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Showing posts from January, 2013

Local Search Ranking Factors - Local Seo Infographic

Local seo has grown in importance as local search has become increasingly popular. People search for local services like hotels, gyms, clinics, stores etc with the help of search engines to find relevant and local information. This dependence on local data has given rise to local search engine optimization which optimizes your business presence on local places listing so that it becomes easier for the customer to find your business. The below infographic discusses about the most important factors for local seo.

Local Seo Ranking Factors
1- Presence of the business on Google Places (With optimized business names, accurate and updated information, well places images and videos etc).

2- The domain authority of the website determined by authority of backlinks and citations.

3- Quality of Google Places reviews.

4- Presence of business on other local directories like yelp,yellow pages,white pages etc.

Also See:- 

Local Seo and Citations
Free Business Local Listings
How to start a Social Media C…

Creating Google Friendly Sites

Every webmaster wants to rank his/her website on the first page of Google with respect to their main business keywords. The best way to make this possible is by creating Google friendly sites. Here are some guidelines that would help you create Google friendly sites:-

Have Quality and Original Content
Content is the most important part of your website. Having quality,original and informative content helps to get the love of Google. Freshness of the content is also an important factor while considering the real value of content. Hence, have a site that is full of content which is fresh, original and answers exactly what the user is searching for.

Have Proper Site Structure
The structure of the site and navigation should be user friendly as well as search engine friendly. Having user friendly urls helps to get more visibility and more clicks. Proper site structure and sitemaps makes the site easily crawlable and gets the love of Google.

Use Proper Title and Meta Tags
Site must have proper…

SEO After Panda and Penguin Update- Infographic

Seo has changed a lot since the Panda and Penguin updates made by Google. The infographic below covers in detail about the old and new seo methods comparing them on a step by step basis and explaining the importance of new methods for giving your website that missing edge to rank higher on Google.



Courtesy of: Fuzz One Media
Also See:- 

Seo Vs PPC Infographic
Infographic on Google Panda Update
Best Cities to Find Seo Jobs
Infographics- An Easier Way to Get Backlinks to Your Site
Step by Step Seo Copywriting Guide
Content Curation
3 Seo fundamentals every webmaster should follow
Seo Secrets
Seo Tutorial
Kiss approach in Seo
Mobile Seo
Patience and Seo

Are You Entitled to Receive $10 from Facebook?

Facebook has agreed to pay $20 million into a fund in response to a class action lawsuit filed against the social media giant. If you are a class member on Facebook (meaning, if a Facebook sponsored story had your name or your picture) then you may be entitled to receive a payment of $10. This settlement was done by Facebook as it used class member's name, profile pics, likeness to advertise its own products or services without taking any consent from the class members.

If you have received a message from Facebook with the subject "“Re: LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION.” then you are probably a class member and this gives you the power to receive the money from Facebook.

Details of the Claim:-


Sources:-

Mashable
Forbes
Gizmodo
Buzzfeed

Also See:- 

Clean Up Your Facebook Profile with Facewash
Top 10 Facebook Apps
Twitter Introducing Instagram Like Photo Filters
Algorithm to Predict Twitter Trends
Twitter Cards to Tweet in More Than 2000 Ways
Facebook Launches Graph Search
Make F…

Clean Up Your Facebook Profile with Facewash

Facebook has collected a vast amount of information about yourself that is displayed on your Timeline. Now , all these stuff may have some posts that are "dirty" in some way or the other. It is almost impossible for you to hunt down every single piece of dirty post, comment or link that your Facebook profile contains located in any corner of your Facebook Timeline.

The dirtiness can be cleaned up in a smart and easy manner  by making use of an amazing Facebook profile clean up App called Facewa.sh. It is really easy to clean up all those dirty little jokes that you may have shared on your profile.  It has been developed by researches of Kent State University. Daniel Gur, chief researcher created the app along with his two friends Camden Fullmer  and David Steinberg.

Download the App

To begin using the app, download it here:- http://facewa.sh/

How Does it Help to Clean Up Your Facebook Profile?

Facewa.sh comes with a precomipled list of words that are considered dirty. You may …

Yandex Launches Wonder - Voice Powered Social Recommendation App

Yandex, the popular Russian search engine giant has launched a new powerful app that extracts data from Facebook, Instagram, Foursquare and Twitter. This iphone app is called "WONDER" and it allows you to ask questions using the information posted by your friends on Facebook, Foursquare, Twitter and Instagram.


Wonder by Yandex Labs from Yandex Labs on Vimeo.

Wonder is currently an experiment and is available only to the residents of US. It uses natural language understanding and social data collector for extracting information related to places, music and news.Here are some sample questions which you can ask with the help of Wonder app:-

1- What Chinese Restaurants do my friends go in New Jersey?
2- What music does David listen to?
3- Any one ready to dine in New York?
4- Where is Sarah playing?
5- Current news shared by my friends? etc.


Find more reference here:- Yandex Wonder

Also See:- 

Top 10 Facebook Apps
Twitter Introducing Instagram Like Photo Filters
Algorithm to Predict …

Google Updates Image Search For a Faster Experience

Google has updated its image search for a much faster searching experience. The Google Image has been redesigned to present images before the user in a flip view where the user can quickly scroll through a set of images by using the keyboard. Google would also display the metadata related to the image if any user clicks on it. This data would be seen on the image search result page itself eliminating the need to visit a separate landing page.

This update would be made public in a few days. The new interface looks nice and avoids redirecting to another landing page for displaying image related information. As shown in the above image, a flip view presents the user with an amazing view of image search results.



More information can be found here:- A Faster Image Search

Also See:- 

Image Optimization
Alt Text
Google Data Highlighter
Google Search Operators
Seo Tools
Seo Secrets Seo Best Practices Top 10 Search Engines Google Search Tips and Tricks

Google Panda Update 24 Affects 1.2% English Queries

Google has updated its human quality rater backed algorithm- Panda affecting 1.2 % of English queries. This update is referred as Panda update number 24 and has started to refresh on Jan 22, 2013. Many sites have experienced fluctuations in rankings as a result of this update that is aimed at providing more quality search results to the user.


To make your website safe from the affects of Google Panda update, follow the guidelines specified below:-

Google Guidelines for a Panda Safe Website

Also See:- 

Google Panda Update Number 22
Google Panda Update 21
Google Panda Update Number 20
Google Panda 3.9.1
New Google Search Quality Updates
EMD Update
Google Penguin Update
Google Human Quality Raters Do Not Influence a Website Rankings Directly
Importance of Content for Seo in a Post Panda World
Infographic on Google Panda Update


Make Facebook Friends a Part of Your Search with Bing Social Sidebar

Microsoft has finally made the best update for Bing by integrating social updates from Facebook with Bing search results which would be displayed on social sidebar. Now, when a user will enter a query on Bing, he/she would be able to see social results with respect to the search query coming straight from friends on Facebook. Isn't it great?

To Start Seeing Social Search on Bing, Follow the Steps Given Below:-

1- Go to Bing
2- Click on "Connect to Facebook", present on the upper right corner of the screen.
3- Sign in to your Facebook profile.
4- Start your social search experience.

With an update done on January 17th 2013, the social data displayed would be five times more.

What's Included in the Social Sidebar?

Bing will include data from Facebook which includes:-

Status Updates
Shared Links
Photos
Comments etc.

Now, have a look at this video to know more about Bing social results.

Video: Bing Social Updates Arrive Today: For Every Search, There is Someone Who Can Hel…

How to Remove a Listing from Google Places Account

Many times it happens that a business gets moved, relocated or permanently closed. Now, whatever the situation is, you can adjust the Google places listing by following the steps mentioned below:-

Steps for Removing a Listing from Your Google Places Account

1- Login to your Google Places Account.
2- Go to the "Action" column and click "delete"

Steps for Marking a Listing as Closed or Moved

1- Login to your Google Places Account.
2- Relocate to the Google Places Listing.
3- Select "Place is permanently closed"


More information can be found here:- http://support.google.com/places/bin/answer.py?hl=en&answer=154102

Also See:- 

Optimize Your Hotel Presence on Google Hotel Finder
New Google Patent to Find Erroneous Business Listings
Local Seo and Citations
Google Knowledge Graph
Google Quick View Button on Mobile Search Results
New Google Patent to Determine Spam in Information Collected from a Source
Google Patent Named Ranking Documents to Penalize Spammers
Domain …

Top Seo Trumps to Follow in 2013

It is better to follow the top seo trumps of the industry to remain updated about the ongoing changes happening around the search engine and internet marketing industry. The below infographic does a good job in guiding who to follow to remain updated and educated.




Courtesy of: Wildfire Digital

Also See:

Step by Step Seo Copywriting
Infographics - An Easier Way to Create Backlinks
Content Curation
3 Seo fundamentals every webmaster should follow
Seo Secrets
Seo Tutorial
Kiss approach in Seo
Mobile Seo
Patience and Seo
SEO VS PPC
Infographic on Google Panda Update
Best Cities to Find Seo Jobs

Optimize Your Hotel's Presence on Google Hotel Finder

Websites depending on organic seo for getting them ranked on top for searches like "hotels in xyz city"  or "hotels in xyz" are seeing diminished traffic to their sites, all thanks to "Google Hotel Finder". You can find a popular hotel near your area with the best user reviews (along with sponsored hotels) in the Google Hotel Finder. The concept is similar to what popular travel websites like Tripadvisor and Expedia were doing since a long time. Now, Google is trying to explore this ever fruitful travel market with its hotel finder.

Here are a few snapshots of how Google Hotel Finder presents information to its users:-




Optimizing your website's presence in Google Hotel Finder is necessary if you want to generate good leads. People would directly search for hotels in their preferred destination and you will miss out if your hotel is not listed in the top 5 listings (which is default number of listings displayed with respect to a particular query on ho…

Another Possible Google Update?

Many webmasters have already started to feel the heat on Jan 17th 2013. Stronger signs of a possible Google update can be felt. Majority of the webmasters have experienced a sudden drop in rankings and traffic and a few of them have witnessed a sharp rise. No official announcement has been made by Google so far but it is sure that something is being cooked by the chef Matt Cutts and his team. Some are saying it to be a Panda update, while others are pressing on Penguin update, even some of them are of the opinion that its an EMD update. The rest of them are arguing that its an entirely new update. Only Google knows the answer to it!

Here are some discussions that have already started taking place:-

http://www.seroundtable.com/google-update-january-16230.html
http://www.seomoz.org/q/google-update-on-jan-17-2013
http://www.seomoz.org/q/is-google-rolling-out-a-huge-update-this-week
http://trafficplanet.com/topic/5460-google-new-algo-update-jan-2013/
http://www.warriorforum.com/adsense-ppc-se…

Facebook Launches Graph Search- The Social Data Search Engine

Facebook has launched Graph Search- the social data search engine that would enable users to search the enormous amount of social data contained on Facebook servers. Finding reviews about any restaurant,movies was never so easier. You would be able to get instant and real reviews from your own friends. Graph Search would enable you to find information about people,places and things right on your Facebook page by searching on the information shared on Facebook.

How to Use Graph Search? 1- Click on the search bar at the top of the page.
2- Type your query. For example, Friends who live in NYC and like travelling.  See examples of things you can search for with the Graph Search.
3- You may also choose from search suggestions that appears below the search bar.
4- Hit Enter.

(Remember, this feature is still in Beta version and would be available for testing to a limited audience based in USA)

Facebook CEO, Mark Zuckerberg stressed that "graph search" is different from an all-purpo…

Facebook to Unveil its Own Search Engine?

It has been claimed that Facebook is set to launch its own search engine. Major announcement is expected from the Facebook officials at the event that is going to be held at Silicon Valley HQ tonight. The rumours are high that Facebook is set to launch its own search engine.


Although Google is far ahead from Facebook and is ruling the search engine world but a step by Facebook could shuffle the entire game plan of Google. Let's see when the news comes!

Sources:- 

Facebook Search Set to be Announced?
Facebook Set to Launch Search Engine

Also See:-

Pay $100 to Message Facebook CEO
Facebook Voice Messages
Facebook Introduces Dedicated Pages for Couples
Do A Facebook Check In and Enjoy Free Wi Fi
Facebook Testing Sound with Notifications
How to Keep Your Facebook Fans Engaged
Effective Customer Care Through Facebook
Facebook Marketing Strategy
How to Create Facebook Ads That Generates Revenue
Top 10 Facebook Apps

How to Create a Video Sitemap?

Creating a video sitemap is necessary if your site has video content which you want Google to cache faster. This is must for news sites or sites having frequently updated video content.

Example of Video Sitemap
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
   <url>
     <loc>http://www.yoursite.com/videos/my_video_page.html</loc>
     <video:video>
       <video:thumbnail_loc>http://www.yoursite.com/thumbs/im.jpg</video:thumbnail_loc>
       <video:title>Google Video Sitemap</video:title>
       <video:description>This video shows how to create a video sitemap</video:description>
       <video:content_loc>http://www.yoursite.com/videog.flv</video:content_loc>
       <video:player_loc allow_embed="yes" autoplay="ap=1">
         http://www.yoursite.com/videoplayer.swf?video=videog&…

TrustRank:How Quality Backlinks with High TrustRank Can Raise Your Site's Rankings?

Quality backlink is one of the most important ranking signal for Google. The post Penguin backlink strategy involves relying solely on quality backlinks. A single quality backlink can outweigh several hundreds low quality backlinks. Hence, a proper link building strategy should be focussed on obtaining quality backlinks to your website by spending a lot of time on research. A good backlink must have a high domain authority, loyal followers, low alexa rank, high traffic, quality content, awesome social shares among the important signals. Sites that are already ranking on top 100 for your targeted keywords are the best sites to approach for getting a backlink. These sites already have a lot of trust with Google (as they are already ranking high) and they could help your site get a pie of the trust share they enjoy to raise your organic ranking. This TrustRank factor works as a strong signal for Google for the ranking of web pages.

What is TrustRank?

What's Included in the Calculation …

Pay $100 to Message Facebook CEO Mark Zuckerberg

For all those US residents who are interested in getting in touch with Facebook CEO, Mark Zuckerberg, they can do so by paying a fee of $100. Facebook is testing a system to raise revenues and reduce spam and under this system you are allowed to send a message to Mark Zuckerberg by paying a fee of $100. Many other well known artists and Facebook officials are involved in this testing. This test is available for US residents only; so people from other countries will have to wait for some more time before this feature is made public. If this test is successful we can expect this feature to be implemented soon.

Under this feature, messaging is allowed to well known celebrities(VIP'S) to whom you cannot send a direct message on Facebook. No charges would be taken from those who are already friends with the message recipient, charges would be taken for sending emails to persons who are not your friends and to whom you cannot send a direct message on Facebook under its core features.
F…

Google Patent for Determining Geographic Locations for Place Names

Google in its quest for becoming an answer engine has moved a step ahead with a patent that is aimed at determining the location of a place referenced on a web page. For example, if a web page contains a sentence - "Taj Mahal is located in Agra" then Google would be able to identify "Agra" and "Taj Mahal" as seperate entities and connect them together to understand that Taj Mahal has its location in Agra. This would help Google to judge a web page more accurately and help to present the best information to its users.



Full Patent information can be viewed here:- 

Determining geographic locations for place names in a fact repository 


Inventors:Vespe; David (New York, NY), Hogue; Andrew (Ho Ho Kus, NJ)Assignee:Google Inc. (Mountain View, CA) Appl. No.:11/686,217Filed:March 14, 2007
Recommended Reading:- Building Google's Knowledge Base and Identifying Locations in Web Pages

Also See:- 

Google Patent to Identify Erroneous Business Listings
New Google Patent to …

Regular Expressions on Google Analytics - Easy Tutorial

Regular Expressions are applied on Google Analytics to match specific pattern of information in order to filter and present the most useful data. These regular expressions are extremely useful in filtering out specific pieces of information among the large data collected and stored in Google Analytics.

Given below are a collection of regular expressions which you can use on Google Analytics:- 
Asterisk (*)
Use asterisk to match single character or a number of characters appearing before or in place of the asterisk. 
Example 
You want to search for "SEO25tutorial" but you have forgetten the number. You only remember "SEO" and "tutorial". In this example, you may use the asterisk as given below:- 
SEO*tutorial
This would display the exact match and fetch you the result "SEO25tutorial"
Logical OR ( | )
The pipe symbol is used to represent logical OR. It is used with paranthesis to fetch the desired results.
Example
Google(Plus|Play)
The above expressi…

How to Check Google Rankings for Keywords(Accurately)?

Webmasters and search engine optimizers often feel the need to check Google rankings of their websites on a regular basis. This is important as it helps to judge the amount of traffic that a site gets. Higher rankings means more traffic and more traffic means an increased sales with improved revenue. Now, the tricky part is that Google does not displays the same rankings everywhere with respect to a particular keyword. The rankings are changed with a change in location,user login information, amount of search results displayed per page etc. The proper way to check Google rankings for keywords are given below:-

1- Check Your Rankings after logging out of your gmail account. You will get different results if you check your rankings logged in to gmail and logged out of gmail. This is called "Personalized Search". If you are logged into your gmail account then Google would check your browsing history and rank those sites higher whichyou have visited in the past. This would not …

New Google Patent to Identify Erroneous Local Business Listings

A new Google Patent has been filed to identify erroneous business listings and take actions against them. Local business listings are a great way to promote your business for free on Google. Some business owners take undue advantage of this facility to list their business under a different location which is close to some famous place or buildings. This helps in getting more user attention and sales as people are able to find the business while searching for famous places and buildings on Google places. To stop this malpractice from happening, Google recently filed a patent to identify these sort of erroneous business listings and flag them for inspection to see if they truly exists on the desired location.

Under the proposed system, areas are divided into cells and each cell may represent a geographical region. It is determined whether the geospatial coordinate of the first location is within a predetermined radius of the second location under the same cell and if found to be true, t…

Izik -The New Tablet Optimized Search Engine Launched By Blekko

Blekko, one of the newest search engines competing with Google has launched a new tablet optimized search engine called "Izik" (Pronounced Eye-Zik). Izik is new in the way that it presents content sorted by various categories like "Looking For" (Similar to I'm Feeling Lucky in Google), "Quick Answer", "Top Results", "Images", "Latest" etc. Blekko has produced a new and innovative way of surfing the web from your tablets that requires less typing. Now, let's go for an Izik joyride:-



izik: take search for a joy ride from blekko on Vimeo.

Here are a few screenshots for some particular queries entered on Izik.

Showing results for the query "Gifts for Men"


Results returned are quite impressive as the top results returned are relevant containing links to popular gift shops.

Showing results for the query "Pizza Stores in NYC"


Results returned are relevant but Google provides a far better result with releva…

Facebook Introduces Voice Messages and Chat to it's Messenger App

Social networking giant, Facebook introduced new voice messages and chat feature to its messenger app. Facebook messenger is a standalone app that enables the users to see and respond to your chats right from their desktop. Adding this new feature will help the users to record and send messages to the intended recipients.

How to Send a Voice Message?
To send a voice message, follow the steps given below-

1- Tap the + sign.
2- Record your message.
3- Lift your finger when you finish recording and your message will be sent automatically.

The recorded message can of of 60 seconds long.
Canadian Users Can Send Voice Calls (Free Calls)
Facebook users in Canada will get the facility to make free voice calls by tapping the "i" button in the top right corner and then hitting "Free Call".

Get Facebook Messenger here.

Read more references:- 

http://www.insidefacebook.com/2013/01/03/facebook-adds-asynchronous-voice-messages-to-messenger-app-begins-testing-voip-in-canada/
http://ww…

Display Event Related Data From Your Website on Google Search Results with Data Highlighter

Google had recently enhanced its set of webmasters tools allowing site owners to display event related data from the website on the search results by using data highlighter. It is a point and click tool used to highlight event related data from an event page. This is done hassle free and automatically without having to worry about any HTML markup.

Where to find Data Highlighter?
You can find data highlighter under "Optimization Tab" in the Google Webmasters Tool dashboard.

How the Results Gets Displayed?
The image below shows the way Google displays the event related data from your event page after you have highlighted the important parts using the data highlighter tool.

Components of Data Highlighter
The several components of data highlighter are given below:-

Event

Name
Date
Location
Venue
Address
Image
Official Url
Category
Performer
Ticket
Type Price

For more information watch the video below:-



Important links:- 

http://support.google.com/webmasters/bin/answer.py?hl=en&a…