Why Paid Links are a Violation of Google Guidelines
Backlinks
How to Rank in Google
How to Design Seo Friendly Web Page
Links from Article Marketing Sites
Google Disavow Links Tool
Top Ways to Get Natural Backlinks
Link Baiting
Secret to Link Building
Google's Take on SiteWide Backlinks

Sunday, February 24, 2013

Geotargeting:How to Set a Geographic Target for your Website

Is your business located on a specific location in order to target the customers of a particular area? If the answer is yes and its not required for your business to target customers globally then setting up a geographic target for your website would be the best option available for you.

What is Geotargeting?


Geotargeting simply means, targeting your website on a specific location. This can be any country of the world where your business might be located. Geotargeting helps Google to present more accurate and more specific results from the same location itself where the user has set up a preference.

Geotargeting (Image credit:- socialbrite)

How to Set up a Geographic Target for your Website?


Setting up a geographic target is easy and hardly takes time. Follow the steps given below in order to localize     your business for a particular region:-

1- Log in to your webmasters tools.
2- Click on the site where you want to apply the settings.
3- Under the configuration tab, click on settings.
4- Tick the check box "Target users in" under Geographic target and choose your preferred destination.

Wasn't that easy? But make sure you to read the guidelines mentioned below before you make any such changes.

Read these Guidelines before Setting up a Geographic Target

1- You must use this feature when you are sure that targeting customers in a specified location won't hurt your business. For example, if your restaurant is located in Ukraine, then people currently in Ukraine might be more interested in visiting the restaurant than people in Brazil.

2- If your site already has a country coded TLD (Top Level Domain) like .ca, .au, .jp, ..kr etc. then you don't need to use this feature.

3- This setting would only target the users after they have limited the scope of the search to a specific country. 

4- Do not apply geographic target on the basis of the content of the site. You must apply these settings on the basis of your business restrictions.

Lastly, have a look at this video to have a better understanding of geotargeting in Google.



Also See:- 

Saturday, February 23, 2013

How to Make the Full Use of Google Authorship Profile

Google Authorship allows you to get recognized as an author of web content by Google. It is a way for Google to stop spam pages from appearing in the search results as people would commit less spam when their name gets attached with the content. It would also allow to find more genuine webpages from industry niche people. This is a great way to prevent less spam and list more relevant web pages.

What is Google Authorship?


Google Authorship allows you to link your Google Plus profile to the content your create. The content you write or create gets displayed on the search results with your picture which is fetched from your Google + profile.

How to Verify Google Authorship?


To verify your authorship to the content your create, follow the steps given below:-

1- Create your Google+ profile. (Visit - Google+)
2- Visit plus.google.com/authorship and click on the verification link.

Have a look at this video for having a good understanding of how to implement authorship on web pages.




SEO and Google Authorship

Authorship has a great relevance with Search Engine Optimization. Pages that are linked to genuine and popular author profiles are rated highly by Google and their visibility is enhanced. The more pages on the web that have you as an author of the content, the more value your profile has, the result being, your pages receive a better web visibility. Now, reputation of a webpage would be measured by two factors- the authority of the domain or the web page and the authority of the person who has created the content. Slowly and gradually this is the trend that is experienced by the users and more webpages are created nowadays along with a proper authorship attached to it.

Author Profile Displayed on the search results

Google's view of authorship:-

“The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.” (Source:- Raventools)

The Author Rank

(Google Author Rank Image Credit:- Ecommnews)
Now, the question arises- how can we gain trust as an author so that my written content rises on top of the rankings? This metric is what is known as an "Author Rank". If your rank as an author is good, there are good chances that your content would rank higher than others under the same category. Following the guidelines given below would help you to gain more reputation as an author.

1- Create more content on the themes in which you want to rank higher.
2- Become a contributor on reputed and high authority websites.
3- Add link to every website you are an author from your Google + page.
4- Encourage social signals like Tweets, Likes and Plus Ones on the content written by you.
5- Provide quality articles under your name so that its helpful for the user. If the user comes searching for your article or spends more time on the articles written by you then there are chances that links to more content written by you would be shown by Google in the search results.

Also See:- 

Domain Authority and Google results
How Does Google Applies Semantic Search
Emanuel Update
Google Tag Manager
Google Sandbox effect
Google will Continue to Support Toolbar PageRank
Search Engine Optimization or Search Experience Optimization
Google to Provide Examples of Unnatural Backlinks
Google Patent to Determine Spam
Google Diavow Links Tool
Top Ways To Get Natural Backlinks To Your Site
Are You Making Your Website Vulnerable To Future Google Updates
Battle of Ranking Continues
Link Baiting
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operators

Friday, February 22, 2013

Google to Roll Out "Change History" Feature in Analytics

Google will update Analytics by rolling out "Change History" feature in the coming weeks. The change history feature will present a summary of changes that happens into your account over the last 180 days.

What's Included in Change History?


Changes made to users
Changes made to accounts
Changes made to profiles, filters and goals
Changes made to properties


Google Analytics Change History (Source:- Google Blog)


This feature is available only to site administrators. The change history presents information in three different columns:-

Date - It displays the date and time of the activity.
Email - It displays the email of the user who has done the change.
Activity - It displays the actual change (task) that was performed.

How to Reach Change History?


1- Log into Analytics account.
2- Navigate to Admin tab.
3- Click link for the account.
4- Click on change history tab.

Read More:- Understand Updates to your Account with Change History

Also See:- 

Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operators
Display Event Related Data From Your Website on Google Search Results
Adword Quality Score

Thursday, February 21, 2013

Yahoo Launches New Home Page for a Modern Mobile Optimized Experience

Yahoo unveiled its new modern look for a better and faster user experience. Yahoo has introduced new designed applications like local weather forecast and birthday reminder of your Facebook's friends right into the Yahoo homepage.This new design is optimized for smartphones and tablets.


What's NEW?

1- Top Trending news are displayed on the right hand side of the homepage.
2- Larger fonts and larger centre display images are used.
3- Local Weather Forecast is shown on the lower right hand side column.
4- Finance updates and sports scores are displayed right below the weather forecast.
5- Images from Flickr and top videos are also displayed.


(Source of the news and images :- Yahoo Blog)

Also See:- 

Getting Listed on Search Engines
List of Search Engines other than Google
SEO Tutorial
Google Knowledge Graph
Bing Social Sidebar
Optimizing for Bing

Wednesday, February 20, 2013

Search Queries in Webmasters Tools

If you are still confused regarding the terms commonly used in relation to search queries in Google Webmasters Tools then the video shared below will definitely help you out.

What you will learn?

Concept of Crawling and Indexing
Impression and Clickthrough Rate
Conversions
Query
Search Query Filters
Sorting by CTR
Average Query Position and much more.

This video tutorial is helpful for newbie search engine optimizers and webmasters who wish to learn and understand the concepts related to Google Webmasters Tools.




Also See:-

How to Find Out the Total Number of Pages Blocked by Robots.txt
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Google Working on Providing Examples of Unnatural Links to the Webmaster
How to Remove Url's from Google Index
Google Data Highlighter
How to Add Ratings and Review Stars on Google Search Results
Navigation in Seo
How to Calculate Keyword Effectiveness Index
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
List of Google Search Operators

Google Glass - Your Intelligent Partner that Follows Your Commands

Google has released a video showcasing the features of its much awaited product- Google Glass. You can take pictures, record videos, send a message, translate your voice etc. all hands free.

What Can You Do With Google Glass?


Google Glass (Image source:- droid-life)
You can do some amazing things with Google Glass through the help of voice commands :-


  • Say "Take a Picture" to take a picture
  • Record what you see hands free
  • Share the things you see
  • Get Directions
  • Send a message
  • Ask a question
  • Translate your voice


Have a look at this video to find out more:-




How to Get One?


If you are tempted to get yourself a piece of glass then read through the instructions given below:-

Read more here:- Google Glass


Also See:-

Google Tag Manager
Google Updates Images for a Faster Experience
Google Hotel Finder
How to Become a Google Top Contributor?
Disavow Links Tool

Monday, February 18, 2013

Why Brand Matters in SEO?

Wiser people have always said, plan your strategy for long term and promote your brand accordingly. A brand owns trust and reputation and these are the things which the search engines value the most. Search engine optimization now revolves around brand building. You must ask these questions to yourself before you start promoting your site on the search engines:-

1- Am I building my brand and enhancing its reputation on Google?
2- Am I building backlinks using branded keywords?
3- Are people searching with my brand name?
4- Do I have our brand presence on popular social media channels?
5- Is my site valuable enough to own a Wikipedia page related to our brand?
6- Do people trust my website while making online purchases?
7- Do people trust the information contained in my site?
8- How many people share the site's content on social media channels?
9- Do I have citations involving my brand name?
10- Is my brand popular locally or internationally?

Have a look at this awesome infographic mentioning the value of Brand building in SEO.


Google Brands.
Courtesy: SEO Book

Also See:- 

Local Search Engine Ranking Factors
Seo After Panda and Penguin Update
Top Seo Trumps to Follow
Social Signals and Seo
Social Branding
Making Your Seo Roots Strong

Sunday, February 17, 2013

Secret to Link Building:Never Rely on a Single Strategy

Many webmasters feel that there are some untold secrets to link building but the biggest secret that no one follows is to never follow on a single strategy. If you are following up a single and most used strategy for link building at any point while promoting a website then you are making the biggest mistake. Google is really smart in tracing every little bits of link building strategy adopted by webmasters in order to influence the search engine rankings. You simply cannot win the race this way. Its required that you do not leave any footprints for Google to trace your link building strategy. This is the secret to link building. Now, the question would be asked - "Shall we leave link building?" The answer is NO! You must concentrate smartly on your link building efforts and must apply each and every strategy like getting links from directories, social bookmarking, guest posting, forum posting, getting local backlinks, QA postings sponsorships etc. The only thing you must keep in mind while building backlinks is never cross the limits of following one particular strategy. This approach is risk free and your site would not get penalized from any of the past or future Google updates.

The old rule applies and the the best way to get natural backlinks is building great content or offering awesome services which is liked and shared by everybody. Build links in a way that helps the user as well as your website. You should not use any spammy ways of link building as this would make your site lose its authority and trustrank.

Have a look at this video and get some more tips:-



Also See:-

Link Building 2013
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Saturday, February 16, 2013

Google Planning to Give Competition to Facebook's Graph Search?

Sergey Brin with Google glasses
Google co founder Sergey Brin with Google Glasses(Image credit:- news.cnet)
Google is planning to give a competition to Facebook's Graph Search and has been granted a patent to present the user with a searchable history of real world user experiences. You can assume this to be your custom search engine where you can collect information using devices such as a mobile computing device or Google Glass (More uses are expected in future) and this information gets stored in a server computing system. The server then returns information from the real world history collected by the user in response to the user query. Some of the example queries may be:-

1- Which was the recent adventure park I visited?
2- How many pictures did I take on my Swiss trip? etc.

Here is an abstract of the document:-

"A method and apparatus for enabling a searchable history of real-world user experiences is described. The method may include capturing media data by a mobile computing device. The method may also include transmitting the captured media data to a server computer system, the server computer system to perform one or more recognition processes on the captured media data and add the captured media data to a history of real-world experiences of a user of the mobile computing device when the one or more recognition processes find a match. The method may also include transmitting a query of the user to the server computer system to initiate a search of the history or real-world experiences, and receiving results relevant to the query that include data indicative of the media data in the history of real-world experiences."


Full Patent information can be viewed here:- 

METHOD AND APPARATUS FOR ENABLING A SEARCHABLE HISTORY OF REAL-WORLD USER EXPERIENCES 


Inventors:Neven; Hartmut(Malibu, CA) ; Petrou; David(Brooklyn, NY) ; Smullyan; Jacob(Montclair, NJ) ; Adam; Hartwig(Marina del Rey, CA)
Serial No.:493423
Series Code:13
Filed:June 11, 2012

Recommended Reading:- Google to Introduce a Searchable History of Your Life Experiences

Also See:- 

Google Patent to Determine Geographic Location for Place Names
Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain authority and Google results
How does Google applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update
Knowledge Graph

Friday, February 15, 2013

Types of Messages Sent by the Google Webspam Team

Google occasionally sends spam issue related messages via Google Webmasters Tools to the site owners in order to notify them of priority issues and expecting them to take action on it. These messages can be of various varieties like link spamming (unnatural backlinks), hacking or malware related messages etc. Google Webspam team head, Matt Cutts has shared a video explaining the types of messages sent by the Webspam team. As per him, the percentage of the variety of messages are shared below:-

19% messages are for Blackhat or spam. Examples include doorway pages, cloaking, keyword stuffing etc.
4% messages are for content that adds little to no value to the readers.
3% messages are related to hacking/malware.
2% messages are related to link buying.
1% messages are related to link selling.

This is just a rough idea of the percentage of messages Google sends out to webmasters through the Webmasters Tools.

Have a look at the video below:-



Also See:-

Google will Continue to Support Toolbar PageRank
Search Engine Optimization or Search Experience Optimization
Google to Provide Examples of Unnatural Backlinks
Google Patent to Determine Spam
Black Hat Seo Techniques
Page Highjacking
Link Farms

Wednesday, February 13, 2013

Google Working on Providing Examples of Unnatural Backlinks to the Webmaster

Google is planning to send exact samples of unnatural backlinks pointing to any website on the unnatural backlink message itself which is being sent by Google to the webmaster of the site on which Google has discovered unnatural backlinks. Bad backlinks can negatively impact the website's positioning on the search engines and hence removal of these becomes important.

Matt Cutts released a video explaining that a team of Google is busy planning something like this and soon the webmasters would be be able to track the exact backlinks that are harming the reputation of the website. This can be taken as a good move by Google as the launch of the Disavow tool was rather incomplete without actually knowing which links are harming the site's reputation. Now, the complete bad link removal package would be ready with the sample unnatural backlinks and the disavow tool.



Also See:-

Google Diavow Links Tool
Top Ways To Get Natural Backlinks To Your Site
Are You Making Your Website Vulnerable To Future Google Updates
Battle of Ranking Continues
Link Baiting
How to Create Backlinks That Google Loves
Importance of Backlinks in Seo
Google will Continue to Support Toolbar Pagerank
New Crawl Error Alert Feature in Google Webmaster Tool
Rich Snippets in Google
Google Knowledge Graph
Google Search Tips and Tricks
Stop Words in Seo
Google Tag Manager

Tuesday, February 12, 2013

How to Remove Url's from Google Index with Google Url Removal Tool

Many times it happens that you want to remove certain urls of your website from the Google index. How is that made possible? It is true that Google crawls and indexes the new and updated information on the world wide web and updates its index frequently. In most cases, the removed url of your site is removed from the Google index automatically as soon as the web crawler revists your site.However, when there is an urgency to remove specific url's from the Google index then you may use the Google Url removal tool.

Steps for removing Url from Google Index


1- Sign in to Webmaster tools with your Google webmaster account.

2- Visit the url:- https://www.google.com/webmasters/tools/removals

3- Enter the Url you would like to remove.

Google Content Removal Tool
Also See:- 

How to Remove a Listing from Google Places Account
Duplicate Content
Google Disavow Links Tool
Getting Listed on Search Engines
Search Engine Result Pages
Google Unable to Crawl Robots.txt
Robots.txt
How to Block Pages from Search Engines
HTTP and HTTPS in SEO

Monday, February 11, 2013

SEO for NEWS Sites

News sites serve a different purpose when compared to the commercial or other business sites. Doing Seo for a news site is no different, however it is better to keep updating the same story page rather than developing a new page altogether. This would help in better accumulation of Page Rank and Page Authority and would help that news page to rise up the rankings on the search engines.

Here is a video from Matt Cutts, sharing some special tips for NEWS sites:-




Also See:-

Seo Strategies for 2013
Social Signals and Seo
Negative Seo
Mobile Seo Best Practices
How to Create Backlinks That Google Loves
How to Make Your Website More User Friendly
How to Add Ratings and Reviews on Google Search Results
Navigation in Seo
Google will Continue to Support Toolbar PageRank
Rich Snippets in Google
Google Knowledge Graph
Google Search Tips and Tricks
Stop Words in Seo
Creating Google Friendly Sites

Saturday, February 9, 2013

Google Tag Manager- Combine All Your Tags into One!

Would't it be easy if you are able to manage all the tags in your site with just a single piece of coding? This magic is made possible by way of Google Tag Manager which allows the webmaster to manage all the pieces of individual tags into a single container.

What is Google Tag Manager?


Google Tag manager makes tagging a breeze and allows for the efficient collection of data without the need to include too many tags on your site. It works with the help of tag firing rules that calculates which tag needs to be fired at which time based on a predefined set of rules.The best part is, its absolutely FREE!

How to Use Google Tag Manager?


Step 1

Login with your existing Google account into Tag Manager

Step 2

Enter the account name. In most cases, it's your company name.



Step 3

Create a container for your domain name. A container is the place which holds all the individual tags of your website.

Step 4

Get the container snippet code generated automatically by Tag Manager and paste in on your site below the opening <body> tag.

Step 5

Start adding tags on the site container. You can add both Google and Non Google tags on your container. For example, if you want to use the Google Analytics tag on the site, then go to "add new tag" under the tags tab. Enter tag name as "Google Analytics", choose "Google Analytics" under the tag type drop down menu. Enter the web property id, add a rule for the tag (in this case it would be "all pages" as we need to track visitor data from all the pages of your site. Save and its done. You can add as many tags as you want.

For some more help regarding the proper implementation of Google Tag Manager on your website, watch the video given below:-





Also See:- 

Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operators

Friday, February 8, 2013

5 Points Every SEO Must Follow to Increase their Site's Rankings in Google

For the last several weeks,some major changes happened on Google. Let us review those in a detailed manner and discuss about 5 essential points which every SEO must follow in order to make their webpages more relevant and increase their site's rankings on Google.

Anchor Text Fading Away- Content Gains Priority!

On the winning side, the Panda update 24 gave more weightage on content and gave way for the old school content management and seo copywriting strategies to come into play once again. The latest Google search results are filled with sites that are having keyword related content (most weightage), having high DA(Domain Authority), having brand name anchor text backlinks,having LSI optimized content, having LSI optimized anchor text (in some cases), having keyword rich domain (not for new sites but sites that have already established DA) etc. In a majority of cases, many results from the same domain are still ruling the search results. This gives us an idea that DA alongwith the presence of the keyword on the domain are the best bet in SEO today! 

On the losing side, we have sites that have created too many similar anchor text backlinks ( or are still continuing with this strategy), having less content with respect to LSI, having less brand name anchors, having little DA, lacking the presence of keywords in urls or the domain (leaving some exceptions) etc.

5 Points Every SEO Must Follow to Increase their Site's Rankings on Google


increase your search engine rankings
Increase your engine search rankings  (Image credit:- seo4q)
 1- Concentrate on content, content and content! This is the single most important factor ruling the search results. Have strong and unique content to the webpages, content that adds value to the users and answers his queries well. Include every point that you feel is necessary for the user. Choose LSI wisely and don't forget to make use of H1 and H2's. Include videos, images, star ratings (if your query is related to taking feedback from the end user), make the user spend more time on your site. Update the content and start making it more valuable (follow Wikipedia!).

Recommended reading:- 

Importance of Content for Seo in a Post Panda World
How to Create Compelling Content that Generates Social Shared and User Love
What is Good Content?
How to Present Content on a Website?
Meta Tags

2- Have a blog on your site and add fresh and unique content on a daily basis (for the best results to happen).This would trigger the freshness algorithm of Google and would help in improving the crawl rate of the website. Do not add a few lines of content only to increase the freshness (This won't help much). Instead, share news related to your brand, include references and citations, local presence etc. The biggest advantage that this would have is that your site would have the possibility to be displayed on the search results for a variety of new keywords apart from those which you are targeting. Internal linking would also get increased.

Recommended reading:- 

Benefits of Blogging in SEO
Fresh Content Can Boost Your Rankings in Some Cases
How to Add Ratings and Review Stars on Google Search Results
Google Data Highlighter for Displaying Event Related Data on Search Results
FREE Business Local Listings

3- Work towards increasing the DA (Domain authority) of your site. Concentrate on getting strongest of backlinks in whichever way possible (except for ways banned by Google :)

Recommended reading:-

Domain Authority and it's Impact on Google Search Results
How to Create Backlinks that Google Loves?
8 Ways to Get Natural Backlinks to your Site
Infographics- An Easier Way to Get Backlinks to your site
Importance of Backlinks in Seo

4- For E-commerce sites, work towards making your individual web pages more relevant. Add star ratings, user comment on all your products, write seo copywrited descriptions, have content which helps the user in finding every information for the keyword your site is ranking or for which you are targeting. Work towards increasing your site's TrustRank. Don't forget to have a mobile optimized site.

Recommended reading:-

Seo for E-commerce Websites
HTTP and HTTPS in Seo
Working of Rel Canonical Element
Image Optimization
Navigation in Seo

5- Focus on your brand and do everything that helps to make your brand popular (take the help of social media sites). Increase citations or references, local backlinks, local sponsorships, media coverage etc. You will amazed to see the value of these little steps which you take to increase your web presence.

Recommended reading:-

Local Search Ranking Factors
Social Signals and Seo
List of Social Media Sites
Social Branding
Link Baiting and How to Use it Effectively?

Lastly, keep in mind the Google rules, follow the user and make him/her satisfied. Work towards decreasing the bounce rate of your site and increase your presence in social networks, especially Google Plus.

Also See:- 

How to Rank in Google
SEO Secrets
SEO Strategies for 2013
Authority and Relevance - Seo Gold Coins
Making Your Seo Roots Strong
3 Seo Fundamentals Every Webmaster Should Follow
How to Create a Google Friendly Site?
List of FREE Seo Tools

Thursday, February 7, 2013

Google will Continue to Support Toolbar PageRank

Google has recently uploaded a video featuring Matt Cutts supporting the view of having the Toolbar PageRank updated for a few more years until internet explorer 10 becomes so popular that fewer people feel the need to add Google Toolbar on their browser. He says, many people are still replying on Google Toolbar to judge the importance of the page apart from only spammers. Hence, Google will continue to update the Toolbar PageRank until the percentage of people using the metric becomes fewer. This is a future possibility as internet explorer 10 provides a add on free experience, thus eliminating the need to install the toolbar. Also Google Chrome does not displays the Toolbar PageRank. Strange explanation but here is what Matt says:-



Also See:-

Seo Quake Firefox Extension
Free Seo Tools
Site Analysis Tools
Social Media tracking tools
OpenSiteExplorer
Backlink Watch
Seo Powersuite
New Crawl Error Alert Feature in Google Webmaster Tool
Rich Snippets in Google
Google Knowledge Graph
Google Search Tips and Tricks
Stop Words in Seo 

Tuesday, February 5, 2013

Google Adwords Bidding:Video Tutorial

Google Adwords is the advertising wing of Google used by advertisers all over the world. This video tutorial would explain the basics of Adwords bidding in an easy way.

Goal of an Ad


Every advertisement has a goal and this goal is tracked by way of a successful conversion.

Cost Per Acquistion (CPA)


The business must find out the exact cost per acquisition which is calculated as follows:-

Selling Price - Cost Price = Revenue (Total profit per successful conversion)

Conversion Rate


The rate at which successful conversion happens. It is calculated as follows:-

Conversions/Clicks = Conversion Rate

Value of a Click


Ater you have determined the CPA and the Conversion rate, the next  step is to determine the value of a click. It helps you to analyze the maximum amount you are willing to spend on every click (CPC). If the value of a click comes out to be $10 then you must bid at a rate of less than or equal to $10 per click.

CPA * Conversion rate = Value of a Click


Incremental Cost Per Click (ICC)


Incremental Cost Per Click = Cost of Incremental Clicks (CIC) / Number of Incremental Click (NIC)

Where:- CIC = difference in the amount of cost by changing the bidding
              NIC = difference in the amount of clicks by changing the bidding

When to change the bid based on the value of a click (Image credit:- thesearchagents)


Rest you can learn by watching the video below:-




Also See:-

Steps to Optimize Your PPC Campaigns
Why Seo is Still Favored by Organizations
Adwords Quality Score
Basics of Google Adwords
Seo Vs PPC Comparison
Determine a Keywords Overall Worth
How to Calculate CTR

Sunday, February 3, 2013

Link Building in 2013 - Techniques and Resources

Search engine optimization relies on two important factors- relevancy of the content and backlinks. Creating quality backlinks is necessary to make Google realize the importance of your website. Link building uses several techniques but there are a few which works the best in 2013. This post discusses about the latest link building practices that would go a long way in making your website popular.

Infographics


Infographics are the latest trend in link building where useful information is presented in the form of information graphic along with an embed code that contains a link to the website. This is a link bait method of acquiring back links to your website.

Read more:- Infographics - an easier way to get backlinks to your site

Guest Blogging


Guest blogging is another great way of building authority to your website. But remember, guest blogging should be done by an expert in your promoted niche and no dummy profiles would work in the long run. Google is smart enough to notice dummy profiles created for guest blogging and would penalize those guest bloggers in the next update.

Read more:- Google to take action against spammy guest blogging activities

Content Curation


Link Building Strategies for 2013 (Image credit:- seojus)
Article syndication has been taken over by content curation in 2013. Make use of the content curation sites and work for the community sharing useful resources and content from your website. If your shared content is really good and informative then people would link back to your site fetching you some backlinks. Content curation is an easy process and requires less time than article syndication as it makes use of exisitng articles rather than creating new articles.


Read more:-   50+ sites for content curation


Expert Author Article Submission


You may still take value by article submission but in a different way. Do not use article directories created specifically for giving out backlinks. Instead, make use of expert author niche article directories that would promote you as an expert author giving out backlinks at the same time. Some popular sites are exploreb2b,ezine,evancarmicheal etc.

Google Plus Communities,Facebook, Twitter, Pinterest and other Social Media Sites


Make sure to make use of Google Plus in your link building campaign. Create and share useful stuff for your niche audience on your created Google Plus communities. This would help you in popularizing your content gaining plus ones and some backlinks as well.

Other sites to make use of includes Facebook, Twitter, Pinterest etc. Share useful stuff for your targeted audience and considering the number of people using these sites, you have every chance of increasing the chances of getting a backlink to your site.

Read more:- Using Google Plus for Seo can give you better results

Limit your Social Bookmarking but Don't Ignore it


Social bookmarking has not finished. You must bookmark your links to top social bookmarking sites like Reddit, Delicious, Diigo etc.

Read more:-  List of Social Bookmarking Sites

Not just Links, Increase Citations as well


Don't concentrate on creating just backlinks, increase citations as well. References mentioning the name of your brand from authoritativeness website would help Google analyse the importance of your site.

Read more:-  Local Seo and Citations

Go Local


Building backlinks from local sources would make your site locally relevant and rank your site higher up with local keywords. Consider getting backlinks from local directories,local news sites, local organizations etc.

Read more:-  Local Search Ranking Factors and Free Business Local Listings

Some More Resources to Help You in Your Link Building Efforts in 2013


Exciting article from famous link building expert Eric Ward - Where link building is heading in 2013

List of social bookmarking sites- Top 15 most powerful social bookmarking sites

Useful ways to build backlinks shared by Paul Coulter - LinkBuilding Ideas you Can't Ignore

What is Rand Fishkin's Favourite Way to Get Links? - Rand's Favorite Way to Get Links

Also See:- 

How to  Create Backlinks That Google Loves
Importance of Backlinks in Seo
Seo Secrets
Backlinks
How to Get Natural Backlinks
Understanding TrsutRank
How to rank in Google
Link Baiting
Google's Take on Site Wide Backlinks
Are You Making Your Website Vulnerable To Future Google Updates
Battle of Ranking Continues

Friday, February 1, 2013

Multi Channel Funnels in Google Analytics

Wouldn't it be really valuable for a business (site) owner to find out the exact path that leads to a successful sale. Multi Channel Funnels in Google Analytics does the same thing and assists the business owner in showing the traffic sources and the entire activity that leads to a defined goal conversion.

The figure below displays the channels of conversions which includes organic search, direct traffic, referral traffic, email marketing and traffic from social networks.

Multi Channel Conversion Visualizer
Multi Channel Conversion Visualizer



Anatomy of a Conversion Path

The conversion path is divided into 3 interactions which are given as follows:-

First interaction- Happens when the visitor first finds a reference to your website. This is the first traffic source.

Assisted interactions- Can be a single or multiple interactions that comes in between the first interaction and the last interaction.

Last interaction- Happens just before the actual conversion.

conversion path

Other Terms:-

Path Length- The total number of interactions which includes first interaction,assisted interaction and last interaction.
Time Lag- Counts the total number of days for all the interactions to happen in order to have a successful conversion.


Here is a video that will help you understand the concept of Multi Channel Funnels in Google Analytics in a more detailed manner:-


Also See:- 

Regular Expressions on Google Analytics
List of Google Search Operators