Saturday, May 31, 2014

Google Says, "Spend More on Adwords to Make More Business" - This is Called Profit Driven Marketing

One of the recent blog posts by Google Performance Ads Marketing Director, Matt Lawson describes the concept of Profit driven marketing. 

As per this concept, businesses who bid higher for their ads generally receives more clicks and this leads to more sales. In order to make huge profits, more money should be invested in adwords. An effective bidding strategy shouldn't be focussed on a particular budget or cost per acquisition (CPA). For example, would you prefer an $100 CPA or a $110 CPA? if the profit per sale is higher then the bid should always be kept higher because this will lead to higher sales and profits. The crux is "don't overvalue your investment, undervalue it".



More information can be found here: 

Also See:

Google Launches App Indexing in More Languages

Google recently announced in a blog post that it has extended support for mobile app indexing in more languages. Google had earlier allowed indexing of Android mobile apps that supports deep linking. Users who have an Android enabled device can see the app links directly on their browser. Now, this feature is supported in more than one languages.


On June 26th, 2014, Lawrence Chang and Jason Douglas would be speaking on the future of search. This event is a must attend for anyone interested in app indexing. More details are available here: https://www.google.com/events/io/schedule/session/ebd6611c-d9b9-e311-b297-00155d5066d7

Also See:

App Store Optimization
Top 10 Facebook Apps
Mobile Seo Best Practices
List of Mobile web browsers

Thursday, May 29, 2014

Enroll For the New Analytics Academy Course - "Ecommerce Analytics: From Data to Decisions"

Google is launching a new course for learning the several aspects of Google Analytics for E-commerce websites. If you are an ecommerce specialist or webmaster using Google Analytics then this course is a must for you. After the completion of this course, you would be able to take more informed decisions using various reporting and analysis techniques on Google Analytics. 

This new course will teach you, how to:
  •  use the new Enhanced Ecommerce reports in Google Analytics
  •  use segmentation to take more effective decisions
  •  choose meaningful reports that tells you about the ROI and the most important converting channels
  •  conduct in-depth analysis creating various reports by way of segmentation and filtering.

Here is the Course Schedule:

Unit 1 - Introduction to Ecommerce Analysis
Unit 2 - Understanding Customers
Unit 3 - Understanding Ecommerce Behavior
Unit 4 - Course Summary

To register, please click on this link: https://analyticsacademy.withgoogle.com/course03/preview

Also See:

Wednesday, May 28, 2014

Google Launches Roll-Up Reporting for Premium Analytics Users

Google has launched a new feature of Roll-Up reporting that will enable the high level decision makers to get a full view of all the digital properties in a single dashboard without the need to individually process the date for every single property. This is what is known as "Roll-Up Reporting" by Google. It is a single interface dashboard that displays the aggregate level data for high level decision makers.

This update for Google Analytics premium users was announced in the official analytics blog. Here are some of the features of the Roll-Up Reporting:

1- Dashboard for the Executives and High Level Decision Makers

Imagine a single dashboard that combines and displays the aggregate level date for all your business websites and apps. It eliminates the need to individually accessing dashboard of every single website and re-compiling the data in order to bring out the overall brand positives. With Roll-Up Reporting, every thing is built in, yes in real time!



2- The Source Properties Report

This report lets you evaluate 3 important metrics that makes up the overall Roll-Up Reporting. These metrics are:

A- Summary View - This displays acquisition, behavior and conversion related data.

B- Site Usage View - This displays session and bounce rate related data.

C- E-commerce View - This displays conversions, revenue and transactions related data.

3- Analyze the Reach of Your Brand

Suppose if your brand owns more than 5-6 web properties and you wish to calculate the overall reach of your brand. Earlier, you need to do this offline by carefully separating data for each web property. With Roll-Up reporting, you can easily find out this data at the click of a button. This feature is great for brands who own several web properties.

Also See:

How to Create Goals in GA?
Google Analytics Interview Questions and Answers
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
List of Google Search Operators
New Google Search Quality Updates
Google Search Tips and Tricks
Social Signals and Seo
List of Free Seo Tools
Regular Expressions on Google Analytics
List of Google Search Operators
Multi Channel Funnels in GA

Google Launches Rendering Tool to Show Googlebot's View of a Page

A few days ago, we had notified our audience that Google is busy creating a tool that will allow the webmasters to check the problems associated with JavaScript and CSS. Finally, Google has launched this new tool. You can find this tool in the "Crawl" section under "Fetch as Google"

This is how it looks:



Why This New "Fetch and Render" Tool?

This new tools will give us an idea as to how Googlebot actually parses the contents of the website. Sometimes certain elements on a webpage is accidently blocked by robots.txt and in that case, this tool might actually be able to notify the webmasters about the possible issues and this will allow the webmasters to take appropriate steps in order to fix those. 

Also See:

Tuesday, May 27, 2014

Top 8 Google Analytics Blogs That Are a Must Read

In order to keep yourself updated regarding the latest development related to Google Analytics, it's very important to follow certain blogs that shares excellent tips, tricks and latest updates on several aspects of Google Analytics. The top 8 blogs are shared below: 

1- Oscam's Razor  by Avinash Kaushik 

I have been one of the biggest fan of Avinash Kaushik. Here is one of the Analytics Academy hangouts that is a must watch.


6- Loves Data 

I love this Google Analytics cheat sheet shared by loves data.

Source: http://www.lovesdata.com/blog/2014/regular-expressions-cheat-sheet

6- Quicksprout  

7- Blastam 

8- Crazy Egg  

Last but not the least, don't forget to follow the biggest of all, Google's own blog - http://analytics.blogspot.in/

Monday, May 26, 2014

Panda 4.0 Top 10 Losers

Panda 4.0 proved disastrous for many brands like Ebay. The update lowered or completely removed the rankings of some of the major players who have been doing really well in the past.

Here are the top 10 losers of Panda 4.0

 Site Name                    Percentage of Loss

ask.com
around  50%
ebay.com
around 33%
biography.com
around 33%
retailmenot.com
around 33%
starpulse.com
around 50%
history.com
around 33%
isitdownrightnow.com
around 50%
aceshowbiz.com
around 75%
examiner.com
around 50%
yellowpages.com
around 20%



What Panda Loves?

The key to make Panda love your site is to produce original and interesting content. Think about what uniquess you have in your content which the others don't have and why people should prefer your site over others? If you are able to find a solution to this question then Panda will always have a positive effect on your site.

Also See:

Saturday, May 24, 2014

Google to Launch a Tool for Easier Debugging of JavaScript and CSS

The web is changing for the better and now most of the websites uses JavaScript and CSS in some way or the other. When Google was first launched in the year 1998, the rendering of JavaScript and CSS was not necessary. But, today, it has become important for Google to properly understand the web pages by rendering the JavaScript. 

Hence, Google is currently working to create a tool that will help the webmaster to understand how it renders the website that uses JavaScript. The tool will guide the webmaster to locate any issues that Google bots might be facing while rendering the site.

This was announced today in a blog post. Here are some of the issues that don't go perfectly:

Also See:

Thursday, May 22, 2014

Leverage the Benefits of Fast Page Load on Mobile Devices - Get Suggestions from Page Speed Insights

Page Speed Insights is a great tool that helps the webmasters to find easy to implement suggestions for their website in order to increase the loading time of their website. Apart from the regular desktop suggestions, page speed insights also displays a mobile friendly suggestions tab to make the website mobile friendly. Considering the growing impact of mobile audience, brands need to optimize their mobile presence by making their website load much faster. Page speed insights is a free tool that you can use to get relevant suggestions.


As per the standards, a mobile site takes around 7 seconds to load. This time period is so much that the visitor might actually leave the site before it opens. By following the recommendations given by the page speed insights tool, one can reduce this waiting time to 2 seconds thereby increasing the mobile site traffic, mobile conversion rate and ultimately the ROI.

Page Speed Insights Mobile Recommendations

Google recently updated this tool and added some additional recommendations on mobile usability. These new recommendations are:

1- Configuring the meta-viewport tag
2- Suggestions to ensure that the page content fits the width of that viewport
3- Checking the use of legible font sizes
4- Checking the size of mobile tap targets
5- Avoiding plugins

Read more: http://googlewebmastercentral.blogspot.in/2014/05/making-your-site-more-mobile-friendly.html

You can access this tool here. https://developers.google.com/speed/pagespeed/insights/?utm_source=blogspot&utm_campaign=mobile_ux

Also See:

25 Principles of Mobile Site Design

Wednesday, May 21, 2014

Panda 4.0 Rolls Out- Some Gains and Some Losses Awaits!

The constant tweaks which Google was making for the past few days, has a name today! Matt Cutts recently tweeted us that they are rolling out the 4.0 version of the Panda update. This is a surprise for us because Matt had earlier said that Panda has been incorporated into the in ranking algorithm and hence changes are less noticeable. However Matt had earlier announced that a softer Panda update is coming. We will surely see that in a week or two when the roll out finishes in most of the world.

For those folks who are new to the world of SEO, Panda is the name of an update which penalizes sites having low quality content and rewards sites having high quality and engaging content. 

How to Make a Website Panda Friendly?

Follow the below steps in order to make Panda fall in love with your website:

  •  Create and share high quality and relevant content on the site.
  •  Make sure your content answers the user's query in an unique way. Do not copy the competitors, have your own unique say.
  •  The presentation of content is important. Present the content in a manner so that it is liked and shared by the people.
  •  Edit or remove low quality content pages on your site. Even a single low quality page might hurt the entire site.
  •  Use authorship, rich snippets, relevant titles, relevant alt tags etc to increase the relevance and quality of a web page.
  •  Avoid linking to spammy neighbourhoods.
  •  Avoid grammar and spelling mistakes.
  •  Avoid keyword stuffing and spamming.
  •  Keep an eye on LSI and TF-IDF score.
  •  Have quality comments on your post.
Recommended reading: SEO Checklist to Panda Proof Your Website

Simply by following the above guidelines, you can make your site Panda safe. So, instead of fearing this update, you will wait for such updates to happen because these will have a positive impact on your site.

Also See:

Panda Affected Sites and How to Fix the Issue?
Seo After Panda and Penguin Update
Infographic on Google Panda Update
Google's Webspam Updates
Google Panda Update 22

Tuesday, May 20, 2014

Penguin 3.0, Panda or Some Kind of Roll Back? Surely, Something is Going on in Google....

Google has been making some changes on its ranking algorithm since the start of this month. I have seen several ranking fluctuations going on. Although, there is no confirmation from Google in this regard but still the Mozcast indicates some kind of activity going around in Google flux. May 16th, 17th and May 19th, 2014 saw a higher flux which clearly indicates some internal changes being carried out by Google.

 

Without the official confirmation, it is hard to tell what's going on but it is more likely that either Penguin 3.0 (the earlier Penguin update was Penguin 2.0), some Panda refresh or may be some roll back is in progress.

Which Sites Will Get Hit by Penguin 3.0 Update?

Penguin 3.0 will hit sites having unnatural link profiles, links from same ip's, too many links from affiliate resources, similar anchor text links, bad neighbourhood links etc. Overall, any site violating the Google Webmasters guidelines and following an active link building strategy using spammy guest posting, paid linking, excessive exact match anchor text links are set to get penalized by this update. 

How to Remain Safe?

The best way to remain safe from the Penguin update is to carry out an ongoing link analysis and try to get the spammy links removed. If removal is not possible then disavowing them is the preferred option. Also, care should be taken that no link to bad neighbourhood should be given from the main site. Spammy links can cause a greater harm to the overall site. Exact match anchor links should be avoided and instead naked URL's or brand name anchors should be used for the best results.

What to Do If My Site Gets Hit?

If in case your site gets hit from the future Penguin updates then follow the steps given below:

1- Carry out a complete link audit of your website using tools like Ahrefs or Link Detox.

2- Mark the links as "spammy" or "natural". All unnatural links should be marked as spammy.

3- Take steps to remove backlinks coming from low quality and spammy domains. Links from low quality article syndication sites, low quality bookmarking sites etc should also be removed or be made nofollow.

4- Create and submit a disavow file for the links that you were unable to remove.

5- Check the anchor text ratio of the site, if the overall anchor text ratio points to 2-3 main keywords then that might look spammy. The best way is to use the brand name while linking to the site. Forget anchor text and use contextual co-occurence and co-citations as a strategy to correct the spammy links.

6- Sites having too many links from link farms are at a greater risk from this update. Repeated affiliate links taken in an unnatural manner can cause a problem. So, refrain from taking them in an unnatural manner. 

7- Don't stop earning backlinks, try to get links from trusted seeds.

I have a hunch that the coming Penguin 3.0 update will take on low quality guest posting links, affiliate links and paid links. Sites that are maintaining a high trusted seed link ratio along with a higher percentage of brand match anchor text will remain safe when this update takes place.

Also See:

Monday, May 19, 2014

Google Link Farm Patent - How Google Ranks Nodes in a Linked Database Based on Node Independence?

Google may restrict the value of link passed by a high authority site if it is sure that the linked site is an affiliate or bears any relationship with the main site. Many of the link farm sites that were created in the past had followed this strategy to capitalize on the Page Rank factor in order to artificially increase the ranks of their websites by gaining links from a variety of high authority domains that they already owned or by taking PAID links. This practice gave rise to spam in the search results because it defeated the sole purpose of returning high quality and relevant resources based on Page Rank (that got manipulated by Link Farms or PAID linking).

Image credit: backlinksuniversity.com


In order to stop this practice, Google has been recently granted a patent named "Ranking nodes in a linked database based on node independence". This patent describes that multiple links from affiliated nodes (webpages) are deemphasized, enabling them to pass a little value of the overall importance of the web page. Many high authority commercial sites often link to each and every of its affiliated site in order to pass on the full value of the domain to its affiliated sites. But, this patent points to techniques that can be algorithmically 
applied to reduce the possible effect on the rank by a single entity (single resource, node or a domain), such as a commercial "link farm" attempting to artificially boost the rank of certain nodes. Also, the maximum vote amount that a single node can pass is capped to a full vote value. A high authority or high linked resources also known as "super nodes" often receive an extremely high number of inbound links and therefore has the power to boost the rank of any other node it links to. But, such nodes are restricted from having undue influence on the ranks of the nodes to which it links. This is done by checking the possible affiliation or ownership to the nodes the super node links to. Checking WHOIS information and several other techniques are applied in order to find out this relationship.

Check out the full patent here: Ranking nodes in a linked database based on node independence 

Recommended reading: Google Paid Link Patent

Also See:

Sunday, May 18, 2014

Landing Page Experience Ratings - A Factor for Attaining Higher Ad Rankings

Landing page experience status is a vital factor in attaining higher position of your adwords ad. Google always cares about the user experience and the quality of the landing page is of great importance in judging the overall experience of the user. It is therefore recommended to create an effective landing page for your ad so that it indirectly helps your ad to rank higher on Google.

Landing Page Status

The chosen keywords running in your adwords campaign can have the following 3 status:

Below Average - Having this status means your landing page does not offers a good experience as compared to the chosen keywords on which the page gets displayed on Google.

Average - Good.

Above Average - Good.

Where Can I Find the Landing Page Status on Adwords?

The landing page status can be found at keywords tab of your campaigns page by clicking on the speech bubble icon next to a keyword. 

Remember to check the status for active keywords only. The paused keywords display the earlier status when they last remained active so that might be inaccurate. The status keeps on updating on real time depending upon the keywords.

How to Design An Above Average Landing Page?

Landing page experience directly depends upon the user experience it offers to its visitors. Google uses both automated algorithms and human evaluators to determine the ratings in order to determine the value of the page with respect to the user experience.

Here are some guidelines to design an highly effective and user friendly landing page:

1- Relevancy- This is the single biggest factor affecting the status of your ads. The landing page should be relevant to the targeted keyword and ad text.

2- Content Quality- If you though content matters only to achieve higher organic rankings then you are wrong! Ranking on Google via Adwords also requires your site to have quality content. Provide quality, relevant and useful information to your audience. 

3- Trust- Make the site simple and make it easy for the users to find your contact information.

4- Navigation- Keep navigation easy and don't allow pop ups. 

To learn more, have a look at the video given below:


Also See:

Saturday, May 17, 2014

Pinterest Promoted Pins - Get Ready for Advertising on Pinterest

Joanne Bradford, Head of Partnerships, Pinterest, recently wrote in a blog post that the next phase of advertising on Pinterest via promoted pins are coming soon. Pinterest currently has tens of millions of people in its platform who have shared around 30 billion pins on the site. The numbers are huge so is the scope of advertisement. Big brands are signing up for promoted pins as its still in the beta stage. The first paid test of this new mode of advertising on Pinterest is carried out with a small group of brands like Expedia, Target, Gap, Walt Disney parks and resorts, Nestle, Old Navy, Kraft etc. 



It is expected that Pinterest will launch its new product soon after it gathers the required feedback and data from the conducted test. 

Currently this test is conducted in US only. 

If you are interested in learning more about promoted pins then fill out the form below:


Also See:

Thursday, May 15, 2014

User Generated Content- The Best Way to Attract Traffic and Links to Your Site

I have been asked many times by various clients as to how can they get lots of traffic and lots of backlinks to their website? The answer although looks difficult is really simple- have user generated content on the site. But sadly enough, not many of my clients have implemented this suggestion but those who did simply raised the traffic and conversions on their site. 

Having user generated content on your site is an added responsibility. The biggest problem that you will face is SPAM. Most of the time, user generated content contributes to a lot of spam so additional measures and filters needs to be applied before you can start experiencing the benefits of this set up.


Leverage the power of user generated content (Image credit: silvercreativegroup.com)


Why Should I Allow Users to Post Content On My Site?

The World Wide Web and search engines lives on content. The more quality content you have on your site, the better is the chances of your website ranking for a wide range of queries thereby increasing traffic and conversions. Also, people who will add content on your site will simply link back to it from their social media profiles, blogs or any other resources which they might own. The result is lots of FREE content and natural backlinks. 

How Should I Allow Users to Add Content on My Site?

There are various ways through which you can allow the users to add content on your site. You can start a Forum/QA/Articles section and let the user register and submit content. 

What Precautions Should I Take?

SPAM is the biggest problem behind user generated stuff. So, have a better spam prevention system in place that will restrict the users from submitting spam. Some of the measures you can use are given below:

1- Allow moderator approved article submission.
2- Add Captcha in the user registration form.
3- Allow users to submit a real photo and their Google Plus profile link.
4- Track the IP address etc.

The Content Approval Strategy

Your content approval strategy should be of high quality. The editor must approve only high quality and spam free posts, answers or articles. Neglecting this approval process and having lots of spammy or low quality/thin content articles can damage the reputation of your site doing more harm than benefit. 

It is true that having user generated content is one of the easiest and best ways to increase your brand value, trust, backlinks, content etc. But, keep the above best practices in mind before you start accepting content from unknown authors.

Also See: