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Showing posts from May, 2014

Google Says, "Spend More on Adwords to Make More Business" - This is Called Profit Driven Marketing

One of the recent blog posts by Google Performance Ads Marketing Director, Matt Lawson describes the concept of Profit driven marketing. 
As per this concept, businesses who bid higher for their ads generally receives more clicks and this leads to more sales. In order to make huge profits, more money should be invested in adwords. An effective bidding strategy shouldn't be focussed on a particular budget or cost per acquisition (CPA). For example, would you prefer an $100 CPA or a $110 CPA? if the profit per sale is higher then the bid should always be kept higher because this will lead to higher sales and profits. The crux is "don't overvalue your investment, undervalue it".


More information can be found here:  http://www.thinkwithgoogle.com/articles/profit-driven-marketer.html#utm_source=blogspot&utm_medium=social&utm_campaign=AdWords
Also See:
Seo Vs PPC Comparison Determine a Keywords Overall Worth How to Calculate CTR Learn Analytics FREE Step by Step Seo Tutoria…

Google Launches App Indexing in More Languages

Google recently announced in a blog post that it has extended support for mobile app indexing in more languages. Google had earlier allowed indexing of Android mobile apps that supports deep linking. Users who have an Android enabled device can see the app links directly on their browser. Now, this feature is supported in more than one languages.


On June 26th, 2014, Lawrence Chang and Jason Douglas would be speaking on the future of search. This event is a must attend for anyone interested in app indexing. More details are available here: https://www.google.com/events/io/schedule/session/ebd6611c-d9b9-e311-b297-00155d5066d7

Also See:

App Store Optimization
Top 10 Facebook Apps
Search Queries in GWT Google Tag Manager Google Adwords Bidding Multi Channel Funnel in Google Analytics How to Remove Url's from Google Index
Navigation in Seo
How to Calculate Keyword Effectiveness Index
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
List of Google Se…

Enroll For the New Analytics Academy Course - "Ecommerce Analytics: From Data to Decisions"

Google is launching a new course for learning the several aspects of Google Analytics for E-commerce websites. If you are an ecommerce specialist or webmaster using Google Analytics then this course is a must for you. After the completion of this course, you would be able to take more informed decisions using various reporting and analysis techniques on Google Analytics. 
This new course will teach you, how to:  use the new Enhanced Ecommerce reports in Google Analytics use segmentation to take more effective decisions choose meaningful reports that tells you about the ROI and the most important converting channels conduct in-depth analysis creating various reports by way of segmentation and filtering.
Here is the Course Schedule:
Unit 1 - Introduction to Ecommerce Analysis Unit 2 - Understanding Customers Unit 3 - Understanding Ecommerce Behavior Unit 4 - Course Summary
To register, please click on this link: https://analyticsacademy.withgoogle.com/course03/preview
Also See:
10 Avinash Kaushik…

Google Launches Roll-Up Reporting for Premium Analytics Users

Google has launched a new feature of Roll-Up reporting that will enable the high level decision makers to get a full view of all the digital properties in a single dashboard without the need to individually process the date for every single property. This is what is known as "Roll-Up Reporting" by Google. It is a single interface dashboard that displays the aggregate level data for high level decision makers.

This update for Google Analytics premium users was announced in the official analytics blog. Here are some of the features of the Roll-Up Reporting:

1- Dashboard for the Executives and High Level Decision Makers

Imagine a single dashboard that combines and displays the aggregate level date for all your business websites and apps. It eliminates the need to individually accessing dashboard of every single website and re-compiling the data in order to bring out the overall brand positives. With Roll-Up Reporting, every thing is built in, yes in real time!



2- The Source Prop…

Google Launches Rendering Tool to Show Googlebot's View of a Page

A few days ago, we had notified our audience that Google is busy creating a tool that will allow the webmasters to check the problems associated with JavaScript and CSS. Finally, Google has launched this new tool. You can find this tool in the "Crawl" section under "Fetch as Google"

This is how it looks:



Why This New "Fetch and Render" Tool?

This new tools will give us an idea as to how Googlebot actually parses the contents of the website. Sometimes certain elements on a webpage is accidently blocked by robots.txt and in that case, this tool might actually be able to notify the webmasters about the possible issues and this will allow the webmasters to take appropriate steps in order to fix those. 

Also See:

Search Queries in GWT Google Tag Manager Google Adwords Bidding Multi Channel Funnel in Google Analytics How to Remove Url's from Google Index Google Data Highlighter
Google Moonshot Changes
Seo Factors That Have the Biggest Impact on Rankings
Utilizing Tf-I…

Top 8 Google Analytics Blogs That Are a Must Read

In order to keep yourself updated regarding the latest development related to Google Analytics, it's very important to follow certain blogs that shares excellent tips, tricks and latest updates on several aspects of Google Analytics. The top 8 blogs are shared below: 
1- Oscam's Razor  by Avinash Kaushik

I have been one of the biggest fan of Avinash Kaushik. Here is one of the Analytics Academy hangouts that is a must watch.



2- Analytics Talk  by Justin Cutroni

3- Lunamterics Blog

4- Kissmetrics

5- ROI Revolution

6- Loves Data

I love this Google Analytics cheat sheet shared by loves data.

Source: http://www.lovesdata.com/blog/2014/regular-expressions-cheat-sheet

5- Analytics Ninja
6- Quicksprout

7- Blastam

8- Crazy Egg
Last but not the least, don't forget to follow the biggest of all, Google's own blog - http://analytics.blogspot.in/
Also See:

Acquisition, Behavior, Conversions and Channels in GA Attribution Modelling in Analytics Adding a Custom Channel Grouping in GA Seo Search Opera…

Panda 4.0 Top 10 Losers

Panda 4.0 proved disastrous for many brands like Ebay. The update lowered or completely removed the rankings of some of the major players who have been doing really well in the past.
Here are the top 10 losers of Panda 4.0
Site Name                    Percentage of Loss
ask.com around  50% ebay.com around 33% biography.com around 33% retailmenot.com around 33% starpulse.com around 50% history.com around 33% isitdownrightnow.com

Google to Launch a Tool for Easier Debugging of JavaScript and CSS

The web is changing for the better and now most of the websites uses JavaScript and CSS in some way or the other. When Google was first launched in the year 1998, the rendering of JavaScript and CSS was not necessary. But, today, it has become important for Google to properly understand the web pages by rendering the JavaScript. 
Hence, Google is currently working to create a tool that will help the webmaster to understand how it renders the website that uses JavaScript. The tool will guide the webmaster to locate any issues that Google bots might be facing while rendering the site.
This was announced today in a blog post. Here are some of the issues that don't go perfectly:
Also See:
Google Updates Webmasters Guidelines for Sneaky Redirects Search Queries in GWT Google Tag Manager Google Adwords Bidding Multi Channel Funnel in Google Analytics How to Remove Url's from Google Index Google Data Highlighter
Duplicate Content and SEO
HTTP and HTTPS in SEO
Find Mobile Search Queries
App Store O…

World Cup Fever is On - Find The Best places to Watch the World Cup with Pinterest

Find a place to cheer for your favorite Football team with Pinterest. The Pinterest board for "Places to watch the World Cup" is the board to watch out for this World Cup. 


All the patriotic fans are invited to share the best pubs, parks with outdoor screenings and the top picks will get shared on one of the boards.


So, what are you waiting for? It's time to kick a GOAL!
Follow the links below to find more information: 
http://blog.pinterest.com/post/86510036389/goal-find-the-best-places-to-watch-the-world-cup http://www.pinterest.com/watchworldcup/pins/ http://www.pinterest.com/espn/watch-world-cup-usa/
Also See:
Pinterest Promoted Pins How Top Brands are Using Pinterest Pinterest Guided Search Pinterest Marketing Tools
Top Social Media Sites Social Media Widgets for Websites Facebook Voice Messages Facebook Introduces Dedicated Pages for Couples
Do A Facebook Check In and Enjoy Free Wi Fi
Facebook Testing Sound with Notifications
Learn App Store Optimization Now Get Business Accounts on …

Leverage the Benefits of Fast Page Load on Mobile Devices - Get Suggestions from Page Speed Insights

Page Speed Insights is a great tool that helps the webmasters to find easy to implement suggestions for their website in order to increase the loading time of their website. Apart from the regular desktop suggestions, page speed insights also displays a mobile friendly suggestions tab to make the website mobile friendly. Considering the growing impact of mobile audience, brands need to optimize their mobile presence by making their website load much faster. Page speed insights is a free tool that you can use to get relevant suggestions.


As per the standards, a mobile site takes around 7 seconds to load. This time period is so much that the visitor might actually leave the site before it opens. By following the recommendations given by the page speed insights tool, one can reduce this waiting time to 2 seconds thereby increasing the mobile site traffic, mobile conversion rate and ultimately the ROI.

Page Speed Insights Mobile Recommendations

Google recently updated this tool and added …

Panda 4.0 Rolls Out- Some Gains and Some Losses Awaits!

The constant tweaks which Google was making for the past few days, has a name today! Matt Cutts recently tweeted us that they are rolling out the 4.0 version of the Panda update. This is a surprise for us because Matt had earlier said that Panda has been incorporated into the in ranking algorithm and hence changes are less noticeable. However Matt had earlier announced that a softer Panda update is coming. We will surely see that in a week or two when the roll out finishes in most of the world.

Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014For those folks who are new to the world of SEO, Panda is the name of an update which penalizes sites having low quality content and rewards sites having high quality and engaging content. 

How to Make a Website Panda Friendly?

Follow the below steps in order to make Panda fall in love with your website:

 Create and share high quality and relevant content on the site. Make sure your content answers the u…

Penguin 3.0, Panda or Some Kind of Roll Back? Surely, Something is Going on in Google....

Google has been making some changes on its ranking algorithm since the start of this month. I have seen several ranking fluctuations going on. Although, there is no confirmation from Google in this regard but still the Mozcast indicates some kind of activity going around in Google flux. May 16th, 17th and May 19th, 2014 saw a higher flux which clearly indicates some internal changes being carried out by Google.

Without the official confirmation, it is hard to tell what's going on but it is more likely that either Penguin 3.0 (the earlier Penguin update was Penguin 2.0), some Panda refresh or may be some roll back is in progress.
Which Sites Will Get Hit by Penguin 3.0 Update?
Penguin 3.0 will hit sites having unnatural link profiles, links from same ip's, too many links from affiliate resources, similar anchor text links, bad neighbourhood links etc. Overall, any site violating the Google Webmasters guidelines and following an active link building strategy using spammy guest post…

Google Link Farm Patent - How Google Ranks Nodes in a Linked Database Based on Node Independence?

Google may restrict the value of link passed by a high authority site if it is sure that the linked site is an affiliate or bears any relationship with the main site. Many of the link farm sites that were created in the past had followed this strategy to capitalize on the Page Rank factor in order to artificially increase the ranks of their websites by gaining links from a variety of high authority domains that they already owned or by taking PAID links. This practice gave rise to spam in the search results because it defeated the sole purpose of returning high quality and relevant resources based on Page Rank (that got manipulated by Link Farms or PAID linking).



In order to stop this practice, Google has been recently granted a patent named "Ranking nodes in a linked database based on node independence". This patent describes that multiple links from affiliated nodes (webpages) are deemphasized, enabling them to pass a little value of the overall importance of the web page. …

Landing Page Experience Ratings - A Factor for Attaining Higher Ad Rankings

Landing page experience status is a vital factor in attaining higher position of your adwords ad. Google always cares about the user experience and the quality of the landing page is of great importance in judging the overall experience of the user. It is therefore recommended to create an effective landing page for your ad so that it indirectly helps your ad to rank higher on Google.
Landing Page Status
The chosen keywords running in your adwords campaign can have the following 3 status:
Below Average - Having this status means your landing page does not offers a good experience as compared to the chosen keywords on which the page gets displayed on Google.
Average - Good.
Above Average - Good.
Where Can I Find the Landing Page Status on Adwords?
The landing page status can be found at keywords tab of your campaigns page by clicking on the speech bubble icon next to a keyword. 
Remember to check the status for active keywords only. The paused keywords display the earlier status when they last…

Pinterest Promoted Pins - Get Ready for Advertising on Pinterest

Joanne Bradford, Head of Partnerships, Pinterest, recently wrote in a blog post that the next phase of advertising on Pinterest via promoted pins are coming soon. Pinterest currently has tens of millions of people in its platform who have shared around 30 billion pins on the site. The numbers are huge so is the scope of advertisement. Big brands are signing up for promoted pins as its still in the beta stage. The first paid test of this new mode of advertising on Pinterest is carried out with a small group of brands like Expedia, Target, Gap, Walt Disney parks and resorts, Nestle, Old Navy, Kraft etc. 


It is expected that Pinterest will launch its new product soon after it gathers the required feedback and data from the conducted test. 
Currently this test is conducted in US only. 
If you are interested in learning more about promoted pins then fill out the form below:
http://business.pinterest.com/en/content/webform/promoted-pins
Also See:
Pinterest Guided Search Pinterest Marketing Tools
No…

User Generated Content- The Best Way to Attract Traffic and Links to Your Site

I have been asked many times by various clients as to how can they get lots of traffic and lots of backlinks to their website? The answer although looks difficult is really simple- have user generated content on the site. But sadly enough, not many of my clients have implemented this suggestion but those who did simply raised the traffic and conversions on their site. 
Having user generated content on your site is an added responsibility. The biggest problem that you will face is SPAM. Most of the time, user generated content contributes to a lot of spam so additional measures and filters needs to be applied before you can start experiencing the benefits of this set up.



Why Should I Allow Users to Post Content On My Site?
The World Wide Web and search engines lives on content. The more quality content you have on your site, the better is the chances of your website ranking for a wide range of queries thereby increasing traffic and conversions. Also, people who will add content on your si…