Wednesday, October 9, 2019

Best PPC Ad Networks List (2019)

When it comes to PPC (pay per click) the first thing that comes into everyone’s mind is Google AdWords. However, Google is not the only PPC Ad network in the market.

Because of the enormous success of the PPC models, a lot of companies have started their own Ad networks. This enables marketers to reach a massive amount of potential customers based on their online behavior at a cheaper price.

From emerging networks to cheaper alternatives, I have curated a list of top PPC Ad networks that can help you take your advertising campaign to the next level.

1 - Google Ads

There’s no denying in the fact that Google Ads is still the best PPC ad network out there. No matter what business you’re in or what size your business is, Google’s huge ad network is suitable for all types of campaigns. The only disadvantage here is its competitiveness and being the first choice of marketers it is a bit costly when compared to other PPC ad networks.

2 - Bing Ads

Bing is the best alternative to Google Ads. Bing holds second place in worldwide desktop searches with a market share of 2.72% (as of July 2019). Bing Ads allow marketers to import campaigns from Google Ads, making it easier to get started. The biggest advantage of advertising on Bing is, it even serves Yahoo search traffic and has access to LinkedIn data, increasing the overall reach.

3 - Facebook Ads

With more than 2.41 monthly active users, Facebook is still the top social media platform out there. Compared to other ad networks, Facebook provides lots of unique targeting options such as an individual’s interests and likes. Another advantage of using Facebook Ads is that it is very hard to block as the promoted and sponsored posts are merged with the users’ news feed, which increases exposure resulting in a higher click-through rate.

4 - YouTube

Owned by Google, YouTube is the largest video sharing website with more than 2 billion active users and 5 billion video views every day. With YouTube, you can easily reach a wide range of audiences and convince them to buy your products. Unlike other ad networks where you pay for every click, YouTube charges you every time someone views your video.

5 - Advertise

If you are looking for a high ROI, then is the best choice as you can bid for keywords at a much cheaper rate than larger ad networks. From contextual advertising to video, allows you to distribute different types of ads on their network. Their real-time click shield technology eliminates bots and fake clicks on your ad so you only pay for real traffic.

6 - Adblade

Though less popular, Adblade has a network of more than 300 million users. The biggest advantage of running ads with them is they allow you to target premium national and local sites. Another advantage of using Adblade service is they offer geo-targeting (zip code, DMA, state) along with interest targeting on all ad units. By following the best practices, you can easily create highly converting ads on Adblade.

7 - LinkedIn Ads

LinkedIn is the biggest B2B advertising platform, giving you a chance to connect with professionals who are more likely to engage with your ad. Having more than 630 million active members, you can easily target professionals via demographics, job title, company, education, and skill set. Additionally, LinkedIn also allows you to reach people you already know via account, website, and contact targeting.

8 - TikTok Ads

TikTok is one of the rapidly growing social media video app in the world. Launched in 2017, TikTok has already accumulated more than 1 billion monthly active users. With precise targeting, you can reach the right audience and generate a high ROI easily. The most important thing to remember about TikTok Ads is that it currently supports only one ad unit which is the standard in-feed video ad.

9 - RevContent

Being a content discovery platform, RevContent focuses on a particular type of PPC marketing i.e. content advertising. It provides personalized content to people, enabling advertisers to attract high-quality traffic to their website. With their granular targeting options and real-time reporting, you can deliver your content to the right audience at the right time. You just need to bid for relevant keywords and your content will be displayed below relevant content on external websites.

10 - Bidvertiser

Bidvertiser displays your ads on third-party websites that sign up on their website under the revenue share scheme. The average cost-per-click on Bidvertiser is very less when compared to other larger PPC ad networks. In fact, you can easily get short tail keywords for a much lesser price than you would on Google or Bing Ads. Their huge network of more than 78,500 websites can help you attract high-quality traffic.

11 - Pinterest

Pinterest has more than 300 million monthly active users who regularly research for unique ideas and products. Out of the 300 million users, 70% of them are females, which means Pinterest is the best ad network for people selling female-centric products like cosmetics, makeup or female apparel. Since most people browse Pinterest to find new ideas, they’re curious to discover more about your brand and products, which can help you build brand awareness and increase sales.

12 - Taboola

Taboola is one of the leading native advertising platforms in the market. Taboola gives advertisers the opportunity to reach up to one billion users. The best part about advertising with Taboola is that it provides you with the details of publisher websites’ audiences so you can prepare ads that resonate with the website’s content. This will help you increase the click-through rate and the likelihood of conversion.

13 - AdRoll

Being a retargeting network, AdRoll targets users who have already shown interest in your product but bounced back without completing the transaction. AdRoll leverages Facebook, Twitter, Instagram, and Google to turn your visitors into buyers. Users get to see your ads while browsing through other websites, reminding them that they haven’t completed the transaction, browsed some products or have kept some products in their cart. With their massive network, you can reach almost 100% of your past visitors.

14 - is one of the fastest-growing contextual ad networks in the U.S. Just like Google Ads, focuses on user’s intent via relevant search keywords and presents personalized ads to them, resulting in an increase in conversion rate. With their huge network of more than 500,000 websites, you can easily reach your potential customers and convince them to try your products.

15 - Outbrain

Outbrain is yet another content discovery platform that publishes ad underneath relevant content on third-party websites. The biggest advantage of using Outbrain is that it provides various targeting features including demographics, user interests, geo-targeting, and device targeting. With more than 1 billion interest profiles on Outbrain, you can easily increase your conversion with precise targeting.

Bottom Line

PPC ads are the best way to increase sales and boost brand awareness instantly. Google and Facebook are great but they aren’t the only PPC ad networks in the digital world. Take time to analyze all the ad networks to figure out which one is the best fit for your business.

Also See:

Saturday, September 21, 2019

How To Find And Use The Best Keywords For Amazon PPC

Amazon is the biggest online marketplace in the world with more than 5 million sellers globally. Therefore, in order to stand out from the competition and to make your Amazon PPC campaign profitable you need to use the right keywords. 

But, before you start looking for keywords, it is important to understand the industry and category you’re selling in. You also need to analyze the search terms your target audience uses, in order to get the most of your PPC campaign. 

Figuring out converting keywords and avoiding the bad ones will not only help you increase your conversion rate, but it will also help you lower your ACoS (advertising cost of sale). 

Before we get into the ways to find keywords, let’s have a look at what are the different types of keywords. 

Exact Match Keywords

The specific keywords you want yourself to be found for are referred to as exact match keywords. For example, if you bid on exact match “power bank”, you will only appear for “power bank” or “power banks”. 

Phrase Match Keywords

You will be found for search terms that have your keywords in them. For example, if you bid on phrase match “power bank”, you will also appear for “Xiaomi power bank” or “Syska power bank”. 

Broad Match Keywords

You will be found for all the synonyms of your search terms. For example, if you bid on broad match “earphones”, you will also be found for “headphones” or “headsets”. 

Long-tail Keywords

All the keyword phrases that have more than 3 words are referred to as long-tail keywords. Long-tail keywords are basically a combination of keywords. For example, there could be a lot of variations of the keyword “shoe” such as “casual shoes” or “formal shoes” or “court shoes”. 

Types Of Ads On Amazon

There are basically three types of ads on Amazon: headline, sponsored products, and product display ads. 

Headline: This is the first thing shoppers see whenever searching for products on Amazon. The products appearing on the top are often accompanied by an ad copy. 

Sponsored Product: These products appear above the organic search results. 

Product Display: These ads appear on relevant pages that are chosen by the seller. 

Automatic Versus Manual Campaigns

When running a PPC ad campaign, you have the option to choose between automatic and manual campaigns. 

When you choose automatic campaigns, you only need to select the ad budget and duration and Amazon automatically finds relevant keywords depending on your product’s category. However, it relies on your product’s description to discover keywords. 

In manual campaigns, you need to pick the keywords you want to bid on. You have the option to choose a broad, phrase, and exact match keywords. 

Use Automatic And Manual Campaigns Together To Find The Best Keywords

Follow the RPSB (Research-Peel-Stick-Block) method to get the most data for the least amount of money. 

  • Research - Create an auto campaign
  • Peel - Figure out the keywords that are performing well 
  • Stick - Use those well-performing keywords and place them in a manual campaign
  • Block - Add that search term to a negative exact match in the original research campaign

1 - Creating An Auto Campaign For Research

With the help of an auto campaign, you can easily find the search terms that convert. However, you must wait up to 48 hours to get accurate metrics such as cost-per-click, conversion rates, ACoS, clicks, and impressions. 

Remember, you are running the auto campaign just for research purpose, hence, it is advisable to set a lower daily budget and run the campaign at least for 5-7 days to get a detailed report. 

Use targeting type and product name when naming your campaign. This will help you find the information quickly. You can use the formula “Targeting Type - Product - Target ACoS” when naming a campaign. 

For example, if you want to find well-performing keywords for an MI power bank and if you want to lower your ACoS by 20%, you can name the auto campaign as AUTO - MI Powerbank - 20%. 

Also, it’s better to group product types together whenever creating an ad group. This way you can get the maximum information about the campaign’s performance without wasting any of your time. 

2 - Figuring Out Winning Search Terms

Once you have started the auto campaign, its time to analyze the report to find out the search terms that have converted. In order to find out the search terms that have converted, click on advertising under your seller central account and select the campaign manager. 

Select Advertising reports and then click on the Search Terms Report, specify the date range, and the data unit and then click on Create Report. You can access the data as soon as the report is available for download. 

Look for every search term that brings around 8-10% of conversions as the average conversion rate on Amazon is 9.47% and leave out the terms that don’t bring any conversions. 

This way, you’ll have an idea about which search terms to bid for and for how much. Bid a higher amount for your winning search terms while a lower amount for search terms that bring only a couple of conversions. 

3 - Integrate Winning Search Terms Into A Manual Campaign

Once you have got a list of keywords, its time to create a manual campaign. Stick with the match terms that brought conversions in the manual campaign and increase the daily budget. In fact, the best way to bid is by gradually increasing the bid by a few cents daily. 

Make sure that you change the match type to exact. Since low converting keywords will end up with lower bids it will lower your ACoS while high converting keywords will maximize your revenue. 

4 - Block These Winning Search Terms From Triggering Your Automatic Campaign

If your winning search terms appear in both the manual and automatic campaigns, it will defeat the purpose of the RPSB method. Therefore, it is important to block these winning search terms on your automatic search campaign. 

Open the research ad group (automatic campaign), go to negative keywords, enter the high-converting keywords and select the “Negative Exact” in the research ad group. 

Other Ways To Find Keywords For Amazon PPC

You can use Amazon keyword search tools such as Sellarapp or Sonar to increase your Amazon product visibility. These tools can help you optimize your product listing for Amazon’s search engine by helping you select the right keywords. 

Things To Remember While Using Keywords On Amazon

There are certain rules you need to follow while using keywords for your PPC campaigns such as:

You shouldn’t duplicate keywords/phrases that you have already used in other areas of the listing such as product descriptions or title
Never use different variations of the same keyword via spacing or capitalization such as Power Banks vs power banks or powerbanks. 

Also See:

101 Free Resources for Learning Adwords

Thursday, August 1, 2019

Why Video Content Marketing Is So Powerful?

You are busy selecting the next topic of your article but wait! Will it give you the desired results? 

Have you calculated the ROI of your content marketing efforts? Or rather, the ROI of your article marketing? 

If you are missing videos in your content strategy then your overall ROI from content marketing is certainly going to get affected. 

The use of videos in your content marketing plan has become absolutely necessary. 

People are busy watching videos on their favorite social channels like YouTube, Facebook, TikTok, Snapchat, Instagram, LinkedIn, and others. 

If you want to reach your target audience - START PRODUCING VIDEOS!

Why Videos Are Important For Content Marketing?

Videos are important for content marketing because people prefer to grab information with minimal effort. Reading an article is time-consuming but watching a video is both fun and easy. 

Here are some of the important reasons why videos are important for content marketing:

  • People watch more than 500 million hours of video every day on YouTube. 
  • Over 500 million people watch videos on Facebook each day.
  • Videos help to establish trust and persuade the customers to join the business. For example, 100 Commission Real Estate uses an excellent 3-minute video on its homepage that encourages the customer to try their services and also helps to establish trust. 
  • Videos have a direct impact on ROI.
  • Videos offer a high retention value and get more exposure from Google. Videos have the potential to get listed under ‘Featured Snippets’.

How To Make A Video For Content Marketing?

You need a video maker software like Animoto where you can create professional video slideshows. You simply need to register, add your pictures or videos, choose music from the music library and create a video within minutes.

Before you create a video, make sure to follow the tips below:

  • Leverage the power of storytelling in your videos by presenting a central character (the hero) and a villain. People tend to remember things that are portrayed in the form of a story.
  • Discuss the best elements at the starting because keeping it for the end will reduce the chances of getting more video views.
  • Use your main keywords in the title and the description of the video. This will help you to perfect your SEO and allow the video to rank better in the search results.
  • Add your main keywords in the video description as this will allow the video to rank for a number of keywords.
  • Create engaging, colorful and high-quality thumbnails.
  • Cross-promote your videos on every social channel in order to generate maximum exposure.
  • Keep your videos short and simple because shorter videos outperform longer videos.

  • Add some fun elements in your video so that it does not sound boring.
  • Do not deviate away from your brand mission while presenting the story.
  • Always add a video transcription because it helps the search engines to fully understand the contents of your video. 
  • Make use of effective CTAs to drive people into action.
  • Always submit a video sitemap because it helps in easier crawling.

Final Thoughts

Video marketing has become an essential part of every content marketing strategy. It is a powerful medium for storytelling and can have a direct impact on the ROI of your marketing campaigns. Videos are the best way to defeat your competitors because it is not easy to replicate videos. Stop thinking and start producing videos to power up your content marketing campaign.

Friday, May 17, 2019

Use These 4 Techniques To Build Links in 2019

Your website can’t rank without links! This is a truth that every SEO fully understands. Links continue to remain the number one ranking factor for Google. 

You can’t buy links because any link intended to manipulate search results is counted as spam by Google and can result in a Google manually penalizing your site in the search results. 

The only way to make people link back to your site is to earn them. Building links by earning them is a penalty-proof action plan for your SEO strategy. 

Here are 4 techniques that are extremely effective in building links in 2019 and ahead:

1- Participate in High-Quality Guest Posting

Guest posting still remains the number one link building strategy for most of the SEOs. 

Under guest posting, you find websites who are looking for authors to prepare content for them. You approach those webmasters and ask them to allow you to become a contributor on your website. If they accept you then you can start publishing content on their website with a link back to your website.

Please note that guest posting should be done to increase your reputation as an author and genuinely help the readers with the content you are producing. In the process, you earn links. Guest posting is not a way to build anchor text rich links back to your website.

You can find guest posts to publish your article by conducting a Google search. Here are some example search strings:

“Write for us” “your niche”
“Become a contributor” “your niche”
“Guest post for us” “your niche”
“This is a guest post by” “your niche”

A word of caution: Do not carry large scale guest posting campaigns with exact match keyword text because this is a violation of the Google link guidelines and might result in a manual penalty.

2- Spy On Your Competitor Backlinks

Another great way to build links to your website is by spying on your competitor backlinks. 

You can use a tool like the free backlink checker by Neil Patel to quickly identify the links your competition has. 

Simply enter your competitor’s domain in the search bar and this tool will return all the links your competitor has after sorting them as one link per domain. You will also be able to filter the links on the basis of dofollow and nofollow.

Carefully review all these backlinks and find out the best link opportunities for your website. 

3- Conduct Influencer Interviews Or Invite Influencers To Guest Post On Your Blog

You can even network with influencers in your niche via LinkedIn and invite them to guest post on your blog. When influencers will start publishing content on your website then the chances of linking back to your website from their website, social profiles, other websites will also increase. 

Identify the best influencers in your niche and approach them for an interview. You can conduct an interview via email. Most of the time, micro-influencers would be happy to give their interviews. Do not forget to send the published link of the interview to the influencers. There are chances that some of the influencers will link back to the interview from their own websites. 

4- Use The Skyscraper Method To Produce Quality Content

This is probably the most genuine method of build links and is popularized by Brian Dean of Backlinko

Under this method, you need to identify the content piece that is ranking on top of Google for keywords related to your business niche. The keyword should be informational in nature. 

After identification of content, you need to carefully evaluate those content pieces like their word count, style of writing, use of images and videos, use of linking, use of language, depth of content, etc. 

Thereafter, you need to produce content that is 10 times better than the content that is ranking on the first position in Google. 

As the last step, you need to email webmasters who are linking to the original content and inform them about this new resource that you have just created. A simple email template that you can use for this task is provided below (as suggested by Brian Dean of Backlinko):

You can take the help of the backlink checker tool in method 2 above to find sites that are linking to the content. Brian Dean was able to build 11 links out of 160 email requests with an 11% success rate. 

What’s Next?

Without wasting any more time, start creating backlinks for your website because your competitors are already busy doing this. Earning links is hard but it should be a continuous process. Use the above 4 strategies to earn links in a legit manner that Google approves. Happy link earning! 

Also SEE:

Low Quality Vs High Quality Link Profile
Natural Links is What Google is Looking For
Seo Secrets
Checking Whether Your Site is Manually Penalized by Google
How to Write a Reconsideration Request?
Why Paid Links Are a Violation of Webmaster Guidelines
Google Disavow Links Tool
Link Farms
Link Churning
Penguin 2.0 Recovery Guide
What Exactly is a High Quality Backlink?

Link Baiting
Google Search Quality Updates