Thursday, September 18, 2014

New In-App Audience Demographics Report, Remarketing Lists and Display Targeting Report Comes to Analytics

All the great capabilities of Google Analytics are now available for apps. Businesses targeting customers via apps as opposed to website often lacked the details in reporting as to what segment of users are interacting with their app, what percentage of audience cover Android or iOS traffic, how many of them are male/female etc. Now, all these questions would have an answer. 

Google Analytics recently announced that they would be extending their support for mobile apps which means users will now have access to Audience Demographics reporting data, remarketing list campaigns and display targeting reporting which until now was available for websites only. 

Here is a screenshot of Audience Demographics Report:


And here is a screenshot of Display Targeting Report:


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