Wednesday, April 9, 2014

Google Introduces Phone Number Support Using Structured Data Markup

Now, you can display your business phone number on the Google search result page by using the structured data markup. This will help the searchers to quickly see the concerned business phone number without having the need to visit the contact us page. This will reduce the number of clicks and time spent of finding phone numbers.

Great! Google went another step ahead in returning direct answers, in this case a phone number of the concerned business. The support was announced by Google in a recent blog post

Structured Data Markup for Displaying Corporate Phone Numbers in Search Results

For a Restaurant

<div itemscope itemtype="http://schema.org/Restaurant">
  <h1 itemprop="name">Name of the restaurant goes here</h1>
  <p itemprop="description">Description of the restaurant goes here</p>
  <p>Open: <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr,Sa,Su 11:30-23:00">Daily from 10:30am till 10pm</time></p>
  <p>Phone: <span itemprop="telephone" content="+1555XXXXX">555-XXXX-4444</span></p>
  <p>View <a itemprop="menu" href="http://examplesite.com/menu">our menu</a>.</p>
</div>


For a Store That Opens Partly on Holidays

<div itemscope itemtype="http://schema.org/Store">
  <h1 itemprop="name">Name of the store goes here</h1>
  <h2>Opening hours</h2>
    <p>Normally open <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr,Sa,Su 08:00-16:00">daily 8am-4pm</time> except on:</p>
  <ul>
    <li itemprop="openingHoursSpecification" itemscope itemtype="http://schema.org/OpeningHoursSpecification">
      <span itemprop="validFrom" content="2013-12-24">24 December 2014</span> and
      <span itemprop="validThrough" content="2013-12-25">25 December 2014</span>:
      <span itemprop="opens" content="08:00">8am</span>-<span itemprop="closes" content="11:00">11am</span></li>
    <li itemprop="openingHoursSpecification" itemscope itemtype="http://schema.org/OpeningHoursSpecification">
      <span itemprop="validFrom" content="2014-01-01">1st January 2014</span>
      <span itemprop="validThrough" content="2014-01-01"></span>:
      <span itemprop="opens" content="11:00">11am</span>-<span itemprop="closes" content="14:00">2pm</span></li>
  </ul>
</div>

For a Store That Has Several Departments


<div itemscope itemtype="http://schema.org/Store">
  <div>
    <h1 itemprop="name">Main Store Name</h1>
    <p itemprop="description">Store description goes here</p>
    <p>Open: <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr,Sa,Su 11:30-23:00">Daily from 10:30am till 10pm</time></p>
  <p>Phone: <span itemprop="telephone" content="+1555XXXXX">555-XXXX-4444</span></p>
  </div>

  <div itemprop="department" itemscope itemtype="http://schema.org/Pharmacy">
    <h2 itemprop="name">Store Name</h2>
    <p itemprop="description">Store description goes here</p>
   <p>Open: <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr,Sa,Su 8:30-12:00">Daily from 8:30am till 12pm</time></p>
  <p>Phone: <span itemprop="telephone" content="+1555XXXXX">555-XXXX-4444</span></p>
  </div>

  <!-- another department -->
  <div itemprop="department" itemscope itemtype="http://schema.org/DryCleaningOrLaundry">
   <h2 itemprop="name">Store Name</h2>
    <p itemprop="description">Store description goes here</p>
    <p>Open: <time itemprop="openingHours" datetime="Mo-Fr 12:00-18:30">Open weekdays 12pm-6:30pm.</time></p>
    <p>Phone: <span itemprop="telephone" content="+1555XXXXX">555-XXXX-4444</span></p>
    <p>A branch of <span itemprop="branchOf" itemscope itemtype="http://schema.org/Corporation">
    <a itemprop="url" href="http://examplesite.com/"><span itemprop="name">Main Store Name</span></a>.</p>
  </div>
</div>

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