Seo for Ecommerce Websites

Seo for Ecommerce Site (Image Source:- Websprite)

Ecommerce websites are those huge shopping portals where people engage in
buying and selling activities. These websites are large comprising of thousands
of pages and as such doing seo for these websites requires a lot of extra
effort and a few tricks.

Optimize the Product Page

For an Ecommerce website, the most important page is the product page. Make
sure you are having a seo friendly url, proper title tag, unique product
description and original user comments. An ideal product page should consist of
the following parts:-

http://www.exampleecommerce.com/product-url.php
or http://www.exampleecommerce.com/product-url
or http://www.exampleecommerce.com/producturl
The above are examples of a good url structure

Example:-

Suppose there is an ecommerce site selling Birthday cakes online, then an
ideal product url must match the product name and should be located under the
category directory.
http://www.exampleecommerce.com/chocolate-birthday-cake
or
http://www.exampleecommerce.com/cakes/chocolate-birthday-cake

I have seen many estore owners doing this mistake of adding the description
given by the product vendors under the product description. Actually the
vendors provide the same description to each and every estore where they sell
their products and hence the content becomes duplicate. In order to have a
unique description for a product page, you must rewrite the content and add
some marketing headlines containing your brand name, your estore name in it. In
this way, your site would have something unique in the product description.

Feedbacks are always welcome as these are great ways to judge the popularity
of the product. Nowadays the new platform ecommerce stores are having this
built in feature of commenting. When the users comment on a particular product,
they add some unique content to the page and unknowingly your page become
aunique source. These feedbacks comes from real people and the search engine
love content created by real people.

You must have a unique title tag for every product page. Having unique
titles containing your brand name gives you a better chance of ranking. A good
approach to creating unique title is given below:-

Product name:Brand Name
Chocolate Bithday Cake: ExampleBirthdaystore.com

Images contained in the product page have a lot more use that what you
thought previously. An image has several properties and as a successful seo
strategy, you must use all these image properties effectively. These properties
are image description, image alt tag and the image title tag. You must use the
product name in these areas to optimize your product pages.

Sitemaps are an easier way to notify the search engines whenever you add new
pages to your websites. Maintain both sitemap.html and sitemap.xml as this will
help in the easy crawling of your website and will give you the maximum
benefit.

 Here is an useful video from Matt Cutts which would help you in understanding the basics of doing seo for ecommerce site:-

Also see:-

Mobile Seo
Seo Tutorial
Stop words in Seo
Navigation in Seo
List of free Seo tools
List of Seo tools
How to do effective keyword research