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What is a Paid Link? It's all About Your Intent!

Matt Cutts recently uploaded a new webmasters video explaining about what is a paid link? Google has been very cautious in detecting paid links. This video discusses certain criteria which Google uses while determining whether a particular link is paid.

Matt clearly says, sometimes people don't pay money directly in return for a link but instead they offer beer, Pizza or a free dinner! The thing that matters is your intent because that remains the same. If your intent is buying links then Google will quickly catch you!

Over to the video-

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