These days LinkedIn has become the second name for the business. The reason is the presence of myriad possibilities which one gains through it. The possibilities include networking with the current as well as former employees and colleagues, establishing as well as interacting with the business contacts etc. LinkedIn is crucial in establishing a strong presence online and reaping in the benefits of opportunities, by higher search engine ratings. Peruse this article to avail the information on the ways in which LinkedIn can be used for the advantage. Have a look:
|Seo for LinkedIn (Image credit- techwyse)|
Use Anchor Text
To gain higher organic visibility, the links must be adorned with anchor text which is rich in keywords. This will give a boost to the ranking of the posts. The keyword may include the theme of the website, the name of the website or its professional handle. This keyword wrapped back links will be eventually picked by Google and thus the SEO rankings will be improved at some time.
Make Connections Within LinkedIn
The ability of the LinkedIn in finding the professional contacts has been just brilliant. The advanced search techniques can be efficiently employed to find suitable individuals for trading the backlinks in order to grow the network. LinkedIn provides the opportunity of getting connected with the other professionals indirectly, through the blogs, Twitter feeds and websites. Such unconventional method enhances the probability of getting noticed and provides an opportunity to scoop out the various contacts in depth to see their applicability for the various purposes.
Post the Content Links to LinkedIn Profile
LinkedIn has an excellent rapport with the Google, thus it can be used for the purpose of posting the periodic links to the content. A large number of blogging platforms, including WordPress allow the blog to be connected with the LinkedIn profile and the links are then automatically posted when there are updates. This can also be done in the case of websites, where one can simply post to his/her own profile and share for LinkedIn on the various articles. A relevant and well written content will surely provide higher rankings.
Improve the SEO profile
The presence of the usage of the LinkedIn as a part of the SEO strategy must be visible in each and every organic search, whether internally or externally. The SEO tactics can be brilliantly applied to the LinkedIn profile to improve upon the visibility. When one uses the LinkedIn profile, one must assure that each and every fact which is placed on the profile is up to date. A profile which lacks the desired keywords in the title as well as job descriptions will not attract the talented pool of audiences. In case, one is working on or with the high ranking websites, it is always better to link those websites. The organic visibility can be boosted by making myriad first or second degree connections, attaining recommendations and customizing the URL of the profile.
LinkedIn has become the buzz word in the business arena, because of the plethora of advantages one gains by making use of it. It has a shining effect on the ranking of the company and also proves to be fruitful in building a healthy network of professionals. It's the need of the hour to gel the SEO strategy with the LinkedIn profile to boost the performance of the website in a wonderful frame.