This one is a great presentation by Rand Fishkin, the wizard of Moz. This study focuses on Google Ranking Factors 2014: Correlations, Testing, & Hypotheses. An awesome presentation was delivered by Rand Fishkin’s at the SMX Munich where he dicuused on correlations, testing of anchor text, and how they affect rankings.
Key Takeaways from this presentation:
Anchor text still matters
Geographic location of the link plays an important role in determining the overall relevancy of the site w.r.t. to the search query and searcher’s location.
Have a look at the analysis below:
Also See:
Anchor Text Variation and SEO
Do Exact Match Internal Links Hurt a Website
Increasing Relevance of Co-Citations and Co-Occurrences
Deeper Understanding of Knowledge Graph
How Does Google Applies Semantic Search?
Google Disavow Links Tool
