Wednesday, May 21, 2014

Panda 4.0 Rolls Out- Some Gains and Some Losses Awaits!

The constant tweaks which Google was making for the past few days, has a name today! Matt Cutts recently tweeted us that they are rolling out the 4.0 version of the Panda update. This is a surprise for us because Matt had earlier said that Panda has been incorporated into the in ranking algorithm and hence changes are less noticeable. However Matt had earlier announced that a softer Panda update is coming. We will surely see that in a week or two when the roll out finishes in most of the world.

For those folks who are new to the world of SEO, Panda is the name of an update which penalizes sites having low quality content and rewards sites having high quality and engaging content. 

How to Make a Website Panda Friendly?

Follow the below steps in order to make Panda fall in love with your website:

  •  Create and share high quality and relevant content on the site.
  •  Make sure your content answers the user's query in an unique way. Do not copy the competitors, have your own unique say.
  •  The presentation of content is important. Present the content in a manner so that it is liked and shared by the people.
  •  Edit or remove low quality content pages on your site. Even a single low quality page might hurt the entire site.
  •  Use authorship, rich snippets, relevant titles, relevant alt tags etc to increase the relevance and quality of a web page.
  •  Avoid linking to spammy neighbourhoods.
  •  Avoid grammar and spelling mistakes.
  •  Avoid keyword stuffing and spamming.
  •  Keep an eye on LSI and TF-IDF score.
  •  Have quality comments on your post.
Recommended reading: SEO Checklist to Panda Proof Your Website

Simply by following the above guidelines, you can make your site Panda safe. So, instead of fearing this update, you will wait for such updates to happen because these will have a positive impact on your site.

Also See:

Panda Affected Sites and How to Fix the Issue?
Seo After Panda and Penguin Update
Infographic on Google Panda Update
Google's Webspam Updates
Google Panda Update 22

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