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Showing posts from September, 2013

Google's Hummingbird Algorithm: All You Need to Know!

Google did a major change into its search algorithm with the Hummingbird update. This update is one of the major updates to happen since 2000 when the first rewrite of the original search algorithm was done by Amit Singhal, senior VP, Google. After 2000, many further updates were done, like the Caffeine update for getting faster indexation or the recent Panda and Penguin updates for tackling web spam; but those updates worked on improving the main algorithm that was created in 2000. With the Hummingbird search algorithm update, Google has revised the way it predicts the query and puts into use conversational search, semantic search and natural language processing to return more precise results to the user.


Earlier, Google used to pick words from the search query and find out web pages that used those words based on over 200 different signals. But, the Hummingbird search algorithm has provided a fresh new approach to how Google predicts the search query. Google will now predict the co…

Now Search For #Hashtags in Google

Amazed? But YES, now it's possible to search for #hashtags in Google itself. Searching for #hashtags returns a set of relevant Google Plus posts that have been shared publicly or shared with you. The returned results gets displayed on the right hand side of the regular search results.

Have a look at the below screen shot that displays results returned when searching for a hashtag #Emmys. Notice the results on the right hand side which comes directly from Google Plus.



This was shared by Zaheed Sabur currently working as a Senior Software Engineer, tech lead for Google in Zurich, Switzerland. Here is a screenshot to what he says:-


Also See:-

Google Testing Author Information in Search Results
Google Replaces Keyword Tool Seo Guide for Schema Vocabulary How to Tag a Site in Google Webmasters? Google Local Carousel Quoted Search Results Search Appearance Pop Up
In Depth Articles- The New Set of Search Results

What Can E-Commerce Sites Do to Avoid Duplicate Content Issue?

E-Commerce sites often face the difficulty of getting affected by duplicate content issue because of the presence of similar products with same descriptions or ingredient list. This happens because the same products are being sold on many sites. So, what are the possible ways through which we can avoid Google seeing the content as duplicate so that it passes value to the website and ranks it higher among a similar set of results.

Rel=canonical Tags
If the site is having product pages divided on the basis of color, sizes or other variations then it is recommended to use a rel=canonical tag.

More help can be found here:- https://support.google.com/merchants/answer/1224784?hl=en

Pagination Tags
If the site displays product lists across multiple pages then use the pagination tags to tell Google that your content is spread across multiple pages and that should be treated as one page.

Read more:- http://googlewebmastercentral.blogspot.in/2011/09/pagination-with-relnext-and-relprev.html

Rich S…

Exit Rate Vs Bounce Rate in Google Analytics - Guess the Difference!

Bounce rate and exit rate are two of the finest metrics in Google Analytics. These are often thought to be similar but actually both of these present a different scenario of page level metrics. Let's understand the differences between the exit rate and bounce rate.

Exit Rate (Visitor visits multiple pages)
Suppose any web page in your site receives 100 page views covering 100 sessions. But on 10 of those sessions, visitors leave your site from this page. This means, the web page is having 10% exit rate.

Bounce Rate (Visitor visits a single page)
Taking the above example, 20 of the page views starts with the page as the main landing page. Visitors leave the site from the landing page itself involving 10 of the 20 sessions. In this case, the bounce rate of the same page would be 50%.

Hence, at the same time, any web page can have a different bounce rate and a completely different exit rate. In the example above, the bounce rate is 50% while the exit rate is 10% of the same page. This…

How to Use the New Google Keyword Planner Tool Accurately?

With the recent replacement of the popular keyword tool with the new keyword planner, webmasters and internet marketers were more than eager to try out this new version for carrying out keyword research. But, to everyone's surprise the new tool has been integrated with the adwords account thereby needing a login before anyone can start using the keyword planner.

The modern keyword planner tool will look a lot confusing in the first use with no choice of local search volume data. But, there are many welcoming replacements that were done in order to improve the efficiency of the overall research.
Let's take a deep look in the modern era version of the historic keyword tool.
Sign in With Your Adwords Account to Start Using it
The first requirement is to register yourself as an adwords user before you can have a glimpse of it. Don't worry, it's not that tough and you won't be charged for this. This is absolutely free. After you have signed up and logged in, move to the…

Site Affected by Panda Update? Here is What Matt Suggests You to Do!

After more than 2 years since the Google Panda update was launched in Feb 23, 2011, many webmasters are still confused as to why their website's search engine rankings are going down? Some blame it on the Panda update while others think it might be because of a Penguin update? It can sometimes be so irritating for a site owner to specifically find a reason for a drop in rankings.

Our friend, Matt Cutts has recently uploaded a video explaining the steps you should take if your site is being affected by the Panda update. Well, for those of you who don't know what this update was about, here is quick summary:-

Panda was an algorithm update that targeted sites having low quality content, thin content targeted around specific long tail keywords, content full of ads serving less value to the user etc. Basically, it filtered the quality sites from the low quality ones. Panda has recently being integrated into the main Google search algorithm.

Now, have a look at this video:-



Although…

Top Seo People and Profiles to Follow on Twitter

Twitter is a great platform which keeps you in touch with industry experts. Here is a list of top seo people and profiles whom you should follow on Twitter.

1- Matt Cutts @ mattcutts

He is the head of the webspam team at Google. All the latest updates that Google does like Panda, Penguin, EMD etc are tweeted him.

Total Followers - 2,69,671  Retweet Rank - 32,572  Klout Score -84





2 - Danny Sullivan @ dannysullivan

The man behind search engine land, considered as the most authoritative source on search.

Total Followers - 3,35,114  Retweet Rank - 2,24,019  Klout Score - 87


3- Rand Fishkin @ randfish

The founder of Moz and the undisputed authority on seo and internet marketing.

Total Followers - 1,15,030 Retweet Rank - 1,07,682  Klout Score - 79


4- Google @ google

The search engine giant itself! No explanations here on why you should follow Google :)

Total Followers - 68,70,449 Retweet Rank - 10,125  Klout Score - 97



5- Search Engine Land @ sengineland

Stay updated on latest news and stuffs relat…

Search Queries in GWT - Creating Filters and Viewing Top Pages

Google Webmasters tool provides options for viewing the search queries that are bringing in traffic to your website. You may see the top pages that are viewed the most by your site visitors and also filter the top search queries as per the your target markets.

Search Queries in GWT
You may find the search queries page listed under search traffic tab after logging in to your webmasters account. This page displays the top queries that people are entering on Google and finding your website. You can see the query, impressions, clicks, CTR and average positions.




Query lists the specific user queries for which your site appeared in Google search results.

Impressions is the number of times your site was displayed in the search results.

Clicks shows the number of times users clicked on your site listing.

CTR shows the value returned after comparing the actual CTR with to the previous period.

Avg position indicates the difference between the average top position compared to the previous period.

Crea…

Avoid These Email Marketing No-Nos to Keep Your Reputation Clean

As a business or entrepreneur, your online reputation and how you interact with customers can directly affect your company's success. Every communication you send through email and every marketing message you relay has a direct impact on whether a potential customer will conduct transactions with you in the future.

Yes, you have a message to send and information to impart - but you also have to respect the audience of that message by honoring their time, intelligence, and autonomy. You can't force people to purchase your goods or services by forcing your marketing message down their throats. Part of the art of marketing and promotion is to treat your recipients with respect and deliver your information in a professional, businesslike manner.

Here are some no-nos to avoid when sending out marketing emails so they'll be seen in a more positive, welcoming light.

Distracting Fonts, Colors, Graphics, Etc.

While it's understandable that you want your marketing email…

Google Testing Author Information Links in Search Results?

Today, I noticed that Google is secretly testing the links present in the Google Authorship that is being displayed in the search results. 
Before the Testing Phase
Whenever we clicked on the author name displayed at the side of the author pic, we used to navigate to a search result page that showed all the pages along with the searched keywords that are authored by that author. 
During the Testing Phase
I noticed during the testing phase that Google provided a link to the Google+ profile page when I clicked on the author pic or on the author name. This continued for a few hours, then slowly the testing phase was over.
Did you noticed the same? Let me know in your comments.
Also See:- 
Google Replaces Keyword Tool Seo Guide for Schema Vocabulary How to Tag a Site in Google Webmasters? Google Local Carousel Quoted Search Results Search Appearance Pop Up What is TrustRank? The Keyword Planner Tool How to Calculate Keyword Effectiveness Index? Determine a Keyword's Overall Worth with Netmark'…

User Permissions in Google Analytics

With the latest updates in the user settings and access controls, there are 4 different kinds of user permissions that you can set for specific users in Google Analytics.

To set user permissions, click on the Admin tab located in the upper right hand corner and then click on User Management as displayed in the image below:-


Users in GA can have any one or all of the below mentioned permissions. In other words, these can be used individually or in combination.

The 4 Different Permissions of GA 
Manage Users- Allows to add/remove and set permissions. Does not includes edit or collaborate, means you may or may not set permissions for edit/collaborate along with manager users.

Edit - Allows to perform all types of editing functions in reporting. Includes collaborate, means collaborate is included with edit option by default.

Collaborate - Allows to create personal assets and share them. Read and analyze is included with this permission by default.

Read and Analyze - Allows to read and manipul…