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Showing posts from May, 2012

List of Social Media sites

Social Media is a big factor in Search Engine Optimization. The way you promote your site on the Social Media websites decides the "popularity factor" and "buzz factor" which can get you good search engine rankings. Below you will find a list of 100 most useful Social Media sites which every Seo must use for promoting their sites.

1- Facebook
2- Twitter
3- MySpace
4- Linkedin
5- Digg
6- Stumbleupon
7- Reddit
8- Delicious
9- Diigo
10- Jumptags
11- Wikispaces
12- Youtube
13- Metacafe
14- Mixx
15- Mister-Wong
16- Slashdot
17- Folkd
18- Fark
19- Care2
20- Newsvine
21- Clipmarks
22- Faves
23- Blogger
24- Wordpress
25- Weebly
26- Sosblogs
27- Dzone
28- Blinklist
29- Indianpad
30- A1webmarks
31- Nowpublic
32- Livejournal
33- Typepad
34- Tumblr
35- Dailybooth
36- Hi5
37- Orkut
38- Ning
39- Citeulike
40- Zotero
41- Dailymotion
42- Pinterest
43- Webshots
44- Yahoo answers
45- Wiki answers
46- Blogster
47- Wikidot
48- Wetpaint
49- Pbworks
50- Google+
52- Eba…

Differences between Seo and Sem

People often get confused between the terms Seo and Sem and take both of them to be the same but actually there are differences between these two terms.
Seo stands for Search Engine Optimization
Seo gives website organic rankings on search engines
Seo helps to understand the ranking algorithm working for the search engines
Seo does not uses Adwords or other paid methods of advertisement on search engines
Seo results take time to achieve, normally between 3-6 months or more
Seo makes a website popular on the entire World Wide Web by creating references and backlinks
Even if you stop doing Seo, your site may keep its ranking for some days or months depending upon the competition and algorithmic updates

Sem stands for Search Engine Marketing
Sem gives a website inorganic rankings on search engines Sem does not feels the need to do so
Sem uses Adwords and other paid methods of advertisement on search engines
Sem can your site ranked soon as it opts for paid advertising.
Sem do not …

Penguin 1.1 Released

Google refreshed its index on 26th May 2012 and released what we call as Penguin 1.1 update. Some sites saw some positive effect with this update as mentioned on SeoMoz Blog -

How recovered from the penguin update

To quote Matt on Twitter :-

"Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context:

Matt Cutts, head of Webspam Google tweeted this on 26th May. It clearly indicates that Google has refreshed its data for the first time after the Penguin update. You may share experiences about your site after this update in the form of comments below. 

To know more about the Google Penguin Update you may visit:- Google Penguin Update

Working of Rel Canonical Link Element

The Rel Canonical link element solves the duplicate content issues related to a website. It is an HTML attribute directing the search engines about the main or canonical version of the web page. It works well when there are several pages on a website having the same content. In this kind of situation, you can use the rel=”canonical” attribute to guide the search engines as to which page is your main page.

URL Canonicalization
Suppose you are having an eCommerce store selling mugs online. You have provided an option for sorting the mugs via price, color or material. The unfortunate situation is that sorting would use the same group of mugs in the database again and again. Only the urls would change (&sort=price, &sort=color, &sort=material etc) but the content would more or less remain the same. In this situation, we apply the rel=”canonical” tag to prevent all these url’s from correlating with your main product page and direct the search engines to use your main product …

Local Seo and Citations

Google offers a free business listing for local business on Google local places. This listing helps a user to find a company or services locally within his/her area. This helps to send quality and targeted traffic to the website. People are also able to contact the business immediately with the help of the phone number displayed on the listings. Besides, the listings also shows customer reviews which means it allows the user to check the genuineness of a business and read true reviews from the customer themselves about the services of the company.

How to do Local Seo ?
In order to show your company’s listing on top, you need to read the points mentioned below:- 1-The business should be local, which means it would get the listing for the city the business is located in. 2-Create a free local business listing for your business with the help of Google local places. 3-Add complete address and other information. Verify your business so that it gets listed on Google. 4-Create a complete pr…

List of Social Bookmarking Sites

Image Optimization

Image Optimization is one of the most overlooked aspects of search engine optimization. We need to understand the need for proper image optimization in order to increase search engine visibility. Image Optimization is a technique which reduces the file size of the image without hampering its quality and adds proper tags and file name to the image in order to increase its relevance. 
How to do Image Optimization ?
Image Optimization primary deals with reducing the size of the image file so you need to save your image file for the web while creating an image on photoshop. While saving the image, go to the file menu and choose save for the web. If you are finding it difficult to do this way then there are several online tools which could help you in reducing the file size of the image. These tools are provided in the coming sections. While saving the file, give it a proper name. For example, if the image is of a Tiger then keep the name of the file “Tiger” and not “o1”,”w02”,”web1”,”t1” …

How to block pages from Search Engines

Many times it happens that you do not want some of your webpages to show on search engines. Well, you can do that easily by guiding the search engine crawlers not to index some of your web pages. There are three ways of doing this as given below:-

First Method:- With the help of Robots.txt

Robots.txt are special files which directs the search engine crawlers not to crawl certain webpages. Example contents:-

User-agent: * Disallow: /cgi-bin/ Disallow: /banner/ Disallow: /~flower/This directive disallows the robots from accessing cgi-bin,banner and flower directories.User-agent: * Disallow: /This directive disallows the robots from accessing the entire contents from the server.
Second Method:- With the help of Meta Robots tag

Meta Robots tag directs the search engine bots not to index pages with the help of no index attribute. Some examples are given below:-

<meta name=”robots” content=”index,follow”>

This tag directs the search engine robots to index the content and follow the urls …

Microsoft's New Social Networking Site- pronounced "Social" is a new social networking site, infact  an experimental research project developed by FUSE labs of Microsoft. It is based on the concept of Collage. Socl evolves on a similar concept already followed by Facebook, Twitter, Google Plus, Pinterest etc. It lets you easily share interesting  content which can be text, images, videos in the form of a collage. You can assemble these things on the socl platform and convert them into a collage. It helps you to spread interesting and useful content. Socl is not a part of Bing but instead it uses Bing to power its search results. Socl allows you to create your own video parties with the power of Youtube and also allows you to invite other friends to your video party and start a part chat.

How to do Competitor Analysis

Competitor Analysis is one of the most crucial factors in planning out the best search engine optimization strategy for your website. Competitor Analysis gives you an idea about the sites which are ranking high with your targeted keywords and what have they done right to get the love and trust of search engines. Many Seo's neglect this most important part and start optimizing their website by applying the off page optimization strategies and correcting the title and meta tags. You must not neglect 'Competitor Analysis' as this helps in answering some key questions related to the proper optimization of the website.

What is Competitor Analysis?

As the name suggests itself, Competitor Analysis means analyzing the on page as well as off page factors of your competitors website and finding out why it ranks high on the search engines with the chosen keywords.

Steps for doing Competitor Analysis

1- Visit the search engine where you want to rank your website and enter your chosen q…