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How to Set Up a Custom 404 Page with .htacess

A 404 is an error message that is shown when the client browser sends a request to the web server for a file that is not present on the server. 404 error message means the client can successfully communicate with the server but could not find the requested file on the server. This message can distract the users from successfully browsing the site and most of the users end up closing the website. Hence, it becomes important to create a 404 custom error page in order to help the users to navigate across other suitable options present on the site.


A 404 error may display any of the following options:-


Sorry, the page you were looking for in this blog does not exist.

Sorry. The page you’re looking for seems to have gone missing.

Whoops... This page can't be found etc.

A nice solution to this problem is setting up a custom 404 error page with the help of .htaccess file. Firstly, you need to create a custom 404 page which you want to display to your users. Then proceed by following the…

Social Signals and Seo- Can Social Media Activity Boost Organic Search Rankings?

Social media has become increasingly important for any website to rank well on Google. Popular social media sites like Google Plus, Facebook, Twitter, Reddit etc. helps Google to analyse the popularity of content and rank it well. Sharing content on social sites increases the visibility of site making it popular. The below infographic does well to analyze the importance of social signals for boosting the organic rankings of websites.



Infographic Source  Tasty Placement
Also See :- 

Social Media Business Demographics
How to Create Compelling Content That Generates Social Shares
Importance of Content for Seo
Fresh Content for Seo Can Boost Your Rankings Content Curation How to Present Content on a Website What is Good Content? Step by Step Seo Copywriting Guide Meta Tags Seo Best Practices

How to Add Ratings and Review Stars on Google Search Results

Google tries to present the best search results to its users and reviews are a part of it. Ratings and reviews are of this user experience when the user searches for some local information where a decision making is in progress. Reviews helps the user to take the best decision and the choice becomes easier. This is the reasons Google includes star ratings and user reviews in its search results to help the user tracking the popularity of the product or service. Here is a tutorial that will help you to add review or user ratings on your site that will allow Google to fetch accurate ratings from your site and display it in the search results.

Types of Review Markup
You can add ratings and user reviews on your site with the help of Rich Snippets. Google allows you to add two kinds of review aggregate markup:-

Individual Reviews - Used for pages containing a single review.


Aggregate Reviews- Used for pages containing multiple reviews.

Ways To Convey Rating Information
You can convey the rat…

Track Your Site's Positions in Multiple Search Engines with Rank Watch

A new seo tool named "RankWatch" has been launched by an Indian entrepreneur Sahil Kakkar that will help to track accurate rankings of websites in multiple search engines. The owner claims that this tool has the most accurate results in the industry due to the power of advanced algorithm that works at the back end of the software. The best part is that it is fully automated and allows you to track rankings on a daily, weekly or monthly basis.




RankWatch Features1- It presents accurate results.2- It allows for automatic notifications to track any changes in rankings.3- Seo agencies have the option to give separate logins to their clients to see search engine rankings for their URL only.4- It allows for rank tracking on multiple search engines.5- It allows for rank check on Google Maps as well.

Why RankWatch is Better? As per the RankWatch blog - "As of now RankWatch is the only tool which providesLocal rank tracking on a cloud based platform with the ability to check the …

Google Testing New Quick View Button on Mobile Search Results

Google is testing a new feature of "Quick View" for Wikipedia pages. This feature would enable us to view a lighter version of the Wikipedia pages after we click on a blue button displayed next to the Wikipedia search results displayed related to the search query.

The Quick View button is still in the testing mode and is currently available for Wikipedia pages only. May be in future this would be available for all the websites. It is worth mentioning here that Wikipedia has ready been included in the Google Knowledge Graph and this is the second time it's included in a vital new feature known as Quick View.

Here is a snapshot of Quick View shared by Wissam Dandan



More reference can be found here:-

http://searchengineland.com/google-quick-view-button-on-mobile-search-results-143493

Also See:- 

New Google Patent to Determine Spam in Information Collected from a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain authority and Google results
How does Google …

Negative SEO- How to Keep Your Site Safe?

Negative Seo happens when your site is promoted negatively on the World Wide Web which results in loss of organic search engine rankings. Negative Seo can be done by your competitors in order to make your site lose its current rankings and instead promote their site higher on the search engines. This can be done by building bad backlinks to your site. These backlinks may come from sources which are considered as bad neighbourhood by Google. Some examples of these niches are casino and xx.

You need to keep an eye upon your backlinks with the help of Google Webmaster Tools and must remove the spammy looking backlinks by using Disavow links tool. The Disavow links tool would discredit those backlinks with your site and keep your site safe on the search engine rankings.

Here is a video from Google's Webspam Head, Matt Cutts explaining about Negative Seo. Have a look at it!



Also See:-

Google Patent Named Ranking Documents to Penalize Spammers
What is Seo?
Domain authority and Google resul…

What to Buy An SEO Geek this Christmas? Exciting Infographic From Fresh Egg

Christmas 2012 has arrived with lots of enjoyment, fun, festivities and gifts. Seo engineers from all over the world are hoping to receive some special gifts on this Christmas 2012. Team of Fresh Egg has prepared an exciting infographic displaying a Christmas wishlist for Seo Geeks.

Have a look at it and choose the best gift for yourself!


Source:- Fresh Egg

Also See:- 

Track Santa this Christmas with Google Santa Tracker
How to Contribute to the Growth of Seo Community
Celebrity Lesson for Seo

Track Santa This Christmas with Google Maps

Santa has arrived distributing gifts to all the lovely children who behave well and listen to the advice of their parents. Santa Claus has already started distributing gifts and the children are just loving it. Google Maps has produced a wonderful Santa Tracker tool with the help of their genius developers and some elves which helps to track the current location of Santa.


The Santa Dashboard
With the help of Santa Dashboard you will be able to track the current location of Santa. You can also see how many presents he has delivered and his current status.


Go Track Yourself ! 

Merry Christmas and a very Happy New Year 2013 ! 

How to Calculate Keyword Effectiveness Index (KEI)

Keyword Effectiveness Index or KEI is a measure to find the effectiveness of keywords in the search engines. It is calculated by dividing the total number of webpages with the total number of searches for a particular keyword.One of the primary steps for doing proper search engine optimization is finding keywords that can perform well in the search engines and drive traffic to a website. KEI helps to find the chances of keywords to perform well in the search engines in order to drive traffic to a website. Keywords having a lower KEI gives you a better chance of ranking for those keywords.

Formula for Calculating KEI The formula for calculating the Keyword Effectiveness Index is as follows:-

KEI = No. of Results / No. of Searches
Example Let's us there are around 130000 competing webpages for a particular keyword having around 380 searches a month then KEI would be calculated as follows:-

KEI = 130000/380 = 342.10

The lower the KEI, the better your chances of ranking.
The greater the K…

How to Create Compelling Content That Generates Social Shares and User Love

Content is what everyone is looking for when searching for information on the search engines. Few lucky sites get themselves ranked high and get immense traffic. Huge traffic gives way for conversions and ultimately profits starts to rise. Now the big question arises as to how we can create compelling content that gets the love of the users and ranks high on the search engines making way for traffic and conversions. Here are some tips for creating compelling content for your website.
Write for Your Audience Your content must be created keeping in mind your preferred audience. Remember search engines would follow the likes of the users so if you are writing for the users and getting the love of the users then the search engine’s sophisticated algorithm might pick it up and rank your site up. Such is the power of user engagement. Hence, it becomes extremely important to write whole heartedly for the users. It is better to follow the guidelines of Seo copy writing when writing content.
Ch…

Google Panda Update 23 Rolls Out Affecting 1.3 % English Queries

Google rolled out another update of their famous algorithm, Panda on Dec 21, 2012. This update is named Panda Update 23 and is said to have impacted around 1.3 % of English queries. Some of the webmasters have experienced an increase in traffic with this update which can be said as a Christmas gift to them. More discussion can be found here:- http://forums.digitalpoint.com/showthread.php?t=2613688


Also See:-

Google Panda Update 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
EMD Update
Google Penguin Update
Google Human Quality Raters Do Not Influence a Website Rankings Directly

SEO Vs PPC Comparison Infographic

Seo stands for search engine optimization while PPC stands for pay per click. Seo helps a site to rank organically in the search engines by adopting various strategies for making a site popular on the World Wide Web. On the other hand, PPC is a paid channel which helps a site to rank inorganically on the search engines. Seo is a long term strategy while PPC gives you instant results and conversions.

The below infographic compares search engine optimization with pay per click.


Also See:-

Infographic on Google Panda Update
Best Cities to Find Seo Jobs
Infographics- An Easier Way to Get Backlinks to Your Site
Steps to Optimize Your PPC Campaigns
Why Seo is Still Favored by Organizations
Adwords Quality Score
Basics of Google Adwords

List of Google Search Operators

To make searching easier and more accurate, Google has provided some valuable search operators which are really helpful in easy and refined searching. The Google search operators described below will surely help to find accurate information in a lesser time.

Operator Name FunctionSyntaxLive Exampleinfo:displays information related to a siteinfo:www.domain.cominfo:www.seosandwitch.cominurl:displays results having the searched text in the url (useful for single word query)inurl:textinurl:seosandwitchallinurl:displays results having the searched text in the url (useful for multi word query)allinurl:text1 text2allinurl: Justin Bieberfiletype:displays results filtered to a specific file typesearch query filetype:pdf  or  search query filetype:ppt etc.seo filetype:pdflink:displays data related to backlinks to a websitelink:www.domain.comlink:www.seosandwitch.cominanchor:displays results having the searched text in the anchor (useful for single word query)inanchor:textinancho…

Yoono- The Social Network Plugin That Make Social Sharing a Breeze!

Yoono is a free software that makes social sharing a breeze. It allows you to update all your social networks at once offering easy sharing of links, images and videos. Here are some amazing features that Yoono offers:-


Yoono offers three different apps for three different platforms:-

Desktop App
Browser App
iPhone App

Currently it supports the following social networks:-

Facebook
Myspace
YouTube
Twitter
Flickr
Friendfeed
LinkedIn
Aim
Gtalk
Yahoochat
Foursquare

Also See:-

List of Seo Software
Seo Powersuite
Open Site Explorer Seo Tool
Pinterest Marketing Tools
List of Free Seo Tools
Site Analysis Tools
Best Seo Plugins for Google Chrome
Free Analytics Tools for Websites
Social Media Tracking Tools
Top 5 Social Media Tools  

Importance of Content for Seo in Post Panda World

Content is the most important factor for search engine optimization in a post Panda world. Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

Here is what Matt Cutts says "Try to make a site that is so fantastic you become an authority in your niche"

As shown in the infographic below, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.



Infographic Source:- Brafton

Also See:-

How to Make Your Website More User Friendly
Step by Step Seo Copywriting Guide
Battle of Ranking Continues
Benefits of Seo
How to present content on website
Content Curation
3 Seo fundamentals every webmaster should follow
Seo secrets
Seo Tutorial
Kiss approach in Seo

Using Google Trends to Find the Popularity of Keyword

Google Trends allows you to accurately view the total search volumes of any keyword at any particular time. It is an amazing tool which could be used to find the reason behind the top as well as worst performing keywords.

The below chart shows the search volume for the keyword "Seo".



The chart above shows interest over time for the keyword "seo". From this chart we can review that the keyword "seo" has increased in popularity from 25% in 2004 to around 79% in 2012. This is an immense growth of around 200% when compared with the year 2004. Hence, we can predict a possibility that this keyword has immense potential to grow in future.

In a similar manner, we can predict and compare the search volumes of keywords before finalizing them. Google Trends should be a part of keyword research as it gives us insight into real data.

Also See:-

Google Trends Compare Keywords
Determine a Keyword's Overall Worth with Netmark's Keyword Intelligence Tool
Keyword Stem…

New Google Patent to Determine Spam in Information Collected From a Source

Google has recently filed a patent to handle spam when finding information collected from a source. Google basically extracts data from other sources like superpages, yelp.com, yellowpages.com, whitepages.com, manta.com etc.while ranking web pages with respect to local queries or business related queries. Google maps are returned whenever any business related local query is entered. Information presented on Google maps are collected from a variety of sources besides what is entered by the business itself. This verification helps Google to determine the genuineness of a business and its place of business



The patent named "Determining Spam in Information Collected From a Source" helps to compare data collected from a variety of sources to check for spam. Some business owners try to manipulate their local business results by adding words such as "cheap", "discount", "best" etc. in the main title of the business which correctly identifies the busines…

How to Write a Google Reconsideration Request?

Webmasters may feel the need to submit a site reconsideration request to Google if they have violated the Google Webmaster Guidelines in some way or the other.

What is a Reconsideration Request?
Reconsideration request is an email that is sent to Google via Google Webmaster Tools explaining about the faulty techniques used by the webmaster to increase the search engine rankings of their website and a promise that it won't happen in future.

When Should We Send a Reconsideration Request?
Whenever the site loses its presence on Google then it becomes necessary for the webmaster to send a reconsideration request to Google in order to get the site back.

What Should be Included in a Reconsideration Request?
You must include all the details of the spammy tactics that you have used in order to influence the search engine rankings. You must tell how these tactics violated the Google guidelines? specifying the sources included in your spammy work. Some of the example are cloaking, paid links,…

Find Out The Best Time To Tweet With SocialBro

SocialBro is an amazing software that allows you to track your complete social media contacts and lets you find out the best time to tweet. You can take group actions upon all your contacts and save a lot of your valuable time. It lets you find out the time when your followers are online and gives you a greater chance of reaching your targeted audience and gain more followers.

With SocialBro You Can:-
1- Determine the best time to tweet and reach more followers.
2- View the full stats that helps you understand your audience.
3- Know the quality of your Twitter community by time zone, charts, number of followers, activity etc.
4- Find out who has recently unfollowed and take effective actions.
5- Find out your targeted customers using special search criteria.
6- Create Twitter lists of your followers and take direct actions.

Have a look at the video ( and....Enjoy the music! :)



Also See:- 

Twitter Marketing Strategy
Use Twitter Cards to Tweet in More Than 2000 Ways
Free Twitter Backgrounds
B…

Steps to Optimize Your PPC Campaigns

PPC Stands for Pay Per Click, which is an advertisement model requiring the advertiser to pay a certain sum of money every time a user clicks on an ad. There are several ways to optimize your PPC campaign so that it enables you to improve the quality of your ad and save money. The below infographic discusses the ways you can enhance your PPC campaign to generate more conversions.


Also See:- 

Adword Quality Score
How to Calculate CTR
Basics of Google Adwords
QSR
List of free seo tools
How do search engines work

Navigational Queries in Google

Navigational queries in Google are those queries that relates to a specific web page. For example if you are using the query "tripadvisor london" then it is predictable that you are looking for a Tripadvisor web page related to London, hence it can be termed as a navigational query.

The page that is returned in response to a navigational query is known as a "navigational resource".


Also See:- 

Query Highlighting on Google
How Does Google Applies Semantic Search?
Domain Authority and its impact on Google’s search results
Google Search Quality Update
Navigation in Seo
How to Decrease Bounce Rate
Breadcrumbs

Infographic On Google Panda Update

Google Panda update was first released February 2011. It was done to restrict low quality sites from appearing in the search results. Sites that had less content or overly optimized content were affected from this update. Panda has gone several revisions since its first release and with each revision it has returned even more better results. The below infographic presents comprehensive data about the Panda update and how to keep your site safe from this update.




Also See:-

Google Panda Update 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
EMD Update
Google Penguin Update
Google Human Quality Raters Do Not Influence a Website Rankings Directly
Emanuel Update

Golden Tweets For The Year 2012

Twitter has compiled a list of most popular tweets for the year 2012. These tweets have generated the most retweets and are described as "Golden Tweets" by Twitter.

The Golden Tweet
U.S. PresidentBarack Obama's victory tweet " Four More Years" has become the most retweeted tweet of the year with over 810,000+ retweets  and 300,000+ favorites.


The next in the list is Justin Bieber whose tweet "RIP Avalanna. i love you" has earned  220,000+ retweets  and 100,000+ favorites.


Source:- http://2012.twitter.com/en/golden-tweets.html

For a complete list of Golden Tweet for the year 2012 visit:- Twitter Blog

Also See:- 


Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Free Twitter Backgrounds
Twitter Tools
How to Get More Twitter Followers
Twitter Marketing Strategy
Geo Targeted Ads From Twitter


Find Out Your Site's SEO Score With FreeSeoScorecard

FreeSeoScorecard is a cool website that allows you to analyze the important parts of site from seo point of view. It rates your website in a range of 1-100, the greater your score, the better is your site. Although the site counts basic level seo metrics but still its a good try for new websites.

It is helpful in detecting tables and frames. It finds out the important keywords from the body of your webpage and helps you to decide which are the best ones to target for ranking on the search engines.


Also See:-

Free Seo Tools
Free analytics tools for websites
Social Media Tracking Tools
Top 5 Social Media Tools
How Backlinkwatch Can Help You in Spying Your Competitor Backlinks
Importance of Backlinks in Seo
Infographics- An Easier Way to Get Backlinks

Subdomains or Subdirectories Which Works Better?

Many webmasters are often confused regarding the proper structure of their website whether they should go with subdomains or subdirectories? Well, a short answer to this question is it does not really matters. It totally depends on the structure of the site and the comfort which which you can configure a subdomain or a subdirectory. Both can rank equally well on the search engines provided the other ranking factors go well.


Also See:-

How to do Seo?
Seo for Ecommerce Websites
Mobile Seo
Seo Tutorial
Stop words in Seo
Navigation in Seo
List of free Seo tools
List of Seo tools
How to do effective keyword research

mod_pagespeed for Apache Helps Your Site To Load Faster

Page speed is an important factor for search rankings. It has been openly said by Google that they take into account the speed of the web page while ranking web pages. mod_pagespeed is an Apache module that reduces the page load time and speeds up your website. It applies 40+ filters to optimize a website. The best part of this module is that it is open source and hence it is free to use. You can find the download options here. It needs to be deployed in the site hosting server.

How does mod_pagespeed helps in increasing the page speed?
mod_pagespeed applies lots of custom filters and alters the HTML content or changes references to CSS, JavaScript etc to optimize the page speed. The applied filters depends on the structure of the site but it does not alters the look and behaviour of the site.

You can confirm with your hosting provider of they using mod_pagespeed to improve the site speed and if they are not then you can use it for your website by deploying it on your own server.

Find…

Create Viral Facebook and Pinterest Images with Memecrusher

People like images more than text and this has been proved again and again. Posts than contains images receives more interaction from the users than ordinary text shares. This has been proved on Facebook as the maximum visibility posts have an image in some form or the other. Its noteworthy to talk about Pinterest which is an image sharing website that has achieved immense popularity by providing an amazing platform for sharing images. Marketing on these websites can make your brand visible to millions of eyes as the combined audiences for these sites are more than 1 billion. That's a huge number isn't it?

Now, the question arises as to how can you market your brand easily on these social media platforms by making use of images in a convenient and effective manner. Memecrusher is a revolutionary software that can help you in making image sharing really easy.

What is Memecrusher?
Memecrusher is a software which allows you to create and share viral images on Facebook, Wordpress…