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Penguin 2.0 Update Rolls Out Affecting 2.3% English-US Queries

Google rolled out the new generation comprehensive Penguin 2.0 (version 4) update on May 22nd, 2013 affecting 2.3 English US queries. This was announced by Google Web Spam engineer, Matt Cutts in his blog.

Here are some previous posts related to Penguin update on Seosandwitch -
Penguin into work again! (Image credit:- midphase)

Are you ready for the next generation Penguin 2.0?
Google Webspam Team is Working on Penguin 2.0

Brief Outlines of Penguin 2.0

  • Sites selling links are affected negatively.
  • Sites lacking natural backlinks are affected.
  • Too many results from the same domain have reduced.
  • Sites receiving strong social links like Google Plus Ones are promoted.
  • Sites having high quality authority backlinks are promoted.
  • Local keywords have had a lesser impact.
  • Sites having too many same anchor text backlinks are affected.
  • Sites lacking original and authoritative content are affected.
  • Sites having a solid and high quality link profile are promoted.

Penguin 2.0 Still Showing Spam Results?

If you are still finding spam in Google search results even after the Penguin 2.0 update then you can notify Google here- Penguin Spam Report

How to Keep Your Site Safe?

In order to keep your site safe from this update or to recover your site if it's penalized do the steps mentioned below:-

  • Analyse your site's link profile and remove all the low quality backlinks linking to it.
  • Analyse the content of your site. Quality, original, informative and authoritative content is required. Remove all low quality and duplicate content.
  • Identify the type of outbound links your site is providing. Any spammy link can be a reason of penalty.
  • Is your site missing social signals? Gather social love for your site in order to make it count in the eyes of Google.
  • If your site is into the practice of selling links or buying links them stop that immediately and submit your site for reconsideration.
  • Earn links and keep on earning links...

Also See:-

Google Penguin Update
Google Penguin 1.1 released on 26th May 2012 
Google releases Penguin Update 3
Anchor Text Variation and Seo
5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Site Wide Links
Are You Making Your Website Vulnerable to Future Google Updates?
Seo Checklist
Seo Strategies For 2013
Why Brand Matters in Seo
Making Your Seo Roots Strong
Battle of Ranking
Seo Secrets
Local Seo and Citations