Tuesday, October 22, 2019

Top Digital Marketing Stats for 2020

As 2020 approaches, marketers need to update themselves with the latest digital marketing trends to stay ahead of their competitors. 

A great way to stay up to date on all marketing trends is by keeping an eye on the latest digital marketing statistics.

We have compiled a list of 15 best digital marketing stats that will come in handy when planning for your online marketing strategies in 2020.


1 - The average first-page result on Google consists of 1890 words. 
(Source: Junto)

2 - According to Eye View Digital, using videos on landing pages can increase conversions by 86%.


3 - Google is responsible for 79% of all global desktop search traffic followed by bing at 7.27%. (Source: Impact)


4 - Leads that come organically i.e. via SEO have a 14.6% average conversion rate when compared to other traditional marketing strategies that have 1.7%. (Source: 99 Firms)


5 - Mobile-friendly websites are becoming more important than ever. 53% of the traffic comes from mobile devices while only 37% of people visit a website from their desktop. (Source: Smart Insights)


6 - By 2023, consumers will watch 20% fewer minutes of video advertising per day than they do today. Marketers need to start planning for creating shorter yet attractive videos to keep their viewers engaged. (Source: Gartner)


7 - According to eMarketer, worldwide digital ad spending will rise to $384.96 in 2020 up from $333.25 in 2019. 




8 - 50% of all the searches in 2020 will be performed via voice search. (Source: ComScore)


9 - According to Impact, 72% of consumers who performed a local search visited a store within five miles.

10 - Local searches result in purchases 28% of the time. (Source: Joel House Search Media)

11 - According to Omnicore, a website that takes more than 2 seconds to load sees an increase in the bounce rate by 50%.

12 - Organic SEO is 5.66 times better than paid ads. (Source: Moz)

13 - According to Blue Corona, businesses make $2 for every $1 they spend in Google Ads.

14 - Long-tail keywords account for almost 70% of the web searches. (Source: Neil Patel)

15 - Acquiring a new customer is five times more costly than retaining the existing ones and by increasing customer retention you can increase profits from 25-95%. (Source: Outbound Engine)


What's Next?

With the rise in the total number of mobile users, it’s high time, businesses should focus on building mobile-friendly landing pages, content, and ads. Focusing on SEO could help you more in increasing sales and ROI than paid ads.

Also See:

Mobile Marketing- Definition and Best Strategies
3 Golden Rules of SEO
Segmented Digital Marketing 
App Store Optimization Guide
How to Identify Top Converting Channels Using GA
Seo Search Operators
Acquisition, Behavior and Conversions in GA

Facebook Gurgaon Office

Facebook is the largest social media platform in the world with more than 1.59 billion people logging into their accounts daily as of June 2019.

After setting up its exceptional offices in Hyderabad and Mumbai, Facebook moved into a new office in Gurgaon’s DLF Horizon’s building in Haryana in 2016. A colorful office filled with site-specific artworks which helps in improving the work environment.



Just like any other Facebook office, its Gurgaon office is also spacious with designs influenced by local culture.



When compared to its Mumbai office, Gurgaon’s office doesn’t contain many artworks but still has the same desi swag theme throughout the office.



Facebook invited artist “Aniruddh Mehta” to design a mural for its Gurgaon office. Mehta and his team stenciled and hand-painted five walls in two weeks.



Another key highlight in the office is the two walls with 3000 Hot Wheels cars depicting the chaos of NH-8.



Number of Employees Working in Facebook’s Gurgaon Office

When launched, only 10-15 employees used to work there at a time. Moreover, it is where Facebook’s India MD Umang Bedi works out of.

Facebook Gurgaon Office Address
DLF Horizon Building, Two Horizon Centre, Golf Course Road,

DLF Phase 5, Sector 43,

Gurugram, Haryana 122002

Contact Numbers

+91- 95576 18934


Video of Facebook Office in Gurgaon




How does the Building Look?
Located near DLF Golf and Country club, Two Horizon Centre is a LEED Certified Gold Rated commercial building with a rooftop helipad and central plaza area.





Also See:- 

Twitter Marketing Strategy

YouTube Marketing Strategy
Pinterest Marketing Strategy
How to Get More Traffic From Pinterest
Why Do Businesses Need Social Media
How to Create Facebook Ads That Generate Revenue

Wednesday, October 9, 2019

Best PPC Ad Networks List (2020)

When it comes to PPC (pay per click) the first thing that comes into everyone’s mind is Google AdWords. However, Google is not the only PPC Ad network in the market.

Because of the enormous success of the PPC models, a lot of companies have started their own Ad networks. This enables marketers to reach a massive amount of potential customers based on their online behavior at a cheaper price.

From emerging networks to cheaper alternatives, I have curated a list of top PPC Ad networks that can help you take your advertising campaign to the next level in 2020 and ahead.

1 - Google Ads

There’s no denying in the fact that Google Ads is still the best PPC ad network out there. No matter what business you’re in or what size your business is, Google’s huge ad network is suitable for all types of campaigns. The only disadvantage here is its competitiveness and being the first choice of marketers it is a bit costly when compared to other PPC ad networks.






2 - Bing Ads

Bing is the best alternative to Google Ads. Bing holds second place in worldwide desktop searches with a market share of 2.72% (as of July 2019). Bing Ads allow marketers to import campaigns from Google Ads, making it easier to get started. The biggest advantage of advertising on Bing is, it even serves Yahoo search traffic and has access to LinkedIn data, increasing the overall reach.






3 - Facebook Ads

With more than 2.41 monthly active users, Facebook is still the top social media platform out there. Compared to other ad networks, Facebook provides lots of unique targeting options such as an individual’s interests and likes. Another advantage of using Facebook Ads is that it is very hard to block as the promoted and sponsored posts are merged with the users’ news feed, which increases exposure resulting in a higher click-through rate.






4 - YouTube

Owned by Google, YouTube is the largest video sharing website with more than 2 billion active users and 5 billion video views every day. With YouTube, you can easily reach a wide range of audiences and convince them to buy your products. Unlike other ad networks where you pay for every click, YouTube charges you every time someone views your video.






5 - Advertise

If you are looking for a high ROI, then Advertise.com is the best choice as you can bid for keywords at a much cheaper rate than larger ad networks. From contextual advertising to video, Advertise.com allows you to distribute different types of ads on their network. Their real-time click shield technology eliminates bots and fake clicks on your ad so you only pay for real traffic.






6 - Adblade

Though less popular, Adblade has a network of more than 300 million users. The biggest advantage of running ads with them is they allow you to target premium national and local sites. Another advantage of using Adblade service is they offer geo-targeting (zip code, DMA, state) along with interest targeting on all ad units. By following the best practices, you can easily create highly converting ads on Adblade.




7 - LinkedIn Ads

LinkedIn is the biggest B2B advertising platform, giving you a chance to connect with professionals who are more likely to engage with your ad. Having more than 630 million active members, you can easily target professionals via demographics, job title, company, education, and skill set. Additionally, LinkedIn also allows you to reach people you already know via account, website, and contact targeting.






8 - TikTok Ads

TikTok is one of the rapidly growing social media video app in the world. Launched in 2017, TikTok has already accumulated more than 1 billion monthly active users. With precise targeting, you can reach the right audience and generate a high ROI easily. The most important thing to remember about TikTok Ads is that it currently supports only one ad unit which is the standard in-feed video ad.







9 - RevContent


Being a content discovery platform, RevContent focuses on a particular type of PPC marketing i.e. content advertising. It provides personalized content to people, enabling advertisers to attract high-quality traffic to their website. With their granular targeting options and real-time reporting, you can deliver your content to the right audience at the right time. You just need to bid for relevant keywords and your content will be displayed below relevant content on external websites.






10 - Bidvertiser

Bidvertiser displays your ads on third-party websites that sign up on their website under the revenue share scheme. The average cost-per-click on Bidvertiser is very less when compared to other larger PPC ad networks. In fact, you can easily get short tail keywords for a much lesser price than you would on Google or Bing Ads. Their huge network of more than 78,500 websites can help you attract high-quality traffic.





11 - Pinterest


Pinterest has more than 300 million monthly active users who regularly research for unique ideas and products. Out of the 300 million users, 70% of them are females, which means Pinterest is the best ad network for people selling female-centric products like cosmetics, makeup or female apparel. Since most people browse Pinterest to find new ideas, they’re curious to discover more about your brand and products, which can help you build brand awareness and increase sales.





12 - Taboola

Taboola is one of the leading native advertising platforms in the market. Taboola gives advertisers the opportunity to reach up to one billion users. The best part about advertising with Taboola is that it provides you with the details of publisher websites’ audiences so you can prepare ads that resonate with the website’s content. This will help you increase the click-through rate and the likelihood of conversion.





13 - AdRoll

Being a retargeting network, AdRoll targets users who have already shown interest in your product but bounced back without completing the transaction. AdRoll leverages Facebook, Twitter, Instagram, and Google to turn your visitors into buyers. Users get to see your ads while browsing through other websites, reminding them that they haven’t completed the transaction, browsed some products or have kept some products in their cart. With their massive network, you can reach almost 100% of your past visitors.






14 - Media.net

Media.net is one of the fastest-growing contextual ad networks in the U.S. Just like Google Ads, Media.net focuses on user’s intent via relevant search keywords and presents personalized ads to them, resulting in an increase in conversion rate. With their huge network of more than 500,000 websites, you can easily reach your potential customers and convince them to try your products.






15 - Outbrain


Outbrain is yet another content discovery platform that publishes ad underneath relevant content on third-party websites. The biggest advantage of using Outbrain is that it provides various targeting features including demographics, user interests, geo-targeting, and device targeting. With more than 1 billion interest profiles on Outbrain, you can easily increase your conversion with precise targeting.






Bottom Line

PPC ads are the best way to increase sales and boost brand awareness instantly. Google and Facebook are great but they aren’t the only PPC ad networks in the digital world. Take time to analyze all the ad networks to figure out which one is the best fit for your business.

Also See:

Saturday, September 21, 2019

How To Find And Use The Best Keywords For Amazon PPC

Amazon is the biggest online marketplace in the world with more than 5 million sellers globally. Therefore, in order to stand out from the competition and to make your Amazon PPC campaign profitable you need to use the right keywords. 

But, before you start looking for keywords, it is important to understand the industry and category you’re selling in. You also need to analyze the search terms your target audience uses, in order to get the most of your PPC campaign. 

Figuring out converting keywords and avoiding the bad ones will not only help you increase your conversion rate, but it will also help you lower your ACoS (advertising cost of sale). 

Before we get into the ways to find keywords, let’s have a look at what are the different types of keywords. 

Exact Match Keywords

The specific keywords you want yourself to be found for are referred to as exact match keywords. For example, if you bid on exact match “power bank”, you will only appear for “power bank” or “power banks”. 

Phrase Match Keywords

You will be found for search terms that have your keywords in them. For example, if you bid on phrase match “power bank”, you will also appear for “Xiaomi power bank” or “Syska power bank”. 

Broad Match Keywords

You will be found for all the synonyms of your search terms. For example, if you bid on broad match “earphones”, you will also be found for “headphones” or “headsets”. 

Long-tail Keywords

All the keyword phrases that have more than 3 words are referred to as long-tail keywords. Long-tail keywords are basically a combination of keywords. For example, there could be a lot of variations of the keyword “shoe” such as “casual shoes” or “formal shoes” or “court shoes”. 

Types Of Ads On Amazon

There are basically three types of ads on Amazon: headline, sponsored products, and product display ads. 

Headline: This is the first thing shoppers see whenever searching for products on Amazon. The products appearing on the top are often accompanied by an ad copy. 




Sponsored Product: These products appear above the organic search results. 






Product Display: These ads appear on relevant pages that are chosen by the seller. 



Automatic Versus Manual Campaigns

When running a PPC ad campaign, you have the option to choose between automatic and manual campaigns. 

When you choose automatic campaigns, you only need to select the ad budget and duration and Amazon automatically finds relevant keywords depending on your product’s category. However, it relies on your product’s description to discover keywords. 

In manual campaigns, you need to pick the keywords you want to bid on. You have the option to choose a broad, phrase, and exact match keywords. 




Use Automatic And Manual Campaigns Together To Find The Best Keywords

Follow the RPSB (Research-Peel-Stick-Block) method to get the most data for the least amount of money. 


  • Research - Create an auto campaign
  • Peel - Figure out the keywords that are performing well 
  • Stick - Use those well-performing keywords and place them in a manual campaign
  • Block - Add that search term to a negative exact match in the original research campaign


1 - Creating An Auto Campaign For Research

With the help of an auto campaign, you can easily find the search terms that convert. However, you must wait up to 48 hours to get accurate metrics such as cost-per-click, conversion rates, ACoS, clicks, and impressions. 



Remember, you are running the auto campaign just for research purpose, hence, it is advisable to set a lower daily budget and run the campaign at least for 5-7 days to get a detailed report. 

Use targeting type and product name when naming your campaign. This will help you find the information quickly. You can use the formula “Targeting Type - Product - Target ACoS” when naming a campaign. 

For example, if you want to find well-performing keywords for an MI power bank and if you want to lower your ACoS by 20%, you can name the auto campaign as AUTO - MI Powerbank - 20%. 

Also, it’s better to group product types together whenever creating an ad group. This way you can get the maximum information about the campaign’s performance without wasting any of your time. 

2 - Figuring Out Winning Search Terms

Once you have started the auto campaign, its time to analyze the report to find out the search terms that have converted. In order to find out the search terms that have converted, click on advertising under your seller central account and select the campaign manager. 




Select Advertising reports and then click on the Search Terms Report, specify the date range, and the data unit and then click on Create Report. You can access the data as soon as the report is available for download. 





Look for every search term that brings around 8-10% of conversions as the average conversion rate on Amazon is 9.47% and leave out the terms that don’t bring any conversions. 

This way, you’ll have an idea about which search terms to bid for and for how much. Bid a higher amount for your winning search terms while a lower amount for search terms that bring only a couple of conversions. 

3 - Integrate Winning Search Terms Into A Manual Campaign

Once you have got a list of keywords, its time to create a manual campaign. Stick with the match terms that brought conversions in the manual campaign and increase the daily budget. In fact, the best way to bid is by gradually increasing the bid by a few cents daily. 

Make sure that you change the match type to exact. Since low converting keywords will end up with lower bids it will lower your ACoS while high converting keywords will maximize your revenue. 




4 - Block These Winning Search Terms From Triggering Your Automatic Campaign

If your winning search terms appear in both the manual and automatic campaigns, it will defeat the purpose of the RPSB method. Therefore, it is important to block these winning search terms on your automatic search campaign. 

Open the research ad group (automatic campaign), go to negative keywords, enter the high-converting keywords and select the “Negative Exact” in the research ad group. 




Other Ways To Find Keywords For Amazon PPC

You can use Amazon keyword search tools such as Sellarapp or Sonar to increase your Amazon product visibility. These tools can help you optimize your product listing for Amazon’s search engine by helping you select the right keywords. 

Things To Remember While Using Keywords On Amazon

There are certain rules you need to follow while using keywords for your PPC campaigns such as:

You shouldn’t duplicate keywords/phrases that you have already used in other areas of the listing such as product descriptions or title
Never use different variations of the same keyword via spacing or capitalization such as Power Banks vs power banks or powerbanks. 



Also See:

101 Free Resources for Learning Adwords