Monday, June 23, 2014

Leverage the Power of Twitter App Cards to Increase App Downloads

Worried about how to increase app downloads? Use Twitter app cards to increase app downloads in an easier way. Learn what are Twitter app cards with attributes and examples.

Twitter is one of the top 10 global websites of this world as per Alexa. We can utilize the power of Twitter in order to increase the frequency of app downloads. Yes, that's true! You can use the Twitter App cards to display app download links directly in your tweet and initiate the downloads.

What are Twitter App Cards?

App cards are a great way to display mobile application related information directly on your tweet and drive downloads. The App card is a set of meta tags that needs to be added on the web page in order to allow users to display the app download link on tweets in order to drive installs.

How Does it Works?

Whenever we send out a tweet containing a URL, the Twitter system is able to recognize URL's in a tweet and if the tweeted URL contains app card information then it fetches the entire content and displays it on the tweet. For app cards to work, you need to have complete app card codes and attributes on the web page that you want people to tweet.

App Card Attributes

The following are the app card attributes:

twitter:card Must be set to a value of "app"

twitter:description The app description should be provided here.

twitter:app:id:iphone Here you will specify the app ID in the App Store (.i.e. "307234931").

twitter:app:id:ipad same as above.

twitter:app:id:googleplay Here you will specify the app ID in Google Play (.i.e. "").

twitter:app:url:iphone Your app's custom URL scheme (you must include "://" after your scheme name)
twitter:app:url:ipad Your app's custom URL scheme

twitter:app:country Set this value to the two-letter country code if it's unavailable on the US store.

twitter:app:url:googleplay Your app's custom URL scheme

Example Code

<meta name="twitter:card" content="app">
<meta name="twitter:description" content="The app description goes here.">
<meta name="twitter:country" content="US">
<meta name="twitter:app:name:iphone" content="Example App">
<meta name="twitter:app:id:iphone" content="app id number">
<meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef">
<meta name="twitter:app:name:ipad" content="Example App">
<meta name="twitter:app:id:ipad" content="app id number">
<meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef">
<meta name="twitter:app:name:googleplay" content="Example App">
<meta name="twitter:app:id:googleplay" content="">
<meta name="twitter:app:url:googleplay" content="">

Where To Add The Code?

These tags needs to be added in the <head> section of the document.

Hope you enjoyed this tutorial. Please don't forget to share this post on your social networks.

Also See:

Twitter Cards to Tweet in More Than 2000 Ways
Free Twitter Backgrounds
Big List of Twitter Tools
How to Get More Twitter Followers
Twitter Marketing Strategy