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| Link Baiting (Image source:- Poptent) |
Meaning
It can be termed as any strategy or any feature added on a website that generates many backlinks to a website within a short period of time. Anything that attracts the attention of the user and generates backlinks to a website is known as a “link bait”.
Link Baiting Techniques
There are several link baiting techniques that are used by webmasters and some of the widely used ones are explained below:-
1- FREE Ebooks, Widgets and Tools
People like stuff that are offered free! Therefore, any Ebook, widgets or tools that are being offered for free catches instant attention of the user and gets backlinks. This is one of the long term and most preferred strategies.
2- Infographics
The current marketing trend and tools have given rise to the creation of infographics and these are widely used as a link baiting strategy by the webmasters. To know more about infographics and how they are used for link building, visit:- Infographics an easier way to get backlinks
3- Controversy
People get attracted to fresh controversies. If you are talking about some controversies in your website or blog then people may try to link to it. This may go viral and generate backlinks within a short period of time.
Link Bating Examples
Some great examples of link baiting can be found by visiting the references given below:-
http://www.seomoz.org/blog/10-extraordinary-examples-of-effective-link-bait
http://www.acquisitionengine.com/18-examples-of-awesome-viral-linkbait/
http://murraynewlands.com/2012/09/4-link-baiting-examples-in-boring-niches/
http://www.seoco.co.uk/blog/best-link-baits-stumbleupon/
http://www.heartinternet.co.uk/blog/2010/08/6-examples-of-link-bait-to-draw-inspiration-from/
http://www.agence-csv.com/blog/linkbaiting-10-exemples/
http://www.wordstream.com/blog/ws/2010/02/18/link-bait-case-study
http://www.123-reg.co.uk/blog/top-6-lists/top-6-examples-of-link-bait/
