Saturday, November 29, 2014

#AskSearchQuality India - Google Uses 2 Different Bots For SmartPhone and Feature Phone to Solve Compatibility Issues

In a country like India where a lot of people still use Feature Phone, this makes sense for Google to detect the content differently for Smartphone users and Featured phone users respectively.

A Smartphone is a high end phone while a Featured Phone is a low end phone. In order to better server the users and to solve the compatibility issues, Google uses 2 different bots namely the Smartphone bot and the Featured bot to crawl content available on these device differently.

It is suggested to offer a responsive website for Smartphone users because they have high end devices for adjusting screen sizes accordingly while for the Featured phone users, it is recommend to have a separate mobile site like present on a subdomain - m.examplesite.com that has been specifically created to serve the Featured phone users.

Have a look at the below video for further information:



Also See:

How Google Handles Duplicate Content
Bot and Spider Filtering in Analytics
Seo Issues That Need to be Taken Seriously
How to Create Goals in GA?
Google Analytics Interview Questions and Answers
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
How GA Collects Data From Mobile Apps
Solving Duplicate Content Issue
HTTP and HTTPS in Seo
Types of Crawl Errors
Working of Rel Canonical Link Element
Navigation in Seo

Thursday, November 27, 2014

Google Analytics Demos & Tools - Read FREE Resource to Unleash the Power of GA

Who else wants to do some amazing things with the help of Google Analytics but does not know how to do that? Yes, Google offers some amazing capabilities via its analytics platform but often the webmasters find it difficult to implement custom data arrangement via analytics.

Keeping this in view, Google has launched a FREE resource - Google Analytics Demos and Tools that will guide you to take full advantage of the flexibility and power of Google Analytics. It's a useful resource for users and developers to discover what's possible with the Google Analytics Platform. This information was provided by Philip Walton, Developer Programs Engineer, Google and published on the Analytics official blog.



Demos

This site offers live demos to help you learn about Google Analytics features. You can:


  • Work with demos using actual GA data.
  • Use these demos as a reference for your own implementation.
  • work with interactive elements that provide full code snippets.


Tools

You can make use of various tools to showcase how Google Analytics can be extended with custom solutions.


  • Tools are targeted at real-world use cases and solutions.
  • You can access advanced GA features without any technical help.
  • The code for this entire site is open source and available on GitHub


Ready to Explore? Then give it a try -  https://ga-dev-tools.appspot.com

Also See:

Macro and Micro Conversions for Online Portals
Learn Analytics FREE
How to Find the Best Day of Conversions Through Analytics
Data Sampling in GA
How to Create Goals in GA?

Saturday, November 22, 2014

Google Adds Mobile Friendly Label To It's Mobile Search Results

Google is set to display "Mobile Friendly" labels to its mobile search results. In order to boost the mobile user experience of searchers, Google will add a small label just before the meta description tag that will let the user know whether that website is mobile friendly or not.



How to Make Your Website Eligible For The Mobile Friendly Label?

You can make your website eligible for the mobile friendly label by following the below guidelines:

  • Avoid software that are not supported by a majority of mobile devices, like Flash
  • Uses text that is readable without zooming
  • Content should be readable without scrolling or zooming
  • Places links far enough apart so that the correct one can be easily tapped
Tools and Resources to Make Your Website Mobile Friendly

Mobile Friendly Test - With the help of this tool, you can test whether any webpage URL has a mobile friendly design or not.

Creating Mobile Friendly Websites - A Comprehensive Guide - Find step by step guide to create smartphone optimized websites.

How to Get Rid of Faulty Redirects? - Faulty 301 redirects annoy the users. Read on how you can get rid of these redirects. 

25 Principles of Mobile Site Design - A detailed tutorial on how to increase conversions for a mobile optimized website. 

Also See:


Tuesday, November 18, 2014

WebSignals - The SEMRush Alternative That's Completely FREE to Use

Who else wants to find out on which keywords does your competitor rank on Google? SEMRush and Alexa are the main tools that every SEO uses whenever they wish to find out the organic keywords on which their competitors are ranking. However, both SemRush and Alexa are paid. One of the newest competitor to both of these tools that is completely FREE to use is WebSignals. Excited? Let's learn something more about it.

WebSignals - The FREE Competitor Analysis Tool

WebSignals is a free SEO research tool that allows you to determine the organic keywords on which your competitor's website is ranking. Have a look at some of the excellent features this tool offers:

Organic Keywords - Displays the current ranking of keywords along with the change.

Organic Competitors - Displays the organic competitors for the searched site along with the change in rank.



Up Keywords - Shows organic keywords that have improved in rankings.

Down Keywords - Shows organic keywords that have declined in rankings.



New Keywords - Shows organic keywords on which the site has recently improved the maximum in terms of rankings.

Deleted Keywords - Shows organic keywords on which the site has recently declined the maximum in terms of rankings.



My Takeaway

I simply like this tool and the best part is, it is easy to use and returns result super fast. It does not costs a buck so beginner level SEO's should definitely give this a try.

Let me know your feedback on this tool. Happy Analyzing.

Also See:

Sunday, November 16, 2014

First edition of #AskSearchQuality India - How Does Google Handles Duplicate Content?

Both small and large websites often face issues regarding duplicate content. Googlebot is smart enough to choose among a cluster of URL's all having the same content based on the amount of content and popularity of that URL. However, to make things easier for Googleblot, it is recommended to either use rel=canonical tag or URL parameters to let Google understand the preferred version of URL that you will like to get ranked.

Google in this effort brought us the first video response to the #AskSearchQuality campaign, exclusively for our Indian webmasters. Answers are given by Ashish Kalsi.

This video answers the most voted questions on canonicalization and handling dynamic parameters. 




Using a Canonical URL

You can use a canonical URL to specify the preferred version of URL having the same content. For this, you need to add a rel=canonical tag on every page present in the duplicate cluster of URL's. Mark up the canonical page and any other variants with a rel="canonical" link element.
Add a <link> element with the attribute rel="canonical" to the <head> section of these pages:

<link rel="canonical" href="http://www.example.com/shoes/yellow-shoes-are-excellent" />

This indicates the preferred URL to use to access the yellow shoes post, so that the search
 results will be more likely to show users that URL structure.

(Please Note: There is no guarantee that Google will always display the preferred URL.)

Also See: Mistakes to Avoid When Using Rel=canonical

Using URL Parameters

URL parameters fall under 2 categories:

Active parameters - Pages whose content gets altered in some way or the other. Some examples of active parameters include sorting by brand, gender, country or order.

Passive parameters - Pages whose content remains the same. Some dynamic URL's pointing to the same content are given below:

http://www.example.com/products/shoes/yellow?sessionid=12
http://www.example.com/products/shoes/yellow?sessionid=34
http://www.example.com/products/shoes/yellow?sessionid=567&source=facebook.com

See More: 5 Ways to Fix Duplicate Content Issue

Watch the Full Video Here: AkSearchQuality India - Duplicate content

Also See:

Learn Seo - Easy Seo Tutorial
Navigation in Seo
Google Tag Manager

Thursday, November 13, 2014

Google Mobile App Analytics Fundamentals Course Opens on Nov. 18th - Register Today!

If you are into the field of app development or marketing then this course is certainly for you. The Mobile App Analytics Fundamentals course will teach you about the basic concepts of measuring user behaviour for your mobile app.

Course Contents:
  • The foundations of mobile app analytics
  • How to measure user behavior in your app
  • How to find common traits for your users and attract more
  • How to use data to improve your monetization strategies
The course instructor will be Fontaine Foxworth.

Have a look at the below video for better understanding:




Register Here: https://analyticsacademy.withgoogle.com/course04/preview

Wednesday, November 12, 2014

Structured Snippets - How to Use Tabular Data To Improve CTR of Ranked Search Queries

Don't confuse these with Rich snippets, Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. It helps to extract and understand tabular data on the Web and displays particularly relevant data to users.

How This Works?

Google uses machine learning techniques to identify data tables on a web page as it has special functions to ignore other forms of tables like the ones used to format web pages. Further, the table data is filtered with the help of additional algorithms to determine quality and relevance based on the search queries.

Example of a Structured Snippet:

An example of a structured snippet for the query “superman”, is shown below:



As we enter the search query, the first result returned by Google is of Wikipedia. Now, notice 3 additional pieces of texts in the search snippet apart from the general snippet.

Created by: Jerry Siegel; Joe Shuster First appearance: Action Comics #1; ...
Place of origin: Krypton

This additional snippet consisting of the above information is a structured snippet whose information has been obtained by the right hand side table displayed in the Superman Wikipedia page.



Structured Snippets and CTR

Having structured snippets in the search results can surely help to boost CTR. So, addition of tables in the content that serves to enhance the relevancy and accuracy of the facts might get picked up by Google and displayed in the search results in the form of structured snippets. So folks, it's time to include tables within your content to unleash the power of structured snippets.

Also See:

No Rich Snippets For Low Quality Sites
How to Boost Up CTR of PPC Campaigns
Adword Quality Score
How to Fix Disapproved Ads in PPC?
Adwords Call Extensions
Loves Data Measures Dance Moves Using GA
Planning a Winning SEO Strategy

Mobile Search Ads on Google Can Now Show Up To Three Different Locations

Google has made an update in mobile search ads location extensions. Now any advertiser having several local business locations can display upto 3 different business locations making it easier for the audiences to choose the location that's most preferable to them.

This improvement offers consumers the flexibility to choose which location to visit, directly from your ad. Your ad can show the street address for each of your locations or the city and proximity to the consumer — depending on each person’s location settings. The ads with location extensions will include links to get directions and make a call.

Have a look at the below screenshot to have an overview:

In the above screenshot, the advertiser is displaying 3 different locations under a single ad. Advertisers serving location extensions are now automatically enabled to show their ads as a single location or in groups of 2 or 3.

Also See:

Custom Affinity Audiences in Adwords
More Visibility for Mobile Ad Extensions
5 Easy Ways to Optimize Your PPC Ads
Adwords Callout Extensions

Google Launches New Adwords Account Reporting Section in GA

In order to allow advertisers managing more than one Adwords account to view all the essential advertising performance data like (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). in one Google Analytics property, Google has added a new Accounts reporting column in the Adwords reporting section of Google Analytics.

You can find this report under Acquisition -> Adwords -> Accounts



This report will allow the advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. You can further click on any account to see the performance of campaigns contained in those accounts.

Please Note: This report is only visible if you have more than one Adwords account linked to your analytics property.

Find more information here: https://support.google.com/analytics/answer/6124066

Also See:

Micro and Macro Conversions for Online Ecommerce Stores
InApp Audience Demographics Report
Learn Analytics FREE
How to Find the Best Day of Conversions Through Analytics
Data Sampling in GA
How to Create Goals in GA?

Tuesday, November 4, 2014

7 Types of Content Every Content Writer Must Avoid Writing

Content is an integral part of search engine optimization. Web is made of tons of content which Google crawls on a daily basis. Some types of content is penalized by Panda while others are rewarded highly. As such, content writers and copywriters have a major role to play in getting good search engine rankings. Here are 7 types of content which every content writer must avoid writing. 

1- Filler Content

If we search on Google with the query "filler content", we get the site http://www.lipsum.com/ that is the home for dummy text. What does this mean? This simply means, filler content is such content that simply serves the same purpose as a dummy text adding no value and uniqueness to the main article.

2- Patchy Content

Content that is insufficient, inconsistent and lacking something is termed as patchy content. Sometimes, starts are good but writers ignore to keep the flow of the article in the middle paragraphs. Again, the concluding part is well written. Writers should ignore writing patchy content and must create content pieces that maintains its flow throughout the article.



3- Stuffed Content

Repeating the same words again and again comes under stuffed content. Considering an example where a writer needs to write content on the topic "Mercedez Benz Cars" and the following para is created:

"Mercedez Benz Cars is one of the popular car models of this world. Mercedez Benz Cars are costlier and require too much fuel to run. Mercedez Benz Cars are often used as a racing car. If you would like to buy a Mercedez Benz Car then please contact dealers of Mercedez Benz Cars."

In such a short para, the keyword "Mercedez Benz Cars" is repeated 5 times. This is an example of stuffed content. Writers should avoid writing such content.

4- Scraped Content

Duplicate content is also known as scraped content. Quality content is known for its uniqueness. Content that lacks quality often is a scraped copy of some other article. Writers often write new content based on some references. Some create new content that are more or less copies of those very references. Creating such non-unique articles that do not help the end user is a sheer waste of time and money both.

5- Inactive Content

Does the user takes action after reading your content? If not then your content is not actionable. It is very important for a writer to determine the purpose of writing content and what action does he/she wants the reader to take after reading the article. 

Some writers may want the audience to feel motivated, some will want them to smile, some will want them to feel emotional, some will want them to purchase some products etc. So before writing your content, take some time to ask yourself, what actions or emotions do you want your audience to take?

6- Stale Content

Content created around outdated news and stuffs are known as stale content. Writers should avoid writing stale content and must carefully choose the topics before planning their stuff.

7- Inaccurate Content

Any content that lacks sufficient references and research might appear inaccurate. Suppose you wish to write a content related to Penguin update and don't know the recent update was Penguin 3.0. You accidently mention the update Penguin 2.0 as the most recent update. Then, mistakenly you are writing inaccurate content.

How to Write Content That is Loved by People As Well As Search Engines?

1- Plan your writing. First write down the outlines and its main purpose.
2- Research well. 
3- Use Google keyword Planner and Google Trends to find out search queries that the user would most probably type when looking for your content.
4- Create a catchy title that persuades the user to read the entire article.
5- Make each paragraph solve a particular purpose. There shouldn't be any filler paragraphs. Every paragraph must serve a well defined purpose.
6- There should not be any spelling or grammar mistakes.
7- Information should be accurate and fresh.
8- Facts should be accompanied by proper references wherever possible.
9- Same words should not be repeated again and again. Instead, synonyms should be used.
10- The content should be unique and must provide some actionable advice.

Hope you are convinced!

If you know of any other techniques that I have missed then please share in comments below.

Also See: