Monday, May 15, 2017

How to Find Long Tail Keywords For Free and Increase Your Organic Traffic

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit unreasonable, at first, but they can be hugely valuable if you know how to use them.

Here is a list of tools that can help you in generating long tail keywords for free and increase your organic search traffic.

1. Soovle

Soovle is an easy to use, free tool that shows you keyword suggestions results from Wikipedia, Amazon, YouTube, and Google Suggest.

First, go to Soovle and enter a somewhat wide keyword into search field:


For example, if you were looking for list of shopping malls in India related keywords, you could use the keyword “list of shopping malls in india”:

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Suggested results will be displayed automatically from different websites:

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You can download the results in a CSV file by clicking the download icon in the top left corner of the page:

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This is a great tool because it shows you keyword ideas from sites that your competition probably overlooks.

The Google Autocomplete Keyword Tool is a free keyword tool that is used to find long tail keywords directly from Google search.

Google auto-populates keywords (search terms) based on popularity. All you need to do is start typing your query like “tour and travel agencies in India”, then click the search button as shown below:

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The following results will be displayed:

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UberSuggest is a fantastic free long-tail keyword research tool.

With UberSuggest you will not get important keyword details like keyword competition and search volume. This tool is best for generating ideas for your long-tail keyword articles.

For example if you are looking for digital marketing related keywords, then open Ubersuggest tool enter the keyword such as “digital marketing institutions in bangalore” and click on the suggest option as shown:

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This tool will spit out hundreds of suggestions:

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It's a free long tail keyword research tool to give you hundreds of keyword suggestions with valuable keyword data like keywords global search volume, local search volume, number of searches in last month, cost per click (CPC), etc.

Just type your seed keyword in the box below and click generate suggestions.

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Let us take an example, your seed keyword is "list of raw food for dogs":

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You will automatically redirected towards keyword suggestions for raw food as:

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Autosuggest is the most powerful long tail keyword research tool which gives thousands of long tail keywords, search volumes and other metrics for free.

Open Autosuggest tool, you will find an option to add your seed keyword as displayed in the screenshot:

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Now enter your seed keyword in the required field. Suppose you want to find the long tail keywords for the software companies in India then type “list of software companies in India” as:

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After that click on the Autosuggest button you will find the results of your seed keyword as:

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To see more data such as monthly search trends and search volume, create an account by filling these mandatory fields as shown below and login for the same to view.

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It's easy to find long-tail keywords with WordStream's keyword research tool.

Suppose we want to search keyword related to “water park” then enter water park in the search box as:

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Now, hit the “Get Keyword Ideas” button to view the top 100 most popular keywords. Just enter your email to receive the full list of long-tail keyword phrases, completely free.

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SerpStat is a great research tool that pour out long tail keywords related to your search term. It allows you to apply filters to the suggested terms and leave questions only or you can choose to leave only keywords but exclude toponyms. Also, SerpStat allows you to get access of 5 days free trail and will take a close look at a number of Google domains separately so you will get a better idea what works where.

SerpStat provides the following features:

  • Filters our results.
  • Ability to look at different Google domains separately.
  • Ability to research competition both in organic search and ads.

First open Serpstart tool and type a query related to your search then click on search button as:

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After that the following results will be displayed to help you out in finding the relevant long tail keywords.

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It is the only tool that generates keyword suggestions by analyzing your existence website traffic and provides you with very specific long tail keywords relevantly.

HitTail provides a free trail of 21 days and works in the background, constantly giving you new keyword ideas, while you can focus on other stuff.

Suppose you want to search for “sport shoes for women” then enter your keyword as follows:

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List of all the suggested long tail keywords related to your search will be shown as:

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Also See:

List of Facebook Offices in India

Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.

Facebook was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 which is an 18 percent increase year over year. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).

Look at the list of Facebook offices located in India.

1- Facebook Mumbai Office

Address: One BKC, Bandra Kurla Complex,
Bandra (E),
Mumbai, India 400051.


Find Directions in Map

2. Facebook Hyderabad Office

Building No. 20, Raheja Mindspace,
K.Raheja I.T. Park, Hitech City Road,
Vittal Rao Nagar, HITEC City,
Hyderabad, Telangana 500081
Phone No. - 089480 33470


Find Directions in Map

3. Facebook Gurgaon Office

Gurgaon, DLF horizon building,
Sector 43,
Gurugram, Haryana 122022


Find Directions in Map

Also See:

Friday, May 12, 2017

How to Protect Your Ecommerce Site From Hacking

Your website is the beating heart of your business.

Getting hacked can be hugely damaging to your reputation and cost you dearly in time and money as you scramble to regain control.

Hacking and fraud costs small businesses billions of dollars every year -- what steps can you take to avoid becoming just another statistic?

Stay Up to Date

New security vulnerabilities are discovered almost daily -- if not by software developers, then by hackers themselves.

For that reason alone, it's important to make sure all the scripts, plugins, and other software that runs your website is as up-to-date as possible at all times.

Stay up to date on security trends and developments. Subscribe to email alerts so you always know when a new version hits the market, and if a plugin or script stops receiving security support, consider replacing it.

Install Extra Security

Just as a desktop computer benefits from having antivirus and anti-malware software installed, your website should also have an extra layer of security to protect it from hacking or fraud. Ecommerce websites in particular should take special care to safeguard customer data and make security a top priority -- losing your customer's information or financial data can easily mean the end of your business.

Even your Wordpress blog should have some extra protection installed. And, because no security is a guarantee against hacking, you should also have some cloud backup in place in case the worst does occur.

Review Your Policies

For many companies, the biggest point of vulnerability is not software or hardware, but people.

A weak password, unsecured device, or sloppy security policy can provide a fast and easy inroad for hackers and other malicious parties.

If your company doesn't have a robust security policy in place, it's time to draw one up and have a meeting to explain it to your employees. Learn how to make (and implement) strong passwords, how to secure data on remote and mobile devices, and learn where your true security vulnerabilities lie. If you don't, someone else may figure it out for you.

Obscure Your Vulnerabilities

One productive strategy for discouraging hacking and fraud is to hide or alter the most common hacking inroads. For example, if your website is database-driven, change the default database prefix to something unique so hackers have a harder time trying to access it.

Make sure your administrative email is secure and different from your everyday work email. Use two-factor authentication whenever possible. Password-protect everything. If you don't know how to do any of these things, consider a consultation with a security professional.

Don't Make Assumptions

There's an old saying in the IT world: "security through obscurity," the idea that a small or little-known business won't be a target for hacking or fraud because they're not big enough, not famous enough, or don't make enough money. Nothing could be further from the truth.

Small businesses get hit with hacking and fraud just as often as bigger targets, if not more, because larger companies have the money to spend on top-shelf security solutions. Don't depend on "not getting noticed" as a security solution -- it won't work.

Unfortunately, even the most robust security setup is not a 100% guarantee. Even top-level government organizations get hacked. What's important is that you take as many preventative steps as possible, and have a recovery plan so you can get back to normal as soon as possible.

Also See:

Hard Time Ahead for Black Hat Seo's
Seo Factors That Have the Biggest Impact on Rankings
Utilizing Tf-Idf Score to Increase Site Rankings
Local Search Engine Ranking Factors
Seo After Panda and Penguin Update
Top Seo Trumps to Follow
Social Signals and Seo
Social Branding

Tuesday, May 9, 2017

Understanding the Types of Personalisation

Personalisation is the digital marketing term for the year 2017. Brands need to find a way to cater to the individual needs/tastes of their audiences in order to optimise the overall buying experience. 

Today, data is no longer a problem. Companies have the data about their customers like: 

  • from which channels are they coming, 
  • which devices are they using, 
  • how much time are they spending, 
  • what are their demographics, 
  • what is the average retention rate etc...etc...

The only problem that the brands are facing is - How to make use of this customer data in order to provide a seamless buying experience? This is where personalisation comes in. 

What is Personalisation?

Personalisation or customisation simply means identifying the different individual characteristics or behaviours of the users and delivering the exact services that the consumers need.

The Types

There are 3 types of personalisation:

1- Explicit personalisation - The visitors profile determine what content they will see and the user can change the content as per his/her needs.

Example: Think of Facebook! When you are login, you see your profile data, your friends data, your shared posts etc. Facebook automatically fetches the data from several profiles together that matches your profile data. It also provides me options to customise my profile, add friends as per my choice, add a cover photo of my choice etc. This means, the user has the choice to personalise his/her profile. This is explicit personalisation. 

2- Implicit personalisation - The users browsing behaviour determines what content they will see.  

Example: Think of remarketing on Google or Facebook! People see ads based on their browsing behaviour. An e-commerce site might sent you a message like - "I saw you browsing the quality Italian furniture, Well, we are now offering a 10% discount on this particular product?... Grab it today!! Bang on!!" - This way the companies can identify what the person is interested in and adjust or strategise their services accordingly in order to convert the user. 

3- Adaptive personalisation - The users interaction with the site/app and their current behaviour determines the kind of content they will see. The system automatically adapts itself and might provide options to the user to personalise his/her behaviour accordingly. 

Personalisation should definitely be included in your marketing strategy no matter whatever channels you are targeting. People always love to see content that is customised to their interests. 

Also See:

List of Influencer Marketing Platforms
Reputation and Branding in SEO
Landing Page Experience Ratings
Google Makes Improvements in Real Time Reports
Difference Between Clicks and Visits
How to Design SEO Friendly Web Page?
Navigation in Seo
Orphan Page
Faulty Redirects 

Google Launches Rendering Tool