Thursday, June 4, 2015

Google's PLA Ads Will Now Feature a Buy Button

Google is planning to launch a buy button in it's shopping ads. This news was given by Google's chief business officer Omid Kordestani.

The new Buy Button has been planned to help the users buy more things online. Some 90 percent of commerce is still offline. Also, users find it difficult to process order online because either the steps involved are too many or the design lacks proper usage of CTA elements. To reduce this friction and to enable users to purchase more, Google will directly display the buy button. This button will allow the users to quickly purchase the items and help the advertisers effectively analyze their ROI from Google shopping ads. 

With these buy buttons, Google is giving a direct threat to its major shopping rivals, Amazon and Ebay. Under this system, shoppers who click on the ads on their phones will be directed to a Google webpage to make a purchase of that single item. This will provide a seamless and uniform shopping experience for the shoppers.

The point to be noted here is that “Buy” buttons will get displayed on mobile ads, which will turn Google into a cross between a search engine and Amazon.

As per Jerry Dischler, the VP of Google AdWords, the Buy Now button will help to improve conversions on mobile and will enable the advertisers to earn more money across mobile devices. 

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