Friday, August 30, 2013

How to SEO for YouTube? Easy Yet Powerful Tips!

YouTube seo is surely needed for every business as being one of the most visited sites on the internet, YouTube gives the businesses ample opportunity to reach targeted masses that can lead to brand recognition, brand popularity, leads and lots of referral traffic. YouTube is a popular video sharing website where you can upload and share your favourite videos for free. You just need a Gmail account to do that. With more than 1 billion unique visitors visiting this immensely popular video sharing site, it is important to market your services by owning a channel and promoting videos.

Essentials of youtube seo

The Steps for Marketing Your Videos on YouTube Using Powerful SEO Tips

Step 1

Keyword Research

Same as we begin doing seo for any website, we will start with keyword research. You can use the Google Keyword Planner tool to find keywords that are closely related to the contents of your video, keeping in mind the global/local searches the keyword receives. Along with this, make sure to include keywords that are often closely associated with your brand or are locally relevant.

Step 2

Choosing Keyword Friendly File Name

Use a keyword rich file name while naming your video. Suppose you are uploading a video related to famous dancers of hollywood then the file name should be "famous dancers of hollywood".

Step 3

Title and Description

Add relevant and keyword friendly title and description tags. Include an URL back to your main website from the description area. This will help in sending referral traffic to the site.

Step 4

Adding Keywords (Tags)

In the tags area, fill in 7-8 highly relevant keywords which you think will match the search criteria of the user. Include your main keywords and brand related terms in this area. Make sure to include only those terms that are highly relevant with your video.

Step 5

Uploading Scripts and Optimizing Closed Captions 

You must include scripts and transcriptions in order to make the search engines identify the contents of the video. YouTube does a tremendous job in identifying closed captions from the uploaded script itself, so you need to turn on the closed caption area. This will help in proper optimization of your YouTube video and help the alogrithms to closely associate your video content with keywords, sending traffic.

Step 6

Increasing Viewer Engagement

After you have successfully uploaded your video, keeping in mind the above optimization techniques; it's time to increase the number of views. You should share the video on all of your social media networks and embed it across your blogs in order to increase the hits. The more views, the better visibility your shared video will receive.

Step 7

Promoting Your Video in the First 24 Hours

The first 24 hours after the video upload is extremely crucial. Try and achieve maximum hits within this time period as it will decide the visibility of your video across the YouTube platform based on the relevancy.

Step 8

Allowing Users to Add Comments (But closely moderating them)

Enable the comment section of your video and keep on moderating them. Clear, relevant and productive comments will increase the score of your video.

Also See:-

Seo Lessons
Facebook Marketing Strategy
Pinterest Marketing Guide
3 Seo Fundamentals Every Webmaster Should Follow
Best and Worst Time to Post on Social Media Channels
Social Media Business Demographics
Social Media Widgets for Websites
Social Media Etiquette Do's and Dont's
Social Networks
List of Social Media Sites
Social Media Tracking Tools
Top 5 Social Media Tools

Wednesday, August 28, 2013

Google Finally Replaces Keyword Tool with Keyword Planner

Google has finally replaced its traditional and immensely popular keyword tool with the new keyword planner tool. Google says it has combined the power of keyword tool along with traffic estimator in this new tool. Now, if you want to engage in keyword research activities, then you need to sign in to your Adwords account.


Some Important Changes


1- You will get to see only exact match statistics.
2- You cannot target specific mobile devices with this tool.
3- No global and local monthly search volume columns. Instead you will see only average monthly searches.
4- No local search trends. You can see the average monthly searches segmented by month when you download historical stats.
5- The columns 'search share' and 'extracted from webpage' has retired.


Also See:-

The Keyword Planner Tool
How to Calculate Keyword Effectiveness Index?
Determine a Keyword's Overall Worth with Netmark's Keyword Intelligence Tool
Seo Tools
Keyword Density
Seo Tutorial
Keyword Stemming
How to do Effective Keyword Research

Sunday, August 25, 2013

Link Neighbourhood - Is Your Site Having a Good Link Profile?

The web is the home for hundreds of thousands of sites and almost all of them link to other websites making this bond of links a global web phenomenon. It is due to this massive interlinking of sites that Google takes into consideration the backlink profile of your website while examining the relevancy and popularity with respect to any search query. It is only after thorough analysis of backlinks, does Google ranks it in the search engine result page. The more solid link profile, the better is your site image and eventually your site qualifies for better search engine visibility.

Link Neighbourhood Determines the Value of Your Site


Link neighbourhood is an important aspect that determines the value of your site. Link neighbourhood has two main components:-

Sites that link to you

These are all those sites that provides a link back to your site in the form of text, image etc.

Sites that you link to

These are all those sites to which you are linking to from your own web property.

link neighbourhood
Make good link neighbours (Image credit:- putraana.blogspot.com)


A reputed and high authority site must receive link from authority sites and link back to authority sites. This is a metric that determines your link neighbourhood and helps to judge the overall quality of the website.

Consider the example of Wikipedia. It has a diversified link profile where thousands of sites use it as a reference site eventually linking it back as the main source. In the same scenario, there are hundreds of thousands of sites to which Wikipedia provides a link back (we must note here that all the links are no follow). Each and every link present on Wikipedia is verified by an editor which helps to keep this site in good neighbourhood.

SEO Value of a Good Link Neighbourhood


A good link neighbourhood is highly rewarded by Google and other search engines. If your link company rests in spam then it is more likely that search engines will consider your site as spam too and devalue your site authority without which the site performance in terms of getting organic traffic to the site declines.

Also See:- 

Low Quality Vs High Quality Link Profile
Natural Links is What Google is Looking For
Seo Secrets
Link Baiting
Google Search Quality Updates
2013 Link Building
How to Plan Your Link Building Strategy?
How to rank in Google
Google Disavow Links Tool

Saturday, August 24, 2013

Marissa Mayer Helps Yahoo Defeat Google in Traffic

Marissa Mayer led Yahoo has succeeded in defeating Google for the first time after 2 years. As per the latest ratings released by comScore, Yahoo received around 196.6 million visitors as compared to Google's 192.3 million. This is a big achievement for Yahoo as it was able to defeat Google in terms of user traffic after a long gap of two years.

The top US web properties report was published by comScore on August 21, 2013. Microsoft was at the third place while Facebook was at the fourth position. The fifth place was occupied by AOL. Twitter was at the 30th position while Pinterest made it to top 50 by staying at the 49th position.

The top 10 web properties are listed below:-



SOURCE:- Top 50 web properties US July 2013

Also See:- 

Google Offers Free and Paid Website Satisfaction Surveys

Wednesday, August 21, 2013

Facebook Open Graph Protocol Guide

Facebook Open Graph protocol is a set of rules and markup that enables Facebook to recognize the content in the web page. Any web page that has Facebook Open Graph protocol embedded on it gets recognized by Facebook as objects and receives the same treatment and functionality as any other object on Facebook. The web pages must add the basic meta data in order to get recognized as objects.

Four Required Properties of Facebook Open Graph Protocol


You will have to add the following four properties of basic meta data in order to turn your web pages into graph objects.

open graph protocol
The Open Graph Protocol (Image credit:- ogp.me)

(Add in the head of the page)

og:title - This specifies the title of your object. This is mainly the title of the web page itself.

Example:- <meta property="og:title" content="The Rock" />

og:type - The specifies the object type like video.

Example:- <meta property="og:type" content="video.movie" />

og:image - This specifies the image url that will represent the object.

Example:- <meta property="og:url" content="your image url goes here" />

og:url - This specifies the canonical url of the object that is used as a permanent id.

Example:- <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />

(More advice can be found here :- http://ogp.me/)


Google Vs Facebook in Capturing Meta Data About a Webpage


It has become really important for the search engines and the social media service providers to understand the content displayed on the webpages in order to serve the users well. Due to this reason, Google supports microdata, microformats, RDFa and Data highlighter while Facebook supports the Open Graph Protocol.

SEO Advice


It is better from SEO point of view to implement both the Google rich snippets as well as Facebook Open Graph Protocol on the site's content as it will give the web pages more visibility.

Also See:-

Facebook Graph Search Optimization Guide
Facebook Graph Search Vs Google Search
Rich Snippets in Google
Add Ratings and Reviews on Google Search Results
Seo Guide for Schema

Sunday, August 18, 2013

Creating Goals in Google Analytics - Step by Step Guide

In order to track the success of your business advertising campaign through any channels of marketing, it is important to track specific goals and measure the different actions. Goals in its simplest sense lets you measure those important actions.

Steps to Setting Up a Goal in Google Analytics


Step 1

Log in to your analytics account and click on the website for which you want to track the goals.

Step 2

Now click on Admin. Then, click on goals located under the profile section.

goals in admin section
Goals as displayed under the admin section


Step 3

Now, click on "Create a Goal". We come to the three step process of creating goals namely goal set up, goal description and goal details.


Step 4

Select a goal template with pre filled configuration. You have 5 choices, namely, Revenue, Acquisition, Inquiry, Engagement and Custom settings.

Template for goal set up
Goal set up template

Step 5

Now choose the goal description. You have 4 types of goals to choose, namely, Destination, Duration, Pages/Screen per visit and Event. These 4 types are explained below:-

Destination - Choose destination when the visitors need to reach a particular location. Ex- a thankyou page after completing an order.

Duration - Choose duration when you want your visitors to spend a minimum amount of time on the site. Ex- 5 minutes spent on the site.

Pages/Screen per visit -  Choose pages/screen per visit when you need to track how many pages a user loads after visiting the site. Here, every unique visit is counted. Ex- a user loads 10 pages in a visit.

Event - Choose event when you want to track some kind of action performed by the user. Ex- clicking on an ad.

goal description
Goal description


Step 6

Now, enter the goal details. In case, you want to track how many people are visiting your thankyou.php page after successfully placing an order on your e-commerce site. We need to specify the URL of that page in the destination URL field as shown below:-

You can additionally assign a monetary value to the conversion or specify the goal path. But, these are optional. Monetary value will help you determine your profits for every conversion and lets you calculate your total conversion profits easily. Specifying the goal path helps you identify the path that the users are following in order to reach the thankyou page. This gives you an idea regarding your best performing products.

Now, click on create goal and your goal gets created. In order to check how goals are performing, you may check it under the admin tab of your site by clicking on goals.

So, now that you have learnt about how to set up goals in Google Analytics, start setting up and experimenting with your own goals.

Also See:-

Custom Variables in Google Analytics
How to Create a New Dashboard in Google Analytics?
Understanding Goal Flow in Google Analytics
Google Tag Manager
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics

Saturday, August 17, 2013

Best Way to Earn a Backlink - Let the Press Cover You!

People often ask the question, which is the best way to earn a backlink? I always say, getting media and press involved and letting them cover your business is the best way to earn a backlink. Some of the 
trusted sites on the web still remains media and PR. If your business gets covered by a well known media 
then many smaller media professionals will cover and republish that news earning many backlinks. 

Image Credit:- Hillarylister

Now, another big question arises as to "Why will they cover you?". That's right, it is not easy to get yourself covered unless your business produces products and services that are worth covering. But, wait, every one has a chance to solidify their link building process using media coverage. If you are a local business, try and get the local media to cover you. The local bloggers often search for local news in order to write and publish stories in their blog and if your site gets covered in the local news, you have every chance of earning a backlink from local niche bloggers.

You do not have to worry about no follow and do follow. Getting any sort of link or even a mention can help. So, don't leave any stones unturned and always remain on the hunt to find notable people ready to 
feature yourself in their story. But, here I must share a piece of advice and that is, never pay anyone to get your story covered; instead earn it. Consult expert link builders and they will advice some solid link building strategy which covers this form of link building.

The point to note here is, to always remain on the headlines in some way or the other. Even controversies can help so no worries in using it to gain advantage over your competitors. But the most important of all is to focus on the users and let the media cover you organically ;)

Also See:- 

Thursday, August 15, 2013

Matt Suggests rel="nofollow" Links for Widgets and Infographics

Another abuse of excessive black hat link building has been taken over by Google. Matt Cutts has pointed out that Google does not counts links with anchor text abuse. Links that are editorially provided in the blog post are of much value than links from widgets and infographics that are not editorially provided. In most of the cases, the webmasters don't even know that a link has been put into an embeddable widget with keyword rich anchor text causing link abuse.



Also See:- 

Syndication is a Valid Way to Get Links
Google Pushes for User Sharing of Sites
Where to link to the original source in the article?
Links from article marketing sites
Importance of Backlinks in Seo
How to Create Backlinks That Google Loves
How to Rank in Google
Google Search Quality Updates
Social Media Widgets for Websites
Create Viral Facebook and Pinterest Images
Social Branding
Top 5 Social Media Tools

Wednesday, August 14, 2013

Co-occurrence Frequencies - How Google May Identify Substitute Terms of a Query Term?

Google may use query revision engines in order to revise search queries and include substitute terms of the main query term. This is done in order to identify particular web documents that are responsive to the main query. The query revision engine consists of query revisers that picks the candidate substitute terms that are put into comparison program in order to find out co-occurrence frequencies that gets the final substitute term.

Google has been granted a patent that describes in detail about the process of finding out substitute queries and helping the users get exactly what they are looking for? This is not the same as "finding out synonyms", but instead, substitute terms match the main query word after determining its context using various methods.

The Process of Finding Out Substitute Queries


Step 1 - The search query enters the query revision engine.
Step 2 - The query revisers finds out the candidate substitute terms according to various criteria.
Step 3 - A substitute query is found out by determining and comparing the co-occurrence frequencies of the candidate substitute term with the co-occurrence frequencies of the main query term.

What are Co-occurrence Frequencies?


Google compares the occurrence of words that are contained in the original document with the words contained in the document where the candidate substitute query exists. This is done by constructing vectors and comparing the vectors together.

Here is a summary of the patent that will make things more clear.


Google co-occurrence summary

Google co-occurrence summary continued



Full Patent information can be viewed here:- 

Evaluation of substitute terms


Inventors:Ikeda; Daisuke (Tokyo, JP), Yang; Ke (Cupertino, CA)
Applicant:
NameCityStateCountryType

Ikeda; Daisuke
Yang; Ke

Tokyo
Cupertino

N/A
CA

JP
US
Assignee:Google Inc. (Mountain View, CA) 
Appl. No.:13/438,743
Filed:April 3, 2012

Recommended Reading:- Google May Substitute Query Terms with Co-occurrence

Also See:- 

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Types of Messages Sent by Google Webspam Team
Page Highjacking
When Does Google Displays Alternative Titles and Descriptions
Seo Tutorial

Sunday, August 11, 2013

How to Stop User Generated Spam on Your Site?

Webmasters can get really frustrated by the increasing amount of user generated spam. There are several key methods that can help in stopping user generated spam in your site helping it to get recognized by Google as a spam free site; thereby increase the chances of getting better ranked in Google.

Enable Comment Moderation


Comments are a great way to increase effective conversation and build loyal followers. But, in order to stop spammy agents from commenting in your valued site, it is necessary to enable comment moderation. Additionally you may also stop the user from adding hyperlinks in the comments by changing the configuration and removing HTML from it.

Use Captcha


Captcha is a great way to restrict bot spam. Consider using Google's free reCAPTCHA's service.


Use rel=nofollow tag


In order to save your site from the negative action taken by Google, use rel=nofollow tag which stops the hyperlink from getting the precious link juice that is used to calculate PageRank.


Use robots.txt


Another way is to use robots.txt and disallow the folder containing the spam from getting accessed by the search engine bots.

Example:- 

user agent: *
Disallow: /comments/






Also See:-

Advertorial Link Building Spam
Google Patent to Identify Spam in Information Collected from a Source
Rel=author an Important Ranking Signal for Google
A Deeper Understanding of Google Knowledge Graph
Latent Semantic Indexing
Facebook Graph Search Optimization
Getting Listed on Search Engines
Universal Analytics
Learn Seo Step by Step
Google Tag Manager
Google Sandbox effect

Saturday, August 10, 2013

Local SEO - Content Optimization for Local Page (Infographic)

Local seo industry is growing big and as more and more local business owners compete with each other for first page rankings in Google, local seo content optimization becomes necessary. This excellent infographic created by smallbuisnesscoach explains the basics of creating a perfectly optimized local page.

KEY POINTS FOR CREATING A PERFECT LOCALLY OPTIMIZED  PAGE


Have an optimized title tag
Have an optimized meta description
Include authorship
Include schema markup
Include proper H1 tags
Have optimized content with respect to your locally targeted keywords

Have a look at this infographic: -

How To Do Onpage Optimization for Local SEO – The “Perfectly Optimized Local Page” Example - An Infographic from Small Business Online Coach
How to Create a Perfectly Optimized Local Page

Friday, August 9, 2013

Check Whether Your Site is Manually Penalized with Google Manual Action Viewer

Google has added a new feature under Webmasters tools that will enable the site owners to check whether their website has been manually penalized by Google or not. This new feature is named "Manual Action Viewer" and can be found under "Search Traffic" tab in Google Webmasters.




After logging into your webmasters tools and clicking on Manual action, you may find any of the following messages notifying you about the manual spam action being taken on your site. These messages may be displayed under two sections namely "Site Wide Matches" and "Partial Matches". Site wide matches means that the manual action has been applied on the entire site and partial matches means that the actions have been applied on specific sections or URL's.

Unnatural links to your site - impact links


Reason - Google has detected a pattern of unnatural links pointing to your site.

Action to be taken - If possible remove the unnatural links and submit reconsideration request or else no action is required on your part.




Unnatural links to your site


Reason - Google has detected a pattern of unnatural links pointing to your site.

Action to be taken - Remove the unnatural links and submit reconsideration request.




Unnatural links from your site


Reason - Google has detected some kind of paid links or outbound links on your site.

Action to be taken - Identify unnatural links and remove them from your site. Also submit a reconsideration request after removing the links.



Hacked site


Reason - Pages on your site have been hacked by a third party that has resulted in spam.

Action to be taken - Review the coding of your site and remove unwanted coding by taking some technical expertise. Thereafter, submit a reconsideration request.


Thin content with little or no added value


Reason - Google has detected low quality pages on your site that has little to no user value.

Action to be taken - Identify and rewrite the content of low quality pages. Remove any duplicate content or automatically generated content. Then, submit a reconsideration request.



Pure spam


Reason - Your site is using techniques such as cloaking or having automatically generated gibberish content and scraping content.

Action to be taken - Remove the unwanted content or coding from your site so that it meets the Google guidelines then submit a reconsideration request.




User generated spam


Reason - Your site is having some form of user generated spam like content in forum pages, user profiles etc.

Action to be taken - Identify and correct the webmaster violations and submit a reconsideration request.




Cloaking and/or sneaky redirects


Reason - Your site is showing different content to users than it is showing to the search engine bots.

Action to be taken - Identify and remove any form of cloaking. Then submit a reconsideration request.




Hidden text and/or keyword stuffing


Reason - Your site is using deceptive practices like hidden text and keyword stuffing.

Action to be taken - Identify and remove areas on your site that are contributing to keyword stuffing and hidden text. Thereafter submit a reconsideration request.




Spammy freehosts


Reason - Significant fraction of pages hosted on a service are spammy.

Action to be taken - Remove any form of spam from the site and request consideration.

Also See:-

How to Write a Reconsideration Request?
Penguin 2.0 Backlink Removal
Why Paid Links Are a Violation of Webmaster Guidelines
Crawl Error Alert Feature in Webmasters
Google Disavow Links Tool
Google Unable to Crawl Robots.txt
How to build natural backlinks?
Link Farms
Link Churning
Penguin 2.0 Recovery Guide
What Exactly is a High Quality Backlink?

Wednesday, August 7, 2013

Google Adds New Set of Search Results Labelled "In-depth articles"

Google has added a new set of search results on broader topics labelled as "In-depth articles". This was announced recently by Pandu Naik, member of technical staff, Google. The results returned under in-depth articles will contain "high quality content", as per the guidelines specified by Google. This will be a great sign for search engine optimizers in order to discover and compare the quality of content that Google is treating as the best. Some sites that are known to provide quality content and have already made it into this new set of search results are "Wall Street Journal", "New York Times", "Guardian" etc.

The sites that will appear under this new label will be selected by an algorithm. The algorithm will detect which site's content is of high quality with respect to a broader topic and will return the top picked results under the "In-depth articles" label. For a majority of results, this will cover news sites and magazines sites. This new feature will be rolled out in the next few days. Here is a snapshot as to how it will look like?


"In-depth article" Optimization


Eager to see your own site being displayed under this new label? Well, in order to optimize your site for "In-depth article", you need to follow the steps given below:-

Schema.org Article Markup 


In order to identify the important parts of the article and for better detection of quality articles by the algorithm, schema.org article markup is necessary. Google suggests, that you must use the following attributes:-

Headline - The headline of the article.

Ex- <h1 itemprop="name headline  "> Headline goes here....</h1>

Alternative Headline - The alternative headline (a secondary title) of the article.

Ex- <h1 itemprop="name alternativeheadline  "> Alternative Headline goes here....</h1>

Image - Url of an image of the item.

Ex- <itemprop="image" itemtype="http://schema.org/ImageObject"> 
<img src="" width="" height="" alt=""  itemprop="contentUrl representativeOfPage" />

Date Published - Date of the first publication.

Ex-  <time itemprop="datePublished" datetime="2013-08-06T10:35BST" pubdate>Wednesday 7 August 2013 10.35 BST</time>

Article Body - The actual body of the article.


Google Authorship


It helps to associate the content on the web page with a particular author. This helps the algorithms to detect high author rank authors and also helps them to display author information in the search results.

Learn more about Google Authorship.

Pagination


If the web content is divided into many parts then it should be properly divided and paginated.

Canonicalization


Page canonicalization must be done correctly and the rel=canonical tag should not be declared multiple times on the same web page.

Learn more about mistakes in canonicalization

Logo


In order to help Google display the logo of your website in the search engine results, the logo of your brand must be included as a default image in the official Google Plus page of your brand.


Also See:-

Seo Guide for Schema Vocabulary
How to Tag a Site in Google Webmasters?
Google Local Carousel
Quoted Search Results
Search Appearance Pop Up
What is TrustRank?
Search Experience Optimization
Optimize for Hotel on Google Hotel Finder
Domain authority and Google results
How does Google applies Semantic Search
Use Tf-Idf Score to Increase Google Rankings

Tuesday, August 6, 2013

Search Engine History Timeline

Let's move a little back into history and know more about the earlier search engines that existed before Google. This search engine history timeline will enable you to get a good grasp over the old and new search engine technologies.

1963 - Ted Nelson coined the terms "hypertext" and "hypermedia" and launched the first hypertext project "Project Xanadu".

1994-1995 - Gerald Salton is regarded as the "Father of Modern Search Technology". He published various publications related to machine readable texts, theory of indexing, automatic text decomposition, automatic query expansion etc.

1994 - Web Crawler was launched. It was created by Brian Pinkerton. It was the first search engine to provide full text search. Currently it is working as a meta search engine and is owned by Blucora/Infospace.

        - Yahoo was launched by Jerry Yang and David Filo. It stands for "Yet Another Hierarchical Officious Oracle.

       Lycos was launched by Bob Davis. It provides a fun way to search with information categorized into various subcategories in the home page itself.


      - Metacrawler was launched by Erik Selberg, Bobby Kalili, and Professor Oren Etzioni

      - Infoseek was launched by Steve Kirsch. It has now been acquired by Walt Disney and renamed Go.com. It no longer serves as a search engine.


1995 - Excite was launched. It is an internet portal providing similar services as Yahoo. It was founded by  Graham SpencerJoe Kraus, Mark Van Haren, Ryan McIntyre, Ben Lutch and Martin Reinfried.

       Altavista was launched. Currently it is owned by Yahoo but unfortunately Yahoo shut down its operation on July 8th, 2013.


1996 - Hotbot was launched. It is still serving as a search engine and is operated by lycos.

         - Dogpile was launched. Currently it is working as a meta search engine and is owned by Blucora/Infospace.

         - AskJeeves was launched by Garrett Gruener and David Warthen. It was later renamed as "Ask.com"
         
1997 - Google was launched by Larry Page and Sergey Brin. Since its launch, it has constantly remained the number 1 search engine of the world. The success of Google was largely due to its ability to present more relevant and faster results as compared to the other search engines. It follows the motto of "Don't be Evil" and has a mission of organizing the world's information and making it universally accessible.
     
1999 - AlltheWeb was launched but it closed on 2011. It was acquired by Yahoo! and now gets redirected to the Yahoo! home page.

         - Yandex was launched by Arkady Volozh Arkady Borkovsky Ilya Segalovich. It is the most popular search engine in Russia and one of the top 5 search engines of this world.

2000 - Baidu, the Chinese search engine was launched by Robin Li. Baidu is the most popular search engine in China and has over 20,000 employees working for it. It ranks in top 5 search engines of the world.

2009 - Bing was launched by Microsoft CEO Steve Balmer. It is one of the newest search engines in the market that is gaining popularity in the US.

Sources and References:- 

http://www.searchenginehistory.com/

http://en.wikipedia.org/wiki/Excite
http://en.wikipedia.org/wiki/Project_Xanadu
http://en.wikipedia.org/wiki/Ted_Nelson
http://www.google.com/about/
http://en.wikipedia.org/wiki/AltaVista
http://www.cs.cornell.edu/Info/Department/Annual95/Faculty/Salton.html
http://en.wikipedia.org/wiki/WebCrawler
http://en.wikipedia.org/wiki/Bing
http://en.wikipedia.org/wiki/Baidu
http://www.dogpile.com/support/aboutus
http://pressroom.yahoo.net/pr/ycorp/overview.aspx
http://www.lycos.com/
http://go.com/
http://en.wikipedia.org/wiki/Infoseek
http://en.wikipedia.org/wiki/Google_Search
http://www.yandex.com/
http://en.wikipedia.org/wiki/Yandex
http://company.yandex.com/general_info/yandex_today.xml


Also See:-

Hot Wording in Google
Google Local Carousel
Izik- Tablet Search Engine
Yandex Wonder
Google Glass
Google Tag Manager
Google Updates Images for a Faster Experience
Google Hotel Finder

Sunday, August 4, 2013

Mobile SEO Checklist - Get Your Site Ready for Mobile Audience

Mobile phones are growing at a tremendous rate and searches made on Smartphones may soon overtake the searches made on desktops. Getting your website ready for mobile is one of the best steps you can take for your business. Seo for mobile has become extremely important as all the leads and promotion that you did focussing on the desktop and laptop behavior of the user should now be focussed on the mobile behaviour of the audience. Here is mobile seo checklist to make optimizing your website for mobile even more easier.

Mobile SEO Checklist for Newbies and Advanced

Checklist for Mobile Seo (Image credit innovativemediaplanners.com)


  • Create a separate version of mobile site with an easy to remember location.
  • Detect mobile users automatically and redirect them to the mobile friendly version.
  • Make your site light so that it opens up easily.
  • Use more text and preferably no images.
  • Have a mobile sitemap and submit it under Google Webmasters.
  • Make sure to deliver local results instantly. People want instant answers.
  • Prepare a list of mobile related keywords and optimize them w.r.t. your site.
  • Make it easier for the user to navigate.
  • Make sure to follow the rules of responsive web design.
  • Prepare appropriate robots.txt for making secret content non indexable.
  • Have relevant and descriptive on page titles, descriptions and H1 tags.


Also See:-

Mobile Seo Best Practices
List of Mobile Web Browsers
Types of Crawl Errors
Rich Snippets in Google
Knowledge Graph
Top Seo Tools
What is Image Optimization?

Saturday, August 3, 2013

Hot Wording "Okay Google" - Now Search Google by Voice and Get Instant Answers!

Something big and amazing is waiting to get launched. Time is not far away when you will be able to ask Google direct questions and it will respond to all your queries by providing audio answers instantly. This is known as "Voice Search" or "Hot Wording" and guys at Google (especially Amit Singhal) have come closer to make the Star trek computer a reality.

Google Hot Wording


Guys at Google call this audio search experience as "Hot Wording" where you may put up direct questions to Google using your Chrome browser in a similar manner as you are talking to a real person. As for example, you might want to know about the popular attractions in New York City, then you will provide a voice command to Google (instead of typing in the traditional search query) by saying "Okay Google, Show me the popular attractions in New York City". This voice query will work as an input string for Google and it will return a list of popular places in New York along with an audio reply saying " Here are popular places in New York City".  Now, you might want to see some pictures of "Central Park" then you need to provide another voice command by saying "Okay Google show me some pictures of Central Park". Similarly, you may ask various questions like "How far is it from here?" (Note the words "it" and "here". Google knows that "it" has been used in context for Central Park" and here has been used for "current location".) Isn't it amazing? Have a look at this video where Google VP, Johanna Wright gives a demo of Hot Wording.




Google Hot Wording uses natural language search technology and the information returned uses Knowledge Graph as it is a collection of interrelated real world entities. The Knowledge Graph helps the search engine giant to fetch accurate and relevant information after understanding the real context of the query. The function works on Chrome Browser and Chrome OS.

Also See:-

Google Local Carousel
Taxonomic Classification for Understanding Real Context of Words
Google to Use Accent Information While Processing Voice Queries
Yandex Wonder
Google Glass
Google Tag Manager
Google Updates Images for a Faster Experience
Google Hotel Finder
How to Become a Google Top Contributor?

Friday, August 2, 2013

Google May Use The Conjoiner Engine to Merge Local Results and Universal Results Together

While presenting the search results before the user, Google may use the conjoiner engine in order to diversify and merge the local and universal search results together. The local search results are returned by local search engine and the universal search results are returned by universal search engine (for web results). Both these engine use separate functions to determine the relevancy and authority of web pages present in their index. A third engine known as the "Conjoiner Engine" merges the results returned by both the local and universal engines and presents them before the user using a different function. Before presenting the final results, a re-ranker engine orders the results as per the authority of the respective web pages.

A patent granted to Google in March 2013 gives a brief explanation about how Google uses the conjoiner and re-ranker engine in order to diversify the search results presented before the user.

Here is a summary of the patent:-


Full Patent information can be viewed here:-

Merging Search Results


Inventors:Kumar; Rasika S. (Mountain View, CA), Muller; James R. (Palo Alto, CA), Bavaro; Jacqueline Frances (Palo Alto, CA), Menzel; Jack (Mountain View, CA), Singhal; Amit (Palo Alto, CA), Nudelman; Eugene (Mountain View, CA)
Applicant:
NameCityStateCountryType

Kumar; Rasika S.
Muller; James R.
Bavaro; Jacqueline Frances
Menzel; Jack
Singhal; Amit
Nudelman; Eugene

Mountain View
Palo Alto
Palo Alto
Mountain View
Palo Alto
Mountain View

CA
CA
CA
CA
CA
CA

US
US
US
US
US
US
Assignee:Google Inc. (Mountain View, CA) 
Family ID:47749124
Appl. No.:12/773,624
Filed:May 4, 2010
(Recommended reading:- How Google May Diversify the Search Results by Merging Local and Web Search Results )

Also See:-

Google to Use Accent Information While Processing Voice Queries
Google Patent to Identify Erroneous Business Listings
Google Granted Patent for Detecting Hidden Texts and Hidden Links
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Rich Snippets in Google
How to Add Ratings and Review Stars on Google Search Results
Query Highlighting on Google Search Results
List of Google Search Operators
New Google Search Quality Updates
Google Search Tips and Tricks

Thursday, August 1, 2013

New Sitelink Testing for Google

Google is in the process of returning a new form of sitelinks to the users. This new sitelink has two parts. The first part with a white background displays the main sitelinks and clicking on the main sitelinks will open the second part with a grey background area that will show the sub sitelinks under the main link.

New sitelink for Google (Image credit:- Jon Cooper)
The original story has been published by Barry Schwartz at Seroundtable.

Also See:-

Search Appearance Pop Up
Search Experience Optimization
Optimize for Hotel on Google Hotel Finder
Domain authority and Google results
How does Google applies Semantic Search

SEO RESUME (CV) - How to Create a Professional SEO Resume?

The seo industry has grown by leaps and bounds in the recent years. In this fast and competitive world, getting a good job in the internet marketing industry is a challenge in itself. Having a professional seo resume will not only help in increasing the chances of getting the applied job but will also help in furthering your future growth prospects. Here is a step by step tutorial on how can you create a professional seo resume all by yourself:-

SEO RESUME Creation Steps


STEP 1

Provide an objective of what you are planning ahead in this industry. This should match your personal as well as professional preferences. Having an objective in your life helps in making the interviewer get an idea about your thoughts and how you see this industry from your personal point of view.

STEP 2

Provide your personal statistics like your marital status, your date of birth, your nationality etc.
Creating a perfect Seo resume (Image credit:- resumesbylisa.com)

STEP 3

Provide a summary of your educational qualification.

STEP 4

Provide a summary of your work experience mentioning the period of working in various companies along with company profile and your professional work profile.

STEP 5

Include some of your best seo projects, your individual role, the achievements you have made etc.

STEP 6

Include a short summary of some extra curricular activities you might have participated in.

STEP 7

Include a short summary of your personal skills.

STEP 8

Include a declaration.

Example (Sample) of SEO Resume

The Format

*********************************
Objective

I love to take on challenges and grab on the available opportunities. I want to be a part of a company that can offer a platform for further developing my skills in the seo industry.

Personal Statistics

Date of Birth:- -----------

Marital Status:- -----------

Nationality:- -----------

Educational Qualification

              Post Graduation: -----------(Degree) Year of Passing


                               From ---------------- University, (Address)
                               Division- -------------

                            Graduation:     -----------(Degree) Year of Passing
                               From ---------------- University, (Address)
                               Division- -------------

                            Schooling:       Board----------    Division-------     School Name------- City----- Year-------
                                                   Board----------    Division-------     School Name------- City----- Year-------


Work Experience

Period:-

Company Profile:-

Work Profile:-

Major Seo Projects

Project:- 1

Project:- 2

Project:- n

Extra Curricular Activities

Participated in ------------

Personal Skills 

·         A very good listener. 
·         An analytical mind with the ability to think clearly and logically. 
·         Ability to work accurately and pay attention to details.
·         Reliable, responsible and hard working.

Declaration

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

(Your Name)                                                                                           Date

********************************

Also See:-

Best Cities to Find Seo Jobs
Interview Questions and Answers for Seo Expert
Seo Tips to Make Your Site Search Engine Friendly
Seo Tutorial for Beginners
List of Seo Tools
Content Curation
Image Optimization