Saturday, February 22, 2014

The Ripples Effect- How Google Plus Ripples Can Boost Your SEO Efforts?

Even after more than two years after its initial launch in 2011, Google+ Ripples are yet to make a big impact. Many internet marketers must be hearing about ripples effect for the first time.Let me make you understand what Google Plus ripples are and how you can utilize it to boost your marketing efforts.

What are Google+ Ripples?

Whenever you share any post on Google+, by default Google starts measuring the activity your shared posts initiates. These public shares of your originally shared post are shown in the form of an interactive graph known as "Google Plus Ripples". In simple words, Ripples enable you to measure your level of engagement in Google Plus. With it you can see the people who have publicly shared your originally shared post and also the stats on how a post or URL was shared.

As an example, have a look at the below post by Joshua Berg that resulted in 92 public shares and created ripples. The visual graph clearly shows, how a post received popularity and who were the top influencers. 

Additionally, Google also displays stats on the top influencers, languages and reshares over time.

Why Google+ Ripples are Important for SEO?

Ripples are a great way to judge your engagement level. Social sharing is a phenomenon which initiates more shares and engagement.  If you are unable to increase shares then you are losing somewhere. Google counts "engagement" as a 
ranking factor and ripples is the best option to measure this. Although ripples can only enable you to judge your level on engagement in Google Plus only, but considering the fact that Google+ might be used by Google to determine words, agents and semantic relationship, having the ripples effect for your shared posts can indirectly benefit your 
website's ranking on Google.

Here are the 3 metrics shown by Google:

1-      People who have shared the post and the comments they have made.

2-      The timeline of the shares the post received. 

3-      Stats on how the post was shared and native language breakdown where the link was shared.

Here are some key takeaways:

1- Posts that have more comments and re-shares have a high ripple score.
2- Ripples influence the engagement score for any shared URL on Google Plus.
3- Popular influencers can be identified on the basis of Ripples they generate.
4- If your site URL creates ripples and popular influencers share your site's URL then those are great signals for Google to understand that the content of your site is of high quality.

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