Friday, May 31, 2013

Advertorial Link Building Spam - See What Matt Cutts Has to Say!

Advertorial link spamming is the most recent link spam where a webmaster or a news reporter/editor accepts money in return to add a do follow link to a particular website from an article or newsworthy content. This do not happen in the majority of sites but in some cases it is becoming an issue for Google.

Webmasters have resorted to all sorts of link building techniques in order to increase the Google rankings of their respective websites. Some have opted for complete white hat link building strategies that are accepted by Google while others have gone too far in building links using black hat methods such as paid links that are completely banned by Google.

Take your hands out of the pocket and stop advertorial link spamming as Matt Cutts has recently shared a video sharing his thoughts on advertorial link spamming and how Google is planning to take strict actions against sites which allow links that flow page rank from within the content of their websites after accepting money from the webmasters.

Here is what Matt Cutts, Google Web Spam Head, says:-

"If you look at our policy on advertorials, it's been constant for the last several years. We just want to reiterate and make sure that people realize that this can be an issue that if you are taking money and posting content...that the people don't realize is paid or is not adequately disclosed both to people and to search engines, we are willing to take action on that."

Your Site Might be Out of Google NEWS!

Yes, Matt pointed out that webmasters blindly following the approach of selling advertorial links on their websites have a risk of losing their site's presence on Google NEWS if the big G sniffs some wrong doing on their part.

Tuesday, May 28, 2013

LinkedIn Seo Tips and Tricks to Boost Organic Visibility

These days LinkedIn has become the second name for the business. The reason is the presence of myriad possibilities which one gains through it. The possibilities include networking with the current as well as former employees and colleagues, establishing as well as interacting with the business contacts etc. LinkedIn is crucial in establishing a strong presence online and reaping in the benefits of opportunities, by higher search engine ratings. Peruse this article to avail the information on the ways in which LinkedIn can be used for the advantage. Have a look:

Seo for LinkedIn (Image credit- techwyse)

Use Anchor Text

To gain higher organic visibility, the links must be adorned with anchor text which is rich in keywords. This will give a boost to the ranking of the posts. The keyword may include the theme of the website, the name of the website or its professional handle. This keyword wrapped back links will be eventually picked by Google and thus the SEO rankings will be improved at some time.

Make Connections Within LinkedIn

The ability of the LinkedIn in finding the professional contacts has been just brilliant. The advanced search techniques can be efficiently employed to find suitable individuals for trading the backlinks in order to grow the network. LinkedIn provides the opportunity of getting connected with the other professionals indirectly, through the blogs, Twitter feeds and websites. Such unconventional method enhances the probability of getting noticed and provides an opportunity to scoop out the various contacts in depth to see their applicability for the various purposes.

Post the Content Links to LinkedIn Profile

LinkedIn has an excellent rapport with the Google, thus it can be used for the purpose of posting the periodic links to the content. A large number of blogging platforms, including WordPress allow the blog to be connected with the LinkedIn profile and the links are then automatically posted when there are updates. This can also be done in the case of websites, where one can simply post to his/her own profile and share for LinkedIn on the various articles. A relevant and well written content will surely provide higher rankings.

Improve the SEO profile

The presence of the usage of the LinkedIn as a part of the SEO strategy must be visible in each and every organic search, whether internally or externally. The SEO tactics can be brilliantly applied to the LinkedIn profile to improve upon the visibility. When one uses the LinkedIn profile, one must assure that each and every fact which is placed on the profile is up to date. A profile which lacks the desired keywords in the title as well as job descriptions will not attract the talented pool of audiences. In case, one is working on or with the high ranking websites, it is always better to link those websites. The organic visibility can be boosted by making myriad first or second degree connections, attaining recommendations and customizing the URL of the profile.

LinkedIn has become the buzz word in the business arena, because of the plethora of advantages one gains by making use of it. It has a shining effect on the ranking of the company and also proves to be fruitful in building a healthy network of professionals. It's the need of the hour to gel the SEO strategy with the LinkedIn profile to boost the performance of the website in a wonderful frame.

Monday, May 27, 2013

Google Penguin 2.0 - It's All About Links - Infographic

Google Penguin 2.0 update was all about links. Websites that were having a spammy link profiles including low quality links and similar anchor text links were penalized by this update. Here is a great infographic explaining the basics on how to get your site ready for Penguin 2.0.

What to Avoid?

Link Schemes
Keyword Stuffing
Over Optimization
Unnatural Links
Duplicate Content

What to Focus on?

Quality Content
Valuable and User Friendly Content
Social Media Signals
Google Authorship
Author Rank
Image Optimization
Local Listings
Content Marketing
Follow Webmaster Guidelines

Also See:-

Penguin 2.0 Recovery Guide
Penguin 2.0 Affects 2.3% English Queries
5 Important Link Building Factors in 2013
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Saturday, May 25, 2013

Penguin 2.0 Recovery Guide- Get Back the Lost Rankings and Traffic!

Google launched the Penguin update 2.0 on May 22nd, 2013. Many webmasters who have followed a spammy link building strategy building links from low quality article directories, free blog hosting sites, low quality directories have been penalized by this update. Other factors which Penguin considered includes- similar anchor text backlinks, less brand related anchor text and less authority backlinks. If your website has been penalized by Google in this recent Penguin 2.0, then here is a quick guide to Google Penguin 2.0 recovery.

How to Recover Your Website from Penguin 2.0 Penalty   

Reason of Penalty- Low Quality Link Profile

Link profile can be of two types- high quality vs lowquality. Sites having a low quality link profile have been penalized by this update.

Steps to Recovery - Analyze your link profile using tools like ahrefs, seomoz, link detox etc. Prepare a list of low quality backlinks (PR 0, low DA, less user friendly spammy links) and then send an email to the webmasters requesting them to remove the links. Re-analyze the remaining links, prepare a disavow file and submit it using Google webmasters tool.

Reason of Penalty- Low Quality Content

Presence of low quality content can also be a reason of penalty. Low quality content can be of several types, duplicate content, missing content, keyword focused content and unauthoritative content.

Steps to Recovery- Complete the missing content and rewrite the content focused around keywords. Make sure to have original content on each and every web page of the site. Mention proper references and citations wherever necessary.

Reason of Penalty- Exact Keyword Match Anchor Text

Sites having too many exact match anchor text focusing around specific keywords have been penalized.

Steps to Recovery- Change all the anchor text and make them look natural. Use brand related anchors.

Reason of Penalty- Non Relevant Links

Links from non relevant sites that are unrelated to your niche can be a good reason for a Penguin penalty.

Steps to Recovery- Remove all unrelated backlinks and get high quality, relevant and authority backlinks.

Reason of Penalty- Unbalanced Frequency of Created Links

The frequency with which links are created are also a signal for the penalization of a website. Getting too many links within a short time period without any solid reason can make Penguin axe your website.

Steps to Recovery- Maintain a balance with which links are created to your site. Avoid using mass link link building software. Try to get links from quality websites and avoid getting too many links from spammy domains.

Major Losers of Penguin 2.0 Update

The image below shows the websites that have been affected the most by the Penguin update.

Penguin 2.0 Losers (Data provided by searchmetrics)

 Major Gainers of Penguin 2.0 Update

The image below shows the websites that have been affected positively by the Penguin update.

Penguin 2.0 Gainers (Data provided by searchmetrics)

Also See:- 

Google Penguin Update
Google Penguin 1.1 released on 26th May 2012 
Google releases Penguin Update 3
Anchor Text Variation and Seo
How to Plan Your Link Building Strategy?
Link Building 2013
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Thursday, May 23, 2013

Penguin 2.0 Update Rolls Out Affecting 2.3% English-US Queries

Google rolled out the new generation comprehensive Penguin 2.0 (version 4) update on May 22nd, 2013 affecting 2.3 English US queries. This was announced by Google Web Spam engineer, Matt Cutts in his blog.

Here are some previous posts related to Penguin update on Seosandwitch -
Penguin into work again! (Image credit:- midphase)

Are you ready for the next generation Penguin 2.0?
Google Webspam Team is Working on Penguin 2.0

Brief Outlines of Penguin 2.0

  • Sites selling links are affected negatively.
  • Sites lacking natural backlinks are affected.
  • Too many results from the same domain have reduced.
  • Sites receiving strong social links like Google Plus Ones are promoted.
  • Sites having high quality authority backlinks are promoted.
  • Local keywords have had a lesser impact.
  • Sites having too many same anchor text backlinks are affected.
  • Sites lacking original and authoritative content are affected.
  • Sites having a solid and high quality link profile are promoted.

Penguin 2.0 Still Showing Spam Results?

If you are still finding spam in Google search results even after the Penguin 2.0 update then you can notify Google here- Penguin Spam Report

How to Keep Your Site Safe?

In order to keep your site safe from this update or to recover your site if it's penalized do the steps mentioned below:-

  • Analyse your site's link profile and remove all the low quality backlinks linking to it.
  • Analyse the content of your site. Quality, original, informative and authoritative content is required. Remove all low quality and duplicate content.
  • Identify the type of outbound links your site is providing. Any spammy link can be a reason of penalty.
  • Is your site missing social signals? Gather social love for your site in order to make it count in the eyes of Google.
  • If your site is into the practice of selling links or buying links them stop that immediately and submit your site for reconsideration.
  • Earn links and keep on earning links...

Also See:-

Google Penguin Update
Google Penguin 1.1 released on 26th May 2012 
Google releases Penguin Update 3
Anchor Text Variation and Seo
5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Site Wide Links
Are You Making Your Website Vulnerable to Future Google Updates?
Seo Checklist
Seo Strategies For 2013
Why Brand Matters in Seo
Making Your Seo Roots Strong
Battle of Ranking
Seo Secrets
Local Seo and Citations 

Sunday, May 19, 2013

New Google Ranking Factors for 2014 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc.

Google has moved to a more human based ranking approach rather than being a machine based system. This human based approach of ranking web pages although depends upon machines but uses sophisticated algorithms that are geared towards measuring the popularity and relevance of a web page based on factors that are more or less related to a way as to how humans would judge them. Among the top priority Google ranking factors for 2014, the major ones are star ratings, user reviews, plus ones, citation flow (that involves highly cited referrals from already cited sources), social signals, overall domain authority, authorship, bounce rate, click-through rate, referral traffic data, high brand related references and searches, the recency of the document, the speed of the document, naturality of backlinks, frequency of generated backlinks (those having a natural flow), evaluation of user profile who shares the citations (done in order to devalue dummy profiles or spammy social profiles) and strong local signals (based on searchers location).

Now, lets discuss each and every ranking factor for 2014 in detail:-

Google Ranking Factors for 2014

Star Ratings

Ratings and user reviews helps Google to judge the importance of a web page in an easier way. Adding star ratings on a web page allows users to rate it and Google can count the ratings in order to use it a straight human signal in considering how important or likeable a particular web page. (Read more on how to add star ratings and user reviews on Google search results)

Plus Ones

Another human approach to ranking is that Google considers how many people rate the content as valuable and gives it a plus one. The more plus ones a web page has, the better is the chances of ranking. This factor has already started to affect the search results with pages having greater number of plus ones ranking higher.

Citation Flow

For those who do not know what a citation flow is - It is a metric that measures the overall flow of citation (references) that any web page receives. This metric is valued highly by Google in order to evaluate the overall importance of a web page. Referrals from highly cited and popular sources in good quantity can prove to be a valuable ranking signal.

Social Signals

The world is revolving around social media and considering it as a metric in the overall ranking algorithm has proved to be successful. Social signals like Facebook likes or shares, total number of tweets, total number of repins, total number of linkedin shares, other sources of social data where the site is being referred to, are all effective sources of judging the user likeness of a website.

Overall Domain Authority 

The authority of a domain is still a highly valuable metric in judging the importance of a website. The higher the authority of a domain, the better are the chances of ranking. (Please note- there are other ranking factors like content relevancy that comes into play, so don't take it as a lone factor)


Implementing Google Authorship and increasing your author rank has become really crucial to stay ahead in the search results. Associating a content with a human being can reduce the chances of spamming and improve the visibility of pages related to experts in respective fields. This improves the overall search experience of the user.

Bounce Rate

If an user visits a website and leaves it without visiting any other inner pages then bounce rate of the website becomes higher. A higher bounce rate gives Google a hint that a person is not willing to spend more time on the site and visit any other inner pages present on it. This metric is being used to judge the quality of information and user willingness to stay on a website. (Read more on how to decrease the bounce rate of your website).

Click-through Rate

The number of times your website gets clicked divided by the number of times the website gets displayed on the search results is referred to as click-through rate. This is also a good metric to evaluate webpages that are most likely to be visited by the users. Hence those web pages having an ideal click-through rate of 1% are promoted positively on the search results.

Referral Traffic Data

What about getting traffic from other websites where people click on user generated content having reference to your site? The more referral traffic you get, the better signal Google receives regarding the popularity of your website.

High Brand Related References 

A brand that receives high searches and receives lots of backlinks, citations, high author rank shares is taken of great value by Google. Hence, think practically, generate value for your brand and increase the interactivity of users. (Read more- Why Brand Matters in Seo?)

Recency of the Document

Web pages that are updated often receives a freshness boost in rankings. Hence, if you are updating your site on a regular basis then one of the ranking factors is working in favour of you.

Speed of the Document

The speed with which a web page loads is counted as a better user experience metric by Google. A site that loads faster receives better visibility and increases its chances of ranking high on Google. (Read more on page speed important for rankings).

Natural Backlink Quality and Quantity 

The Penguin update did enough to stop the spammy backlink building practices and promoted websites that received natural backlinks. Hence, generating natural backlinks for your site having high quality and in more numbers can make your site rise up astonishingly. (Find ways on how to get natural backlinks to your site).

Frequency of Generated Backlinks

The frequency with which backlinks are generated plays an important role in evaluating the link profile of a website. Building too many backlinks within a short span of time can bring your site under the Google radar and a manual review can be expected. Hence, it is better to maintain the natural flow of building backlinks and keep your site safe.

Evaluation of User Profile Who Shared References 

From now onwards, the quality of the user profile who shares references of your site would also be judged. All the dummy profiles would be devalued and votes coming from genuine people would be counted. Hence, forget about buying likes and tweets as most of the companies use dummy profiles for that purpose. Instead, work towards fulfilling the needs of the user and increase your natural popularity.

Strong Local Signals 

The search results returned by Google depends on the search location of the user and sites which have promoted themselves well in their local business area have the maximum chances of ranking higher.

Hence, these were the new Google ranking factors that have already started working in 2014.

Also See:- 

Google Ranking Factors
Local Search Ranking Factors
Local Seo and Citations
Free Business Local Listings
Meta Tags 
Tf Idf Score to Increase Google Rankings
5 Most Important Link Building Factors in 2013
How to Plan Your Link Building Strategy?
Link Building 2013
How to Create Backlinks that Google Loves
Seo Secrets
Seo Tips to Make Your Site Search Engine Friendly

Saturday, May 18, 2013

Common SEO Mistakes Most Bloggers Make

With the increasing platforms available for social blogging, people can't resist the temptation for owning and maintaining their own personal blog. But, unknowingly most of the bloggers make the most common seo mistakes that ruins their effort of ranking well on the search engines. Every web log owner must understand the seo process and implement the seo algorithm in the blogs in the righteous of the manner. With the cut throat competition emerging in the blogging arena, a single seo mistake is capable of bringing doom for the blogger. Thus it becomes essential to keep a tab on the changes taking place in the online world and act accordingly. Here are some of the common mistakes made by the bloggers which brings home trouble for them. Have a look:

Are You Making These Seo Mistakes While Blogging?

Don't make these mistakes (Image credit

Buying Paid Links

The purchase of the links may boost up the blog's popularity for a short period of time, but they make the blog prone to the bigger threat of being flagged by Google. Many a times the bloggers feel that they can escape the Google radar, but they are certainly mistaken, as the experts keep a tab on each and every questionable pattern of links. Thus, as the saying goes, 'old is gold'; building links naturally is the best way to grow the popularity of the blog and without making the blog prone to any sort of risk.

Keyword Stuffing

Google usually dislike the web pages which are stuffed with too many of the keywords. Keyword stuffing is the worst mistake which can be committed by a blogger. They often commit the mistake of using the wrong set of keywords for the post, which naturally goes against the value of the blog. Such acts are a violation of Google's guidelines and may lead to penalty or in worst cases, complete loss of traffic from Google.


 You all must have heard about the adage, 'content is the king'. In the case of the blog, it certainly is. It is not intelligent for any blogger to play with the authenticity of the content by simply indulging in copying the content from a fellow blogger. Copying the content and serving in the blog, defeats the prime objective of the blog, as such copied content will bring no value for the readers.  Thus if one wishes to rectify the mistake, one should indulge in deep research about the niche and the related niches and then come up with a quality content for the readers. The genuine content is always praised and appreciated by the readers.

Auto Generated Title Tags

It's a common notion that the readers judge the content of the post, by simply focussing on the title tag of the post. The title tag is normally picked up by the search engines to be showed in the search results. Many a times the bloggers make use of the various applications/software for the blog which generate the title for the blog after the category or the niche of the blog is determined. The titles thus generated are the regular ones, and thus lacks the parameter of enticement in the tag which can compel the reader to read the post, once he/she glances through the title.

Friday, May 17, 2013

Are You Ready for the New Generation Penguin 2.0?

Penguin 2.0 is coming! Webmasters who have used spammy link building strategies or used link building software should get beware and clean up their link profiles as soon as possible. A cleaner and natural link profile would help to keep your site in good terms with Google.

Penguin 2.0- Discussions Have Started to Happen!

Here are a few quick updates on what discussions are going around in the web marketing community -

Penguin 2.0 - How Guest Blogging will be affected?
Google Penguin to go War with SENuke Style Link Building
What to Expect from Google's Next Search Update?
Google Penguin Update Gets Ready to Bite Webmaster Noses
Google Webspam Team is Working on Penguin 2.0
Penguin 2.0 will Penalize Spammers and Reward Subject Matter Experts
The Google Perspective on Links
Seomoz Discussion on Penguin 2.0
Seochat Discussion

Lots of discussion!! With Google directly saying that it will be a comprehensive update, let's see what impacts it has on the search results. But, here are a few precautions that you must take before this update happens.

Precautions to Take

Clean Up Your Link Profile - You must check all your backlinks using Google Webmasters Tools and remove the bad links pointing to your website. This work would take time so start today! First prepare a list of links to be removed, then send link removal requests to the webmasters. Wait for days and re-check how many spammy links still point to your site then use the disavow links tool for link removal of the remaining backlinks.

Don't Stop Earning Backlinks!

Just because Penguin 2.0 is coming, do not lose your focus and stop earning backlinks to your website. Keep on building trusted and high authority links as this will help your site gain authority.

Also See:-

Seo After Panda and Penguin Update
Google Penguin Update
Google Penguin 1.1 released on 26th May 2012 
Google releases Penguin Update 3
Anchor Text Variation and Seo
5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Site Wide Links
Are You Making Your Website Vulnerable to Future Google Updates?
Seo Checklist
Seo Strategies For 2013
Why Brand Matters in Seo
Making Your Seo Roots Strong
Battle of Ranking
Seo Secrets
Local Seo and Citations 

Tuesday, May 14, 2013

Google Webspam Team is Working on Penguin 2.0

Penguin 2.0 or Penguin 4.0 whichever way you call the webspam update Google is preparing for, but it is surely going to shuffle the search results in the same manner as the first Penguin update did. The first Google Penguin Update was launched on Apr 24th, 2012 and affected around 3% of the search queries. Keep in mind, 3% although seems a less percentage but compared to the large volume of queries Google receives per day, this percentage is enough to experience a major shuffle on the search engine ranking positions of the websites.

Now, here is the video by Matt Cutts, head of Google's web spam team where he discusses about the possibility of a new Penguin update version Penguin 2.0 to be launched within a few months.

The main points discussed in this video are shared below-

How Should You Plan Your Website?

Your site should be created keeping in mind your users. Try to make a site that users love and want to share, tell friends, bookmark, visit often and all of the things that make a site compelling. If this is your goal i.e. to serve the users, then Google is also working hard to show genuine sites that serve the user well, higher up on the search results.

What Kind of Things Google is Working On ?

Matt says - "The plans can change", timings can change, when we launch things can change, therefore Google does not talks about the things they are working on much. Then he comes to the point -

"We are relatively close to the next generation of Penguin" . The Penguin is an update dedicated to target black hat web spam. This update is more comprehensive than Penguin 1.0 and he probably feels that it will have a deeper impact on the search results.

Sites Engaged in Buying and Selling PR will get Penalized

Matt also clarifies that sites that are paying for advertorials and violate Google's quality guidelines or sites that are selling links will both get penalized.

A Different System for Link Analysis

A different system for link analysis is being prepared but that has been kept a secret as it is still in its early days.

More Information on Hacked Sites

Google will be providing more information to the webmasters regarding hacked sites. For example, malicious url would be listed in the Webmasters tools where the webmaster can check and identify the links where the malicious code can be found.

Panda will Re- Evaluate Itself

The Panda update will soften on sites where some additional quality signals can be gained instead of penalizing the whole site altogether. This is a good news for the webmasters who have been penalized strongly by the Panda update.

Results from the Same Domain Would Decrease As we Move Deeper in Search Results

Many webmasters have notified the issue of seeing majority of search results from the same domain.Hence, Google will be working on removing too many results from the same domain as we move deeper in search results.

This is what we expect in this summer. So, watch out!

Also See:-

Seo Tips
Creating Google Friendly Sites
Authority and Relevance in Seo
Anchor Text Variation While Building Links
How to Plan Your Link Building Strategy?
Seo Secrets
How to rank in Google
Google Disavow Links Tool
Deeper Understanding of Knowledge Graph
Seo Misconception

Monday, May 13, 2013

5 Most Important Link Building Factors in 2013

Webmasters are busy looking for ways to build organic traffic to their website. But, in order to gain traffic from search engines like Google, it is necessary to understand the basic factors Google counts while ranking a webpage. Google divides its core ranking algorithm into two parts- content relevancy and popularity. Content relevancy depends on how well your site is related to the search keyword while popularity depends solely on link building. This post will explore the 5 most important link building factors for ranking higher in Google-

1- Quality of Backlinks - The quality of the website linking back to your site matters the most. If you are receiving a backlink from high quality and trusted websites then your chances of gaining authority is higher.

2- Relevancy of Backlinks - It is important to get thematic and relevant links to your site. If your site is related to music then get links from sites that talks about music, songs, albums, films etc.

3- Naturality - Links gained by your site should come in a natural way and must not look spammy. No similar anchor text backlinks, reciprocal links, purchased links etc.

4- Frequency - The frequency with which links are build to a website also matters. If you are building too many backlinks within a short period of time then your site can come under the scanner.

5- Quantity- The more high quality links you site is having, the higher are your chances for ranking better in the SERPS.

Now, have a look at this amazing infographic which shares the link building basics you must follow in 2013.

Also See:- 

How to Plan Your Link Building Strategy?
Link Building 2013
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool

Saturday, May 11, 2013

A Deeper Understanding of Google Knowledge Graph

Google Knowledge Graph was launched on May 16th 2012 and is considered as one of the major discoveries that was made to enhance the existing model of Google search engine enabling it to find the relationship between searched entities and provide the user with the best possible results without having them to navigate to a different website in order to find the answers. It has been referred to as the "Future of Search" by Google. It enables us to find information about people, places and things. Google is not the first to research in this regard, similar model has been applied before by computational search engine Wolfram Alpha. But, certainly Google's attempt to categorize people, places and things together is more enhanced and valuable. As such, it becomes important for all of us to have a deeper and better understanding of what the Knowledge Graph holds for us in future?

The future search engine must have the capability to understand the user's intent when searches are made. The Knowledge Graph is an extension towards this possibility. As for example, if any user types the query "Taj Mahal", then he finds information about the monument displayed on the right hand side of the search results along with some other links under "People also searched for" which Google thinks to be relevant and associated with the main object "Taj Mahal". At the bottom of the associated entities, we can find another object under "See results about" which is semantically related to the main search query. However, Knowledge Graph doesn't displays results for all queries. It is still building and soon more and more entities and their relationship would be added in this massive database of semantic world.

How Does Knowledge Graph Works?

It works by understanding the users intent with respect to the search query. People are looking for answers or explore more on a particular topic. Knowledge Graph predicts this behavior of the user and presents the most relevant entitities and their relationships in the form of Graph.

If we move deeper then there are two types of queries processed by the search engines, namely navigational queries and research queries. Navigational queries corresponds to direct queries where people want to quickly navigate to a particular page and they already have information about the searched query. An example would be "Facebook". As opposed to navigational queries, research queries are much wider and the users do not know where to navigate as they are still searching for information. Knowledge Graph works for research queries and helps users quickly resolve their questions.

Predicting Knowledge Panels with Search Results

The knowledge panels that goes along with the search results are different. Google provides summaries related to the objects identified by the program. This information is displayed in the Knowledge panel. The process is explained below:-

1- Google predicts the factual entity referred by the search query.
2- The Factual entity is searched in the database alongwith semantically related entities.
3- Content is identified based on algorithms and displayed in the knowledge panel.
4- Content includes two items, first referenced from the first resource and second, referenced from the second resource which is different from the first resource. (Source- Providing Knowledge Panels with Search Results)

What Are It's Sources?

Google makes use of several sources while presenting the data before the user. Some sources are Wikipedia, Freebase, CIA World Factbook (For General Data) and National Library of Medicine, National Institutes of Health, US Food and Drug Administration etc. for data related to medicines and drugs.

How Big is it?

Currently the Knowledge Graph contains over 570 million objects and over 18 billion facts semantically related with those objects which helps to predict the relationship between objects and facts as per the search query.

Google Will Become An Answer Engine With the Power of the Knowledge Graph

Google is making tremendous improvements in its existing model of Knowledge Graph and is moving towards it's main aim of becoming an answer engine. The graph model of search enables the user to get instant answers to their queries and also discover some new questions which they never thought to ask before. It gives them the power to explore the search insights that most people ask Google. (Apple's Siri is far ahead of Google in this race)

The Monetization Part

Like every other business, Google also explores sources of revenue with every new research and model it launches for the benefit of the users. Knowledge Graph is no exception to that. Google's head honcho, Larry Page had said "Knowledge Graph does run on the right hand side where the ads also run". Now you get where all this stuff is going? This was reported by Wordtream's Elisa Gabbert. (See - Knowledge Graph Conspiracy Confirmed). It was basically done to navigate users to the right hand side of the search result page where the ads run. This makes organic results less countable and provides the big G with more options of increased revenue.

Corporate Semantic Web Applications

Ever thought of having a customized knowledge graph for your own company? Yes, that's possible. Customized semantic web applications can be created using platforms like Poolparty. An interesting insight towards this possibility has been made by Andreas Blumauer here:- How to set up a customized Knowledge Graph for a certain company?

SEO Community and Knowledge Graph

What will happen when more and more people will find answers to their queries directly on Google's result page without navigating to another website? What will happen when organic results would loose its current importance due to larger emphasis on Knowledge Graph? These are some of the questions which are being put forward by the Seo community. Google says - only the most accurate content is presented through the Knowledge Graph making it hard to crack into by Black Hat SEO's. (Source:- memeburn).

Search engine optimizers will need to optimize the content and increase the presence of the content on social websites. Content should be connected to one other in order to form relationship between entities. Google Authorship must be used in order to make it more authoritative in the eyes of Google. The quality of the content now matters much more than the quantity of the content.

Here are some points which the search engine optimizers must follow in order to optimize their presence on Google after the launch of Knowledge Graph:-

1- Optimize your landing page.
2- Study metrics like Clickthrough Rate and Bounce Rate. Optimize your web pages so that it has a high clickthrough rate and a low bounce rate.
3- Make use of Google Authorship as it is the best way to find relationships.
4- Use microdata reviews and stars in order to make content more user interactive.
5- Use Schema markup for local Seo.
6- Use Rich Snippets for local search.

Moreover, Knowledge graph still uses a tiny portion of the search queries and organic search results are still the way for users to find the best results. There is much more for search engine optimizers to explore and change.

Latest Updates

As per the latest updates, Google has added Medications to its database (See Google Adds Detailed Information on Medications) and has expanded the graph into movies on Android tablets where it will display information regarding the actors whenever the movie is paused. It will do so by making use of facial recognition technology. (Source- The verge). Recently, Google bought the startup Wavii which uses natural language processing technology to present filtered results across the web on topics which the users care the most. (Source:- Google Buys Strartup Wavii)

Also See:-

Google Introduces the Knowledge Graph
How Does Google Applies Semantic Search?
Latent Semantic Indexing
Facebook Graph Search Optimization
Getting Listed on Search Engines
Universal Analytics
Learn Seo Step by Step

Wednesday, May 8, 2013

Companies are Looking for Innovative SEO's

Search Engine Optimization is a field that stands on innovation and most of the companies today are demanding 
innovative Seo's who can do something different than what the rest of the players are doing. So, what exactly is 
innovative Seo?

The Innovative Search Engine Optimizer 

creative seo
(Innovative SEO Image credit-

You need to change yourself if you want to remain in the competition. Change and adapt yourself the way Google is changing. Remain updated about the latest happenings going around Google and plan your strategies accordingly. Time has gone when only 1-2 tasks were associated with the search engine optimizer's role. The new Seo must be skilled in many tasks as he has to play several roles together.

Plan a Customized Seo Strategy for Every Project

Every project is different in itself and each of the project has its own set of competitors so planning the same 
old strategy for each and every website sounds boring and predictable. So be aware and do something different. It is important not to follow the same strategy for every site.

Find New Sources of Backlinks

You must keep on finding new sources of backlinks. Some of the best ways of building links to your site are shared below:- 

Think Creative

Every search engine optimizer must think creatively and plan a link bait strategy separately for every website. Read some lessons shared below:- 

Be a Social Guru

Spend time on social media sites, study the behaviour of the audience and try to get referral traffic. The time has 
come for us to shift our attention from Google to other sources from where we can get referral traffic to our site. 
Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, all can play a bigger role here. Some useful lessons are shared below:- 

Be an Analytics Expert

Metrics do matter and just getting traffic without conversions is like creating a mirage. You cannot expect profits 
just by getting visits to a website. Traffic that converts well is what the companies demand and a successful 
search engine optimizer must analyze these metrics properly and optimize them in order to get conversions. Here are some useful lessons on Analytics:- 

Prepare Yourself for Facebook Graph Search Optimization

Sooner Graph search optimizers would be in demand so prepare yourself for this changing role. To learn more about Facebook Graph Search Optimization, please visit:- 

Facebook Graph Search Vs Google Search

Prepare Yourself for App Store Optimization

Apps are breaking all records in terms of downloads. The SmartPhone generation relies heavily on apps and this becomes the next source of revenue for the companies. Hence, having knowledge of app store optimization becomes necessary. Read the complete guide given below:-

App Store Optimization Guide

Also See:- 

Tuesday, May 7, 2013

Content Relevancy or Backlinks? Which is More Important?

Two of the most important factors of Google's algorithm are content relevancy and backlinks. These two factors are the most basic and every other factor revolves around these two. Now, the question arises as to which factor is most important- Content or Backlinks?

Content Vs Backlinks

The intelligent search engine optimizers and web marketers would say- both are important and we cannot rely on just one but where do these factors stand today?

I have analyzed several websites and undoubtedly backlinks seems to be winning the race. Now, if someone puts up a question before me as which is more important- content or backlinks? I will say backlinks are the most important factor working for Google until now.

I have seen many websites having lots of quality content but lack of backlinks pushed them out of the Google search results. This is sad for the webmasters but not to worry as this is how Google's algorithm works. 

Google puts a lot of emphasis on backlinks and sites that are having millions of backlinks pointing to them can 
easily rank for any competitive keyword even if they do not have complete information in them. On the other hand, sites that are having complete information but are lacking backlinks have fewer chance of ranking as Google thinks them to be "not so popular and trustworthy" to be presented before the user. 

The Bigger Picture

It is important for Google to work this way because having lots of content rich pages on the site that aren't shared or linked back are just junk and nothing else (Most of the sites are like this, although there are exceptions). There are tons of websites on the web that are having thousands of pages in them but out of those thousand pages rarely any web page ever ranks on Google. On the contrary, sites having just 50-100 pages but having strong inbound links manages to get all of those 50-100 pages get ranked on Google. Such is the power of backlinks. 

Hence, this battle of ranking is still continuing with thousands of websites being launched everyday and entering 
the race of competing online on Google SERPs. Needless to say, search engine optimization, site promotion, link building, social promotion all are extremely important. 

Also See:-