Tuesday, May 15, 2012

Keyword Density

What is Keyword Density?

Keyword Density is found out by dividing the number of times a keyword appears on a web page to the total number of words contained in that particular web page and multiplying the result by 100.


Keyword Density= Number of times a keyword is present / Total number of words *100


Suppose you have a web page with a content of 1000 words and the number of times a keyword appears on the web page is 5 times, then the keyword density for that page would be found out by using the above formula as follows:-

Keyword density = 5/1000*100
                              = 0.5

Ideal Keyword density

If we talk about the ideal keyword density for a web page then it should be around 1-2%. It is worth to mention here that the search engine takes into account the keyword density while ranking web pages and if you create a web page having an ideal keyword density then your chances of ranking increases. 

Warning: - Do not stuff your webpage with keywords. Maintain your ideal keyword density with respect to the main content of your web page.

It is worth mentioning here that a web page created with a user in mind has a natural keyword density and web pages created with search engines in mind often come out spammy and end up being penalized. Hence it is recommended to follow your users and forget about keyword density as it's just a metric which has started losing its importance with Google becoming more and more smarter.

Also See:- 

Long Tail Keywords Vs Short Tail Keywords
How to use Keywords effectively
Top 3 Tools to Analyze Your Competitors Social Media Presence

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