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Showing posts from 2014

Google Tag Assistant -Troubleshoot Incorrect Installation of GA Codes With FREE Chrome Plugin

Google Tag assistant is an awesome plugin that helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more. For large websites that gets updated frequently, we need a simpler solution to verify if the various analytics codes are working correctly. With Tag Assistant, it becomes super easy. You only need to navigate to a webpage and click on Tag Manager. It will report any errors and suggest improvements to the implementation.

The below screenshot displays the tag analysis of the popular online shopping portal Flipkart. The Tag assistant correctly identifies the different tags detected on the home page namely GA and Remarketing tags.

Get Tag Assistant Here

Have a look at the below video to learn more about the Google Tag Assistant:

Also See:

List of Meta Tags That Google Supports and Understands
Best SEO Plugins for Google Chrome
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operator…

How to Measure The Value of Content On Your Website With Google Analytics

Content is the currency of the web. Content that provides high value to the visitors often brings in the maximum revenue. Here, I am talking about those websites where content plays a key role in conversions. The biggest problem that marketers face is how to measure the value of content and group them together to see which piece of content has generated the maximum revenue and vice versa. This might help them to focus more or have an increased budget for those types of content that brings in more visitors or for those content that helps to engage the visitors more ultimately adding to the brand value and conversions.

Key Google Analytics Metrics To Measure Audience Engagement

Let's discuss about the metrics that are essential to measure the value of content:

PageViews - Pageviews is the total number of pages viewed. Repeated views of a single page gets counted.

Unique PageViews - Unique Pageviews is the number of visits during which the specified page was viewed at least once. A un…

Google Pigeon Update Rolls Out to All English Speaking Countries Except India

Another major roll out for Google Pigeon update has taken place. This time, the update has extended beyond USA to all the English speaking locales like UK, Canada, Australia etc. Indians however have to wait for some more time because this update has yet not been rolled out in India. 

The Pigeon update has been aimed at providing a more useful, relevant and accurate local search results linking them closely to traditional web search ranking signals. It was reported that some big brands have lost 5-10% of their organic traffic post-Pigeon.
Ranking Factors That Pigeon Considers:
1- Location of the searcher (displays results only within 10-20 miles of the search location) 2- Quality of baclinks pointing to the site 3- Co-citations and References  4- Increased emphasis on Knowledge Graph 5- It overweights brand queries (EMD domains might get a boost) 6- Relevancy of Google My Business Page and careful linking of Google My Business Page with the main site URL.
Have a look at the below video for lea…

New Store Visits Metric Added Under ETC (Estimated Total Conversions) in Adwords

People react differently, some might directly visit a physical store to purchase items while some might browse online before selecting a store. This relationship between physical and online world is measured effectively by a new metric in Adwords known as the "Store Visits". This metric will let the advertisers know the percentage of in store visits that are driven by Google ads.

More than 95% of sales happen through offline stores but online activity influences the purchase behavior happening on these stores. The brands need to have a subtle presence felt online in order to drive traffic and conversions to their offline stores.

Estimated Total Conversions (ETC)

AdWords provides you insights as to how your ads influence new conversion types, such as phone calls, store visits and conversions that are completed after a customer uses more than one device or browser. A customer might locate your ad on a smartphone while traveling but he might make a purchase after he reaches hom…

Google Can Now Control Your Room Temperature!

Imagine you are out on a flight on a chilly Sunday night and feeling really cold. When you reach home, you find the room temperature to be warm and comfortable. There wasn't anyone in your room but still the room temperature became just perfect. How was that possible? Well, in a recent great technological adaption, Google along with its partnership with NEST can now control the room temperatures of your house. You only need to say "Okay Google, Set my Nest to 25 degrees" from your phone and it will be done! From cold to hot or from hot to cold, you now have the power to control the temperature of your house with your wireless device. 

Setting the right temperature at the right time is easy with Google and Nest. All you need is a Nest Thermostat and the Google app on Android or iOS. When you’re on your way home, Google will work with Nest to pre heat or cool your home to your preferred temperature. You'll also get a Now card to tell you what is happening.
Happy nesting!…

How Different Marketing Channels Affect Online Purchase Decisions? Check Yourself!

Google offers a free tool to compare the different channels of digital marketing that helps to generate conversions. For business owners, the ultimate destination is a sale and Google Analytics offers excellent custom tagging options that helps such business owners to identify the channels that are generating the maximum revenue. 

But, what if we need to find out which channels offers the maximum conversion possibilities based on specific industry and country? This will require big data processing for which we might not have sufficient resources. Now, this problem of big data analysis is resolved with Google offering a free "Customer Journey to Online Purchase" tool that helps to understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance.
How to Use This Tool?
Visit the URL:
1- Choose business size (Large, Medium or Small) 2- Choo…

Global Ranking Score and On Site Ranking Score - How Google Might Determine Responsive Search Results?

Any search engine works by processing the search query entered by the user and returning a set of search results that matches the user intent. Search engines completes this task with the help of a collection of algorithms which are together known as Ranking algorithm. In one of the recent patents assigned to Google, it has been suggested that Google might use 2 different scores for ranking the web documents. These scores are described below:
Global Ranking Score
A global ranking score is computed for web documents/objects responsive to the search query, wherein each web object includes at least one web page from a cluster of web pages of corresponding websites. 
Implementations can include any or all of the following features. The global ranking score for a particular website is computed based on data identified without reading information from the particular website. The score is determined based on both off site and on site data. Global ranking score computation includes calculation of…

Why Digital Marketing Needs to be More Segmented in 2015

We are approaching 2015, a year that is seen as a big challenge for digital marketers. Industry gurus have already begun giving predictions as to how brands can gain more ROI by targeting the right audience at the right time and using the right channels. My own opinion rests with SEGMENTATION, I strongly believe, the best way to define your digital marketing strategy in order to generate the maximum pull is by applying the right mix of segmenting your audience using the right tools and criteria.Audience segmentation in 2015 will be the key to generate the best of the revenue.

Be it in the context of multi-channel marketing, customer segmentation is one of the most important but underlooked aspects of digital marketing strategy.

What is Customer Segmentation?

Dividing your customers into small groups based on some criteria so that targeting such refined group of audiences gives you the maximum return on investment. Segmentation can be sometimes simple but better segmentation often is a…

#AskSearchQuality India - Google Uses 2 Different Bots For SmartPhone and Feature Phone to Solve Compatibility Issues

In a country like India where a lot of people still use Feature Phone, this makes sense for Google to detect the content differently for Smartphone users and Featured phone users respectively.

A Smartphone is a high end phone while a Featured Phone is a low end phone. In order to better server the users and to solve the compatibility issues, Google uses 2 different bots namely the Smartphone bot and the Featured bot to crawl content available on these device differently.

It is suggested to offer a responsive website for Smartphone users because they have high end devices for adjusting screen sizes accordingly while for the Featured phone users, it is recommend to have a separate mobile site like present on a subdomain - that has been specifically created to serve the Featured phone users.

Have a look at the below video for further information:

Also See:

How Google Handles Duplicate Content
Bot and Spider Filtering in Analytics
Seo Issues That Need to be Taken Seriously

Google Analytics Demos & Tools - Read FREE Resource to Unleash the Power of GA

Who else wants to do some amazing things with the help of Google Analytics but does not know how to do that? Yes, Google offers some amazing capabilities via its analytics platform but often the webmasters find it difficult to implement custom data arrangement via analytics.

Keeping this in view, Google has launched a FREE resource - Google Analytics Demos and Tools that will guide you to take full advantage of the flexibility and power of Google Analytics. It's a useful resource for users and developers to discover what's possible with the Google Analytics Platform. This information was provided by Philip Walton, Developer Programs Engineer, Google and published on the Analytics official blog.


This site offers live demos to help you learn about Google Analytics features. You can:

Work with demos using actual GA data.Use these demos as a reference for your own with interactive elements that provide full code snippets.


You can make use of various tools…

Google Adds Mobile Friendly Label To It's Mobile Search Results

Google is set to display "Mobile Friendly" labels to its mobile search results. In order to boost the mobile user experience of searchers, Google will add a small label just before the meta description tag that will let the user know whether that website is mobile friendly or not.

How to Make Your Website Eligible For The Mobile Friendly Label?

You can make your website eligible for the mobile friendly label by following the below guidelines:

Avoid software that are not supported by a majority of mobile devices, like FlashUses text that is readable without zoomingContent should be readable without scrolling or zoomingPlaces links far enough apart so that the correct one can be easily tappedTools and Resources to Make Your Website Mobile Friendly
Mobile Friendly Test - With the help of this tool, you can test whether any webpage URL has a mobile friendly design or not.
Creating Mobile Friendly Websites - A Comprehensive Guide - Find step by step guide to create smartphone optimi…

WebSignals - The SEMRush Alternative That's Completely FREE to Use

Who else wants to find out on which keywords does your competitor rank on Google? SEMRush and Alexa are the main tools that every SEO uses whenever they wish to find out the organic keywords on which their competitors are ranking. However, both SemRush and Alexa are paid. One of the newest competitor to both of these tools that is completely FREE to use is WebSignals. Excited? Let's learn something more about it.
WebSignals - The FREE Competitor Analysis Tool
WebSignals is a free SEO research tool that allows you to determine the organic keywords on which your competitor's website is ranking. Have a look at some of the excellent features this tool offers:
Organic Keywords - Displays the current ranking of keywords along with the change.
Organic Competitors - Displays the organic competitors for the searched site along with the change in rank.

Up Keywords - Shows organic keywords that have improved in rankings.
Down Keywords - Shows organic keywords that have declined in rankings.


First edition of #AskSearchQuality India - How Does Google Handles Duplicate Content?

Both small and large websites often face issues regarding duplicate content. Googlebot is smart enough to choose among a cluster of URL's all having the same content based on the amount of content and popularity of that URL. However, to make things easier for Googleblot, it is recommended to either use rel=canonical tag or URL parameters to let Google understand the preferred version of URL that you will like to get ranked.

Google in this effort brought us the first video response to the #AskSearchQuality campaign, exclusively for our Indian webmasters. Answers are given by Ashish Kalsi.

This video answers the most voted questions on canonicalization and handling dynamic parameters. 

Using a Canonical URL

You can use a canonical URL to specify the preferred version of URL having the same content. For this, you need to add a rel=canonical tag on every page present in the duplicate cluster of URL's. Mark up the canonical page and any other variants with a rel="canonical"…

Google Mobile App Analytics Fundamentals Course Opens on Nov. 18th - Register Today!

If you are into the field of app development or marketing then this course is certainly for you. The Mobile App Analytics Fundamentals course will teach you about the basic concepts of measuring user behaviour for your mobile app.

Course Contents:
The foundations of mobile app analyticsHow to measure user behavior in your appHow to find common traits for your users and attract moreHow to use data to improve your monetization strategiesThe course instructor will be Fontaine Foxworth.

Have a look at the below video for better understanding:

Register Here:

Also See:

Mobile Marketing Definition and Best Strategies
App Store Optimization
How Does Google Analytics Collects Data from Mobile Apps
10 Avinash Kaushik Videos for Learning GA
Mobile SEO Tools
How Google Might Predict Mobile Search Queries
Google Tag Manager Query Highlighting on Google How Does Google Applies Semantic Search? Domain Authority and its impact on Google’s search results
Google …

Structured Snippets - How to Use Tabular Data To Improve CTR of Ranked Search Queries

Don't confuse these with Rich snippets, Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. It helps to extract and understand tabular data on the Web and displays particularly relevant data to users.

How This Works?

Google uses machine learning techniques to identify data tables on a web page as it has special functions to ignore other forms of tables like the ones used to format web pages. Further, the table data is filtered with the help of additional algorithms to determine quality and relevance based on the search queries.

Example of a Structured Snippet:

An example of a structured snippet for the query “superman”, is shown below:

As we enter the search query, the first result returned by Google is of Wikipedia. Now, notice 3 additional pieces of texts in the search snippet apart from the general snippet.

Created by: Jerry Siegel; Joe ShusterFirst appearance: Action Comics #1; ...
Place of origin: Krypton

This additional snippet…

Mobile Search Ads on Google Can Now Show Up To Three Different Locations

Google has made an update in mobile search ads location extensions. Now any advertiser having several local business locations can display upto 3 different business locations making it easier for the audiences to choose the location that's most preferable to them.

This improvement offers consumers the flexibility to choose which location to visit, directly from your ad. Your ad can show the street address for each of your locations or the city and proximity to the consumer — depending on each person’s location settings. The ads with location extensions will include links to get directions and make a call.

Have a look at the below screenshot to have an overview:

In the above screenshot, the advertiser is displaying 3 different locations under a single ad. Advertisers serving location extensions are now automatically enabled to show their ads as a single location or in groups of 2 or 3.

Also See:

Custom Affinity Audiences in Adwords
More Visibility for Mobile Ad Extensions
5 Easy Ways to …

Google Launches New Adwords Account Reporting Section in GA

In order to allow advertisers managing more than one Adwords account to view all the essential advertising performance data like (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). in one Google Analytics property, Google has added a new Accounts reporting column in the Adwords reporting section of Google Analytics.

You can find this report under Acquisition -> Adwords -> Accounts

This report will allow the advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. You can further click on any account to see the performance of campaigns contained in those accounts.

Please Note: This report is only visible if you have more than one Adwords account linked to your analytics property.

Find more information here:

Also See:

Micro and Macro Conversions for Online Ecommerce Stores
InApp Audience Demographics Report
Learn Analytics FREE
How to Fin…

7 Types of Content Every Content Writer Must Avoid Writing

Content is an integral part of search engine optimization. The web is made of tons of content which Google crawls on a daily basis. Some types of content is penalized by Panda while others are rewarded highly. As such, content writers and copywriters have a major role to play in getting good search engine rankings. Here are 7 types of content which every content writer must avoid writing. 
1- Filler Content
If we search on Google with the query "filler content", we get the site that is the home for dummy text. What does this mean? This simply means, filler content is such content that simply serves the same purpose as a dummy text adding no value and uniqueness to the main article.
2- Patchy Content
Content that is insufficient, inconsistent and lacking something is termed as patchy content. Sometimes, starts are good but writers ignore to keep the flow of the article in the middle paragraphs. Again, the concluding part is well written. Writers should igno…