Monday, December 30, 2013

Top 5 Questions to Ask Before You Hire Any SEO

The SEO industry is changing a lot and it is important to ask several important questions before you actually hire an SEO. Here are the top 5 questions to ask in an interview before you select any candidate. 

Test the skills of the candidate- (Image creidt: resumetarget.com) 

1- What is your biggest achievement as an SEO?

This question will help to judge the knowledge of the person regarding what he/she considers as the most important task of the work. If the answer is "I achieved top 10 rankings for x number of keywords" then the person is clearly not knowledgeable enough to get hired. When we talk about "biggest achievement", it should be really something big which had helped the company to succeed.

2- What is your biggest failure as an SEO?

Many will get scared of this question. A person who truly understands what SEO is all about have had several failures in the job. It is nothing to worry about. Failures are a stepping stone to success. The answer to this question will provide an understanding about the trustworthiness and knowledge level of the person.  

3- What is the maximum amount of traffic you have achieved so far on an individual site?

This question will give an idea about the level of responsibility handled by the person. Depending on the size of traffic, an idea of the team size and the burden of work can be analysed.

4- Tell us about your role in tracking conversions and increasing ROI?

Many SEO's still do the old job of getting rankings and forget the conversion part. This question will reveal
the inner qualities of the SEO and his level of thinking. If the SEO is experienced and has not worked on conversion tracking then something is surely missing.

5- How can you rank your site by keeping it safe from any past or future Google updates?

This question is a real test for SEO's. A good SEO should have an idea of the past Google updates and how to keep a site safe from that. He must also have an idea of the changes Google might implement in future. A practical answer to this question is what is required. A knowledgeable, experienced and practically strong SEO will have an answer ready for this question.

If you think there are some other questions which are important and should be put up then please share them in the comments given below.

Also See:

Sunday, December 29, 2013

Expert Competitive Analysis Essentials- Top Tools and Strategies Discussed

Competition is constantly increasing and to increase the rate of conversions coming from your site, you need to think like an expert and use special tools that enhance your power to gather and analyze data. In a broader sense, competitor analysis (CI) is the study and analysis of data gathered from your competitors.

The Essentials- How to Perform Competitive Analysis like an Expert?

There are certain essentials which you must keep in mind before analyzing the data. These essential points are shared below:

Specify the Objectives- Before the start of any campaign, you must take some time and list down all your objectives which you are trying to fulfill from the campaign.

Identify Your Biggest Competitors- Create a list of your brand rivals. Instead of identifying the top 3 competitors related to your targeted keywords only, try and check the overall traffic of the top performing sites and analyze them separately.

Identify Strengths- The next step is Observe Their Products and Services- Check out their services thoroughly and carry out a comparative analysis what your products/services are missing.

Perform SWOT Analysis- One of the greatest step you can take to analyze competitors is to perform SWOT analysis. SWOT stands for:

Image credit: Wikipedia


Strength: Identify the biggest strengths of your competitors. Factors like their social media existence, their clients, the most linked to pages that they are having on their site etc.

Weakness: Find out the weakness by identifying factors which your competitor is lacking and which you can make use of effectively.

Opportunities: Carry out a separate campaign to identify opportunities that you can capitalize upon.

Threats: Find out the threats that your competitor is facing.

Now, carry out a similar style SWOT analysis on your site.

What are the Types of Data that I Need to Gather?


Data is the core where all the analysis rests. The type of data you are using as an input counts for the output you will get after the complete analysis gets over. Let's discuss the types of data used in competitive analysis: 

Keyword Data- Identify the keywords for which your competitor's are ranking on the search engines. You may use tools like SEMrush and Alexa for this task.

PR Data- Identify the sources which are mentioning about your competitors brand. Who is taking care of their branding? How is the PR department channelizes information and makes it newsworthy? How many press releases does it sends over the month? These and many more questions should be answered while gathering the PR data.

Services Data- Identify the services that your competitor is offering. Prioritize the important sources that are generating the maximum revenue and buzz for the company. 

Geolocation Data- Track the locations where your competitor is generating the maximum revenue. Identify the sources that are leading to that growth. This will help you to identify your own markets where you can witness an exceptional growth.

What are the Tools for Compiling Data?

Thanks to the scientific and analytical approach that is being applied to the gathering of data, there exists several tools for analysis competitors which you can use for your business benefit.

Semrush - One of the best tools for analyzing competitive analysis data which provides information related to the current search engine traffic and the organic keywords that are sending in the organic traffic. It also provides data related to the backlinks.

OSE- The Open Site Explorer helps to display the domain level data related to the website. It displays the domain authority, backlinks, anchor text and social metric data.

Ahrefs- The expert link analysis tool which displays detailed link level data like number of linked domains, referring IP's, anchor text, top pages, lost backlinks over a period of time etc.

Alexa- This site analysis tool lets you quickly identify the popularity of any domain. It displays the global site rank and local site rank in the most popular country. It also displays the audience demographics as well as the top keywords sending in the traffic to the site.

Also See:

Friday, December 27, 2013

30 Ways to Create Natural Backlinks

Backlinks created by people other than you are known as natural backlinks. But, there are certainly some strategies used by SEO and webmasters which helps to earn natural backlinks to your site. For those of you who don't know the relevance of natural backlinks, links are the most important factor on which Google relies to judge the overall importance of a page. A site having high authority natural backlinks having natural anchor text has every chance of ranking well in Google.


Techniques to Build Natural Links


Image credit: seomorpheous


1- Add a "How to" Tutorial Section

People love "How to's" and you will be amazed to learn but it is true that a lot of people search with the keyword "How" in their search query. Adding a complete section of "How to's" will make the site more user friendly as many would be willing to link back to their favorite how to tutorial.

2- Add a "Videos" Section

People love videos. In order to fulfill the demands of the video sharing community, you must have a separate section of videos in your site. The more videos you would be having, the more will be chances of getting your video URL shared between industry enthusiasts thereby providing you with an option of getting a natural backlink.

3- Update Your Blog on a Daily Basis

Blogs are a great way to keep your site fresh and updated. People love to visit sites or blogs that are updated frequently. If the people visiting your site love the content, they will share it on their social networks or blogs and you will get a backlink in return.

4- Cover the Latest Industry Updates

Latest NEWS and industry updates receives the maximum number of shares. Always try and get the latest industry news covered and published in your site. People looking for latest updates would visit your site thereby increasing the chances of getting backlinks.

5- Interview the Industry Leaders

Get in touch with the industry leaders related to your niche and start interviewing them. All the followers and fans of the industry leaders would then come to your site reading their interview and build some natural backlinks for your site. You never know, the industry leader himself might add a backlink to your site from his/her site. This is Gold rush of links on both hands.

6- Publish Infographics

Infographics are an easier and a fun creative way of getting link backs. You can publish infographics on topics related to your industry along with a small linking code in order to receive links. Sometimes universities and other educational institutions publish infographics on their site by providing due credit to the creator of the infographic.

7- Remain in the NEWS

Always remain in the NEWS. Press Release sites are the best way to remain in the NEWS. Many journalists and local news agencies always look for some newsworthy material to publish on their site. You never know, a single press release might get you a bunch of natural backlinks in return.

8- Track What Your Competitor is Missing

Analyse your competitors and track what is missing. Leverage on that missing component and see people get excited about your brand. If people lacking a vital component from your competitors brand suddenly find that in your company, they will start talking your brand. This will start generating not only backlinks but goodwill and customers for your business.

9- Enable Easy Social Sharing



Social signals are no less than backlinks. In order to enable social sharing of your posts, you must include social sharing buttons on your website. 

10- Promote Your Brand Offline

Online promotion does not only means promoting your brand online. Brands that boost up their brand image offline receive the maximum online publicity. Hence, all forms of offline advertising is the key to getting citations and links back to your business.

11- Organize Events 

How about organizing some events and inviting industry recognized experts and local reporters in it. This will provide additional coverage about your brand and deliver exceptional results you have never imagined.

12- Build Tie Ups

Tie Ups can rock solid your link earning potential. Try to get tie ups with brands and channels related to your industry but never ask for a link back in return. Approach them only by way of increasing your business and believe me, some brands will show appreciation by linking back to your site. 

13- Plan a Link Bait Strategy



Link baiting is a strategy which delivers natural links in return. Plan out a solid link baiting strategy that will 
stand times to come. A creative, unique and passionate link baiting strategy can get hundreds or thousands of backlinks for your company. 

14- Use Content Curation Sites

Use the power of content curation sites. Sites like Scoop.it and List.ly are great link earners. You only need to solidify your presence in these sites. Do not just share links but think about the reach in terms of referral traffic your site would be getting. It is the users who visit your site, spend time and link back naturally that will bnefit your site.

15- Enable Easy Linking

Make sure the URL, site navigation and complete site structure should initiate easy linking. Users should not get confused as to which page to link or how to link. A best approach is to add a link to us embed code for easy linking.

16- Take Help of Advertising and Affiliate Marketing

Advertising on all fronts is immensely helpful in popularizing your brand. All forms of advertising, whether online or offline should be done actively. Also, affiliate marketing helps to increase the visibility of your products and services. Increased visibility means more chances of backlinks.

17- Offer the Best Content to Your Users

Nothing is more useful than content in order to earn a backlink. Your site's content should be your first priority. Make the content user friendly as well as search engine friendly. 

18- Tell What Isn't Being Told Before

Anything that is unique receive maximum exploration by the people. Create NEWS by telling what is not told before, also in a manner that is not done before. This would be unique enough to grab the attention of thousands of eyeballs. More visibility and attention means additional opportunity of receiving natural links. 

19- Cover Areas Where People are Already Exploring

Make use of Google Trends and Twitter Trends to find out the areas where people are already exploring. Create content and share content on your social media channels related to those areas and see the people react for you.

20- Distribute Monthly Offers




Why not create monthly offers and get social love by sharing them on social channels. Offers excite audiences and these are the first to get shared by general public. Create great offers, offer something FREE and start counting your backlinks.

21- Tie Up With Press and Journalists

It would not be a bad idea to tie up with Press and journalists in order to promote services, offers and news related to your brand.

22- Add a Forum Section

The more the number of pages on your site, the greater the chances of getting a backlink. Adding a forum section will be a huge bonus for your site as it will help your site to have community generated content, thereby increasing opportunity of earning links.

23- Add a QA Section

Similar to the forum section, adding a QA section will boost up the visibility of your site on the search results. Additional visibility will add more chances of earning backlinks.

24- Create Apps and Offer FREE Downloads

The world is going mobile and you cannot lag behind here. Your brand must have a mobile app. Encourage FREE downloads of your brand's mobile app and see how many links you receive this way.

25- Create "Top 10 Lists"



To solidify your content marketing strategy, you need to add a special section of "Top 10 lists" on your site. People simply love to read and share "Top 10 lists".

26- Prepare Database of Industry Terms

How about creating a special reference page of industry related terms? You would be shocked but many well known organizations and educational institutions often link back to terminology references. Why miss this opportunity?

27- Prepare Biography of Industry Associated People

This work would take a lot of time and research but believe me it would be worth the investment. People often search for biographies of renowned people. Having them on your site means more visits and more opportunities of getting backlinks. One secret is, you can receive links from Wikipedia this way. People might get some unique information about any renowned personality and add them into Wikipedia, thereby linking back to your site as a source of original material. 

28- Sponsor Blogger Meets

Bloggers are the most powerful community on the web.It would be a great idea to sponsor blogger meets and receive popularity for your brand. It is possible that some blogger might not forget the sponsor and as an appreciation might link back to your site.

29- Create Evergreen Content

Evergreen content are content which never become stale. They always remain fresh and hence are the source of backlinks. The more evergreen content you have in your site, the better would be the chances of earning a backlink.

30- Be Regular, Be First, Be Shareable, Be Socially Active

Last but not the least, addition of content must be regular, content must be shareable, content must be shared on social media channels for better exposure of brand. This initiate the spark that converts into fire of getting a backlink.

Thursday, December 26, 2013

3 Budgeting Tools to Help You Create the Ideal Social Media Marketing Budget

Every business owner needs to make sure that people know his or her business exists, what it does, how to find it, and how to get in touch. It's called marketing. Social media marketing - the strategy of using social media to drive traffic to your website and, therefore, your business - is the newest and arguably the most powerful incarnation of this concept. 

It may seem counter-intuitive to pay for social media marketing since Twitter, Facebook, and Pinterest are free, but a good marketing strategy that gets the most out of these powerful tools in a way that matches your business plan is not easy and may cost some money. Follow this guide to budgeting for social media marketing. 

image credit: insidefacebook.com


Software

Good software is at the heart of every budget - and the good news is, this aspect of your social media marketing budget shouldn't impact your budget at all. Free, web-based programs such as Mint.com not only don't cost anything to join, but since they're web based, there's no installation or maintenance.

Your goals, current funds, and strategy for your social media marketing budget can all come together in a crisp, image-driven interface that was designed for the novice. The software's tagging function allows you plug each expenditure into a different category automatically so you can see exactly what you're spending, saving, and where.

SBA

No matter what your politics, your government is there to serve you - and in the case of the Small Business Association, or SBA, it actually does serve small business owners. Among the SBA's many sections of articles, expert advice, forms, and tax help is the SBA's Social Media section. This is truly an excellent resource, replete with information including how to get started with social media marketing. This section will help you find the medium that matches your customer base, and make the most out of your marketing dollars.

Facebook Ads

If you have a business and a Facebook account, you should have a page for Facebook for Business. Facebook's business platform is a powerful medium for business owners to create brand awareness, engage in dialogue with their customers, and place targeted ads. These ads are the backbone of Facebook's business platform - and when they're done well, they work. Make sure to reconsider your current ad strategy and make room in your budget for Facebook ads.

Social media marketing has the potential to reach more people - whether they're potential clients, customers, or partners - than any other medium in history. The world is increasingly linked through these sites, and every business owner needs to consider creating a budget to get the most out of their marketing strategy. Budget well and spend wisely. 

Also See:

3 SEO Fundamentals Every Webmaster Should Follow
Seo Copywriting
Why Patience is an important part of Seo
Benefits of Seo

Wednesday, December 25, 2013

Content Grouping in Google Analytics

Google Analytics has recently introduced a new feature of "Content Grouping" which allows the webmasters to group content into logical structures. Grouping the content helps the site owners to take informed decisions about specific categories on their site as a group as opposed to taking decisions on a page level basis. This is simply excellent and is a good move by Google.

Example

For example for a retail clothing site, you might group content into men and women, then on each of these groups, we can create sub groups like T-shirts, jeans, outerwear and shoes.

Content grouping can be done by 3 ways:

1- By modifying the tracking code by each group you want to track.
2- By creating rules
3- By creating Regex (regular expression).

More information can be found here: https://support.google.com/analytics/answer/2853423?hl=en

After you have set up your content groups by using any of the above methods as listed above, you can see content groups as a primary dimension in your analytics dashboard.

Have a look at this video given below:



Also See:

Custom Variables in GA
Difference Between Clicks and Visits
Understanding Goal Flow in Google Analytics
Google Tag Manager
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
Search Queries in Webmasters Tools

Tuesday, December 24, 2013

Track Santa With Google's Santa Tracking Tool- MERRY CHRISTMAS 2013

Santa Claus is out for distributing sweets and presents to all of you. You can track the current location of Santa with Google's special Santa Tracking Tool for Christmas.


Seosandwitch.com wishes all its readers MERRY Christmas 2013 and a very Happy New Year 2014. Keep reading and keep enjoying your life to the fullest. May Santa fulfill all our wishes. 

Monday, December 23, 2013

A/B Testing- How to Increase Conversions and ROI?

A/B testing is one of those techniques which helps to identify the web pages which are helping the most in leading to conversions. This guide will teach you all the basic and advanced methods of A/B Testing.

What is A/B Testing?


A/B testing is a marketing analysis technique where two or more variations of a web page is tested against one other in order to find out the best performing one. It is also known  by the name if split testing. It can be used as a testing platform for determining the success of web pages, email campaigns, advertisement campaigns (like adwords) etc.

Areas Where A/B Testing is Used?


A/B testing can be used in almost any area where customer interaction needs to get tracked. Businesses always look for successful leads and tries to find out what is the best way to engage customer interaction and persuade them to buy their products and services. Some of the areas where A/B testing finds a place are given below:

Identifying the best converting landing page
Tracking E-Commerce check out page for finding the best possible combination
Improve product pages to improve sales
Testing a page before introducing it for all the audience
Experimenting content variations
Testing different versions of mobile apps etc.

How to Carry Out A/B Testing Content Experiments Using Google Analytics?


With Google Analytics, you can start tracking the performance of every variation of your page for FREE. All you need is a Google Analytics account and a small piece of JavaScript code to track the performance of original vs variation pages. Here is the step by step guide to create content experiments using Google Analytics.

Step 1: Sign in with your Google Analytics Account.

Step 2: Click on Behavior tab and move to Experiments section as shown in the figure below:


Step 3: Now, enter the URL of the page you want to improve goal conversion and click on start experimenting.


Step 4: Enter the details of content experiments. Provide a name for your experiment, select an objective, select the percentage of traffic where you want to experiment and set the email notifications.


Step 5: Configure the details and choose all the variation URL's which you want to test against the original URL.


Step 6: Insert the experiment code in the original page and make sure the analytics code is inserted into the variation pages. Now, you may start the experiment.

You can also have a look at the video below:



Increasing Conversions and ROI


Every business wants to increase the return on investment (ROI) and A/B testing is one of the best ways to find out the best combination which helps to get more conversions. Content experiments can be run by any business having a Google Analytics account and properly planned and executed experiments gives excellent results.

Is A/B Testing Right for Me?


Yes, A/B testing is perfect for your business because it does not allows you to lose something but instead it helps your business to get a winning combination which comes after successful and thorough testing. All this comes at a no cost to the company because A/B testing experiments can be run for FREE using Google Analytics. All you need is a little bit of coding knowledge and admin access to install the tracking code.

Example of Split Testing


One good example of A/B testing would be to create 2 different versions of product page and see which page gets the most referrals to the checkout page. For this, one new product display page is created which is slightly different from the original one. Texts, images, buy buttons, videos, product descriptions etc are all changed slightly in order to persuade the buyer to click on the "buy now" button.

Now, a content experiment is created using Google Analytics and both the references of original URL and variation URL are specified in order to find out the best converting page. The experiment runs for a few days or weeks until a clear winner emerges.

This A/B testing experiment is great for identifying the best page which initiates conversions and helps to improve the ROI for the company.

Significance of A/B Testing


Online controlled experiments are a great way to determine the winning combination that is leading to more conversions. You can actually increase your rate of conversions and raise your profits simply by testing one or more variants of your marketing material. The best part of this type of testing is that its FREE and does not costs any extra for the company. Some of the great advantages of A/B testing are as follows:

Advantages of Split Testing


1- It unleashes the human mind as to why people convert to certain pages.
2- It helps to test conversion rates for specific pages based on colors, fonts, catchy headlines, navigation options etc.
3- Split testing is FREE and requires minimal effort.
4- Instead of predicting things, tests can be carried out to identify the best possible combination which provides results.
5- It helps to measure the actual customer behaviour.
6- It helps your business to survive in a competitive environment by quickly providing the best solution for your business.
7- A/B testing is quick and provides results at a faster rate than expected.

Tools to Test the Success of Your Experiment


A great tool for testing the success of your A/B content test experiment is http://getdatadriven.com/ab-significance-test. This tool allows you to calculate the success ratio of Page A compared to Page B. You can compare both your original and duplicate pages here and get the results yourself.

Some other tools for calculating conversion rate optimization out of your split test are shared below:-

http://www.houseofkaizen.com/conversion-rate-optimisation/resources/calculators/split-test-significance/
http://www.usereffect.com/split-test-calculator
http://abtester.com/calculator/
http://www.thumbtack.com/labs/abba/
http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/
http://www.peakconversion.com/2012/02/ab-split-test-graphical-calculator/
http://tools.seobook.com/ppc-tools/calculators/split-test.html
http://www.measuringusability.com/ab-calc.php
http://elem.com/~btilly/effective-ab-testing/g-test-calculator.html

Top Tools for A/B testing

There are several tools which you can use to test variations of your main pages. These tools are both free and paid.

Google Analytics - The big daddy of tools. Google Analytics is free to use. Just sign up and start your A/B testing today.


Wingify - One of the world's easiest A/B testing tool. The core product of Wingify is the visual website optimizer which allows you to create different versions of your website and see which one performs better.


Optimizely - Provides an easy experience for creating variations of web page. Optimizely allows editing through a powerful visual editor.


Mail Chimp - This is an excellent tool for A/B testing the success of your email campaigns. Mail Chimp allows you to choose the most effective content for your email which provides the best results.


Crazy Egg - Test the real users with this awesome tool. Add small piece of scripts and testing them is really easy with Crazy Egg. 


Also See:

Loves Data Measures Dance Moves Using GA
Acquisition, Behavior and Channels in GA
Exit Rate vs Bounce Rate
Understanding Goal Flow in Google Analytics
Google Tag Manager
How to Decrease Bounce Rate?
Multi Channel Funnel
Regular Expressions

Saturday, December 21, 2013

51 Secrets You Didn’t Knew About Google!

Google is the world's largest and most loved search engine providing accurate results to its users. However, Google is much more beyond that. There are several unexplored and unrevealed secrets about Google which most people do not know. What are these secrets? Find out the 51 lesser known secrets about Google search engine below: 

 1-     Google makes around 550 plus search ranking algorithm improvements every year. This number is huge and indicates that Google makes around 1-2 improvements every day!(Source- http://selnd.com/IztXCJ)

2-     Google has constructed floating data centers by signing confidentiality agreements with the US government. These datacenters are built off the coasts of California. (Source- http://bit.ly/IztSir)

Image credit: dailymail.co.uk

3-     Google is slowly moving into creating robots. Android founder Andy Rubin has been made its founder. (Source: http://bit.ly/18l6MlT)

4-     Google’s special self driving cars have successfully covered more than 300,000 miles of time on the road. (Source: http://bit.ly/J3wTrV)

5-     Project Loon, a product of Google X Labs plans to employ ballons at 60000 feet for providing internet access having speed similar to 3G networks. (Source: http://bit.ly/199K8kf)


Image credit: ravenaerostar.com


6-      Google organizes a weekly meeting by the name "TGIF" which stands for "Thank God, it's Friday!" where employees can put up direct questions to Larry Page and Sergey Brin (Google founders) or to some other senior executives. (Source: http://bit.ly/18pfF3l)

7-      A google employee is known by the name "Noogler". (Source: http://bit.ly/19G2o12)


Image credit: seroundtable.com

8-      People working at Google are over qualified for their job. Amazed? The bar is set so high that even if you want to work on a low level profile at Google, you should have a high qualification like PHD. Good luck folks! (Source: http://bit.ly/1fb85bv)

9-     Google indexes around 20 billion pages each day and these numbers are continuously increasing. (Source: http://bit.ly/18HMN46)

10-  Sharing office space is fun in Google. You can see around 3-4 people sharing the same cube for working or several Managers sharing the same office for their work. May be Google wants the employees to learn the lessons of sharing and caring. (Source: http://bit.ly/1fb85bv)

11-  Google offers a variety of food and snacks for FREE to all their employees. But, if you are to reach for an unhealthy snack, then you will have to bend your body to reach for the snack. All the unhealthy snacks are harder to reach for and the healthier snacks are easier to reach. Good job big G! (Source: http://ti.me/1h5r7Bc)

12-  52 Electric or hybrid cars are always parked in GooglePlex in order to let their employees use them for FREE. The cars can be charged using an electric charger. The reason Google uses electric cars is to save energy consumption and to reduce its operating costs. Google has pledged to become the most energy efficient company in the world. (Source: http://bit.ly/1b1nxTf)



Image credit: thegreencarwebsite.co.uk


13-   Google reimburses all the educational costs of their employees. The big G does not wants you to stop learning. (Source: http://bit.ly/1bJVpbP)

14-   Google allows searching using a predefined set of search operators which people seldom use. These operators can make the task of searching even easier than before.(Source: http://bit.ly/1bqepaP)

15-   Google is improving its vocabulary and the users will now have to learn special set of vocabulary in order to communicate with Google. Some of the examples are, For searching something, say "Search for [chicken recipes]" where chicken recipes can be changes with any keyword of your choice. For saying something, say "Say [hi] in [Spanish]" where hi and Spanish can be changed accordingly. Whole list of vocabulary is available here: http://bit.ly/19uNnPF

16-   Google builds its own equipments that are super cheap in order to control costs and this is the biggest secret of their scalability. (Source: http://bit.ly/1jCvztu)

17-   Panoramio by Google is a curated image world that allows you to see images uploaded by users in almost any location in the world map. Before visiting any place if you want to experience it in the form of images, Google's Panoramio is the secret weapon. (Source: http://bit.ly/J5qvAp)




18-   Google has recently launched a service called Google Helpout where people can find experts on any field and get their work done for them. (Source: http://bit.ly/J5qvAp)

19-   You can make Google look loopsided by entering the word "Askew" in the search field.

20-   Google loves barrel roll. Don't believe me? Just type in "Do a barrel roll" in the search field and see Google do a barrel roll for you.

21-   Google can melt! Yes, go on and type the words "Zerg Rush" in the search field and you will see all the search results getting melted by the letter "o". Simply amazing! Isn't it?

22-   Google can write a complete email for you. You just need to say "email Dad subject hi dad, I will be coming this month". All done! (Source: http://bit.ly/19lAzPd)

23-   When Google was a small startup with 30 people in Palo Alto, they had accidently published their phone number on the website. Soon after they started receiving so many phone calls that they had to change their phone number! (Source: http://ti.me/1h5r7Bc)




24-   Google's workplace is known by the name "GooglePlex" and employees there can be seen pedalling around in their famous Google bicycles. Health and work, both is important for Google. (Source: http://ti.me/1h5r7Bc)


Image credit: globaltimes.cn


25-   Android was not originally created by Google. It was founded by Andy Rubin in 2003 which was acquired by Google in 2005. (Source: http://bit.ly/1bOlzWx)

26-  The domain name 'Google' was a mispelled name. originally, Google founders Sergey Brin and Larry Page had decided on the name "Googol" which means digit 1 followed by 100 zeros. However, when they were booking the domain name, they mispelled it to Google and hence the world's best search engine was named.

27-   Originally Google was known as "Backrub" when it was created by Larry Page and Sergey Brin. However, the founders decided to rename it later.

28-  On an average Google acquires one company every week. This has continued since 2010. "Merge and continue to grow big" is what Google thinks here.(Source: http://bit.ly/1czQhDR)

29-   Google provides a chance to its employees to rate their manager by conducting surveys two times in a year. Managers needs to respect other employees and set clear goals in order to succeed with flying colors. (Source: http://bit.ly/19RGpVh)

30-   Google Gravity allows you to experience Google searching providing a feeling of gravity less environment.(Source: http://bit.ly/1f14T2I)





31-   Ever though what can be "the answer to life, the universe and everything"? Well, it equals to 42. Don't scratch your head, just go and type the words "the answer to life, the universe and everything" and see the results yourself. (Source: http://bit.ly/19sqCzI)

32-   Google tells you the correct spelling of the words if you mispell a word in the search field but not always. Type "recursion" and Google returns the word "recursion" in the did you mean column. Heck, did you really made a mistake? (Source: http://bit.ly/19sqCzI)

33-   You can ask Google to translate one word into another language. Just ask Google "translate apple to spanish" or "translate baby to Italian" etc. Google will quickly translate the words in the language of your choice.

34-  Chuck Norris jokes never grow old and Google cannot even find Chuck Norris. Let's play the game of hide and seek! Type in "find chuck norris" in the Google search box, click on "I am feeling lucky" and see what happens!

35-   If I ask you, "Which is the loneliest number?", you will surely get confused but Google won't. Google returns the answer one when we type "the loneliest number" in the search box.

36-   Feeling bored while working for long hours. Do not worry, you can play Atari Breakout any time on Google. Type in "Atari Breakout in the Google search box and move to image searches. Play the game!

37-   There was an image captured on Google Earth which looks quite disturbing. The image depicts a "a lake full of blood" outside Sadr city, Iraq. Still today, no one knows why the color of the lake is red as captured by Google Earth. (Source: http://bit.ly/19agRIp)


Image credit: zmescience.com


38-  Have you ever found a search engine more easier to use than Google? I am sure you haven't. But, there are people in this world who find it hard to use Google and this is the reason a good percentage of people type in "how do you use Google". Just type in the first 4 words and first letter of the fifth word, you will see Google returning search query "how do you use Google".

39-  When the elections took place between Obama and Romney. People searched for the phrase "Romney Can't Win" and wrote about it on many sites and discussion forums. This gave rise to an embarrassing situation. When people searched the phrase "Romney can win", Google returned in "Did you mean" "Romney can't win"...phew! This was the power of people's opinion on World Wide Web and Obama eventually won that elections. (Source: http://bit.ly/1kRvwI8)

40-   The first Google Doodle was designed by Larry and Sergey Brin themselves. It was created to notify users that the are out for a weekend for the "Burning Man festival in Nevada". The main motive was to inform users that they are out of office. (Source: http://on.mash.to/1fHtJVE)



Image credit: theatlantic.com


41-   A picture of first tweet sent by Google is given below: This says "I am feeling lucky" and the words "feeling lucky" are in binary numbers. (Source: http://on.mash.to/1fHtJVE)


Image credit: jamesaltucher.com


42-   Google allows employees to bring dogs to office. (Source: http://on.mash.to/1fHtJVE)

43-  Some of the biggest Google's failures includes Froogle (which later became Google product search), Google Wave (a shared space on the web which had too many bugs in it), Google QA (It was similar to Yahoo QA but the product was never able to defeat Yahoo QA and was eventually shut down, Well done Yahoo!) and Google Video (was created to compete with YouTube but users were not ready to leave YouTube amazing interface. At last, Google had to acquire YouTube in order to keep the loyal users). (Source: http://bit.ly/J7o8vM)

44-   You can track the status of your package by directly entering the tracking number in Google. The mode of purchase should be electronic.

45-   Gmail is unable to recognize dots. Hence myusername@gmail.com and m.y.u.s.e.r.n.a.m.e.@gmail.com are considered same and any email sent either of these will reach both of these addresses. (Source: http://bit.ly/1bfGp11)

46-   The image below depicts the earliest Google. It provided an interface for searching Standford University documents, the alma mater of Google founders.




47-  Google recently launched Moto X, the world’s first self driving Smartphone. (Source: http://bit.ly/1e097WZ)

48-  The “Did you mean” feature in Google almost doubled its search traffic.

49-  Google has a simple home page because Google’s founders Larry Page and Sergey Brin had little knowledge of HTML. But, the simple design gained so much popularity that they never changed it.       

50-  In 1999, Larry and Sergey were willing to sell Google to Excite CEO, George Bell for under $1 million. However, Bell declined the offer and see where Google has reached now!

51- Google employs the largest network of translators in the world.

Also See:

New Google Ranking Factors
Using  Google Plus Ones for Seo
3 Seo Tactics that Can Work Instantly!
50+ Seo Tips
Rich Snippets in Google
How to Add Ratings and Review Stars on Google Search Results
Query Highlighting on Google Search Results
List of Google Search Operators