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Showing posts from October, 2013

Can a Site Rank Better by Having Lots of Webpages?

Many webmasters are of an opinion that a site can automatically rank better just by having a lots of pages. But, this is not the case with Google. A site cannot rank better just by having a lot of webpages, instead it may rank well if more pages leads to more links and a higher page rank. This is what Matt Cutts is suggesting in the video given below:-



More webpages may lead to more opportunities of getting links and different webpages may also serve different set of queries that may help it to rank. But simply because your site has a lot of pages does not automatically provides a boost in ranking.

Also See:-

How to Calculate KEI?
Seo Tools
Keyword Density
Seo Tutorial
What are Doorway Pages?
Keyword Stemming
How to Find Out Which Keywords You Rank For
Using Google Trends to Find the Popularity of Keyword

Google's Moonshot Changes Shared by Matt Cutts in Pubcon 2013

Matt Cutts, head of Google's web spam team, shared some of the most valuable insights regarding what Google is planning for the future. These insights are immensely useful for webmasters and inbound marketers who want to enhance the visibility of their websites in Google.


The Moonshot Changes
Here are the moonshot changes that Matt Cutts discussed in Pubcon 2013:-

The Knowledge Graph

Google has introduced the Knowledge Graph in 16th May 2012 and further kept on enhancing it. This was a move to change from the old concept of finding strings of words to finding things or entities. Knowledge Graph did exactly what Google was missing in the older days as a string finding search engine. Amit Singhal, head of Google's core ranking algorithm describes it as a move where Google finds "Things not strings". As for example Google can now distinguish between New York Times, New York City, Times Square as different entities and return accurate results based on information gathered fr…

No Rich Snippets for Low Quality Sites in the Coming Months!

Google will soon take away the power to display rich snippets in the search results from low quality sites. Rich snippets are special kind of snippets that are displayed in the search results in order to display relevant information apart from the regular text description. These can be in the form of microdata, microformat, RDFa and data highlighter.



At the time of writing this post, every site has the option to display any form of rich snippets for its site. However at the recent Pubcon conference, Matt Cutts, Google head of web spam has revealed that in the coming months or year, rich snippets would be allowed for quality sites only. This means, sites that are abusing the power of rich snippets will have to face a difficult time in future.

In the coming days, displaying rich snippets and increasing CTR would be more challenging than today. So, the crux is, increase the quality of your site and add brand value to it.

Also See:-

Panda Update and What Matt Suggests
Google Pushes for User…

What is the Difference Between High Quality and Low Quality Guest Posts?

Many of the webmasters have started building backlinks using guest blogging as one of their main strategies. But, do all the guest blogging links counted as same by Google? The simple answer is NO. Google is smart enough to distinguish between high quality and low quality guest posts. If you are paying for your guest posts or carrying out a large scale guest posting campaign in order to generate some quick links to the site then surely its going to hurt in the long run.

It is better not to take such risks and invest your time and money in creating something useful for your audience so that your natural link count increases.


High Quality Guest Post
Guest posting done by experts are considered valuable. If you a distinguished expert in your industry and someone has invited you to write a guest post for their site then that is considered as a high quality guest post.

Low Quality Guest Post
Guest posting done under fake profiles or by unrecognised authors are not given the same value by G…

Cleaning Up Your Link Profile- Tools and Personal Advice

I have seen many of the webmasters still struggling to clean up the link profile of their website. The recent Penguin updates have forced the webmasters to revise their link strategy and remove all the bad backlinks pointing to their site. This post will show you the best way to clean up your site profile using tools and techniques best recommended by industry experts.


The 3 Essentials of a Clean Link Profile
A genuine and authoritative site should have a clean link profile that is free from all forms of spamming. Here are the 3 essentials of having a google friendly backlink profile.

No Spam Links

The definition of spam is often misunderstood by many webmasters and strangely enough, many of them end up removing the good links along with the bad links. Spam is something that irritates the user and this is something that the search engine hates completely. Links from low quality directories, low quality bookmarking sites, sites having high ad to content ratio, sites having 0 PR (leaving…

Hard Time Ahead for Black Hat SEO's?

Google is constantly changing the search algorithm and will continue to change in future and this is not good news for black hat SEO's. In a recent video uploaded by Matt Cutts, the head of Google search spam team, he talks about even more updates in future. These updates would slowly and gradually eradicate all the spam results from Google. These may well include all the sites which are still ranking high due to the presence of unnatural backlinks in them. Creating a brand and a site for the user will work in future. So, stop spamming Google and start focussing on the user. Also, Matt points out that instead of focusing just on Google as a channel of generating organic leads, concentrate on other channels like social media, yellow pages etc.

This is what Matt Cutts says:-



Also See:- 

Site Affected by Panda Update?
Advertorial Link Building Spam
New Google Search Quality Updates
Importance of Content for Seo in a Post Panda World
What is Good Content?
Seo Content Copywriting Basics
3 Seo…

4 Tips for Creating an SEO Budget for Your Business

If you're a business owner, you have a website. If you have a website, you want people to be able to find it if they're in the market for the things you sell. When they enter a string of words into a search engine to find relevant websites, if yours isn't the first, second, or maybe third one listed, chances are, no one will ever click the link that leads to your business.

There is nothing that has the power to catapult your website to the top of search engines quite like SEO. If you want to back up your awesome business with the search engine rankings it deserves, you're going to need to put money aside for SEO.




About SEO

SEO is the practice of using keywords, metadata, links, and formatting to convince search engines that a specific website is credible, authoritative, and worthy of being located at the top of the list.

There are three ways to do this. Hire a firm to do it for you, do it yourself, or some combination of the two. You'll need to know how much you can r…

Acquisition, Behavior, Conversions and Channels in Google Analytics

Google recently added a new tab in Google analytics with the name "Acquisition". For those of you who have difficulty in understanding the meaning of acquisition, here is a simple definition as per the web metrics area is concerned:-

"Acquisition in Google analytics refers to the act of acquiring traffic from channels which may include traffic from sources like organic search, direct, referral, social or any other medium. "

This new tab covers two new sections namely "Overview" and "Channels" along with the old sections like all traffic, campaigns, keywords, cost analysis (beta), adwords, social and search engine optimization.



Overview
The overview section displays the acquisition, behavior and conversions data. Under the acquisition column, you can see the various channels from which your site is able to acquire traffic. Under the behavior column, you can see the metrics associated with the customer behavior like bounce rate, pages per visit and…

Geolocation Targeting is not Spam!

Some webmasters often feel the need to redirect  the users based on the countries to different pages of their site. This means customized web pages are served for different users. If you are serving your users in this manner and redirecting them to some other page or geo specific domain of your site based on their ip address then that is totally fine as long as you are also redirecting the googlebots in the same manner. Google itself redirects users based on different signals (most important one is the users IP address) so that is not considered as spam. But, if you are showing different information to the search engines than what you are showing to the user, this would be considered cloaking and would count against the Google webmasters guidelines.

Have a look at this video from Matt Cutts for more clarification:-



Also See:- 

Location Relevancy System and Relevancy Score
Types of URL Redirections
Mistakes to Avoid Using Rel="Canonical"
Easy Seo Tips
Learn Seo - Easy Seo Tutoria…

Toolbar Page Rank Updates Gradually Fading Down

The golden period of toolbar Page Rank is gradually fading away and losing its frequency. Nowadays, the toolbar Page Rank is updated less often than it was done some years before. In fact, one of the best metrics to judge the quality of the web page used to be Page Rank. But, nowadays, Domain Authority and Page Authority has taken over as a new metric for judging the importance of a page. This does not means that Page Rank is not being computed by Google. It still remains, the backbone of search algorithm and is computed by Google regularly. The difference is that Google declares it publicly with the help of toolbar Page Rank but due to the fading value and less support of the browsers, it does not updates it on the toolbar on a regular basis.

The SEO Value

You must put in each and every effort to earn backlinks from high PR web pages as these can pass a lot of trust, authority and link juice on the targeted site. Forget about the toolbar PageRank, Google will still count those links …

Are You Following the 4th Basic Principle of Google's Quality Guidelines?

For anyone in the world looking to explore the internet space as a marketing channel, getting visibility on Google is the first essential. With over 67% total market share, Google continues to be the dominant search engine of this world. There are two ways through which you can make your brand do well in Google. First, is by making use of organic search results which requires your site to compete with the Google's ranking algorithm (that covers over 200 factors and has tweaks almost on a daily basis) and second is by paying money to Google and getting listed without worrying too much about your site's popularity and backlinks.
But, both these inclusions requires your site to follow certain guidelines and principles in order to do well in the search results either organically or inorganically. For a majority of reasons, making use of search engine optimization and listing your site organically is a tougher task than just paying for your listing on Google.


To make SEO work well…

Google Penguin Update 2.1 or Penguin 5 is Out

Matt Cutts tweeted on Oct 4th, 2013 , the Penguin refresh 2.1 affecting ~1% searches. Many webmasters have started to witness some changes on their site's rankings and traffic.
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013
Penguin is an update that affects sites that are having a spammy link profile. Remember, Google always looks for natural links and not just relevant links. If you feel your site is affected by this update, then have a look at this Penguin 2.0 recovery guide.

Also See:-

Google Penguin Update
Google Penguin 1.1 released on 26th May 2012 
Google releases Penguin Update 3
Low Quality Link Profile Asking for Sure Trouble?
How to Use Google Disavow Tool?
What Exactly is a High Quality Backlink?
Google Working on Providing Samples of Unnatural Backlinks
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Are You Making Your Website Vulnerab…

SEO Factors That Have The Biggest Impact on Rankings

Getting higher Google rankings for your industry related keywords works extremely well in passing on quality targeted traffic to your site, thereby increasing leads and revenue. Getting listed on the first page of Google is not easy and involves keeping in mind various factors that Google uses while ranking web pages. There are more than 200 ranking signals ( for SEO's these are the success factors) affecting your site and if you are smart enough to build your site as well as your customer loyalty for your business in the way Google predicts it, the search rankings pie is waiting for you!


In this post, I will discuss the top SEO ranking factors that are having the biggest impact on rankings-

Backlinks and Anchor Text Usage
Keep aside all the fuzz that is going around in the SEO community. Backlinks was, is and will continue to be the single biggest ranking factor for Google and other search engines. However, quality of backlinks matter more than their quantity. Here are some insig…

Does Valid HTML and Error Free Codes on Your Site Help to Increase Rankings?

If you are of the opinion that having the cleanest web site on this world can get your site ranked high on Google then please drop this thought at least at this moment. Having valid HTML and error free codes really helps to enhance the user experience but does not count as a ranking factor for Google. Although, it is suggested to have valid HTML on your site and in future it may get counted by Google.

Have a look at the video by Matt Cutts in which he discusses does Googlebot cares about valid HTML?



Also See:-

Advertorial Link Building Spam
Syndication is a Valid Way to Get Links
Google Pushes for User Sharing of Sites
Where to link to the original source in the article?
Links from article marketing sites
Importance of Backlinks in Seo
How to Create Backlinks That Google Loves
How to Rank in Google
Google Search Quality Updates

Rel="nofollow" for Internal Links? No, You Should Not Do It!

If you are really confused as to whether you should nofollow some of your internal links, then you should not do that. Matt Cutts recently posted a video which says that links to internal pages like those of login pages should not be made nofollow. However, if your site provides any scope of link abuse like those in comments section or the user profile section, then those links should surely be marked as nofollow.

The crux is "If you are linking to your own site, make it dofollow, if you are providing opportunity for other users to link to their own sites or to other sites (those links that are not editorially approved) should be marked as nofollow"

Now, have a look at the video of Matt Cutts



Also See:-

Rel=nofollow Links for Widgets and Infographics
Syndication is a Valid Way to Get Links
Google Pushes for User Sharing of Sites
Where to link to the original source in the article?
Links from article marketing sites
Importance of Backlinks in Seo
How to Create Backlinks That Google L…

Graph Search Allows Searching for Posts and Status Updates

Facebook Graph Search will now allow searching for posts, status updates, photo captions, check ins, comments etc. You can do so by including the word "Posts" and adding your desired search phrase in it accordingly.
Some examples are shared below- 
Posts about my birthday party with my friends Posts about dancing with the stars by my friends
Posts about my pet playing with my dad Posts I Commented On My Posts from Last Year
Graph search is available only on the US English version so users from other country will have to wait until they can see this feature working for them.
Also See:-
Facebook Open Graph Protocol Guide Launch of Facebook Graph Search
Facebook Voice Messages
Facebook Introduces Dedicated Pages for Couples
Free Facebook Cover Photos
Make Facebook a Part of Your Search
Facebook Voice Messages
Graph Search Optimization