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Showing posts from February, 2014

Report Google if You See Scraped Content Ranking Higher than Yours

Google has a report form to help webmasters report scraped content to. This was launched long back , see here: Google webspam head, Matt Cutts recently tweeted about this report. This report is known as "Scraper Report" which you can file to Google by accessing this URL:
You need to specify the URL to the original content present on your site, the URL of the scraped content and the search result URL that is displaying the scraped site. You also need to confirm that your site has not received any manual penalties by Google.

FAQ's related to Scraper report
1- When should I file the scraper report?
If you see any site ranking higher in the Google search results that has copied content from your site then you should immediately file this report.
2- I see my site ranked below the scraped site..should I file a report immediately?
Yes, you must do th…

How Does Google Calculates Bounce Rate and Exit Rate?

Bounce rate and Exit rate calculation in Google Analytics is really confusing. Let me solve this confusion today by providing a simple example as to how Google calculates exit rate and bounce rate for any site.
Here is a simple definition of the two:
Bounce Rate: Percentage of visits that leave from the landing page itself. Exit Rate: Percentage of exits that happen on a particular page.
Exit Rate Calculation
As for example, we are having 4 pages on our site namely A, B, C and D. The following sessions happen on the website: 
A-B-C (Visitor enters Page A, browses and move to Page B then exits from Page C) B-A-C (Visitor enters Page B, browses and move to Page A then exits from Page C) B-A (Visitor enters Page B, browses then exits from Page A) D-A-B (Visitor enters Page D, browses and move to Page A then exits from Page B)
To calculate the exit rate, we need to identify the number of times any page participates in the sessions.
As per the above example, here are the numbers of page specific sess…

Vote for American Idol 2014 Using Google - New Pilot Voting Features Launched

Ready to vote for your favorite American Idol contestant? Well, you can do so by voting for your favorite contestants directly from Google. This is for the first time Google has launched such a voting service. Google announecd this feature on their blog

How to Vote?
Just visit from or use the search app available on Android and iOS and search for American Idol or Idol. You will see a voting window with pictures and information of all the finalists. Select your favorites and submit your picks! You can vote to times for each contestant maximum. 
Google has used this pilot voting feature for the very first time and considering the reach of the search giant, this feature is set to receive a great response from the people. Very soon a similar style voting would be seen on other countries as well. 
Also See:
Google Puts Taj Mahal on Web Top Social Media Sites Social Media Widgets for Websites Facebook Voic…

How to Regularly Display Your Ads on the Top Positions in Google Adwords?

Brands are always looking to increase their conversions and Adwords is a great platform to publicize your business. In order to receive more clicks on your ads and to increase your Clickthrough rate (CTR), it is important that your ad gets displayed in the top position in the first page of Google. Here are some metrics that will help you easily understand the logic that works behind for Google and lets it decide which ad to display in the top positions.
Ad Rank
Ad Rank determines the order in which the search results appear in Google. It is a combination of factors used in an algorithm which Google uses to fetch the most relevant ad from among thousands of ads competing for the ad space. Ad rank is directly related to improving the effectiveness of your adwords campaign.

The image below displays the top factors affecting the ad rank. These are maximum cost per click, the ad quality score, the ad formats and the ad extensions. All these factors along with several other factors affect the…

How Google Uses Contextual Search Term Evaluation to Rephrase Search Queries

Google uses a special technique known as "Contextual Search Term Evaluation" to rewrite search queries in order to return relevant search results. Google does this by finding "Predicate Subsequence" and "Subsequent Search Term".
Let us now understand the meaning of the above terms and determine the whole process of search query execution using 
Contextual Search Term Evaluation
Example Search Query
As an example, user enters the search query "mercedes benz petrol" and then after some time, another similar search query is entered that is "mercedes benz diesel". These search queries are entered during a particular search session that depends on a number of factors like time period, same context queries, query entered after the user logs in etc.
Finding "Predicate Subsequence" and "Subsequent Search Term"
The Predicate Subsequence will be the same set of words/terms that are used in all of the search queries entered by the u…

Following a Google Proof Strategy for Link Building in 2014

The very concept of link building has changed in 2014. Infact, the term should now be referred as "link earning" because links build pass little to no value and links earned pass the maximum value. So, what should be an ideal strategy for link building in 2014 without letting Google penalize your site for bad link buulding or unnatural links.
For folks who are new to SEO and don't know the concept of links, here is a brief overview on what is links and how does it impacts any online business:
Links are votes that people give to your site after they start trusting it. Hence, links from high authority sites earned in a natural manner pass high value as compared to links earned from low quality ones. Google maintains a core ranking algorithm that ranks websites based on the number and quality of links it has. Any resource having natural high quality links ranks higher as opposed to a resource that is having fewer links or low quality links.
5 Essential Components of Link Earni…

Google Clicking Pictures of Taj Mahal to Put it On Web?

The search giant, Google has started its mission in collaboration with Archaeological Survey of India to create several images of one of the world's wonder, the Taj Mahal along with several other historic monuments in order to create a virtual replica of the monuments. All images will be clicked by a special machine that will help Google to present a 360 degree view of the monument online.

Nishant Nair is in the Google team that is photographing around hundred monuments in India. Google has earlier planned a similar mission and successfully photographed Burj Khalifa, Eiffel Tower, Mt Everest and several other sites. In India, Google has hold several talks with the ISI and launched this project which is an attempt to put India's biggest historical sites on the web.  
Have a look at the 360 degree view here:
Also See: 
51 Secrets about Google 50 SEO Tips  Rich Snippets in Google
How to Add Ratings…

How to Identify the Top Converting Channels Using Attribution Modeling in Google Analytics?

Attribution modelling lets you identify the conversion paths that lead to successful sales and conversions. You can compare the channels of interaction using the model comparison tool and find out which channel is leading to maximum sales.
You need to have an idea of multi channel funnels before you can understand how attribution modelling works. So, here is a quick guide to multi channel funnels. After you have finished reading this tutorial and understood the concepts behind first interactions, assisted interactions and last interactions, you may read ahead in order to understand deeply about attribution modeling.
How Attribution Modeling Works?
Attribution Modeling calculates the credits given to a particular channel that assists in conversions or that has the maximum role play in generating conversions. In this type of setting, the credit given to any channel/channels of conversions depends on the type of attribution model used. By default, Google provides 8 different types of attrib…