Google Removes Round off Search Query Data, Displays Exact Numbers

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John Mueller,
Webmaster trend analyst in Google recently announced in a 
blog post that Google
will now display exact number under the search query data column instead of
rounding off the 
data as it did
previously.

This is what Mueller
posted in Google Plus:



The new update has
been applied from 31 Dec 2013 and this gets reflected in the Webmasters Tools. 
As displayed in the
image below, Google is displaying a vertical line on the date 31 Dec 2013 which
says “An 
improvement to our top
search queries data was applied retroactively on 12/31/13″ when we place
our cursor just above 
that line.




What was the Change
Exactly?
Google previously used
to round off the search query data before displaying the final calculated data.
In other words, 
Google did not counted
minor changes but starting 2014, Google will count every bit of search query
data without 
rounding it off. This
means, every impression, CTR and clicks will get reflected properly in the GWT
reports. 
I would love to see a
post by Avinash Kaushik on this as to how Google processed data previously and
what’s changed 
now. Hope you are
reading this post Avinash 🙂
It can be no amazement
if you are unable to witness any major changes in the reports. This is because
the data was 
minute and its hard to
see what percentage of clicks were raised.