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Importance of In-App Analytics and Segmentation for Mobile - Video by Daniel Waisberg

The Smartphones are rising in numbers and the use of analytics for mobile devices is set to increase. The time is ripe for us to have a full view on the importance of in-app analytics and segmentation for mobile.

Analytics advocate Daniel Waisberg provides a great explanation as to how analytics is helping us to track user behavior across an array of channels.

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