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Anchor Text Still Matters, Links Geo Location is the Best Bet

This one is a great presentation by Rand Fishkin, the wizard of Moz. This study focuses on Google Ranking Factors 2014: Correlations, Testing, & Hypotheses. An awesome presentation was delivered by Rand Fishkin's at the SMX Munich where he dicuused on correlations, testing of anchor text, and how they affect rankings.

Key Takeaways from this presentation:

Anchor text still matters

Geographic location of the link plays an important role in determining the overall relevancy of the site w.r.t. to the search query and searcher's location.

Have a look at the analysis below:

Also See:

Anchor Text Variation and SEO
Do Exact Match Internal Links Hurt a Website
Increasing Relevance of Co-Citations and Co-Occurrences
Deeper Understanding of Knowledge Graph
How Does Google Applies Semantic Search?
Google Disavow Links Tool