Wednesday, April 22, 2015

Official: April 21st’s Update Boosts Mobile Search Rankings for Pages That are Legible and Usable on Mobile Devices

The most awaited Google mobile search results update has started and webmasters are eagerly awaiting to notice it's impact on their websites. This update will help the searchers easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update will roll out in the next few weeks.

If your website has pages that are mobile friendly then you can assume them to get impacted positively but remember, user intent is the most important factor that Google considers before rankings any page. Provided if all the other factors favor your site and you also made that page mobile friendly then that page will have a positive impact after this update rolls on.

Some highlights of the April 21st Update

  • Affects only mobile search rankings, not desktop and tablet rankings
  • Affects search results in all languages globally 
  • Applies to individual pages, not entire websites

Here are some more articles that you may refer to to get additional help on this update:

Also See:

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