Tuesday, April 30, 2013

Plagiarism: What Can You Do If Your Web Content Gets Plagiarized?

No matter if you’ve created your web content by yourself investing your own time and energy, or you’ve invested real money and paid a professional copywriter to do all the writing for your website, seeing the same content on someone else’s website can really be frustrating. Some people think what’s on the Internet can be fairly used, but forget on the fairly part when they should credit the original author.

Plagiarism and Duplicate Content


Plagiarism
(How to Tackle Copied Content? Image credit:- socialbirbal)


Plagiarism has become a serious problem on the Internet, and recently Google and other popular search engines decided it’s time to put an end of this behavior since it hurts their efforts to bring quality results to the end users. Google’s latest Panda update changed the way webmasters look at content now putting quality among the highest criterions, since duplicates can significantly damage their website authority and search engine rankings.

You can put a stop to it and protect your website copy from content scrappers before your website gets damaged since the Internet has made catching these predators easy, but you have to get familiar with the copy-rights you have in order to be able to enforce them. Some people are not even aware they have copyright rights; that from the moment they first started publishing on their website their work has been protected by copyright laws. Check local or government sources, maybe visit some seminars covering this law area, or get an advice from a professional attorney so you’ll be better informed.

How to Check if Someone’s Using Your Content?


You can check whether someone is stealing your web content if you Google search parts of your most unique sentences, or if you copy/paste your web page URL into duplicate content checker PlagSpotter and read their detailed report on the matching content. If your page is the only one that shows up in the results, your content is safe for now; but if there are also other pages that appear for the same unique text excerpts you should click the links to see how they’ve used your copy. If they’ve properly cited the content and linked back to your original post they are actually helping you reach wider audience, and these backlinks can also improve your ratings, particularly if they are coming from a popular website with good online reputation.

What Steps Can You Take if You Find Out Someone’s Using Your Web Copy?


First try to contact the webmaster or the company behind the website. Check the footer section for an e-mail address and send a nice message providing all the information that proves you are the owner of the original copy and requesting them to remove it from their website. It doesn’t always have to be intentional; sometimes website owners are tricked by their own unscrupulous copywriters. In most cases like this the content will disappear from the plagiarist website and some will even send an apology email, but it’s all fixed with the first contact.

If the email doesn’t work, you can check the domain at Whois.com to find the owner’s name and phone number and directly contact them to immediately take off the copied content. The next step includes informing the hosting company (whose information you can also find on Whois) of their client’s copyright infringement, and if you can prove this content violation most hosting companies will immediately remove the plagiarist website, particularly if more serious. If this all gives no results, you can send a formal “Cease and Desist” letter, or even exercise your rights under the Digital Millennium Copyright Act and file a DMCA complaint directly to major search engines like Google and Yahoo.

The Copyright Protection Basics:


The copyright protection begins at the exact moment the original work was created in a tangible medium, or in the case of online content, the moment it is published on your website. Your content is protected by the copyright laws no matter if you’ve legally registered it or not. The registration process itself is pretty simple and requires only a filled out online registration form and a fee of about $35 (you can get more information on the official U.S. Government Copyright website). It’s natural to ask why would someone bother to register the website when it’s automatically protected since creation, and according to the U.S. Government Copyright website “Registration is recommended for a number of reasons. Many choose to register their works because they wish to have the facts of their copyright on the public record and have a certificate of registration. Registered works may be eligible for statutory damages and attorney’s fees in successful litigation. Finally, if registration occurs within 5 years of publication, it is considered prima facie evidence in a court of law. See Circular 1, Copyright Basics, section ‘Copyright Registration’ and Circular 38b, Highlights of Copyright Amendments Contained in the Uruguay Round Agreements Act (URAA), on non-U.S. works.”

To prove your web content is the original and existed first you can visit the Internet Archive Way Back Machine and check which content was first indexed.

Also See:- 

Monday, April 29, 2013

Facebook Graph Search Optimization (GSO) Guide

The launch of Facebook Graph Search offered a new way of searching for information within your social circles. This information is presented in a manner that it could easily be  trusted as it is shared by your friends and relatives. But, searching via Facebook Graph Search is a little different and not all queries would satisfy the user needs.Graph Search is useful when you want to find very specific information. It answers natural language queries and uses semantic relationship to find out the relevant results. It finds the results from a user's network of friends. Some examples are shared below:-

Restaurants in New York my friends visit often
Photos of my friends in Alabama
Dentists my friends visit
People who like Seo and are from New Delhi
Music my friends listen to
My friends from St. Joseph's College
the list goes on and on....

Now, here comes the twist, how can the businesses make use of this power of Facebook in increasing the visibility of their brand ? The answer lies in Facebook Graph Search Optimization (GSO). This is similar to SEO, the only difference is that it only optimizes your presence on Facebook and not on the search engines. Facebook makes use of its own data shared by its billion user database. This is an enormous chunk of data which it can heavily rely upon.

Before, I share the tactics you will use to gain greater visibility on Facebook, let us first understand how this works?

How Facebook Graph Search Works?


Graph Search works by finding out a semantic relationship of the user query which are not just keywords but a keyphrase intended to find the exact information based upon the user's network of friends. The search query limit is of 112 characters. It finds information on objects like Pages, Public Posts, Groups, Applications, Events etc. It applies filters bases on user's network of friends and presents the results accordingly.
GSO
Graph Search Optimization

Example Query

Suppose we search with the query "Restaurants in Delhi, India my friends visited", Facebook returns the following results which consists of Pages.



It also allows you refine your search as per the following refinements:-

Place Type 


Category

Liked By

Name

Places In 


Visited By



Graph Search Optimization Tips


To optimize your brands presence on Graph Search, follow the tips shared below:-


  • Get a Business Page
  • Share Unique Posts that Drive Engagement
  • Claim Pages for all Physical Locations
  • Update Vanity Url and Fill in Business Keywords
  • Increase Likes
  • Increase Check Ins (If you have a hotel business)
  • Remain Active
  • Encourage Comments
  • Increase your Post Visibility
  • Fill in accurate contact details, have images and videos
  • Tag Photos
  • Encourage your customers to take part in discussions
  • Offer something for free and drive engagement
  • Make people talk and share content related to your brand
  • Increase your brand's presence on social circles


Also See:- 

Facebook Graph Search Vs Google Search
Launch of Facebook Graph Search
Facebook Voice Messages
Social Signals and Seo
Measure Your Social Media Influence
Seo Content Copywriting Basics
Seo Secrets
Seo Tutorial
How to Make Full Use of Google Authorship Profile

Sunday, April 28, 2013

Facebook Graph Search VS Google Search - SEO RESEARCH SERIES PART 5

I conducted a small research today, in order to find out the relevancy of results returned by Google and Facebook Graph Search. It's bad news for Google engineers because Facebook clearly emerged as a winner.

Here are the details of the research I conducted today!

Search 1

Search Query - "Buy Contact Details of Company" 

Here is what Google returned :-

# I have eliminated the ads

Clearly, the results returned does not satisfy the user's query. The top 6 results do not contain sites that sells database of companies.

Now, here is what Facebook Graph Search returned :-


The results returned via Facebook contained information regarding where can I buy contact details of companies and also contained a results from business directories which sells company database.
(Note: the results were powered by Bing as Facebook by default presents results from its partner search engine Bing, whenever it is unable to find results from user's social circles or when the query is something which can't be semantically broken down in social terms. Here BING saved Facebook and returned useful results. Because Facebook has this feature of displaying search results from Bing, I will consider it as a part of Graph Search)

Result - Facebook Graph Search emerged as a winner.

Search 2

Search Query - "Parks that my friends go to"

Here is what Google returned:-




Google returned results that were nowhere close to what I was looking for and was unable to satisfy my demands. Google lacked that semantic search ability which Facebook has slowly acquired using enormous chunk of data stored in its user database.

Now here's what Facebook Graph Search returned:-


The results were clear, relevant and completely close to what I was looking for.

Result - Facebook Graph Search emerged as a winner.

If Google Engineers are reading this, they need to do something and update the algorithm accordingly or else Facebook will slowly and gradually take the search engine market share away from the search giant, Google.

Conclusion


Although the research done is not so comprehensive and gives a little idea on how well the Graph Search would work for other queries but in can be taken as a start for Facebook engineers in order to present the most relevant results to its users. It can also be taken as an input for Google engineers to quickly correspond to the growing abilities of Facebook before it's too late.

(A part of Seo research series by Joydeep Bhattacharya)

Also See:-

Query Highlighting in Google- SEO RESEARCH SERIES - Part 3
Utilizing TF-IDF Score to Increase Google Rankings of Your Site- SEO RESEARCH SERIES PART 4
How to Track Facebook Likes in Google Analytics
Facebook Graph Search
Facebook Voice Messages

Friday, April 26, 2013

Universal Analytics Google - Set Up and Start Tracking More Than Just Websites

Ever thought of tracking more than just website like how many people use the beverage machine to drink coffee and how many of them use it to drink tea? Sounds weird? But, this is made true with the help of Google Universal Analytics which help you get a better understanding of how the users interact with your organization. The best part of this tracking system is "Multi Platform Tracking" that gives you the power to track almost anything you want to. Basically, it allows you to combine your analytics data with other customer data to make more accurate and enhanced business decisions.

The Power of Universal Analytics

Some good examples are shared below that explains how you can explore the power of Universal Analytics to track almost anything you want to.
  • You want to track the best time in your store when the maximum sale happens.
  • You want to track how many people leave your store without buying anything.
  • You want to track the the number of people interested in visiting "Michael's Coffee Shop" and the number of people interested in visiting "Terry's Cake Shop", when both are located in the same food mall. etc.

Google Analytics Older Version Vs New Version - What's the Difference?


The basic difference between old Google Analytics and Universal Analytics is the the former tracks only visitors while the latter also tracks the behavior of the user. It can track data from any web enabled device and helps to gather even the minute details of how any user is behaving and helps the organization to make business decisions accordingly.

How to Set Up Universal Analytics Tracking


Successful tracking will happen in two parts. The first part is all that we are already familiar with when we verify any website and place tracking code in order to start tracking.

Part 1 - Verifying Universal Tracking On Your Website

To set up Universal tracking, follow the steps given below:-

1- Click on the admin tab after logging into your analytics account.


2- Click on New Account the fill in the details to set up your new web property.


Step 3 - Click on "Get Tracking ID" and you will get the tracking code which you need to copy and paste on every page you want to track.

Part 2- Configuring Analytics with Custom Tracking Devices

 You may need to use web cams and motion detectors to start tracking user behavior. The basic point would be to find out the GA endpoint, the point which is needed to be tracked down by Google Analytics. Like when any user opens the fridge, a signal is detected and send to GA for tracking or when any user opens a door of the shop, motion cameras detect a signal and passed on the event for GA tracking. The endpoint of your tracking must be specified in order to make GA track almost anything using a web enabled device. Configuring the device would depend on your exact tracking needs so there are no predefined endpoints that can be mentioned here. However, you may have a look at the real world examples below in order to have a better understanding of this concept.


Some Real World Useful Experiments with Universal Analytics


Julien Coquet used Univeral Analytics to measure offline store activity like customers who walk in and out of the store including measuring the cash register transactions. He did another experiment to track your dog with GPS and UA.

The Loves Data team used it measure the user behavior of who drinks Tea? Who drink Coffee? How Much, How often?



Price Gabber team used it measure the consumer behavior in order to simplify the shopping experience of their consumers.



Another user sharing his own experiement of how he used Wemo switch to track motion and send that data into Google Analytics to measure insights.



Hope you enjoyed this post about Google Universal Analytics.

Also See:-

How to Create a New Dashboard in Google Analytics
Google Makes Improvements in Real Time Reports
Difference Between Clicks and Visits

SEO Resources for 2013 - Must Read!!

Search engine optimization has changed a lot in 2013. Google has made it clear that it would not count low quality backlinks, low quality content, pages specifically created for ranking high on Google, cloaking of any kind etc. Hence, the key to building a great website that ranks higher on Google is to make a website keeping in mind your niche audience so that it complete serves their purpose. Building artificial backlinks would not help your cause in 2013.

SEO in 2013 (BEST SEO RESOURCES OF 2013 WORTH READING)


Here are some of the best SEO resources for 2013 which should be read by any person holding interest in search engine optimization.

Seo Practices in 2013
Top 4 Strategic Seo Trends to Watch for in 2013
Seo Checklist
Top 1 Seo Tip for 2013
Some Insights from Brighton Seo
Simple Factors That Will Take the Lead
Seo Strategy You Must Follow in 2013
Favorite Seo Tools
Tips for Handling Google Penguin
Discussion for Google Updates and SERP Changes
Google Seo Study
Penguin Seo Tips
7 Factors to Survive
New Rules for Seo in 2013
Best On Page Factors




Also See:-

Seo Content Copywriting Basics
Seo Secrets
Seo Tutorial
Importance of Content for Seo in Post Panda World
How to Make Your Website More User Friendly
How to Create Compeling Content?
Seo Checklist 2013
Why Brand Matters in Seo?
Local Search Ranking Factors
Seo After Panda and Penguin Update
Top Seo Trumps to Follow in 2013
Social Signals and Seo
Seo Checklist
5 Points Every Seo Must Follow
How to Make Full Use of Google Authorship Profile

Thursday, April 25, 2013

Google Removes Instant Previews from the Search Results

Google has removed the instant preview feature from the search engine result pages that enabled the web searchers to have a look at the website displayed on the search results without actually visiting it. Actually it provided a graphic representation of the web page and highlighted the important sections based on the search query.

Google had launched instant previews back in Nov 9 2009 but sadly this feature has been removed.

Why Did Google Remove Instant Previews?


Google has removed the instant preview feature because users were not taking it seriously and Google saw a low usage rate of this feature among its users.


What's New?


The new search result pages will show the cached and share feature under a small green drop down button displayed under right hand side of the website  titles displayed on the search results.


Also See:- 

Google Ranking Fluctuations
Google Change History Feature in Google Analytics
Google Tag Manager
How to Make Full Use of Google Authorship Profile
PageRank Dissipation between 301 Redirects and Normal Links
Google to Take Action Against Sites that Sell PageRank
Search Engine Optimization or Search Experience Optimization
Google to Extend Support to Toolbar PageRank

Wednesday, April 24, 2013

How Can Seo Help My Business? All Queries Answered

For people who are still confused as to how can search engine optimization help a business? This post would cover every possible details that helps a business owner to understand the importance of seo for their business.

How Can Search Engine Optimization Help a Business?


Search Engine Optimization, simple known as Seo is a process that increases the visibility of a business website in the major search engines like Google, Yahoo, Bing etc. Most of the businesses are focussed on getting rankings on Google as it is the major player in the market having more than 70% of the market share. Having the business website ranked on the first page of Google for keywords related to your business would advertise your business infront of thousands of searchers who use those keywords to find sites that fulfill their needs. The business increases leads and these leads when targeted properly heads over to successful conversions. Conversions in return leads to profits. Hence, having seo work for your business website is an extremely important necessity for a business. Otherwise, the business would loose important leads and a major pie of the search engine search pages for the business keywords.

How Many Leads Can I Get from SEO?


Search Engine Optimization is a science as well as an art. A professional Seo can work for your website and increase the amount of leads with the help of search engines. The exact amount depends upon the nature of the business, place of the business and the targeted keywords available for the business.

Can I Get Leads Immediately?


Most of the business owners want leads almost immediately. But, Seo is a long term process which takes time to perform but gives you long term results. So, you won't get leads immediately but once you start getting it, it would be constant.

Why Should I Opt for SEO And Invest Time When I can Place Ads?


Seo is cost effective and can save your business lots of money. Investing in Seo is wise and can give you visible leads for a longer period of time as compared to Ads. Adwords (the Google Ads are known by the name) are costly and charges money on a cost per ad click or cost per impression basis. The biggest disadvantage is, the moment you stop paying money, your ads gets out of the search result page leaving your business confused in the middle.

Opting for Seo keeps your site visible on the search results even if you stop paying for it. The reason being, Seo makes your site popular on the World Wide Web and increase the amount of trust Google has on a website. The trust keeps working and ranks your website higher up on the search results.



Which is the Best Strategy to Follow?


The best strategy for a business to follow is opting for both Seo and Adwords. This would secure a business for both short term and long term that would help a business to increase profits.


Also See:- 

How Small Business Can Use Google Plus to Increase Rankings?
Do Bigger Brands Don't Need Seo?
Why Brand Matters in Seo?
Seo Tips
Seo Secrets to Success
Facebook Marketing Strategy
Twitter Marketing Strategy
YouTube Marketing Strategy
Pinterest Marketing Strategy
How to Get More Traffic From Pinterest
Why Do Businesses Need Social Media
Why Patience in Seo is Important?
Seo Books
Seo Tutorial

Tuesday, April 23, 2013

What Exactly is a High Quality Backlink?

Several webmasters provide different definitions to high quality backlinks. Some think high PR is the lone criteria for judging a website while others argue that sites having high DA are the best places to earn backlinks. But, what exactly is a high quality backlink?

Definition of a High Quality Backlink


"A link that raises the importance of your website in the eyes of Google or other search engines is termed as a high quality backlink. "

How to Check Which Link is of a High Quality?


Link is of High Quality when-

It comes from a site related to your industry
It has a high Domain Authority and Page Rank
It comes from a site having high TrustRank with Google
It comes from a site that has many web pages ranking on Google for competitive keywords
It is shared by an author having high Author Rank
It comes from Government Sites
It comes from educational institutions like Universities and Schools.
It comes from an authorative body within your industry.
It is shared naturally on forums and QA sites (Please note the word "naturally")
It comes from a reputed blogger sharing your industry insights.
It comes from sites that have been in the business for long years and have accumulated lots of TrustRank
It comes from reputed web directories like Yahoo, Dmoz and Business.com
It comes from sites that are already ranking on Google for keywords related to your business

Also See:- 

Sunday, April 21, 2013

Seo Content Copywriting Basics You Must Know

Content is the single most entity ruling the web. In order to push up your online marketing strategy, proper seo copywriting is needed as it helps in gaining good search engine rankings and increases your brand’s search engine visibility. Content that rules the web needs to be solid, comprehensive, original, user targeted, keyword laden and properly linked with little tweaks and tricks in order to handle the search engines properly. This post would help you unveil the secrets of seo copywriting which you can use to promote your website.

The Basics of Seo Copywriting
(Image credit: redfrogcommunications)

Search engine optimizers are skilled professionals who have mastered the art of making websites rank high in the search engines for targeted keywords by making it more search engine friendly as well as user friendly. “Seo copywriting” is a technique used by search engine optimizers to make the site’s content go in terms of search engine guidelines and ranking algorithm in order to help it rank higher up on the search engines. Here are the basics which you must keep in mind while writing content for your website:-

Research Your Audience

The first step in writing a comprehensive resource is finding the demands of your niche audience. You must think about the audience for whom you are writing and do some keyword research in order to find the terms they are using to find related content. Your content must focus on their needs, as for example, if the content targets recipe lovers in Asia then use of words “gms”, “kilos”, “tsp’s” would help them serve better instead of using the word “oz”.


Find Out Profitable Keyterms

Find out the profitable keyterms for your business and use them to shape up your writing. You may use tools like Google Keyword Research Tool, Wordtracker etc. for your research work. It is important to consider each and every related keyword including both short tail and long tail ones.


Use Synonyms

Google is a smarter search engine and knows how to tackle webmasters who engage in spammy practices of writing content having too high keyword ratio. An algorithm has been specifically created by the name “Panda” to target such sites having too many keyword rich and similar content pages. Hence, it is safer to use synonyms instead of your main keyword again and again.

Use Descriptive Titles and Meta Tags

Make sure every page you write is having descriptive titles and Meta descriptions. Title tags and Meta description tags are used by the search engines in order to gain knowledge about your main body content. Hence, make it proper, use your main keywords at the starting and also think from marketers prospective as it helps to increase the clickthrough rate.

Highlight Main Content under H1…H6 Tags

Content written for the search engines must be formatted properly using H1 tags. H stands for heading and H1 contains your main heading while H2 contains the sub heading of your content. So, in order to let the search engines identify the main focus of your article, keep the heading between <H1>…..</H1> tags. Similarly, the sub heading will go between <H2>….</H2> tags and so on.

Provide Original and Comprehensive Content

Content must fulfill the basic criteria of being original and comprehensive. Do some proper research and include references and citations wherever necessary. Remember, users love the resources that answer all their queries and the search engines always follow user’s actions.

Use Internal Links

You must use internal links within your main article. This helps the users to find related content within your site and also helps to decrease the bounce rate. It is one of the most overlooked factors which help in increasing the value of your web page in the eyes of search engines.

Add Pictures and Videos

“A picture is worth a thousand words”, keeping this in mind, you must use pictures and videos in your content. Users find it easy to browse videos and gain knowledge out of it. This also helps to increase the time spent on the site by the users and makes your website more valuable in the eyes of the search engines.

Encourage User Engagement

Always leave scope for user engagement in the form of user comments. Participation of the user is necessary in order to make it look more authentic and user friendly. Some users even share useful points which you might have missed out in your main article and this helps in making your content even more comprehensive.

Have Proper Spelling and Grammar

Proofreading your content is necessary. Users hate to spend time on a site that is poorly written and contain spelling and grammar mistakes. Hence, take ample time to proofread your article before you publish it.



Remembering the points discussed above will surely help you in making your site rank higher up on the search engines. 

Also See:- 

Saturday, April 20, 2013

How to Create a New Dashboard in Google Analytics

Google Dashboards are an easy way to customize the enormous amount of data held by Google Analytics and filter them to create customized dashboards contained metrics which you need. In order to create a new dashboard in Google Analytics, follow the steps given below:-

Step 1- Login to your Google Analytics account.
Step 2- Click on Dashboard located under Mystuff
Step 3- Now, click on New Dashboard

analytics dashboard

Step 4- Provide a name to your dashboard. As an example, we will create a simple dashboard for tracking mobile traffic through mobile devices and give it the name "Mobile Traffic".

create dashboard

Step 5- Now start adding widgets which you want to show in your dashboard.

add a widget

Step 6- As for example, we will add  percentage of new visits by mobile device branding. We will click on table, then choose dimension "mobile" and metric "percentage of new visits".

Add a widget

Step 7- Next, we will add another metric % of new visits by Mobile. The process would be the same, we will click on table, choose mobile (including tablet) from dimensions drop down menu and % of new visits from add a metric menu.

Step 8- Our new dashboard is ready. Although this dashboard is simple but still it gives you an idea how to create dashboards in Google Analytics using the metrics you want to display.

mobile traffic dashboard


Also See:-

Google Makes Improvements in Real Time Reports
Difference Between Clicks and Visits

Friday, April 19, 2013

Adding Thousands of Pages At Once to a Site - Does Google Counts it As a Spam?

Some large sites like news websites may feel the necessity to add several thousands webpages on the site all at once. Will Google count it as a spam? Well, Google will activate the manual web spam team to have a review of the website. But, in simple words, algorithms can take it as a spam so it is safer to add webpages in stages rather than adding them all at once.

Have a look at this video from Matt Cutts.

Thursday, April 18, 2013

Ways to Increase TrustRank of Your Website

Google makes use of the "Trust Rank" factor while ranking web pages. Sites that are having high trustrank are ranked higher up on the search engine results while low trustrank sites are ranked lower. This post would help you learn about the ways to increase the TrustRank of your website.

Ways to Build and Increase Your Website's TrustRank


In simple words, trustrank is a numerical value that is assigned to each and every web page after carefully considering several factors which help the users in getting more trusted information through sites listed by the search engines. Google always want its users to present the most relevant and high quality search results. Trustrank helps Google to find the most trusted sites in order to present before the users. If your site has a high trust rating in the eyes of Google then it will surely enjoy high search engine positioning.

1- Increase Backlinks from sources already trusted by Google. Sites that constantly rank high and receive the maximum search traffic hold the maximum trust.

2- A good criteria to judge the quality of a site is measuring both the domain authority and the Pagerank.

3- Sites having backlinks from Wikipedia are good sources of backlinks. Wikipedia itself is a good source of getting a backlink. Don't worry if the link is nofollow, search engines still uses the information in reviewing the quality of the web page even though they do not disclose it.

4- Get backlinks from aged domains. Aged domains are known to have high trustrank.

5- Include Google authorship information on your site. Increase your author rank and you will see the improvement in your site's trustrank.

6- Include proper contact information on your website. If you are an ecommerce site owner then have a secured socket layer certificate.

7- Increase the amount of trust in the minds of your customers, increase your brand value so that brand related searches gets increased.

8- Proper calculation of trustrank involves manual review and identification. Hence, genuine backlinks, user friendly website, accurate information presented on the site etc. all help in improving the trustrank.

9- If your site is related to the medical industry then ask yourself- "Do the users trust the information presented on the site?". If the answer is yes then probably you will increase your trustrank soon. Best way is to get quality, comprehensive and well cited information on your site.

10- Get backlinks from your associated industry bodies like Chamber of Commerce.

Also See:-

Fresh Content Can Boost Your Rankings
Top Seo Ranking Factors
Battle of Ranking Continues
Page Speed Important For Improving Ranking
How to Rank in Google
Seo Strategies for 2013
Authority and Relevance Seo Gold Coins
Seo Secrets
Low Quality Backlink Profile Asking for Trouble?
Seo Strategies for 2013
Seo Tips and Tricks
How Does Google Identify Which Links are Paid?
Paid Links are a Violation of Google's Guidelines
Seo After Panda and Penguin
What Does Google Thinks of Links of Article Marketing Sites
Drop in Site Rankings?

Wednesday, April 17, 2013

How Small Business Can Use Google Plus to Improve Rankings?

Small business are always looking for new and effective ways to improve their overall marketing strategy and generate more leads. Google Plus launched in June 2011 has taken the world by storm. The popularity of Google Plus among the young techy minded people presents a vital platform to the marketers to target there ideal audience. Google Plus is a social media platform that just cannot be ignored by the marketers. Here are some stats presented by the infographic shared below:-

"There are around 400000000 Google Plus users in the world"

"100000000 users are active on Google Plus on a monthly basis"

"625000 new accounts are created every day"

"It is important for a local business to have a Google Plus page as it helps to add valuable content to your Google places page" 

"Merging your Google Plus business page with your Google local listing makes local listing more dynamic and engaging to potential customers".



Infographic source: searchenginepeople.com

Also See:- 

Using Google Plus for Seo Can Give Better Results
How to Make Full Use of Google Authorship Markup?
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operators
Seo Tips
Seo Secrets to Success
Social Signals and Seo
Social Media Business Demographics
Measure Social Media ROI
Facebook Marketing Strategy
Twitter Marketing Strategy
YouTube Marketing Strategy
Pinterest Marketing Strategy
How to Get More Traffic From Pinterest
Why Do Businesses Need Social Media

Tuesday, April 16, 2013

Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the Google Penguin update. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also?

The video below would help you to answer this question well.




The Crux

Same anchor text backlinks does not hurts a regular website like if you are using the links as per your required design template. If you make any sort of changes and move too far adding too many links in the footer, sidebar etc. then it may affect your site. Hence, it is always the best strategy to serve the user and make it easier for the user to navigate your site without thinking how the search engines might use it as a signal to rank your website. Your site is safe as long as its using acceptable site links in terms of quantity. Act naturally and you are safe!

Also See:- 

Secret to Link Building
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Monday, April 15, 2013

x-default hreflang Attribute to Specify Default Home Page of Multilingual Websites

Google has introduced a new x default hreflang attribute to specify default home page of multi language and multilingual websites. The x default hreflang attribute will specify both Google and Yandex search engines that this page does not targets any specific language and can be used as a default page. For example, if a website serves users on 3 different locations specifically like USA, UK and AU, then  the webmasters will use the rel-alternate-hreflang as given below:-

<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
<link rel="alternate" href="http://example.com/" hreflang="x-default" />

The last tag helps to locate the default page for the rest of the users who are not targeted specifically. 


Also See:- 

Sunday, April 14, 2013

Barry Schwartz Changes Paid Links to No Follow

Barry Schwartz(Image credit:- searchengineland)
Barry Schwartz, renowned seo guru and the man behind Search Engine Roundtable has been selling links on his site seroundtable.com for years, even before the no follow attribute was developed. Barry had accepted openly that his site sells links without the no follow attribute. But, recently, Barry changed up his mind due to a drop in traffic as a result of selling links on his site under "Sponsored Links". Now, all the advertised text links go with a no follow attribute in order to save the site from the effects of link selling.

For all those who are new to seo and do not know how paid links can harm your site, must read the posts mentioned below:-
Why Paid Links are a Violation of Google's Guidelines
How Does Google Identifies Which Links are Paid
Google Reminds of Taking Action Against Sites that Sell PageRank

Here is the complete story:- Google Beats Me

Also See:-

Low Quality Backlink Profile, Asking for Trouble?
Search Engine Optimization or Search Experience Optimization
How to Create Backlinks That Google Loves
Backlinks
How to Rank in Google
How to Design Seo Friendly Web Page
How to Make Your Website More User Friendly
Benefits of Seo

Friday, April 12, 2013

Google Ranking Fluctuations - Why Does it Happens for New Pages?

Webmasters often see an interesting trend of Google rankings for new pages. Fresh and relatively new pages are ranked highly for a specified period of time and then they gradually loose the rankings. This trend of getting good Google rankings and losing them overtime confuses the webmasters. Matt Cutts has come up with a video which explains the reason for this sort of behaviour from Google.

The short explanation for this sort of behaviour is that Google takes some time to judge the relevancy of new pages and compares it with older pages. New pages created on newsworthy topics like some latest news receive a boost in rankings and then gradually loose the rankings when more and more webpages start competing with each other on the same topic. Hence, the more competing pages on the same topic gives way for the loss in rankings over time.

Thursday, April 11, 2013

Google to Use Accent Information While Processing Voice Queries

Google has been granted a patent that will help to unveil the likes and tastes of people with similar voice accent like Spanish, English, Hindi, French etc. and present search results based on the voice input gathered using voice queries and then comparing it with accent data stored across their servers to determine the most relevant results for presenting it before the user. This technology is a little more useful than Automated Search Recognition which treats voice as noise and eliminates it altogether. But, recognizing voice accents while processing voice queries can be a great signal to present the user with filtered results based on the accent of the user. This is what is known as "Accent Influenced Search Results"

"Specifically, data identifying an accent of the voice query is provided to a search engine along with transcribed query terms, and the search engine returns ranked search engine results that satisfy the voice query, and that are tailored to based on that accent. "





Full Patent information can be viewed here:- 

Accent-influenced search results 
Inventors:Hayes; Barry (Palo Alto, CA)
Applicant:
NameCityStateCountryType

Hayes; Barry

Palo Alto

CA

US
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:12/860,069
Filed:August 20, 2010

Recommended Reading:- The Noise Becomes the Signal - Voice Queries and Accent Scores

Also See:- 

Location Relevance System and Relevancy Score to Power Local Search Results
Google Patent to Identify Erroneous Business Listings
Google Granted Patent for Detecting Hidden Texts and Hidden Links
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Rich Snippets in Google
How to Add Ratings and Review Stars on Google Search Results
Query Highlighting on Google Search Results
List of Google Search Operators
New Google Search Quality Updates
Google Search Tips and Tricks
Domain Authority and Google Results
How Does Google Applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update
Knowledge Graph