Content is an integral part of search engine optimization. Web is made of tons of content which Google crawls on a daily basis. Some types of content is penalized by Panda while others are rewarded highly. As such, content writers and copywriters have a major role to play in getting good search engine rankings. Here are 7 types of content which every content writer must avoid writing.
1- Filler Content
If we search on Google with the query "filler content", we get the site http://www.lipsum.com/ that is the home for dummy text. What does this mean? This simply means, filler content is such content that simply serves the same purpose as a dummy text adding no value and uniqueness to the main article.
2- Patchy Content
Content that is insufficient, inconsistent and lacking something is termed as patchy content. Sometimes, starts are good but writers ignore to keep the flow of the article in the middle paragraphs. Again, the concluding part is well written. Writers should ignore writing patchy content and must create content pieces that maintains its flow throughout the article.
3- Stuffed Content
Repeating the same words again and again comes under stuffed content. Considering an example where a writer needs to write content on the topic "Mercedez Benz Cars" and the following para is created:
"Mercedez Benz Cars is one of the popular car models of this world. Mercedez Benz Cars are costlier and require too much fuel to run. Mercedez Benz Cars are often used as a racing car. If you would like to buy a Mercedez Benz Car then please contact dealers of Mercedez Benz Cars."
In such a short para, the keyword "Mercedez Benz Cars" is repeated 5 times. This is an example of stuffed content. Writers should avoid writing such content.
4- Scraped Content
Duplicate content is also known as scraped content. Quality content is known for its uniqueness. Content that lacks quality often is a scraped copy of some other article. Writers often write new content based on some references. Some create new content that are more or less copies of those very references. Creating such non-unique articles that do not help the end user is a sheer waste of time and money both.
5- Inactive Content
Does the user takes action after reading your content? If not then your content is not actionable. It is very important for a writer to determine the purpose of writing content and what action does he/she wants the reader to take after reading the article.
Some writers may want the audience to feel motivated, some will want them to smile, some will want them to feel emotional, some will want them to purchase some products etc. So before writing your content, take some time to ask yourself, what actions or emotions do you want your audience to take?
6- Stale Content
Content created around outdated news and stuffs are known as stale content. Writers should avoid writing stale content and must carefully choose the topics before planning their stuff.
7- Inaccurate Content
Any content that lacks sufficient references and research might appear inaccurate. Suppose you wish to write a content related to Penguin update and don't know the recent update was Penguin 3.0. You accidently mention the update Penguin 2.0 as the most recent update. Then, mistakenly you are writing inaccurate content.
How to Write Content That is Loved by People As Well As Search Engines?
1- Plan your writing. First write down the outlines and its main purpose.
2- Research well.
3- Use Google keyword Planner and Google Trends to find out search queries that the user would most probably type when looking for your content.
4- Create a catchy title that persuades the user to read the entire article.
5- Make each paragraph solve a particular purpose. There shouldn't be any filler paragraphs. Every paragraph must serve a well defined purpose.
6- There should not be any spelling or grammar mistakes.
7- Information should be accurate and fresh.
8- Facts should be accompanied by proper references wherever possible.
9- Same words should not be repeated again and again. Instead, synonyms should be used.
10- The content should be unique and must provide some actionable advice.
Hope you are convinced!
If you know of any other techniques that I have missed then please share in comments below.