Sunday, March 31, 2013

Google Makes Improvements in Real Time Reports

Google has improved the way real time reports are presented in Google Analytics. These improvements will help you to have a better insight into how many visitors are present on your site in real time using desktop,tablet or mobile. Data is broken down to per minute and per second allowing you to track even the minute details as to where the users are leaving out in order to take actions accordingly. Alongwith shortcuts to your real time segments, you can now compare the real time analytics data with the overall traffic data and see the improvements yourself.

4 Improvements in Google Analytics Real Time Reporting


Real Time Event Reporting


It allows you to see the top level events and gives you the power to filter particular event categories. To see this report, go to Standard Reports -> Real Time -> Events. Clicking on any particular event will show you all the Event Actions and Event Labels for that particular category.



Real Time Event Tracking Google Analytics
Real Time Event Reporting

Track the Devices Used by Visitors to Visit Your Site


You can see the devices used by the visitors to visit your site as Google displays devices in the sections of Desktop/Mobile/Tablet. To see this report, go to Standard Reports -> Real Time -> Content.



Real Time Device Tracking
Real Time Device Tracking

Easy Shortcuts For Custom Reports


Forget the hassle of filtering your reports every time you need to customize something. Google Analytics provides an easier shortcut for access of reports that you view often. To see this report, go to Shortcuts.



Custom Reporting Shortcut
Custom Reporting Shortcut

Easy Comparison of Real Time Traffic with Overall Data


You can compare the overall traffic with the real time segmeneted traffic and analyze the trends for taking steps for further improvements.



Real Time Vs Overall Traffic Comparison
Real Time Vs Overall Traffic Comparison

Read the full coverage here:- 4 Improvements To Google Analytics Real-Time Reports - Analytics Blog


Also See:-

Difference Between Clicks and Visits

Saturday, March 30, 2013

Google Launches Opt Out Option to Remove Content Listed On Google's Properties

Google announced on their webmasters blog the launching of Opt Out Tool to allow the webmasters keep their site out of Google's web properties which includes Google Shopping, Google + Local, Google Flights, Google Hotels and Google Advisor.

How to Opt Out?

You can find this tool under Google Webmasters Tools here:- https://www.google.com/webmasters/tools/opt-out


Google Opt Out Tool
Google Opt Out Tool
The Opt Out Tool is availabel for domain level sites and not for subdomains. Google will take around 30 days before content actually disappears from appearing in any of the properties listed above.

Also See:-

What to Do When You Loose Google Rankings Because Your Site is Down
Search Queries in Webmasters Tools
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Free Seo Tools
PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links
Google will continue to support Toolbar PageRank

Wednesday, March 27, 2013

50+ SEO Tips to Make Your Site Search Engine Friendly

Seo tips listed here would make your website search engine friendly and allow you to capture even more organic search traffic than before. Many webmasters remain frustrated due to the ongoing changes happening  on the Google ranking algorithm. Blame it on Panda's or Penguin's but Google would continue to take the help of these animals in order to reduce the amount of web spam. So, how can you make your website Google friendly or in other words search engine friendly? The answers lies in implementing the top 50 seo tips mentioned ahead in this post. These proven seo tips would make your site more relevant and authoritative in the eyes of Big G.

50+ SEO Tips and Tricks to Capture Maximum Search Traffic

(Implement these SEO Tips for Effective Search Engine Optimization- It's Proven and Effective! )


1- Choose Search Engine Friendly Url's

Seo Tips
HELPFUL SEO TIPS
Url rewriting is an important aspect of search engine optimization. It becomes easier for the search engines as well as for the user to determine the contents of a web document if it has a relevant url. Suppose, a web document displays varieties of birthday cakes then instead of having urls like bc.html, ?id=78 etc. you must have a url like birthday-cake.html.

2- Prepare Your Site for the Audience

Always keep the user in mind while designing and developing a site. If you are able to gather the love of the user then the search engines are bound to give importance to your site.

3- Have Descriptive Title and Meta Tags

Each and every web document must have unique title and meta tags containing the keywords which you want to rank for. Keep in mind, do not overuse the use of keywords or else Panda penalty could be applied soon.

4- Do Proper Keyword Research

Keyword research is an important element of a successful search engine optimization strategy. The success of a seo plan depends on the kind of keywords you choose to promote your business. Make use of keyword determining tools like Google Keyword tool and Wordtracker to finalize industry related keywords. This is perhaps one of the most important seo tip and should not be done in a hurry.

5- Add Fresh Content to Your Site Regularly

Since, the Panda update has been put into place, fresh content on the site has a tendency to boost up the search engine rankings. Hence, it is required to add quality, fresh and original content to make Google understand the importance of your site and to improve its crawl rate. This is one of the newest seo tips but should not be overlooked.

6- Use Proper H1 Tags

The main content on your web document should be highlighted with the help of H1,H2 and H3 tags. These tags hold a special value with the search engines and content present inside these tags are valued highly.

7- Have Your Main Keyword in the Domain

If you are planning to launch a site with the motive of selling Pancakes then having the keyword Pancakes within your domain should help your site rank better. But make sure it should add a brand value to it and should not comprise only of keywords. For example rachelspancakes can be a good domain while buy-pancakes-online will not be.

Read about the EMD update before finalizing any doamain.

8- Use Internal Linking

Always link to inner pages within your content as this helps to properly pass on the link juice.

9- Use Anchor Text Diversity

While building backlinks to your site, follow a diverse anchor text pattern and use brand name as your anchor text.

10- Dominate as a Brand

Promote your site as a complete brand in seo. Build backlinks using brand names as your keyword, create social profiles on popular social channels under your brand name.

11- Use Breadcrumbs

One of the best navigation structure which you can implement on your site is the use of breadcrumbs.

12- Prepare Sitemaps

Have both the versions of sitemaps on your site. Sitemap.html is created specifically for the users and sitemap.xml is cerated specifically for the search engines.

13- Add Social Sharing Widgets

Impement social sharing widgets for easy sharing of web content. This helps to share your content on popular social channels helping to popularize your content and get referral traffic as well.

14- Do Not Adopt Unnatural Link Building Practices

The days of building backlinks through the use of reciprocal linkbuilding, content spinning are gone. It is better not to adopt to unnatural link building practices and keep your site safe.

15- Analyze Your Competitors

Competitor analysis is another important step to make your site stand apart from your competitors. Make use of tools such as Alexa, Semrush, Opensiteexplorer etc to properly analyze the popularity and power of your competitors site.

16- Use Proper SEO Tools

Seo tools are seo's best friend. He/she must possesss a wide variety of specific functionality seo tools to ease the work they are doing. A set of free seo tools can be extremely useful.

17- Have High Quality Original Content

Content has been rightly said as the King of Web. Every user is looking for content while searching in the search engines so having quality and original content which answers the users query well is the kind of content which you must have in your web document.

18- Track Your Bounce Rate and Clickthrough Rate

Take the help of Google Webmasters Tools and Google Analytics Tools to correctly track and analyze the bounce rate and clickthrough rate.

19- Analyze TF-IDF Score

TF-IDF score should be analyzed before seo copywriting in order to defeat your competitors under the relevancy metric.

20- Create Your Brand's Presence On the Web

Create your company profile on Facebook, Linkedin, Twitter, Pinterest, Ning, Crunchbase etc.

21- Use Local Sites for Increasing Local Relevancy

Local business listings have a lot of power to pass on local relevancy value. Use local web directories like Yelp.com, Yellowpages.com, Whitepages.com etc to make your site locally relevant.

22- Prefer Local Keywords

While doing your keyword research focus on getting rankings on keywords locally relevant to your business.

23- Keep Outbound Links to Minimum

Keep outbound links from your site to a minimum and link only to quality and relevant sites. If you are adding text advertisements then add no follow attribute to all outbound links.

24- Take the Help of Press Release Sites to Promote Your Site

Press Releases are a great way to promore your website and get the publicity you are looking for. Sites like prweb.com can spread the word for you.

25- Have a Blog

Create a blog for your site and add quality and fresh content on it regularly. Blogging for Seo can provide a lot of advantages.

26- Make Every Effort to Gain a Backlink from Authoritative Websites

Authority sites like government sites, educational sites and popular niche sites that already have a high trust rank and pass on a high trust and domain authority.

27- Make Use of Google Authorship Profile

Add Google Authorship on content created by you and work towards increasing your author rank. Content written by authority authors within a niche have potential for ranking high on the search engines.

28- Promote Your Site Using Content Curation

Content curation sites like scoop.it, bundlr etc. have taken the place of article syndication sites. The new seo strategy must have a place of content curation.

29- Have a Google Plus Page and a Local Places Listing

Genuine businesses have a Google Places Listing so create a Google places listing for your business and work towards getting positive review from customers.

30- Make Use of Networking Skills to Build Partnerships with Niche Sites

Build partnership with sites in your niche, sponsor some events, offer something for free and get publicity in return.

31- Do not Indulge in Spammy Link Buying and Selling Activities

Never indulge in link buying and selling activities as these can apply a heavy penalty on your site resulting in complete loss of search rankings.

32- Remove Unnatural Backlinks Using Disavow Links Tools

If you have received an unnatural link building notification then use the Disavow links tool to remove all the unnatural links pointing to your site.

33- Have a User Friendly Navigation with Text Links

Navigation plays an important part in having a user friendly as well as search engine friendly site. Maintain a clear navigation using text links to link to the important pages.

34- Keep Your Site Up and Running

Your site must be running 24 hours. If there is any technical fault then try to remove it as soon as possible.

35- Increase the Number of Plus Ones for Your Site's Content

Google Plus ones is one of the factors to judge the importance of content so try to have lots of plus ones for your content.

36- Allow For Interaction with Your Audience Using Comments

This seo tip is specially for ecommerce websites. Allow for user interaction in the form of comments and help your audience choose the best.

37- Learn to Implement Image Optimization Techniques

Image optimization helps in reducing the loading time of your so this seo tip should not be ignored.

38- Make Your Site Mobile Friendly

Desktop search is decreasing and mobile search is increasing. Have a mobile version of your site to keep your mobile audience happy. Read more about Mobile Seo.

39- Use Rel Canonical Tag to Solve Duplicate Content Issue

Make use of the rel canonical tag to solve duplicate content issue. This seo tip comes handy for ecommerce sites which have a feature of searching with the help of product name, product price, brand names etc. but the products(content) remain the same. Having rel canonical tag implemented for these pages helps to resolve the duplicate content issue.

40- Use 301 Redirects to Utilize the Full Value of Google Juice

Have a single url for your main site. Use 301 redirects in order to preserve the full Google juice for your main url.

41- Decrease the Loading Time of Your Website

Google values the loading time of a site and promotes those which have a lesser loading time.

42- Minimize the Amount of Boilerplate Content to Keep Panda Safe

Boilperplate content is the content which is present on each and every page. Decrease the amount of boilerplate content and keep your site safe from the Panda penalties.

43- Become a Recognized Authority Within Your Niche

Ask questions to yourself- Is your site popular enough to receive positive reviews? Are your consumers not afraid of making online purchases? Is the content presented on your site trusted? If the answers are yes, then your site has good chances of ranking well within your niche.

44- Track the Amount of Attention Your Site's Content is Getting from Social Media Sites like Facebook, Twitter, Pinterest etc. and Plan Your Strategy accordingly

Make use of Google Analytics to track the amount of likes and tweets your site's content is getting and find out the pages which are getting too much of user attention. Tracking the number of likes and tweets helps you to plan out your strategy accordingly.

45- Avoid Creating Multiple Pages on the Same Topic

Penguin penalizes websites having multiple pages focused on the same topic but with slight variations. Take the help of robots.txt in blocking pages having too much of similar content.

46- Earn Not Only Backlinks But Citations As Well

Now the time has come to earn not only relevant backlinks but also relevant citations. Cocitations has been considered as a factor under the Google's ranking algorithm.

47- Effectively Use Link Baiting Techniques

Link baiting requires proper planning and implementation and it is one of the toughest task for a search engine optimization strategist.

48- Work Towards Increasing Your Domain Authority

Having a higher domain authority can make your site stand apart from your competitors. You can increase the domain authority by getting backlinks from higher authoratative sites.

49- Follow Search Engine Guidelines While Promoting Your Website

Make sure to follow search engine guidelines while implementing changes and promoting your site.

50- Use Robots.txt to Block Unimportant Pages

Use robots.txt to block secret pages.

51- Remove Broken Links, 404 Pages and Duplicate Content Pages

Find out broken links, duplicate content pages and 404 pages. These elements adds to a bad user experience and are approached negatively by the search engines.

52- Avoid the Use of JavaScripts and Frames

Avoid using too many fancy elements and JavaScript as these are hard to read and process. Remember, search engine bots see your site in a different way than what is seen by a normal user.

Also See:-

Seo Interview Questions
Google Search Tips and Tricks
Keyword Stemming
How to Make Your Website More User Friendly
Step by Step Seo Copywriting Guide
Battle of Ranking Continues
Benefits of Seo
Seo After Panda and Penguin Update
Learn SEO
Local Search Ranking Factors

Tuesday, March 26, 2013

What to do When You Loose Google Rankings Because Your Site is Down?

It is common  for the websites to go offline for some hours or some days together. But, during that period of time, all the hard work put behind achieving Google rankings fades away and your site loses its rankings on Google. So, what to do when you loose Google rankings because your site is down? The answer is get your site up and running as soon as possible, remove any errors that might be affecting your site and Google will put your site in the same position where it was.

Have a look at this video from Matt Cutts, head of Google Webspam team explaining how to get your search rankings back after your site has been down.




Video Transcription :-

"Make sure you put your website back up, make sure that its got reliable uptime and make sure that all the pages that were there before are still there. So, there is a tension at Google where when a page goes away may be there is a 404, we don't know whether it has really gone away, or whether that page will be back. Sometimes there is a server time out, servers are kind of slow, so on one hand you don't want to keep showing a page which be a bad user experience like it has really gone away, but, on the other hand, it's very common for the websites to go down for an hour, two hours, a day, may be two days and so you also get the benefit of the doubt so you can revisit those pages and see whether they have gone up.

So, we do have varying time periods where we basically allow if a domain looks like it has gone away but it comes back online then we just say it was a transient error. So, the short and simple advice is, just go ahead and make sure that you put the website back to where it was and hopefully things should recover very quickly."

Also See:- 

Google Introduces 3 New Methods for Easier Management of Site Verifications
Search Queries in Webmasters Tools
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Sunday, March 24, 2013

Utilizing TF-IDF Score to Increase Google Rankings of Your Site- SEO RESEARCH SERIES PART 4

One of the basic factors which Google considers when ranking a web page is tf-idf score. This post will explain the basics of tf-idf score and how to utilize it effectively in order to increase your website’s Google rankings. 

Tf stands for "Term Frequency" and Idf stands for "Inverse Document Frequency". These two metrics are used for filtering entities for proper refinement of queries. This helps to return more relevant web documents with respect to the search query.

TF


Term Frequency measures the number of times a specific word or a phrase appears in a document. The higher the count, the higher will be the term frequency.

How to Calculate TF Value?


TF Value = No. of times the common word appears in the document
                   ---------------------------------------------------------    
                   Total No. of words present in the document

Example of Calculating TF Value


Suppose a web page is having the word "calligraphy" 5 times in a document consisting of 1000 words, then the TF would be calculated as given below:- 

TF = 5/1000 = 0.005

IDF


Inverse Document Frequency measures the importance of a term within a document. In true terms, a word or a phrase that occurs rarely among a collection of other similar documents having high common term frequency has a high idf value.

How to Calculate IDF Value?


IDF = log ( Total No. of Documents/ No. of Documents Containing the unique term)
     

Example of Calculating IDF Value


Suppose 10 web pages are having the unique term "sanskrit" from among a set of 200 web pages then the IDF would be calculated as given below:-

IDF = log (200/10) = 1.30

TF*IDF


tf-idf score


The formula for computing the relevancy of a web document as per this factor is given below:-

Importance of a Keyword = TF*IDF

Example of Finding Out The Importance of Keyword


Suppose you are interested in writing a post related to calligraphy then knowing the words of higher importance to your web page would help your page’s content to become more important in the eyes of Google related to the keyword “calligraphy”. As for example, a 1000 word post related to calligraphy would be having the words “writing” 15 times and the word “lettering” 5 times in it. Now we will find out the tf-idf score of the individual words in order to predict the importance of keywords assuming  25 out of 100 web pages are having the keyword “writing” in it and 5 out of 30 web pages are having the keyword “lettering” in it.

Keyword 1 – Writing

Tf = 15/1000 = 0.015
Idf = log (100/25) = 0.60
Tf-idf score = 0.015*0.60 = 0.009

Keyword 2 – Lettering

Tf = 5/1000 = 0.005
Idf = log (30/5) = 6
Tf-idf score = 0.005*6 = 0.03

Hence, we can clearly find out that the word “lettering” has a high tf-idf score when compared to the word “writing”. By finding out the keywords of relative importance, you may start calculating the individual tf-idf score of the important keywords and change the content of your web pages in ordering to rank highly for your targeted keywords.


Please Note:- The tf-idf score is not only the only ranking factor which works but it’s one out of more than 200 factors powering the Google ranking algorithm. Having this metric work for you would make your web page work best as per this metric but make sure to consider other ranking factors as well before you can start imagining number one search results for yourself!


Also See:- 

Friday, March 22, 2013

Google Introduces 3 New Methods for Easier Management of Site Verifications

Google recently introduced three new features for easier management of website verifications. These new features would help in easier management of verified sites.

Feature 1

New Verification Details Link

This feature would allow you to see the methods used to verify an owner for your site. A verification link would be displayed under "manage site owners" that will show the verification details of the user and a link where the verification details can be found faster.


Feature 2

Verification Needs to be Removed Before Unverifying an Owner

If you want to unverify an owner then you need to remove the verification methods which were earlier used to verify the site.

Feature 3

Shorter CNAME Verification String to Support Large Number of DNS Providers

If you are verifying your site using CNAME verification then this method can now be easily implemented. Shorter CNAME can be used for those systems which limits the number of characters that can be used in DNS records.

Full information can be found here:- Easier management of website verifications

Also See:- 

Search Queries in Webmasters Tools
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Google Working on Providing Examples of Unnatural Links to the Webmaster
How to Remove Url's from Google Index
Google Data Highlighter
Anchor Text Variation and Seo
Seo Tutorial

Thursday, March 21, 2013

How Does Google Identify Which Links Are Paid?

There are two types of links which helps Google analyze the real worth of them and take steps to improve their search algorithm responsible for presenting the best search results with respect to the user query. These two types of links are - "Do Follow" (which are mostly natural links and passes full seo value) and "No Follow" (which are not natural in normal cases and do not pass any seo value). Do follow backlinks or in simpler terms normal web links helps Google to correctly identify which sources on the web are popular and relevant. This is one of the criteria of Google for accurately judging the popular sources on the web based on the number and quality of Do Follow links and ranks them accordingly. Because of the high value of Do Follow backlinks, some webmasters creep into the bad practice of selling links that pass seo value and this is when Google takes manual action or applies penalty against the site by decreasing the Page Rank of the site as well as its rankings. Here, the question arises, how does Google identify which links on the site are paid and which are non paid. 

Now, have a look at this video from Matt Cutts, head of Google Webspam team where he explains about how does Google identify which links are paid and which are non paid? 




Also See:- 

Why Paid Links Are a Violation of Google's Guidelines
Google Disavow Links Tool
Google Reminds of Taking Action Against Sites That Sell Page Rank
How to Design Seo Friendly Web Page
Links from Article Marketing Sites
No Follow Vs Do Follow
Top Ways to Get Natural Backlinks
Link Baiting
Secret to Link Building
Google's Take on SiteWide Backlinks

Tuesday, March 19, 2013

How to Track Facebook Likes in Google Analytics

Most of the websites nowadays have the Facebook like button installed on them. But, a few of the webmasters know how to capitalize the worth of the like button by carefully tracking which pages of your website are the most popular and generates the maximum of likes. In layman terms, you can track the number of Facebook likes from each of your individual pages in order to find out which pages on your site are the most popular and receives the maximum Facebook shares. This is referred as "Social Interaction Web Tracking".

Facebook Like Button Tracking


You will need to utilize the Facebook's edge.create button and create a call back function.

Here is the code to do so:-

SYNTAX

FB.Event.subscribe('edge.create', function(targetUrl) {
  _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]);
});

Required Script

You need to add the script given below just after the Facebook insights script:- 

<script>
  window.fbAsyncInit = function() {
    FB.Event.subscribe('edge.create', function(targetUrl) {
      _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]);
    });
</script>

The above script will start tracking the number of likes that people make while sharing your site's content on Facebook.

Also See:- 

Facebook Graph Search
Facebook Voice Messages

Monday, March 18, 2013

Single Page Websites and Matt's Answer

What does Google think of single page websites? The seo implications of a single page website can go negative as a single page site finds it really harder to rank for several keyphrases and hence loses the base required for getting enough traffic. But, here is what Google's Web Spam team head, Matt Cutts says -

Video Transcription:-

There is a trend, you know, you see the conference page or the start up where you just keep on scrolling forever and they have a whole lot of content and sometimes they do call dynamic stuff. So Google has got better in handling JavaScript..and a lot of the times if you are doing strange or unusual JavaScript interaction or penning some part of the page or something like that or having things fold in or fold out , we are pretty good at being able to process that. In general, I would wanna test first and would't bet your seo legacy on this one single page working well if the JavaScript and the CSS is really obscure or may be you forgot to block that out through robots.txt. But, you are on the test and you are happy with that, I don't necessarily see a problem with that. It's a different convention, you know, sometimes it works, may be better conversions, may be don't. It's going to depend upon what your particular area is? what the topic is? what kind of layout you come out with? If it works for you and your users to have that all on one page then for most part, it should work for Google as well.



Also See:-

Geotargeting Vanity Domains
Google Change History Feature in Google Analytics
Google Tag Manager
How to Make Full Use of Google Authorship Profile
PageRank Dissipation between 301 Redirects and Normal Links
Google to Take Action Against Sites that Sell PageRank
Search Engine Optimization or Search Experience Optimization
Google to Extend Support to Toolbar PageRank
Google's Take on SiteWide Links
Google Human Quality Raters Do Not Influence A Website Ranking Directly
Google Now Cards
Google Expands Knowledge Graph
Google Disavow Links Tool
Query Highlighting on Google
How to Create Backlinks That Google Loves
Google to Take Action Against Spammy Guest Blogging

Sunday, March 17, 2013

How to Tackle the Rolling Panda Updates?

With Google recently announcing the integration of Panda update into their search algorithm, the roll out would come out more often making it a continuous updated algorithm but less noticeable. The webmasters must be in a fuzz as to how to tackle the future Panda updates which would come out more often.

Coming to the other side of the story, can we think it as a positive approach towards improving the overall search behaviour? What if a Panda actually helps your website to gain rankings as opposed to the fear of losing rankings. This post would give you an idea as to how can you tackle the rolling Panda updates to positively affect your search engine rankings.

Pandas roam on the World Wide Web looking for websites having scraped content, duplicate content, less user friendly content, one sided article that does not covers all the points clearly and devalue them by decreasing their search engine rankings.

The first and the foremost thing you must do is to scrape out all the duplicate content present on the site. Next step would be to find out the pages which provide content on exactly similar topics but with different keyword variations. You need to rewrite all these contents so that it grabs the user love.

Pandas love content that is fresh and to tell you a secret, sites that are updated often gets an increase in rankings for their targeted keywords for a stipulated period of time (as long as the content remains fresh). The base line is, keep your content fresh and your rankings will remain high. This is the positive aspect of this update.

The other thing to make your site loved by Pandas is to become a trusted name in your niche. Brands do matter and if you are making a brand instead of making a keyword ranked website, you have good chances of befriending a Panda. Earn citations, affiliations and local listings within your niche so that Google finds your site to be in good terms with the audience.

Do not forget to make use of your Google Authorship profile as it is one of the most trusted ways by Google to recognize authority content within a niche. The point to note here is that you need to verify Google Authorship and start gathering more and more author rank within your niche. Content associated with trusted authors remains in good touch with Google and Pandas are looking for reputed authors.

For brands which find it difficult to associate themselves as a single source of authorship may take the help of several reputed authors within the industry and gather cumulative power of more than one author.

Follow Wikipedia whenever you find it difficult as to how can you organize content within your site. By saying follow Wikipedia, I am not saying to copy Wikipedia's content, don't do that. A small hint is sufficient for an intelligent person. Make every possible effort to provide comprehensive information on your site.

Some of the other factors you must bring into notice is the bounce rate and the time spent by the visitors on the site. The bounce rate should be minimal while the time spent on the site should be maximum. Take the help of Google Webmasters Tool and analyze these elements in complete detail.

Have a look at these points shared below in making a high quality site:-

Building a high quality site
Essential points for building a high quality site (Source:- Google Webmasters Blog)

Lastly, make sure to follow the Google Webmaster Guidelines

Also See:- 

Google Panda Update Will Continue to Roll
Seo Checklist to Panda Proof Your Website
Google Panda Update 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
Learn Seo
Seo Strategies for the Year 2013
Are You Making Your Website Vulnerable to Future Google Updates
Seo Best Practices
List of Useful Seo Documents
Seo Secrets
Meta Tags
What is Good Content?
How to Present Content on a Website?

Saturday, March 16, 2013

Panda Update Rolling and Will Continue to Roll

Many webmasters have witnessed a slight change in their rankings and its believed that a Panda update is rolling, but this time, Google has made it clear that Panda update like this will continue to roll on a constant basis making it less visible in the search results.


It's still unclear that we can name it a Panda Update 25 or not? Panda update is becoming more integrated into the Google's algorithm and hence it would be less noticeable.

Here are some links to discussions going on regarding the probable Panda 25 update:-

http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732
http://www.seroundtable.com/google-panda-update-rolling-16495.html
http://www.webpronews.com/google-panda-update-is-rolling-out-report-2013-03
http://www.seroundtable.com/google-panda-25-16506.html
http://searchenginewatch.com/article/2255205/Matt-Cutts-Google-Adding-Panda-to-Real-Time-Algorithm

Also See:- 

Seo Checklist to Panda Proof Your Website
Google Panda Update 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
Importance of Content for Seo in a Post Panda World
Seo After Panda and Penguin Update
Infographic on Google Panda Update

Friday, March 15, 2013

Difference Between Clicks and Visits in Google Analytics

Many webmasters and Adwords marketers often get confused between "Clicks" and "Visits" in Google Analytics as the numbers do not match when the number of clicks and visits are matched in Adwords reports and Analytics reports respectively.  Here is the difference between the two:-

Clicks VS Visits (Image credit :- hmtweb)


Clicks                                                                                           Visits

It indicates the number of times user clicks                       It indicates the number of unique sessions
on your ad.                                                                      associated with each of the visitor.


An ad can be clicked several times by the same              A visit made by a unique visitor is recorded only
visitor which results in several clicks to be recorded.       only once in a single session.(Session is of 30                
                                                                                      minutes.)


Any user can visit a site by clicking on an ad and            Visits from adclicks and bookmarks if happens on
also visit it again by clicking any bookmark url.               different sessions can result in several visits from a                
                                                                                     single click.

Google Adwords tracks clicks.                                       Google Analytics tracks visits.

Adwords filters out invalid clicks generated within           Analytics displays all data without any filtering.
the same session.

 
Also See:- 

Regular Expressions in Google Analytics
Google Search Tips and Tricks
Multi Channel Funnels in Google Analytics
Google Tag Manager
Google Adwords Bidding
Free Analytics Tools for Websites
Display Event Related Data From Your Website on Google Search Results
Adwords Quality Score

Wednesday, March 13, 2013

Seo Checklist for 2013 (Infographic) - Strategies and Practices to Follow

Seo has changed a lot in 2013 and there are various seo methods that needs to be reconsidered as part of your seo strategy.Instead of the old methods, professional search engine optimizers must change their strategy and try some new methods as explained in the infographic shared below.




Also See:-

Why Brand Matters in Seo?
Local Search Ranking Factors
Seo After Panda and Penguin Update
Top Seo Trumps to Follow in 2013
Social Signals and Seo
Seo Checklist
5 Points Every Seo Must Follow
Seo Tutorial
How to Make Full Use of Google Authorship Profile
Seo Secrets

Tuesday, March 12, 2013

Pinterest Launches Web Analytics

Popular image sharing website, Pinterest recently announced in their blog, the launch of Pinterest Web Analytics that will help webmasters to have an insight as to which pages from their websites are receiving the maximum pins.

What will the Web Analytics Show?


With the help of Pinterest Web Analytics, verified site owners would be able to grab the most of insights for their website. Here is what you can track:-

1- Information regarding how many people visited your site from Pinterest.
2- How many people pinned from your site.
3- How many people have visited the shared pins.
4- You will get to see number of Pins and Pinners, the number of Repins and Repinners, the number of impressions and reach, the number of clicks and visitors. All this information would be presented in the form of a graph.


How to Activate?


Step 1- Verify your website on Pinterest by visiting this link http://business.pinterest.com/verify/ or read tutorial Now You Can Verify Your Website on Pinterest
Step 2- On the top right menu, click on analytics.
Step 3- Start analyzing!



Read more - Introducing Pinterest Web Analytics

Also See:- 

Popular Categories on Pinterest
Pinterest Marketing Guide
Pinterest Marketing Tools
Now Get Business Accounts on Pinterest
How to Get More Traffic From Pinterest
YouTube Marketing Strategies
Social Media Business Demographics
Why Do Business Need Social Media
Measuring Social Media ROI
How to Measure Your Social Media Influence
Social Media Promotions for Large Corporations
Facebook Graph Search

Monday, March 11, 2013

Google Granted Patent for Detecting Hidden Texts and Hidden Links

Recently Google has been granted a patent for detection of hidden texts and hidden links. A web document comprises of several elements like text, images, CSS and hyperlinks. Some webmasters tend to employ black hat seo tactics to increase their search engine rankings by manipulating the algorithm used by the search engines to rank web pages. This patent talks about the detection of spammy elements that are present on a web page, deliberately included by the webmasters to influence their search engine rankings.

This patent mainly detects forms of cloaking which is a practice for presenting the users with a different view of the web page than what is presented to the search engines. Some examples of cloaking are given below:-

Hidden Text- Hiding keyword laden text from the users by using text color the same as the background color.

Hidden Link- Using extremely small images to create hyperlinks so that it remains hidden from the user.

CSS of Javascript- Using CSS or Javascript to hide text and links in a document.

The granted patent helps Google to identify these spammy elements within a webpage and helps to present the users with quality and relevant search results.

Here is an abstract of the patent:-

Full Patent information can be viewed here:- 

Systems and methods for detecting hidden text and hidden links 


Inventors:Schneider; Fritz (San Francisco, CA), Cutts; Matt (Mountain View, CA)
Applicant:
NameCityStateCountry

Schneider; Fritz
Cutts; Matt

San Francisco
Mountain View

CA
CA

US
US
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:12/547,157
Filed:August 25, 2009

Recommended Reading:- Google Granted Patent on Hidden Texts and Hidden Links

Also See:-

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Types of Messages Sent by Google Webspam Team
Page Highjacking
When Does Google Displays Alternative Titles and Descriptions
Seo Tutorial
Seo Analysis
Link Farms
Doorway Pages

Sunday, March 10, 2013

Anchor Text Variation and SEO - Proper Ratio and Tips

Anchor Text variation in Seo has become a key factor after the Penguin update. Websites that are following a safer and a natural linking pattern including proper anchor text variations are improving their visibility in Google. Sites that are having same anchor text backlinks are losing their presence due to the Penguin updates being constantly applied by Google.

Proper Ratio to Follow for Better Anchor Text Diversity


It is important to follow a natural anchor text ratio in order to keep your website safe from the effects of the Penguin update penalty. Suppose you are targeting a keyword called "chin dogs" , then to get good rankings for the keyword and to keep your site safe from the Penguin penalty, some of the keyword options along with proper ratios are given below:-

Anchor Text                                         Ratio

Chin Dogs                                             22%
Chin Breed Dogs                                   8%
Japanese Chin Royal Dogs                     4%
Chin Dog                                               6%
Chin Puppies                                          6%
Chin Dogs + "Brand Name"                    6%
Chin Toy Dog + "Brand Name"              3%
Japanese Chin                                        5%
Check This Website                               2%                                      
Japanese Chin + "Brand Name"              5%
Japanese Chin Dogs                               3%
Japanese Chin Dog                                 2%
Japanese Spaniel                                    6%
Japanese Spaniel + "Brand Name"          4%
Chin                                                       6%
www.siteurl.com                                     3%
Chins                                                      4%
Click here                                               1%
Spaniel Dogs                                           4%

As per the above example, its clear that following a natural looking anchor text but including the main targeted keywords along with the use of synonyms is the best strategy to follow.

anchor text variation
Anchor Text Distribution for Proper Anchor Text Diversity (Image credit:- Kylemarvin)

Please note:- The above example is just a helpful hint. It may not guarantee good rankings or no penalization as there are several other factors that are taken into consideration while ranking a webpage.

Anchor Text Variation Tips


While choosing variations of anchor text, you must follow the guidelines given below:-

1- Include brand name with your anchor text.
2- Do not overuse your main keyword but also do not ignore it completely.
3- Use synonyms while creating backlinks.
4- Use naked url's (www.siteurl.com)
5- Use no keyword text like "click here", "read more", "know more", "check this here" etc.

Note:- You must also build co-citations for your site along with anchor text backlinks.

Also See:- 

5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Site Wide Links
Are You Making Your Website Vulnerable to Future Google Updates?
Seo Checklist
Seo Strategies For 2013
Why Brand Matters in Seo
Seo After Panda and Penguin Update
Making Your Seo Roots Strong
Battle of Ranking
Seo Secrets
Local Seo and Citations